Yeti
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Yeti firmographics
Firmographics- Name
- Yeti
- Legal name
- Yeti Technologies LLC
- Website
- https://yeti.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Yeti industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Application Maintenance & Support (AMS) (BPAEAFAC)
Keywords
Where Yeti is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yeti business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development: Project-based custom software development services including mobile apps, web applications, connected devices, and e-commerce solutions. Pricing varies based on project complexity and scope.
- AI-Powered MVP Package: Flat-rate AI-powered MVP development package at $25,000 for 30-day design and development sprint. Includes collaborative kickoff workshop, functional mobile or web product, and 30 days post-launch support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | AI MVP Package - 30-day MVP development sprint |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Yeti product offering
Product offeringCore offering
Yeti is a boutique digital product development agency that designs and builds custom web and mobile applications, UX design, connected devices/IoT solutions, e-commerce platforms, and Web3 applications for clients ranging from startups to enterprises. The company delivers projects through a three-step collaborative process: vision sharing, solution workshopping, and product building, using an Applied Agile methodology with two-week sprint cycles.
Product overview
Yeti is a boutique digital product development company offering a unified suite of services rather than a packaged software product. The core offerings include Web & Mobile Apps Development, UX Design, Connected Devices/IoT Development, E-Commerce, and Web3 Development, delivered through a three-step collaborative process: sharing vision, workshopping solutions, and building the product. Supporting these core services are proprietary resources including the Yeti App Kit toolkit, The Adventure of Inventing Podcast for thought leadership, and an AI MVP Development Package enabling rapid 30-day app launches at $25K flat rate.
Differentiator
Problem solved
Functional benefit
Products and services
- Web & Mobile Apps Development Core service offering encompassing design and development of web and mobile applications, including iOS and Android platforms, conducted through collaborative workshops and agile sprints.
- UX Design Services User experience design services including user personas, empathy mapping, user journey mapping, and ideation/prioritization workshops to ensure products are user-centered.
- Connected Devices/IoT Development Development services for Internet of Things and Bluetooth-enabled connected devices, including companion app development, with expertise in security, scalability, and cross-platform compatibility.
- E-Commerce Development E-commerce website and application development services, building digital retail experiences.
- Web3 Development Web3 and blockchain-related development services including decentralized applications and blockchain integration.
- AI MVP Development Package A 30-day AI-powered minimum viable product development package priced at $25,000, offering rapid app development using AI tools including GitHub Copilot and Claude Sonnet, with collaborative kickoff workshop and post-launch support.
Quantifiable outcome
- MVP development in 30 days at $25,000 flat rate, compared to industry average of $100,000+ and 3+ months
- +2 more outcomes
Companies that use Yeti
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Yeti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Yeti partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Google (VetNet)coreCollaboration with Google's VetNet initiative for mobile app development. Flagship client relationship demonstrating enterprise-scale capability.
- NetflixcoreDigital product development partnership with Netflix, working on media and entertainment applications.
- MITcoreCollaboration with MIT Economics department on research application development.
- WestfieldcoreRetail technology solutions partnership with global shopping center operator Westfield.
- American Cancer Society (Relay for Life)minorNonprofit platform development for American Cancer Society's Relay for Life initiative.
- Smile TrainminorWeb development partnership with international cleft lip/palate nonprofit organization. Testimonial available from Director of Web Development.
- Harvard (Out of Eden Learn)minorEducational platform development with Harvard Graduate School of Education for the Out of Eden Learn program.
- FossilcoreConnected device and app development partnership with Fossil Group, working on wearable technology products.
- HennessyminorDigital product development partnership with luxury cognac brand Hennessy.
- City of San FranciscominorCivic technology partnership with municipal government.
- PlayStationcoreFeatured client in portfolio section, indicating partnership on gaming/interactive applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Yeti competitors and assessment
Company assessmentDirect peers
- thoughtbot: Boutique consultancy offering custom web and mobile product development, design, and product strategy with senior-led teams. Highly comparable to Yeti's senior-led boutique delivery model and similar client size profile.
- ArcTouch: Specialist agency focused on connected device and IoT app development, including Bluetooth-enabled products and companion mobile apps. Closest direct competitor in Yeti's IoT/BLE niche.
- WillowTree: Digital product agency delivering mobile, web, and connected-device experiences for enterprise clients including Fortune 500 brands. Comparable in client caliber, IoT specialization, and product-launch orientation.
- DockYard: Boutique custom software consultancy building web, mobile, and IoT applications for enterprise and high-growth clients. Overlaps directly with Yeti's cross-platform development and agile delivery model.
- Bounteous: Mid-sized digital product agency offering strategy, design, and engineering across web, mobile, and connected experiences. Comparable scale-up trajectory and full-stack service breadth.
Broad incumbents
- Rightpoint: Larger digital experience consultancy offering custom application development, IoT, and connected-product services as part of a broader transformation portfolio. Overlaps with Yeti on IoT and mobile but operates at significantly greater scale.
- Deloitte Digital: Global consulting arm delivering enterprise digital product development, including connected devices and mobile platforms, as part of much broader transformation engagements. Represents the scaled end of the same services category.
- Slalom: Consulting firm with a sizable digital product and engineering practice spanning mobile, IoT, and custom application delivery. Competes for the same enterprise and mid-market digital-build mandates.
Others
- Comcast NBCUniversal LIFT Labs (in-house / agency partner bench): Innovation platform and venture arm engaging external product agencies for IoT and connected-device builds. Comparable customer archetype to Yeti's enterprise clients rather than a direct competitor.
- Fictiv: Digital manufacturing and connected-product engineering platform serving hardware-adjacent software and IoT teams. Adjacent ecosystem player rather than a direct dev services competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Yeti social profiles
Digital presenceYeti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yeti leadership team
Management profileNumber of profiles
Profiles2 records
Yeti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yeti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yeti
What does Yeti do?
Yeti is a boutique digital product development agency that designs and builds custom web and mobile applications, UX design, connected devices/IoT solutions, e-commerce platforms, and Web3 applications for clients ranging from startups to enterprises. The company delivers projects through a three-step collaborative process: vision sharing, solution workshopping, and product building, using an Applied Agile methodology with two-week sprint cycles.
Is Yeti a public or private company?
Yeti is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yeti founded?
Yeti was founded in 2010. It employs 11 to 50 people.
Where is Yeti based?
Yeti is headquartered in San Francisco, United States, in the North America region.
How does Yeti make money?
Two revenue lines are on record. Custom Software Development is the primary driver. The others are AI-Powered MVP Package.
Who are Yeti's main competitors?
Direct peers on record are thoughtbot, ArcTouch, WillowTree, DockYard and Bounteous. Broad incumbents are Rightpoint, Deloitte Digital and Slalom. Others are Comcast NBCUniversal LIFT Labs (in-house / agency partner bench) and Fictiv.
Does Yeti have an API?
No public API is recorded for Yeti.
What industry is Yeti in?
Yeti's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAC, Application Maintenance & Support (AMS). Its NAICS code is 541511 and its SIC code is 7371.