Lanier Parking Solutions

What Lanier Parking Solutions does

Lanier Parking Solutions, founded in 1989 and headquartered in Atlanta, is a privately held parking and transportation management company operating as a wholly-owned brand within Reimagined Parking LLC, a holding entity backed by Antarctica Capital. The company manages 2,500 high-density parking facilities across 275+ North American cities (including operations in the U.S. and Canada) with a workforce of approximately 6,500-8,000 employees, 60+ dedicated airport parking operations covering 100,000+ spaces, and 34 million digital transactions processed annually. Its technology stack centers on License Plate Recognition (LPR), the PARCS access and revenue control system, the hangTag mobile payment app, the O-Valet ticketless valet management platform, the VATS citation processing system, and remote Customer Experience Centers that consolidate off-site monitoring across multiple facilities.

The company's revenue model spans managed-services agreements (fixed fee or cost-plus with full expense reporting), lease arrangements (fixed base rent plus participation rent), municipal contracts for parking meter services and enforcement, and premium professional services including valet, shuttle operations, and event management for stadiums and arenas. Customer segments are diversified across commercial real estate, healthcare, airports, stadiums and arenas, hotels, municipalities, universities, casinos, and residential properties, with named relationships including the City of Myrtle Beach, City of Omaha, City of Hartford, SFMTA, Regions Hospital, John H. Stroger Hospital, Orlando Melbourne International Airport, Birmingham-Shuttlesworth International Airport, Chase Center, and Citi Field. Recent certifications (ISO 27001:2022 and PCI-DSS Level 1) position the company for enterprise-grade compliance requirements tied to processing more than 6 million card transactions annually.

Go-to-market is direct enterprise field sales through dedicated account managers offering customized proposals and operational plans, supplemented by inbound property-contact forms and ParkerBill monthly-parking portals. The Reimagined Parking family of five operating brands (Impark founded 1962, Lanier, Republic Parking, AmeriPark, Park One) provides shared platform scale, cross-brand service delivery, and consolidated procurement economics. In 2025, the company added 112 new locations, reorganized its operations team into Commercial Vertical, Industry Verticals, and Portfolio Management groups, and expanded in-house revenue management and digital marketing capabilities.

Name

Lanier Parking Solutions

Legal name

Reimagined Parking LLC

Website

https://lanierparking.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lanier Parking Solutions is an Atlanta-based parking and transportation management company that operates 2,500 facilities across 275+ North American cities, serving commercial, healthcare, airport, stadium, hotel, and municipal clients through managed services, lease arrangements, and proprietary LPR, PARCS, hangTag, and O-Valet technology.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)

akta.pro secondary industries

Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Valet Parking Services (BPABAKAC), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD)

Keywords

• Parking management services
• Valet parking operations
• Parking access control
• Mobile parking payments
• Parking enforcement services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Parking Management Fees: Fixed fee or cost-plus arrangements with full expense reporting for parking management services provided to property owners and managers.
2. Parking Lease Arrangements: Fixed base rent plus participation rent arrangements where Lanier leases parking facilities from property owners and operates them.
3. Municipal Parking Meter Services: Parking management contracts with municipalities including parking meter services and enforcement operations.
4. Valet Services: Premium valet parking services for hotels, restaurants, and special events with ticketless technology integration.
5. Shuttle Operations: Branded shuttle bus services for remote parking locations and high-profile pickup points.
6. Event Management: Comprehensive parking and transportation solutions for stadiums, arenas, and large-scale venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lanier Parking Solutions provides full-service parking and transportation management for commercial, healthcare, airport, stadium, hotel, and municipal clients across 275+ North American cities. Offerings include customized parking management, valet services, shuttle operations, event management, enforcement, and EV charging, supported by proprietary technology such as LPR-based free-flow access, PARCS revenue control, the hangTag mobile payment app, O-Valet ticketless valet software, and VATS citation processing. The company operates under management agreements (fixed fee or cost-plus) and lease arrangements (fixed base rent plus participation rent) as part of the Reimagined Parking network.

Product overview

Lanier Parking Solutions operates as part of the Reimagined Parking family of nationally recognized parking operating companies (Impark, Lanier Parking, Republic Parking, AmeriPark, and Park One), providing a comprehensive parking management platform with integrated technology modules. The core offering is parking management services enhanced by technology products including hangTag mobile payment app, O-Valet ticketless valet management software, VATS citation processing system, and Lanier PARCS access and revenue control system. Additional add-on services include enforcement with LPR technology, event management, shuttle operations, EV charging stations, and Customer Experience Centers. The portfolio serves diverse verticals including commercial real estate, healthcare, airports, stadiums/arenas, hotels, and municipalities across 275+ North American cities.

Differentiator

Problem solved

Functional benefit

Brands

• Impark: One of the operating companies within Reimagined Parking, providing valet, shuttle, enforcement, automated solutions, and revenue control.
• Republic Parking
• AmeriPark
• Park One
• hangTag
• O-Valet
• VATS (Violation & Ticketing System)

Products and services

• Customized Parking Management Full-service daily parking management covering operations, revenue control, staffing, and technology integration for commercial, healthcare, airport, and municipal properties; delivered through management agreements with dedicated account managers.
• Valet Parking Services End-to-end valet service management including staffing, ticketless O-Valet technology operations, contactless vehicle request capabilities, and performance metrics reporting for hotels, restaurants, airports, hospitals, and events.
• Customer Experience Centers (Remote Monitoring) Off-site 24/7 command centers providing real-time property oversight, in-the-moment customer support, and centralized communications programs across multiple automated parking systems.
• Shuttle Services Branded shuttle bus operations transporting customers between remote parking locations and high-profile pickup points, with route optimization logistics for airports, hospitals, and event venues.
• Enforcement Services Professional parking enforcement using License Plate Recognition (LPR) cameras, scalable enforcement vehicle fleets, and trained enforcement ambassadors for compliance monitoring and parking notice issuance across municipal and commercial properties.
• Event Management Comprehensive parking and transportation solutions for stadiums, arenas, and large-scale venues including traffic flow diagrams, lot layout design, revenue control, and flexible staffing adjustments for high-volume event days.
• EV Charging Stations Turnkey electric vehicle charging station services covering permitting, setup, staffing, and operations, transforming parking properties into multi-use spaces and generating new revenue streams.
• hangTag Mobile Payment App Consumer-facing mobile payment application enabling customers to find and pay for parking with their smartphone; supports ticketless, contactless parking transactions across properties in the U.S. and Canada.
• O-Valet Ticketless Valet Software Smartphone-based valet management software providing vehicle request capabilities, vehicle inventory management, staffing metrics, and integrated payment processing for hotels, airports, and event venues.
• VATS (Violation & Ticketing System) Citation processing system managing the full lifecycle of parking violations from customer initiation through final resolution, including online payments, notice printing, mailing, and payment posting for municipalities.
• Lanier PARCS (Parking Access and Revenue Control Systems) Access and revenue control system providing gated and gateless parking management, real-time yield optimization, dynamic pricing, and cloud-based connectivity supporting multi-functional parking real estate.
• ParkerBill Monthly Parking Portal Online monthly parking account management platform allowing customers to update information, modify parking options, and view account statements in real-time.
• Municipal Parking Meter Services Parking management contracts with municipalities for parking meter services and enforcement operations, including on-street management, citation processing, and revenue optimization.

Quantifiable outcome

• Added 112 new locations in 2025
• +6 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature8 records

Partnerships

One partnership is on record.

• Reimagined ParkingflagshipStrategic or Co-development PartnerLanier Parking is part of the Reimagined Parking family of nationally recognized operating companies, including Impark, Lanier Parking, Republic Parking, AmeriPark, and Park One. This network represents a leading people-driven, tech-powered parking solutions provider managing 2,500 parking facilities across 275 North American cities.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LAZ Parking: One of the largest parking management companies in North America, operating thousands of facilities across the U.S. with valet, shuttle, and technology services. Direct competitor to Lanier/Reimagined Parking in commercial, healthcare, airport, and municipal segments.
• SP+ (Metropolis): Major North American parking management operator recently acquired by Metropolis, offering management, valet, shuttle, and tech-enabled parking across commercial, airport, healthcare, and event venues. Direct peer with overlapping service portfolio and customer base.
• Premium Parking: New Orleans-based parking management operator serving mixed-use, hospitality, healthcare, and event properties across the U.S. with technology-enabled parking solutions. Direct peer with similar full-service model and vertical focus.
• Denison Parking: Indianapolis-based parking management company operating in Midwest markets with managed services, valet, and shuttle offerings. Comparable service portfolio with similar mid-size operating footprint to Lanier's individual sub-brands.

Broad incumbents

• ABM Industries: Large publicly-traded facility services company with a parking and transportation segment alongside janitorial, HVAC, and other building services. Operates at a much broader scale but competes in parking management for commercial real estate and event venues.

Emerging players

• T2 Systems: Parking technology and management solutions provider focused on permit management, enforcement, and analytics software for universities, municipalities, and operators. Laura Lierz (Lanier's VP Municipal Services) previously spent 19.5 years at T2, indicating deep market overlap.
• Metropolis: Technology-forward parking platform that acquired SP+ to combine computer vision and AI-driven payments with operating services. Represents the emerging tech-led model competing directly with Lanier's PARCS, LPR, and hangTag stack.

Regional players

• Ace Parking: San Diego-based parking management company with strong presence on the U.S. West Coast, providing management, valet, and shuttle services across hospitality, commercial, and event segments. Comparable in service mix but smaller and regionally concentrated vs. Lanier's North American footprint.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lanierparking
• Facebookfacebook.com/lanierparkingsolutions
• LinkedInlinkedin.com/company/lanier-parking-solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanier Parking Solutions