APMG International
APMG International is a UK-based professional certification body operating globally under The APM Group Limited, designing and delivering 86 certifications across 7 categories to 2.6 million+ professionals in 192 countries through 500+ accredited training organizations.
- Company typePrivate
- Founded1993
- HeadquartersHigh Wycombe, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What APMG International does
APMG International is a UK-based professional certification and accreditation body operating globally under the legal entity The APM Group Limited. Founded in 1993 and headquartered in High Wycombe, the company designs, governs, and delivers professional certification schemes across seven categories: Agile and Lean, Change Management, Cyber Security, IT Service Management, Leadership and Business, Project Management, and Public-Private Partnerships (PPP). APMG does not deliver training itself — instead, it operates exclusively through a network of 500+ Accredited Training Organizations (ATOs) worldwide and a self-service public exam booking portal. The company has issued more than 2.6 million certifications across 192 countries, with adoption cited at 80% of the FTSE 100 and approximately one-third of the Fortune 500 and S&P 500.
The company's core technology is a proprietary examination delivery and assessment platform with automated marking, supported by online proctoring partnerships (ProctorU for AI + human live proctoring, and APMG In-Person Proctoring via Zoom for high-security environments). Candidate and partner operations are managed through dedicated portals — Candidate Portal, AO Portal, Invigilator Portal, and Public Exam Bookings — and successful candidates receive verifiable digital badges via Credly. APMG is accredited to ISO 17024:2012 by UKAS, the international standard for personnel certification bodies, and holds Cyber Essentials Plus certification.
Revenue is generated through three streams: per-examination and certification fees under a global uniform pricing model, recurring accreditation and partner fees from ATOs, and scheme development/governance fees from scheme owners including the World Bank (CP3P), Agile Business Consortium (AgilePM, AgilePgM, AgileBA), ISACA (COBIT, CISA, CISM), BCS (AI), and the Change Management Institute. Distribution combines enterprise-level scheme partnerships with high-volume, low-ticket exam transactions delivered through ATOs and self-study candidates, with regional offices across nine global territories.
APMG International firmographics
Firmographics- Name
- APMG International
- Legal name
- The APM Group Limited
- Website
- https://apmg-international.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- APMG International is a UK-based professional certification body operating globally under The APM Group Limited, designing and delivering 86 certifications across 7 categories to 2.6 million+ professionals in 192 countries through 500+ accredited training organizations.
- Ownership category
- akta.pro rank
APMG International industry classification
Industry- Product category
- Professional Certification and Accreditation Services
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Awarding Organizations & Credentialing Bodies (Certificates/Diplomas) (EDADAFAC)
- akta.pro secondary industries
- Project, Program & Portfolio Management Certifications (EDAAANAB), ITSM Governance, Compliance & Audit Readiness (BPAEAJAM)
Keywords
Where APMG International is headquartered
LocationHeadquarters
- HQ city
- High Wycombe
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
APMG International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Examination and Certification Fees: APMG charges examination fees for each certification exam taken. Pricing follows a global uniform pricing model. Fees may be included in training organization course packages or paid separately by self-study candidates booking directly via APMG's public exam booking portal. Successful candidates receive a digital badge and e-certificate upon passing.
- Accreditation and Partner Fees: APMG charges accreditation fees to training organizations (ATOs) that wish to deliver APMG certification programmes. This includes scheme evaluation, accreditation assessment, and ongoing quality assurance. Training organizations pay for the right to offer APMG exams and use APMG's certification framework and materials.
- Scheme Development and Governance: APMG generates revenue by developing and governing certification schemes on behalf of scheme owners (e.g., World Bank for CP3P, Agile Business Consortium for AgilePM, ISACA for IT governance certifications). APMG handles exam design, quality assurance, and governance, while scheme owners provide the underlying intellectual property and frameworks.
- Digital Badge Administration Fee: APMG charges a £25 administration fee for manually creating digital badges for candidates who previously passed exams and only received paper certificates before digital badges were introduced.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Public Online Exam (Self-Study) — per exam attempt |
| One time/ perpetual license | Pay-as-you-go | Training Organization Bundle — exam bundled with course |
| One time/ perpetual license | Pay-as-you-go | Digital Badge Upgrade Fee |
| Other | Pay-as-you-go | Exam Rescheduling Fee (ProctorU) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
APMG International product offering
Product offeringCore offering
APMG International is a global professional certification and accreditation body that designs, governs, and administers over 86 certification examinations across seven categories including Agile and Lean, Change Management, Cyber Security, IT Service Management, Leadership and Business, Project Management, and Public-Private Partnerships. The company earns revenue through examination fees, accreditation fees charged to a global network of 500+ Accredited Training Organizations (ATOs), and scheme development/governance partnerships with intellectual property owners such as the World Bank, ISACA, Agile Business Consortium, and the Change Management Institute.
Product overview
APMG International is a global professional certification and accreditation body offering over 86 certifications across multiple domains including Agile and Lean, Change Management, Cyber Security, IT Service Management, Leadership and Business, Project Management, and Public-Private Partnerships (PPP). The portfolio includes flagship certifications such as AgilePM, Change Management (surpassed 100,000 exams milestone), and CP3P (Public-Private Partnerships), alongside AI-focused credentials like AI Framework for Transformation, AI Project Governance Framework, and AI-Driven Project Manager. New launches include ESG Certification and Blue Ocean Strategy for Action certification. The company operates through an ecosystem of 500+ training organizations worldwide, with digital platforms including Candidate Portal, AO Portal, and Invigilator Portal for exam delivery and management. Certifications are delivered via online proctoring partnerships (ProctorU) and digital credential platforms (Credly).
Differentiator
Problem solved
Functional benefit
Brands
- CP3P: Certified Public-Private Partnerships Professional certification programme
- AgilePM
- APMP
Products and services
- Agile Project Management (AgilePM) Certification
- Change Management Certification
- Certified Public-Private Partnerships Professional (CP3P)
- ESG Certification
- Blue Ocean Strategy for Action Certification
- APMP Bid and Proposal Management Certification
- ISO/IEC 27001 Certification
- ISO/IEC 42001 Artificial Intelligence Management Systems Certification
- COBIT 2019 IT Governance Certification
- Better Business Cases Certification
- ISACA Certifications (CISA, CISM, CGEIT, CRISC)
- AI Project Governance Framework Certification
- Business Relationship Management (BRM/BRMP) Certification
- Candidate Portal
- APMG AO Portal
- Public Exams Booking Portal
Quantifiable outcome
- Over 2.6 million people in 192 countries have achieved an APMG certification
- +3 more outcomes
Companies that use APMG International
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
APMG International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature5 records
APMG International partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Training Resource CentercoreAPMG International developed its new ESG Certification programme in collaboration with Training Resource Center, with co-directors Al Marcella and Madeline Parisi as programme developers. The programme includes two role-based examinations (ESG Generalist and ESG Executive) and is designed to equip professionals with knowledge and practical understanding to embed responsible and sustainable practices across organisations.
- Blue Ocean Strategy AwardscoreAPMG International partnered with the Blue Ocean Strategy Awards to launch the Blue Ocean Strategy for Action certification — a new professional credential designed to help practitioners apply the Blue Ocean Strategy framework using AI-enabled tools. APMG handles exam design, quality assurance, and governance. The certification draws on insights from over 400 organizations analyzed through the Blue Ocean Strategy Awards programme and covers tools including the Strategy Canvas, Buyer Utility Map, and ERRC Grid.
- World Bank Group / Multilateral Development Bank CommunitycoreAPMG International, in collaboration with the World Bank Group and the broader Multilateral Development Bank community, launched an updated Public-Private Partnership (PPP) Guide and refreshed Certified Public-Private Partnerships Professional (CP3P) Program. This marks the first significant revision since the programme's 2016 introduction. APMG handles exam design, quality assurance, and governance; the World Bank provides the PPP framework intellectual property.
- Agile Business ConsortiumcoreAPMG International and the Agile Business Consortium published joint guidance highlighting the importance of outcome-focused project delivery versus output-focused delivery. The organizations note that outcome-focused management improves alignment with organizational strategy, enhances stakeholder confidence, and better motivates teams. This approach aligns naturally with agile environments through iterative delivery and continuous feedback cycles. APMG administers multiple agile certifications (AgilePM, AgilePgM, AgileBA, AgileDS) under licensing from the Agile Business Consortium.
- ISACAcoreAPMG delivers ISACA certifications including COBIT 5, COBIT 2019, CISA, CISM, CGEIT, CRISC, and others under licensing from ISACA (Information System Audit and Control Association). APMG handles exam delivery and quality assurance for these certifications globally.
- BCS (The Chartered Institute for IT)majorAPMG delivers the Artificial Intelligence certification in partnership with BCS. BCS is the scheme owner providing the AI framework and Body of Knowledge, while APMG handles accreditation, exam delivery, and certification governance.
- Change Management InstitutecoreAPMG's Change Management certification is based on the Change Management Institute's global Body of Knowledge. The certification has now surpassed 100,000 exams delivered globally, making it one of APMG's flagship programmes. APMG handles accreditation and exam delivery; the Change Management Institute provides the framework.
- ProctorU (Meazure Learning)majorAPMG uses ProctorU as its primary online proctoring partner for remotely invigilated exams. ProctorU combines AI and human live proctors to monitor exam sessions, verify candidate identity, and protect exam integrity. Exams are available 24/7 globally through ProctorU. ProctorU retains exam session recordings for 7 months in line with APMG's appeals period.
- BidCraftmajorBidCraft is an APMG accredited training organization (ATO) that delivered APMP certification training to Amey's Bid and Proposal Team. BidCraft offers the BidCraft Academy online eLearning platform for flexible, self-paced APMP training. APMG accredited BidCraft to deliver APMP Foundation and Practitioner certification programmes.
- Credly (Youracclaim)majorAPMG uses Credly (operating under Youracclaim) as its digital badge platform. Successful candidates register on Credly to claim their digital badge and e-certificate, which can be embedded in email signatures, websites, social media, and digital CVs. Each certificate has a unique verifiable link allowing instant validation.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
APMG International competitors and assessment
Company assessmentDirect peers
- Project Management Institute (PMI): Owner and awarding body for PMP, CAPM, and the PMI standard family of project management certifications. PMI is the most recognized direct competitor to APMG's project management portfolio (AgilePM, PRINCE2-derived, Praxis, etc.) serving overlapping candidate and enterprise audiences globally.
- Scrum Alliance: Certifying body for Scrum Master, Product Owner, and other agile certifications. Directly competes with APMG's AgilePM, AgileBA, AgilePgM, and AgileDS certifications for the same agile practitioner audience.
- CompTIA: Major IT certification body issuing Security+, Network+, A+, and other foundational IT certifications. Overlaps with APMG's IT Service Management and Cyber Security portfolios, particularly at the entry-to-practitioner level.
- Scaled Agile (SAFe): Issuer of the SAFe framework certifications (SAFe Scrum Master, SAFe Agilist, etc.). Competes with APMG's agile and programme management certifications for enterprise agile transformation budgets, particularly at large Fortune 500 organizations.
- (ISC)²: Awarding body for the CISSP, CCSP, and other leading cybersecurity certifications. Competes directly with APMG's ISO/IEC 27001, Cyber Essentials, NCSF, and CIISEC cyber security certifications for the same cybersecurity professional segment.
- IIBA (International Institute of Business Analysis): Awarding body for the CBAP, ECBA, and other business analysis certifications. Directly competes with APMG's AgileBA and business analysis-adjacent certifications for the same business analyst professional segment.
- PeopleCert: Global certification and accreditation body that acquired AXELOS and now owns PRINCE2, ITIL, and other major project management and IT service management certifications — directly competing with APMG across the same professional certification categories and exam delivery model.
Emerging players
- Coursera: Global online learning platform offering professional certificates and credentials from top universities and companies (Google, IBM, Meta). Represents an emerging alternative pathway for professional certification that competes for the same individual learner and enterprise L&D budget, particularly at the foundational tier.
- BCS, The Chartered Institute for IT: UK-based chartered professional body for IT that owns the AI certification framework APMG delivers under license. Functions as both a partner and partial competitor in IT governance, service management, and emerging AI credentials.
Broad incumbents
- ISACA: Owner of the COBIT, CISA, CISM, CGEIT, and CRISC intellectual property that APMG delivers under license, making ISACA simultaneously a strategic partner and the broader incumbent in IT governance and cybersecurity certification — overlapping directly with APMG's IT Service Management and Cyber Security categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
APMG International social profiles
Digital presenceAPMG International compliance and trust
Trust signalCompliance6 records
APMG International financial estimates
Financial estimateRevenue estimate
Valuation estimate
APMG International leadership team
Management profileNumber of profiles
Profiles1 record
APMG International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APMG International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APMG International
What does APMG International do?
APMG International is a global professional certification and accreditation body that designs, governs, and administers over 86 certification examinations across seven categories including Agile and Lean, Change Management, Cyber Security, IT Service Management, Leadership and Business, Project Management, and Public-Private Partnerships. The company earns revenue through examination fees, accreditation fees charged to a global network of 500+ Accredited Training Organizations (ATOs), and scheme development/governance partnerships with intellectual property owners such as the World Bank, ISACA, Agile Business Consortium, and the Change Management Institute.
Is APMG International a public or private company?
APMG International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was APMG International founded?
APMG International was founded in 1993. It employs 101 to 250 people.
Where is APMG International based?
APMG International is headquartered in High Wycombe, United Kingdom, in the Europe region.
How does APMG International make money?
Four revenue lines are on record. Examination and Certification Fees are the primary driver. The others are accreditation and Partner Fees, scheme Development and Governance and digital Badge Administration Fee.
Who are APMG International's main competitors?
Direct peers on record are Project Management Institute (PMI), Scrum Alliance, CompTIA, Scaled Agile (SAFe), (ISC)², IIBA (International Institute of Business Analysis) and PeopleCert. Emerging players are Coursera and BCS, The Chartered Institute for IT. ISACA is listed as a broad incumbent.
Does APMG International have an API?
No public API is recorded for APMG International.
What industry is APMG International in?
APMG International's product category is Professional Certification and Accreditation Services. Its primary akta.pro industry code is EDADAFAC, Awarding Organizations & Credentialing Bodies (Certificates/Diplomas), with a secondary code of EDAAANAB, Project, Program & Portfolio Management Certifications. Its NAICS code is 541 and its SIC code is 8700.