New Leaders
New Leaders is a Truckee, CA-based custom software and technology advisory consultancy building bespoke web and mobile applications, integrations, and fractional technology advisory for enterprise firms, startups, and nonprofit organizations since 2005.
- Company typePrivate
- Founded2005
- HeadquartersTruckee, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New Leaders does
New Leaders is a privately held custom software and technology advisory consultancy headquartered in Truckee, California, with a secondary office in Reno, Nevada. Founded in 2005, the firm operates as a deliberately small team (1-10 employees) of senior engineers with 20-40+ years of individual experience, executing bespoke web and mobile application builds, data integrations, and fractional technology advisory engagements.
The core offering is Custom Software Development delivered through a seven-step methodology that runs from product discovery through phased roadmaps and agile delivery, emphasizing no-vendor-lock-in outcomes with full documentation and ownership transfer. Underlying technology spans Ruby on Rails, React, TypeScript, iOS/Android, and AWS infrastructure. Adjacent services include Custom Integrations & Data Pipelines (notably for nonprofit CRM, ticketing, and accounting workflows), Product Discovery Workshops, Business Process Automation Consulting, AWS infrastructure management, and ongoing support retainers. Notable platforms the firm has built and/or operates include the YMCA 360 national digital platform and the Anedot fundraising platform serving 30,000+ nonprofits.
The revenue model is primarily project-based, with hourly rates of $100-$300+, project fees ranging from $3,000 to $50,000+, and monthly support retainers of $1,500-$5,000. Fixed Price and Time & Materials contracts coexist. Customer segments span enterprise companies (construction, real estate, mobile security, insurance, beverage), startup founders (seed through Series A), nonprofit organizations (the focal vertical with dedicated content and integrations around Bloomerang, QuickBooks Online, TicketTailor, Stripe, Braintree, n8n, and Google Classroom), and SMB/mid-market. Distribution is direct and consultative, anchored on a free 45-minute clarity session, with referral-driven repeat business driving the reported 98% client return rate.
New Leaders firmographics
Firmographics- Name
- New Leaders
- Legal name
- New Leaders
- Website
- https://newleaders.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Leaders is a Truckee, CA-based custom software and technology advisory consultancy building bespoke web and mobile applications, integrations, and fractional technology advisory for enterprise firms, startups, and nonprofit organizations since 2005.
- Ownership category
- akta.pro rank
New Leaders industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
Keywords
Where New Leaders is headquartered
LocationHeadquarters
- HQ city
- Truckee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Leaders business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development: Bespoke software built to client specifications with full documentation and ownership transfer; serves enterprise and mid-market clients
- Technology Consulting: Advisory services including system selection, migration planning, architecture review, vendor evaluation; delivered as strategic engagements
- Ongoing Support & Maintenance: Post-launch support services; clients return for additional phases and ongoing engagement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business Automation Consulting |
| Subscription | Monthly | Ongoing Support Retainer |
| Hybrid | Multi-year contract | Custom Software Development |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
New Leaders product offering
Product offeringCore offering
New Leaders is a custom software development consultancy that designs, builds, and supports bespoke web and mobile applications for businesses, startups, and nonprofit organizations. The firm delivers end-to-end custom software projects using proven patterns across Ruby on Rails, React, TypeScript, and native iOS/Android, plus ongoing advisory, data integration, and maintenance services. The company is differentiated by senior engineers with 20-40+ years of experience, a pattern library drawn from 400+ prior projects, and a model that transfers full documentation and ownership to clients with no vendor lock-in.
Product overview
New Leaders is a custom software development consultancy offering a unified portfolio of services rather than a single packaged product. The core offering is Custom Software Development for web and mobile platforms, supplemented by specialized modules including Custom Integrations & Data Pipelines (for nonprofit data flow), Strategic Technology Advisory, and AWS Infrastructure management. For startups, MVP Development, UI/UX Design, and Agile Delivery sprints complement the core development service. Business Process Automation Consulting and Digital Transformation Roadmaps address operational efficiency needs. The company also provides Product Discovery Workshops and Technical Planning as foundational phases before development. All services emphasize senior engineering expertise, proven patterns, and avoiding vendor lock-in.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Software Development
- Strategic Technology Advisory
- Business Process Automation Consulting
- Digital Transformation Roadmap
- MVP Development
- UI/UX Design Services
- Staff Augmentation
- Application Maintenance & Support
- Custom Integrations & Data Pipelines
Quantifiable outcome
- 98% client return rate
- +4 more outcomes
Companies that use New Leaders
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
New Leaders technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
New Leaders partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
New Leaders competitors and assessment
Company assessmentDirect peers
- Atomic Object: Boutique custom software product consultancy with senior engineers and a craft-focused delivery model, very similar in size and positioning to New Leaders. Comparable target market of founders and enterprises needing bespoke software with high engagement quality.
- 8th Light: Software consultancy emphasizing senior craftsmanship and long-term client partnerships, serving enterprise and startup clients with bespoke builds. Directly comparable boutique software consultancy model.
- DockYard: Custom software consultancy with focus on Elixir/Ruby and React, serving enterprise clients with bespoke product development. Similar boutique-to-mid-market positioning and delivery methodology.
- Pivotal Labs: Custom software development consultancy known for pairing senior engineers with enterprise clients to build bespoke products. Closely aligned with New Leaders' approach to client-integrated delivery teams.
- Yeti: Reno/Tahoe-area custom software and digital agency offering strategy, design, and engineering. Geographic neighbor and direct competitor for West Coast boutique engagements with similar mid-market client base.
- Big Nerd Ranch: Boutique custom software and mobile app consultancy known for senior-led teams and craft-focused delivery. Comparable boutique size and custom-development business model.
Broad incumbents
- Thoughtworks: Global custom software and technology consultancy serving enterprise clients across industries. Comparable custom-development offerings but at much larger scale and broader geographic footprint.
- Slalom: Business and technology consultancy with strong custom software and digital transformation practices. Comparable consulting/advisory plus build services at significantly larger scale.
- Deloitte Digital: Large incumbent digital consultancy offering custom software, transformation, and advisory services. Competes with New Leaders for enterprise transformation engagements but with much broader portfolio.
Emerging players
- Fingent: Custom software development firm offering web, mobile, and enterprise application development for SMB and mid-market clients. Comparable custom-build focus though with different geographic and pricing positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Leaders social profiles
Digital presenceNew Leaders financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Leaders leadership team
Management profileNumber of profiles
Profiles3 records
New Leaders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Leaders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Leaders
What does New Leaders do?
New Leaders is a custom software development consultancy that designs, builds, and supports bespoke web and mobile applications for businesses, startups, and nonprofit organizations. The firm delivers end-to-end custom software projects using proven patterns across Ruby on Rails, React, TypeScript, and native iOS/Android, plus ongoing advisory, data integration, and maintenance services. The company is differentiated by senior engineers with 20-40+ years of experience, a pattern library drawn from 400+ prior projects, and a model that transfers full documentation and ownership to clients with no vendor lock-in.
Is New Leaders a public or private company?
New Leaders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Leaders founded?
New Leaders was founded in 2005. It employs 1 to 10 people.
Where is New Leaders based?
New Leaders is headquartered in Truckee, United States, in the North America region.
How does New Leaders make money?
Three revenue lines are on record. Custom Software Development is the primary driver. The others are technology Consulting and ongoing Support & Maintenance.
Who are New Leaders's main competitors?
Direct peers on record are Atomic Object, 8th Light, DockYard, Pivotal Labs, Yeti and Big Nerd Ranch. Broad incumbents are Thoughtworks, Slalom and Deloitte Digital. Fingent is listed as an emerging player.
Does New Leaders have an API?
No public API is recorded for New Leaders.
What industry is New Leaders in?
New Leaders's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 541511 and its SIC code is 7371.