Token of Trust
Token of Trust is a Minneapolis-based identity verification, age assurance, fraud prevention, and tax compliance platform serving SMB merchants in regulated verticals (tobacco, vape, cannabis, alcohol, adult content, financial services) via API and pre-built integrations with Shopify, WooCommerce, BigCommerce, Magento, WordPress, and NetSuite.
- Company typePrivate
- Founded2015
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Token of Trust does
Token of Trust (legally TOT, Inc.) is a Minneapolis-based identity verification and compliance platform operating globally across 200+ countries. The company delivers a modular suite spanning identity verification (government ID document checks, biometric selfie matching with liveness detection, electronic identity verification via authoritative public and private databases, and document cross-referencing), age assurance (verification, biometric estimation, and geo-age gates), e-commerce fraud prevention, KYC/AML onboarding with watchlist screening against PEP and sanctions lists, and a tax compliance suite covering US excise tax, sales & use tax, VAT, and PACT Act reporting. The platform is delivered via a RESTful API (Verify Person API with HMAC-signed webhooks) and pre-built native integrations with Shopify, WooCommerce, BigCommerce, Magento, WordPress, and NetSuite, with a self-serve dashboard (app.tokenoftrust.com) and free trial available without a credit card.
The underlying technology combines database checks, automated document and biometric analysis, configurable verification flows, and human review fallback, generating Reputation Reports as compliance audit trails. Verticals explicitly supported include retail/e-commerce, tobacco and vape (PACT Act), cannabis and hemp (excise tax + age verification, launched October 2025), wine and spirits, financial services, healthcare, education, professional services, real estate, travel, marketplaces, adult content websites (age verification, launched September 2025), and firearms. The company reports 91% verification completion rates and sub-90-second processing for the majority of users in optimized flows, and holds GDPR, CCPA, and PIPEDA compliance certifications.
The business model is hybrid subscription plus usage-based: monthly subscriptions ranging from approximately $500 for entry-level PACT Act reporting to $4,500 for the full Compliance Bundle covering PACT Act, Excise Tax Reports, and Real-Time Excise Tax across all US jurisdictions, plus per-order transaction fees ranging from $0.65 to $2.00 depending on volume tier. The go-to-market is multi-motion: a self-serve PLG funnel for SMBs via the web app and marketplace app stores, an API-first developer motion for embedded integrations, and an enterprise sales motion with custom pricing, demo booking, and the $50/month-per-user Vendor Review add-on. Token of Trust is privately held with 11-50 employees and no disclosed funding history; reported commercial signals include 4.9/5 G2 and 4.5/5 Capterra ratings, multiple 2023 and Spring 2026 G2 badges, and a 2024 FinTech Magazine Top 10 Fraud & ID Verification recognition.
Token of Trust firmographics
Firmographics- Name
- Token of Trust
- Legal name
- TOT, Inc.
- Website
- https://tokenoftrust.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Token of Trust is a Minneapolis-based identity verification, age assurance, fraud prevention, and tax compliance platform serving SMB merchants in regulated verticals (tobacco, vape, cannabis, alcohol, adult content, financial services) via API and pre-built integrations with Shopify, WooCommerce, BigCommerce, Magento, WordPress, and NetSuite.
- Ownership category
- akta.pro rank
Token of Trust industry classification
Industry- Product category
- Identity Verification Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling) (FSAPACAL)
- akta.pro secondary industry
- Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH)
Keywords
Where Token of Trust is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Token of Trust business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Verification Services Subscription: Monthly subscription plans for identity and age verification services with tiered pricing based on order volume. Includes various verification flows (Steady Protection, Express for eCommerce, Proof of ID and Address, Proof of ID and Watchlist Check) with different assurance levels.
- Per-Order Transaction Fees: Usage-based charges per verified order on top of subscription fees. Ranges from $0.65 to $2.00 per order depending on subscription tier volume.
- Compliance Bundle: Combined PACT Act reports, Excise Tax Reports, and Real-Time Excise Tax calculations for $4,500/month plus $1/order. Setup fees may apply. Includes coverage for all US jurisdictions.
- Excise Tax Reports: State excise tax report generation priced by number of jurisdictional reports (3 reports at $600/mo up to 50 reports at $3,000/mo) plus per-order charges.
- PACT Act Reports: PACT Act report generation for tobacco/vape compliance at $500/month for 3 reports or $1,000/month for 10 reports.
- Vendor Review Add-on: Enterprise feature allowing vendors to access consumer documents and manually approve rejected verifications. Additional $50/month per user with background check requirement.
- Real-Time Excise Determination: Checkout integration for automatic excise tax calculation. Priced at $600/month for 250 orders up to $3,100/month for 1,000,000 orders, with per-order charges from $2.00 down to $0.65.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level real-time excise determination for small businesses |
| Subscription | Monthly | Mid-volume real-time excise determination |
| Subscription | Monthly | Growth-tier excise determination |
| Subscription | Monthly | High-volume excise determination for established businesses |
| Subscription | Monthly | Enterprise-scale excise determination |
| Subscription | Monthly | State excise tax report generation (limited jurisdictions) |
| Subscription | Monthly | State excise tax report generation (moderate jurisdictions) |
| Subscription | Monthly | State excise tax report generation (many jurisdictions) |
| Subscription | Monthly | State excise tax report generation (extensive jurisdictions) |
| Subscription | Monthly | State excise tax report generation (maximum jurisdictions) |
| Subscription | Monthly | PACT Act report generation (limited) |
| Subscription | Monthly | PACT Act report generation (moderate) |
| Hybrid | Monthly | Full compliance bundle |
| Subscription | Monthly | Enterprise document access add-on |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Token of Trust product offering
Product offeringCore offering
Token of Trust is a privacy-first SaaS platform that verifies online users' identities and ages and automates regulatory compliance for e-commerce merchants. Its core offering combines configurable identity verification (government ID, biometric selfie, electronic identity/database checks, document verification), age assurance, KYC/AML onboarding with watchlist screening, and tax compliance (excise, sales & use, VAT, PACT Act) delivered via REST API, embeddable JavaScript SDK, and pre-built plugins for Shopify, WooCommerce, BigCommerce, Magento, WordPress, and NetSuite.
Product overview
Token of Trust is an end-to-end compliance and anti-fraud platform offering a modular suite of identity verification, age assurance, KYC/AML compliance, and tax compliance products. The core platform centers on Identity Verification (Government ID Verification, Biometric Face Verification, Data/Electronic Identity Verification, Document Verification) and Age Assurance (Age Verification, Age Estimation, Age Gate). Additional modules include eCommerce Fraud Prevention, KYC for Onboarding, Compliance Reporting, AML/Watchlist Screening, PACT Act Compliance, and a Tax suite covering Sales & Use Tax, VAT Tax, and Excise Tax. Products are delivered via pre-built integrations with major ecommerce platforms (Shopify, WooCommerce, BigCommerce, Magento, NetSuite) and a public API. The platform operates globally with coverage in 200+ countries and supports document types including passports, national IDs, and driver's licenses.
Differentiator
Problem solved
Functional benefit
Products and services
- Identity Verification Comprehensive identity verification suite verifying users with government ID documents, biometric selfies, and authoritative databases across 200+ countries. Designed for online retailers, financial services firms, and platforms that need KYC-grade identity proofing at onboarding or checkout.
- Age Assurance Suite of age verification, age estimation, and age gate tools enabling merchants and platforms to comply with age restrictions for regulated products (tobacco, vape, alcohol, cannabis, firearms) and content (adult sites under UK Online Safety Act and US state laws).
- eCommerce Fraud Prevention Advanced fraud protection solutions safeguarding e-commerce businesses against chargebacks, checkout fraud, and high-risk orders, using identity verification signals to flag and prevent fraudulent transactions.
- KYC for Onboarding Know Your Customer (KYC) and AML compliance product for user onboarding, including configurable verification flows, watchlist screening, and identity proofing designed for banks, lenders, fintechs, and other regulated financial institutions.
- eCommerce Excise Taxes Automated excise tax management for vape, cannabis, and other regulated products with real-time calculation at checkout based on product type, volume, weight, potency, and US jurisdiction.
- Compliance Reporting Generates precise compliance reports including audit trails, verification history, and regulatory documentation for KYC/AML, PACT Act, and excise tax filings.
- Cannabis & Hemp Tax Compliance Specialized tax compliance module for cannabis and hemp e-commerce retailers covering excise tax, sales and use tax, and PACT Act reporting, with product-based and potency-based tax differentiation across 200+ US jurisdictions.
- Adult Content Age Verification Privacy-first age assurance product for adult websites and apps, compliant with the UK Online Safety Act and 20+ U.S. state age-verification laws, with jurisdiction-specific verification flows, biometric age estimation, and 30-90 day data retention.
Quantifiable outcome
- 91% verification completion rate for Data+eIDV+Government ID+Human Review flow
- +5 more outcomes
Companies that use Token of Trust
Customer profileNamed customers5 records
Segments13 records
Ideal customer profiles4 records
Token of Trust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature9 records
Token of Trust partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ShopifycoreNative Shopify integration providing age verification, identity verification, and tax compliance at checkout. Available through Shopify App Store. Supports automatic product sync and verification triggers.
- WooCommercecoreWordPress/WooCommerce plugin available on WordPress.org providing checkout verification, account registration verification, product sync, compliance reporting, and Round Up for Charity feature. Plugin supports Spanish and French translations.
- BigCommercecoreBigCommerce integration with product sync capabilities through the integration layer. Supports automatic metadata synchronization for tax compliance.
- MagentocoreMagento integration for identity verification, KYC compliance, age verification, and excise tax calculation at checkout.
- WordPresscoreWordPress integration through plugin providing verification at checkout and account registration, with support for verification gates on custom pages.
- NetSuitecoreNetSuite integration for identity verification, KYC compliance, and age verification for e-commerce operations.
Scale indicators8 records
Recent moves4 records
Expansion highlights6 records
Token of Trust competitors and assessment
Company assessmentBroad incumbents
- Trulioo: Trulioo is a global identity verification platform focused on KYC/AML compliance for regulated industries, with comparable document verification and watchlist screening capabilities across 200+ countries.
- Stripe Identity: Stripe Identity embeds identity verification into the Stripe payments platform, offering comparable government ID and selfie verification but as part of a much broader payments infrastructure - a structural threat to standalone identity players like Token of Trust.
- Plaid Identity Verification: Plaid has expanded into identity verification as part of its broader fintech data network, offering comparable KYC capabilities but leveraging its dominant account-aggregation position rather than specializing in verification flows.
Direct peers
- Persona: Persona is a direct competitor offering configurable identity verification flows, government ID checks, biometric selfie matching, and KYC/AML workflows targeted at SMB and enterprise customers, with similar product breadth and developer-friendly API to Token of Trust.
- Jumio: Jumio is a leading enterprise identity verification platform with global document coverage, biometric verification, and AML screening - directly comparable to Token of Trust's core offering but operating at materially larger scale.
- Veriff: Veriff provides AI-powered identity verification with document and biometric checks across global markets, directly competing with Token of Trust's verification flows and serving similar regulated-industry use cases.
- Onfido: Onfido (part of Entrust) offers document and biometric identity verification with a developer-friendly API, comparable in API-first approach and core verification functionality to Token of Trust.
- Sumsub: Sumsub is a full-stack identity verification, KYC/AML, and fraud prevention platform with global coverage and similar modular compliance capabilities as Token of Trust.
- AU10TIX: AU10TIX specializes in identity verification for regulated industries including financial services, with similar document authentication and biometric capabilities to Token of Trust's regulated-vertical focus.
- ID.me: ID.me provides identity verification and digital wallet services with strong government and regulated-industry focus, offering comparable KYC, age verification, and credentialing capabilities to Token of Trust.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Token of Trust social profiles
Digital presenceToken of Trust compliance and trust
Trust signalCompliance3 records
Token of Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Token of Trust leadership team
Management profileNumber of profiles
Profiles4 records
Token of Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Token of Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Token of Trust
What does Token of Trust do?
Token of Trust is a privacy-first SaaS platform that verifies online users' identities and ages and automates regulatory compliance for e-commerce merchants. Its core offering combines configurable identity verification (government ID, biometric selfie, electronic identity/database checks, document verification), age assurance, KYC/AML onboarding with watchlist screening, and tax compliance (excise, sales & use, VAT, PACT Act) delivered via REST API, embeddable JavaScript SDK, and pre-built plugins for Shopify, WooCommerce, BigCommerce, Magento, WordPress, and NetSuite.
Is Token of Trust a public or private company?
Token of Trust is a private company. It is classified as unknown and is currently operating.
When was Token of Trust founded?
Token of Trust was founded in 2015. It employs 11 to 50 people.
Where is Token of Trust based?
Token of Trust is headquartered in Minneapolis, United States, in the North America region.
How does Token of Trust make money?
Seven revenue lines are on record. Verification Services Subscription is the primary driver. The others are per-Order Transaction Fees, compliance Bundle, excise Tax Reports, PACT Act Reports, vendor Review Add-on and real-Time Excise Determination.
Who are Token of Trust's main competitors?
Broad incumbents on record are Trulioo, Stripe Identity and Plaid Identity Verification. Direct peers are Persona, Jumio, Veriff, Onfido, Sumsub, AU10TIX and ID.me.
Does Token of Trust have an API?
Yes. Token of Trust offers a Verify Person API enabling real-time identity verification for seamless user onboarding. The API accepts person data (name, email, location) and returns verification status with a continuation URL for user interaction when needed. It also supports a Webhooks API for receiving real-time updates on verification status changes including isCleared, isUpdateRequested, isSubmitted, and isRejected events. Webhooks are HMAC-signed for security. The API uses POST requests to /api/person endpoint with appDomain, totApiKey, totSecretKey, appUserid, and person object parameters. Developer documentation is at help.tokenoftrust.com/article/513-apitoken-of-trust-verify-person-api.
What industry is Token of Trust in?
Token of Trust's product category is Identity Verification Software. Its primary akta.pro industry code is FSAPACAL, Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling), with a secondary code of FSAPAIAH, Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting). Its NAICS code is 522320 and its SIC code is 6211.