Excelligence Learning Corporation.
Excelligence Learning Corporation is a privately held U.S. educational products company that develops and distributes classroom supplies, furniture, and curriculum to early childhood and elementary educators and parents through eight proprietary brands including Frog Street, Discount School Supply, and Really Good Stuff.
- Company typePrivate
- Founded1985
- HeadquartersMonterey, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Excelligence Learning Corporation. does
Excelligence Learning Corporation is a privately held, multi-brand educational products company founded in 1985 and headquartered in Monterey, California. The company develops, manufactures, distributes, and retails classroom supplies, furniture, curriculum, and teaching solutions for early childhood and elementary educators and parents across the United States. Excelligence operates through two divisions: Educational Solutions, encompassing eight proprietary brands (Discount School Supply, Really Good Stuff, Children's Factory, EPI, Colorations, Environments, Excellerations, and Steve Spangler Science), and Educational Content & Technology, centered on the Frog Street platform for infant-to-Pre-K curriculum, assessments, and teacher professional development. Together these brands offer more than 20,000 products addressing an addressable market of approximately 33 million children in U.S. early childhood and elementary education.
The company follows a multi-channel go-to-market, distributing through owned e-commerce platforms (DiscountSchoolSupply.com, ReallyGoodStuff.com, FrogStreet.com, and similar storefronts), direct enterprise sales to public schools, Head Start programs, and child care centers via the Frog Street division, and custom kitted back-to-school supplies through EPI. Revenue is generated primarily through one-time product sales of physical educational supplies and furniture, supplemented by recurring subscription revenue from curriculum, assessments, and professional development through Frog Street. Specific pricing is not publicly disclosed.
Excelligence has expanded primarily through acquisition, having acquired Really Good Stuff (2016), ChildCare Education Institute (2017), Frog Street Press (2017), and LifeCubby (2018). The company employs 1,001–5,000 people and is led by CEO Anupam Martins, a former Procter & Gamble executive, and CFO Joseph Looney, with division-level CEOs (Lee Ramsayer for Frog Street, Ron Phelan for Educational Products Inc, and Ross North for Children's Factory) overseeing the largest operating brands.
Excelligence Learning Corporation. firmographics
Firmographics- Name
- Excelligence Learning Corporation.
- Legal name
- Excelligence Learning Corporation
- Website
- https://excelligence.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Excelligence Learning Corporation is a privately held U.S. educational products company that develops and distributes classroom supplies, furniture, and curriculum to early childhood and elementary educators and parents through eight proprietary brands including Frog Street, Discount School Supply, and Really Good Stuff.
- Ownership category
- akta.pro rank
Excelligence Learning Corporation. industry classification
Industry- Product category
- Educational Supplies & Early Childhood Curriculum
- NAICS
- Educational Support Services (611710), Educational Support Services (6117), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Educational Supplies & Learning Toys Retail (CRALAIAL)
- akta.pro secondary industries
- Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), STEM & Maker Education (Makerspaces, Coding Clubs, Robotics) (EDAAAFAL), STEM & Educational Toys Distribution (CRAOAMAF), STEM & Coding Readiness for Early Learners (EDACANAF)
Keywords
Where Excelligence Learning Corporation. is headquartered
LocationHeadquarters
- HQ city
- Monterey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Excelligence Learning Corporation. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Educational Products and Supplies: Excelligence generates revenue through sale of educational classroom products, supplies, furniture, and teaching solutions across their eight industry-leading platforms and proprietary brands serving Early Childhood and Elementary educators and parents.
- Educational Content and Curriculum: Revenue from Frog Street platform providing infant to Pre-K curriculum and professional development for teachers, including research-based curriculum, assessments, and digital resources.
Distribution channels5 records
Marketing channels2 records
Excelligence Learning Corporation. product offering
Product offeringCore offering
Excelligence Learning Corporation develops, manufactures, distributes, and retails more than 20,000 grade-appropriate classroom products, supplies, furniture, art and craft materials, STEM kits, and custom-kitted back-to-school solutions under nine proprietary brands, and provides research-based Infant-to-Pre-K curriculum, assessments, professional development, and digital resources through its Frog Street platform. It operates as a multi-channel one-stop shop for Early Childhood and Elementary educators, schools, Head Start programs, child care centers, and parents in the United States.
Product overview
Excelligence Learning Corporation operates as a multi-brand educational solutions company organized into two main divisions: Educational Solutions and Educational Content & Technology. The Educational Solutions division offers comprehensive supplies, furniture, and other early education products through eight platforms and proprietary brands (Discount School Supply®, Really Good Stuff®, Children's Factory®, EPI®/Educational Products Inc., Colorations®, Environments®, Excellerations®, and Steve Spangler Science®). The Educational Content & Technology division provides Infant to Pre-K curriculum and professional development for teachers through Frog Street, the company's industry-leading platform. Together, the company offers 20,000+ innovative, high-quality, and grade-appropriate educational products serving educators and parents of approximately 33M children in Early Childhood and Elementary education in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Discount School Supply: Premier one-stop shopping destination for early childhood education products serving Infant through Early Childhood Education
- Really Good Stuff
- Frog Street
- Children's Factory
- Educational Products Inc (EPI)
- Colorations
- Environments
- Excellerations
- Steve Spangler Science
Products and services
- Discount School Supply Premier one-stop shopping destination for early childhood education products, designed to help make early childhood learning fun. Key product segments include content & curriculum, classroom tools, and play & learn serving Infant through Early Childhood Education.
- Really Good Stuff Premier one-stop-shop for top-quality learning products for K-5 classrooms, including content & curriculum, classroom tools, hundreds of ready-to-shop learning kits, and custom kits designed and built for individual schools serving K-5th grade.
- Frog Street Leading provider of comprehensive early childhood education solutions to public schools, Head Start programs, and child care centers, with research-based curriculum, assessments, professional development, and digital resources for children from birth to age 5.
- Children's Factory Leading provider of high-quality play equipment, classroom furnishings, and soft play products including furniture, classroom tools, play & learn, and infant & toddler products serving Infant through Early Childhood Education.
- EPI / Educational Products, Inc. America's largest provider of custom kitted back-to-school supplies solutions for parents and teachers. Key product segments include supply packs, personalized kitting solutions, and spirit wear serving K-8th grade.
- Colorations Leading art and creative activity brand in early education offering the broadest range of products on the market including art supplies, crafts, and convenient creative expression kits aligned to age-appropriate learning goals serving Infant through Early Childhood Education.
- Environments Classroom-tough, teacher-tested educational furniture brand designed and built to last, including classroom storage, lockers and cubbies, book displays and shelving, and dramatic play products serving Infant through Early Childhood Education. The furniture line is GREENGUARD Certified for low chemical emissions.
- Excellerations Products helping children learn and discover through play. Key product segments include play & learn, content & curriculum, and STEM (science, technology, engineering, math) serving Infant through Early Childhood Education.
- Steve Spangler Science STEM education products making science fun, accessible, and memorable through experiential learning products and experiments that integrate multiple disciplines into the learning experience serving K-5th grade.
Quantifiable outcome
- Serving ~33M children in Early Childhood and Elementary education market in the USA
Companies that use Excelligence Learning Corporation.
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Excelligence Learning Corporation. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Excelligence Learning Corporation. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Excelligence Learning Corporation. competitors and assessment
Company assessmentBroad incumbents
- Scholastic: Scholastic is a large publisher and distributor of children's books, educational resources, and classroom materials with strong school-channel distribution. It overlaps Excelligence's reading and literacy product lines and competes in school-based supply purchasing.
- Houghton Mifflin Harcourt: HMH is a major K-12 educational publisher and curriculum provider offering core, supplemental, and intervention programs. It is comparable to Excelligence's Frog Street curriculum division and is highly relevant given Excelligence's Frog Street CEO previously led global sales at HMH.
- Office Depot (now The ODP Corporation): Office Depot operates a large business-to-business supplies distribution platform that includes back-to-school and educational supply categories. It is a broad competitor in the institutional supplies market that overlaps Excelligence's EPI kitted supply packs and general school supply programs.
Direct peers
- Learning Resources: Learning Resources designs and markets hands-on educational toys and learning products for the classroom and home, spanning early childhood through elementary grades. It directly overlaps Excelligence's Excellerations and Steve Spangler Science lines in STEM and manipulatives.
- Carson-Dellosa Publishing: Carson-Dellosa publishes and distributes educational workbooks, classroom décor, learning games, and teacher resources. It is directly comparable to Excelligence's Colorations brand and Really Good Stuff's classroom supplies and activity kits.
- Lakeshore Learning: Lakeshore Learning is a major direct-to-educator retailer of early childhood and elementary educational products, including classroom supplies, furniture, and learning kits. It directly competes with Discount School Supply, Really Good Stuff, and Excellerations in the early-childhood segment.
- Kaplan Early Learning: Kaplan Early Learning supplies infant, toddler, and early-childhood educational products, classroom furnishings, and curriculum materials. It is directly comparable to Excelligence's Discount School Supply and Children's Factory brands in the early-childhood market.
- School Specialty: School Specialty is a leading distributor of educational supplies, furniture, and curriculum to K-12 institutions in the US. It directly overlaps Excelligence's Really Good Stuff and Children's Factory offerings in classroom supplies, furniture, and instructional materials.
Emerging players
- Curriculum Associates: Curriculum Associates develops iReady diagnostic assessments and printable/digital instructional materials for K-8. It is an emerging competitor in the digital curriculum and assessment space adjacent to Frog Street's product portfolio.
- Edmentum: Edmentum provides digital curriculum, assessments, and intervention programs for K-12. It is an adjacent player to Excelligence's Frog Street digital curriculum and professional development offerings, with overlapping institutional customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Excelligence Learning Corporation. social profiles
Digital presenceExcelligence Learning Corporation. compliance and trust
Trust signalCompliance2 records
Excelligence Learning Corporation. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excelligence Learning Corporation. leadership team
Management profileNumber of profiles
Profiles9 records
Excelligence Learning Corporation. subsidiaries and ownership
Company hierarchySubsidiaries9 records
Excelligence Learning Corporation. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excelligence Learning Corporation. M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excelligence Learning Corporation.
What does Excelligence Learning Corporation. do?
Excelligence Learning Corporation develops, manufactures, distributes, and retails more than 20,000 grade-appropriate classroom products, supplies, furniture, art and craft materials, STEM kits, and custom-kitted back-to-school solutions under nine proprietary brands, and provides research-based Infant-to-Pre-K curriculum, assessments, professional development, and digital resources through its Frog Street platform. It operates as a multi-channel one-stop shop for Early Childhood and Elementary educators, schools, Head Start programs, child care centers, and parents in the United States.
Is Excelligence Learning Corporation. a public or private company?
Excelligence Learning Corporation. is a private company. It is classified as unknown and is currently operating.
When was Excelligence Learning Corporation. founded?
Excelligence Learning Corporation. was founded in 1985. It employs 1,001 to 5,000 people.
Where is Excelligence Learning Corporation. based?
Excelligence Learning Corporation. is headquartered in Monterey, United States, in the North America region.
How does Excelligence Learning Corporation. make money?
Two revenue lines are on record. Educational Products and Supplies are the primary driver. The others are educational Content and Curriculum.
Who are Excelligence Learning Corporation.'s main competitors?
Broad incumbents on record are Scholastic, Houghton Mifflin Harcourt and Office Depot (now The ODP Corporation). Direct peers are Learning Resources, Carson-Dellosa Publishing, Lakeshore Learning, Kaplan Early Learning and School Specialty. Emerging players are Curriculum Associates and Edmentum.
Does Excelligence Learning Corporation. have an API?
No public API is recorded for Excelligence Learning Corporation..
What industry is Excelligence Learning Corporation. in?
Excelligence Learning Corporation.'s product category is Educational Supplies & Early Childhood Curriculum. Its primary akta.pro industry code is CRALAIAL, Educational Supplies & Learning Toys Retail, with a secondary code of EDAJAMAA, Learning Management Systems (LMS) & Digital Classrooms. Its NAICS code is 611710 and its SIC code is 8200.