What engage2learn does

engage2learn (legal name: Engage! Learning, Inc.; also known as e2L) is a Texas-incorporated, private K-12 instructional leadership solutions provider founded in 2011 and headquartered in Austin, Texas. The company operates a platform-plus-services model for U.S. public school districts, combining human-delivered instructional coaching and school improvement services with its proprietary GroweLab platform. GroweLab is an AI-powered instructional coaching and talent development tool that enables educators and leaders to document coaching conversations, set growth goals, submit evidence of practice, and earn progress badges; an adjacent ReadyLab product supports learning readiness assessment. The platform integrates with Google Calendar for coaching session scheduling and includes a suite of AI features for walkthrough feedback generation, PD workshop agenda creation, parent communications, lesson planning, and a knowledge-retrieval chatbot trained on more than a decade of internal coaching expertise.

The company's methodology has been independently validated under the Every Student Succeeds Act (ESSA), with Level 2 Moderate Evidence for Grades 6-8 Math & Science and Level 3 Promising Evidence for Grades 3-5 Reading, based on research covering over 10,000 students and 5,000 teachers in 100+ schools. It reports customer outcomes including a 99% teacher retention rate and 12+ point student achievement gains. Service offerings include Coaching & Leadership Development, School Improvement, Strategic Planning, English Learners Support, and Grant Support (including TEA grant implementation in Texas). In April 2026, engage2learn acquired Education Elements, adding the 7Cs Framework of Effective Teaching and the Data Triangle survey suite and expanding the combined entity's footprint to instructional leaders across 29 states.

engage2learn generates revenue primarily through B2B enterprise contracts with K-12 public school districts on multi-year subscription and professional services arrangements, with quote-based pricing that varies by district size and scope. The company sells through a direct enterprise field sales motion targeting district leaders, school leaders, instructional coaches, and teachers, supplemented by content marketing, webinars, conferences, and case-study-led conversion. It maintains a strategic partnership with the Texas Education Agency and is a portfolio company of Leeds Equity Partners, a New York-based PE firm specializing in education and training that invested in May 2021 and again through its $1.4B Fund VII in April 2026. Following the Education Elements integration, the company operates with 51-100 employees across Austin, Texas and Portland, Oregon-area offices.

Name

engage2learn

Legal name

Engage! Learning, Inc.

Website

https://engage2learn.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

engage2learn is a PE-backed K-12 instructional leadership provider offering AI-powered coaching software (GroweLab) and professional services to 300+ U.S. public school districts across 29 states, with an ESSA-validated methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services + Software Subscription: Hybrid revenue model combining professional services (instructional leadership coaching, teacher development programs) with software subscription (GroweLab platform). B2B model with school districts on multi-year contracts. Revenue is recurring as districts renew annual or multi-year agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

engage2learn provides instructional leadership coaching and teacher development services for K-12 public school districts, delivered through a combination of human coaching expertise and its proprietary AI-powered GroweLab platform. The company offers Coaching & Leadership Development, School Improvement, Strategic Planning, English Learners Support, and Grant Support services, supported by GroweLab and ReadyLab software tools, plus the acquired Education Elements consultancy and 7Cs Framework.

Product overview

engage2learn (e2L) is an instructional leadership solutions provider for K-12 public schools offering a platform-plus-services model. The core product is GroweLab, an AI-powered instructional coaching and talent development platform that enables coaching documentation, goal-setting, evidence submission, and badge-based progress tracking. ReadyLab complements the platform for learning readiness assessment. Services include Coaching & Leadership Development, School Improvement, Strategic Planning, English Learners Support, and Grant Support. Through the 2026 acquisition of Education Elements, e2L expanded to include the 7Cs Framework and Data Triangle survey tools. The company also offers the Learning Innovation Framework (LIF) methodology and the Buerk Rubric for differentiated instruction. All offerings are designed to improve teacher effectiveness, student outcomes, and district-wide instructional coherence.

Differentiator

Problem solved

Functional benefit

Brands

• GroweLab: AI-powered instructional coaching and talent development platform for K-12 educators, featuring observation tools, coaching session management, and educator growth analytics.
• ReadyLab
• Education Elements
• Buerk Method for Learning
• Learning Innovation Framework (LIF)

Products and services

• GroweLab AI-powered instructional coaching and talent development platform for K-12 schools that enables teachers, leaders, and staff to document coaching conversations, set growth goals, submit evidence of practice, and earn progress badges. Features AI tools for walkthrough feedback, lesson planning, and automated communications.
• ReadyLab

Quantifiable outcome

• 99% teacher retention rate
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core, major and minor.

• Education ElementscoreStrategic or Co-development Partner · 16 April 2026Acquisition completed on April 16, 2026. Education Elements is a strategic acquisition that expands engage2learn's capabilities and customer base in K-12 education.
• Texas Education Agency (TEA)majorStrategic or Co-development PartnerState education agency partnership in Texas. Engage2learn works with TEA to deliver instructional coaching and teacher development services to Texas school districts.
• XanEduminorOthersRelated to Education Elements acquisition. XanEdu is associated with the acquired company Education Elements.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• New Teacher Center: New Teacher Center provides instructional coaching and mentoring for K-12 educators, with a strong evidence base and district-level delivery model that directly mirrors engage2learn's coaching and teacher-development approach.
• BetterLesson: BetterLesson delivers K-12 instructional coaching, professional development, and blended coaching programs via a coach network — directly competing with engage2learn's coaching and leadership development services to U.S. school districts.
• TNTP (The New Teacher Project): TNTP partners with K-12 districts on teacher development, instructional leadership, and school improvement — overlapping with engage2learn's coaching, leadership development, and district transformation services.
• Insight Education Group: Insight Education Group provides K-12 instructional coaching, professional development, and teacher evaluation services, with an evidence-based methodology closely aligned to engage2learn's coaching and ESSA-validated approach.
• Solution Tree: Solution Tree provides K-12 professional development, instructional coaching frameworks, and school improvement events and resources — competing with engage2learn for district PD and teacher development dollars.
• Learning Forward: Learning Forward is a professional association focused on K-12 professional learning standards, coaching, and educator development — overlapping with engage2learn's instructional leadership and teacher PD mission.

Broad incumbents

• Renaissance Learning: Renaissance is a broad K-12 assessment, practice, and analytics incumbent (Star, Accelerated Reader) that touches district instructional decision-making, comparable to the EdTech-plus-services model engage2learn pursues with GroweLab.
• PowerSchool: PowerSchool is a broad K-12 SaaS incumbent with analytics, talent/HR, and student-success offerings; its talent and educator-effectiveness modules overlap with engage2learn's GroweLab coaching and educator-growth platform positioning.
• Curriculum Associates (iReady): Curriculum Associates is a broad K-12 EdTech incumbent (iReady, i-Ready, ReadyBooks) that sells into districts alongside professional services and assessment — overlapping with engage2learn on district instructional improvement and student achievement measurement.
• Edmentum: Edmentum provides K-12 digital curriculum, intervention, and educator effectiveness tools (Edmentum Exact Path, EdOptions Academy) and competes in the broader district instructional improvement and teacher-support category alongside engage2learn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/engage_learning
• YouTubeyoutube.com/engage2learn
• Facebookfacebook.com/engage2learn
• LinkedInlinkedin.com/company/engage2learn
• Instagraminstagram.com/engage2learn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about engage2learn