Borusan
Borusan is a privately held Turkish industrial conglomerate operating across 11 countries in steel pipe manufacturing (Borusan Boru, ~2M tons/year), galvanized steel (Borçelik JV with ArcelorMittal), premium auto distribution (BMW/MINI/Jaguar/Land Rover), Caterpillar equipment, port logistics, and 725 MW of renewable energy.
- Company typePrivate
- Founded1944
- HeadquartersIstanbul
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Borusan does
Borusan is a privately held Turkish industrial conglomerate founded in 1944 and headquartered at the historic Perili Köşk in Istanbul's Sarıyer district. Controlled by the Kocabıyık family through Borusan Holding A.Ş. (with a separately listed public subsidiary, Borusan Yatırım, on Borsa Istanbul since 1996), the group operates roughly 10,000-14,000 employees across 11 countries on three continents.
The group's revenue engine consists of eight core operating subsidiaries spanning manufacturing, distribution, energy, port services, and venture capital. In manufacturing, Borusan Boru commands an estimated 85% share of Turkey's automotive pipe market with ~2 million tons of annual capacity across 11 facilities and exports to 80+ countries; Borçelik — a joint venture with ArcelorMittal — operates 1.5 million tons of cold-rolled and hot-dip galvanized steel capacity; and Supsan (operating under an Eaton SRL license since 1970) supplies engine valves and turbo components to OEMs including Ford Otosan, Oyak Renault, and Türk Traktör. In automotive distribution, Borusan Otomotiv is the exclusive Turkey distributor for BMW, MINI, BMW Motorrad, Jaguar, and Land Rover through 25 dealers and 46 authorized service centers; in machinery, Borusan Cat distributes Caterpillar and FG Wilson equipment across Turkey, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, and Far East Russia; Borusan Port handles 5 million tons of cargo, 450,000 TEU, and 350,000 vehicles annually at the strategically located Gemlik terminal (Turkey's first green/eco port); and Borusan EnBW Enerji — a JV with Germany's EnBW AG — operates 725 MW of renewable capacity across 12 facilities generating more than 2 TWh per year and is building EV-charging infrastructure. Borusan Ventures is the group's corporate venture capital arm investing in early-stage companies across mobility, logistics, energy/climate, and industrial technology.
Revenue is generated through a hybrid of one-time industrial sales (steel pipes, galvanized steel, engine valves), exclusive product distribution (premium autos, Caterpillar equipment), recurring electricity sales (renewable generation), port transaction fees, and venture investment returns. GTM is overwhelmingly B2B/enterprise via direct sales to OEMs and industrial customers, complemented by a Tier-1 dealer network for premium auto and Caterpillar brands. The group's growth strategy is multi-pronged: international manufacturing expansion (Berg Pipe acquisition in the US in 2023), energy transition scale-up (725 MW renewable capacity plus EV charging), corporate VC and LP commitments (€235 million into Future Energy Ventures in 2025), and a 2053 net-zero commitment with gender-parity targets. Capital allocation is supported by a separate listed entity (Borusan Yatırım) and the Borusan Kocabıyık Foundation, which funds cultural and education initiatives including the Borusan Istanbul Philharmonic Orchestra and Borusan Contemporary art museum.
Borusan firmographics
Firmographics- Name
- Borusan
- Legal name
- Borusan Holding A.Ş.
- Website
- https://borusan.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Borusan is a privately held Turkish industrial conglomerate operating across 11 countries in steel pipe manufacturing (Borusan Boru, ~2M tons/year), galvanized steel (Borçelik JV with ArcelorMittal), premium auto distribution (BMW/MINI/Jaguar/Land Rover), Caterpillar equipment, port logistics, and 725 MW of renewable energy.
- Ownership category
- akta.pro rank
Borusan industry classification
Industry- Product category
- Diversified Industrial Conglomerate
- NAICS
- Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Motor and Generator Manufacturing (335312), Plate Work Manufacturing (332313)
- SIC
- Steel Works, Blast Furnaces & Rolling & Finishing Mills (3310), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)
- akta.pro secondary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
Keywords
Where Borusan is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices11 records
Markets served
Borusan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Steel Manufacturing: Borusan Boru produces steel pipes for automotive, construction, energy, and machinery sectors. Borçelik produces cold-rolled and hot-dip galvanized steel. Supsan produces engine valves and turbo components for OEM customers.
- Automotive Distribution: Borusan Otomotiv distributes premium automotive brands (BMW, MINI, BMW Motorrad, Jaguar, Land Rover) through dealer networks. Also operates motor sports (BOM), vehicle auction, and vehicle evaluation services.
- Machinery and Power Systems: Borusan Cat distributes Caterpillar construction equipment and FG Wilson generators, provides parts, rental, and after-sales support across 6 countries.
- Port and Logistics Services: Borusan Port provides general cargo, container, vehicle handling, ship chartering, and project/heavy transport services from Gemlik port.
- Renewable Energy: Borusan EnBW Enerji operates 12 renewable energy facilities (wind and solar) with 725 MW installed capacity, generating and selling electricity.
- Corporate Venture Capital: Borusan Ventures invests in early-stage technology companies in mobility, logistics, energy/climate, and industrial technology sectors.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Borusan product offering
Product offeringCore offering
Borusan is a diversified Turkish industrial conglomerate producing and distributing steel pipes, galvanized and cold-rolled steel, and engine valves through its manufacturing subsidiaries (Borusan Boru, Borçelik, Supsan); distributing Caterpillar construction equipment and FG Wilson generators across 6 countries (Borusan Cat); distributing premium BMW, MINI, Jaguar, and Land Rover vehicles through 25 dealers and 46 service centers (Borusan Otomotiv); operating a multi-purpose port and integrated logistics facility at Gemlik (Borusan Port); and generating renewable energy from 12 wind and solar facilities with 725 MW installed capacity (Borusan EnBW Enerji). It also invests in early-stage technology companies through Borusan Ventures.
Product overview
Borusan is a diversified Turkish industrial conglomerate with 8 main group companies operating across manufacturing, automotive distribution, machinery, port services, energy, and venture capital. The core products include Borusan Boru (steel pipes, 85% Turkey automotive market share), Borçelik (cold-rolled and galvanized steel, 1.5M ton capacity), Supsan (motor valves and turbo components), Borusan Cat (Caterpillar equipment distribution with digital platforms Parts.cat.com and Boom360), Borusan Otomotiv (BMW, MINI, Jaguar, Land Rover distribution), Borusan Port (port logistics with 5M ton capacity), and Borusan EnBW Enerji (725 MW renewable energy). Supporting functions include Borusan Ventures (corporate VC), Borusan Yatırım (publicly listed investment company), and various digital HR tools (Borusan Akademi, Puantum feedback platform, Borusan İnsan mobile app). Cultural subsidiaries include Borusan Contemporary (art museum), Borusan Sanat (orchestra and classical radio), and Borusan Kocabıyık Vakfı (education foundation). The company employs approximately 10,000 people across 11 countries on 3 continents.
Differentiator
Problem solved
Functional benefit
Brands
- Borusan Boru: Steel pipe manufacturing division
- Borusan Cat
- Borusan Otomotiv
- Borusan Port
- Borusan EnBW Enerji
- Borusan Ventures
- Borusan Sanat
- Borusan Contemporary
- Borusan Alpha
- Borusan Akademi
- Borusan Klasik
- Borusan Eşittir
- Puantum
- Borusan İnsan
Products and services
- Borusan Boru (Steel Pipe Manufacturing) Steel pipe manufacturing subsidiary producing high-technology pipes for automotive, construction, energy, and machinery sectors. Commands 85% of Turkey's automotive pipe market share, 2 million tons annual capacity across 11 manufacturing facilities, 4,000+ product varieties, and exports to 80+ countries. Operations in Turkey, Italy, and the USA.
- Borçelik (Cold-Rolled and Hot-Dip Galvanized Steel) Cold-rolled and hot-dip galvanized steel producer with 1.5 million tons annual capacity (600,000 tons cold-rolled, 900,000 tons galvanized). Turkey's largest and highest-quality galvanized steel producer. Joint venture between ArcelorMittal and Borusan Holding.
- Supsan (Engine Valves and Turbo Components) Motor valve and turbo component manufacturer. Turkey's largest engine valve production plant. OEM supplier for Ford Otosan, Oyak Renault, and Türk Traktör; international customers include Ferrari, Aston Martin, Porsche, BMW, Daimler, and Volkswagen. Produces under Eaton SRL license since 1970 with 4,611 product references.
- Borusan Cat (Caterpillar Equipment and FG Wilson Generator Distribution) Authorized distributor for Caterpillar construction and mining equipment and FG Wilson generators across Turkey, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, and Far East Russia. Provides parts, rental, and after-sales support with 3,000+ employees. Includes digital platforms Parts.cat.com (parts ordering), Boom360 (super app), and SITECH Eurasia (construction technology).
- Borusan Otomotiv (Premium Automotive Distribution) Premium automotive and motorcycle distributor representing BMW, MINI, BMW Motorrad, Jaguar, and Land Rover brands in Turkey. Operates through 25 authorized dealers and 46 authorized service centers. Includes Borusan Otomotiv Motorsport (BOM) racing team with 19 championships.
- Borusan Port (Port and Logistics Services) Port services operator in the Gemlik region providing general cargo, container, and vehicle handling. Annual capacity of 5 million tons general cargo, 450,000 TEU containers, and 350,000 vehicles. 523,319 m² total terminal area with 1,923m berth. Turkey's first Green/Eco Port certificate holder. Operates three integrated business units: Port Services, Project and Heavy Transport, and Ship Chartering.
- Borusan EnBW Enerji (Renewable Energy Generation) Renewable energy company with 725 MW installed capacity across 12 renewable energy facilities. 100% renewable portfolio producing over 2 TWh annually, preventing approximately 1.4 million tons of carbon emissions per year. Also operates electric vehicle charging infrastructure. Joint venture with EnBW AG.
- Borusan Ventures (Corporate Venture Capital) Corporate venture capital arm investing in early-stage technology companies in Mobility, Supply Chain & Logistics, Energy & Climate, and Corporate & Industrial Technologies across the US and Europe. Also participated in Future Energy Ventures Fund II (€235M).
- Borusan Araç İhale (Vehicle Auction and Pricing) Multi-brand vehicle remarketing company offering online auction platform 'Borusan 7/24 İhale' and automatic pricing service 'Borusan 7/24 Fiyat' for second-hand vehicles.
Quantifiable outcome
- 85% automotive pipe market share in Turkey
- +4 more outcomes
Companies that use Borusan
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Borusan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Borusan partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- EnBW AGcoreJoint venture partner in Borusan EnBW Enerji (established 2009) for renewable energy generation. EnBW is a German energy company and Borusan's strategic partner for wind and solar energy investments in Turkey.
- ArcelorMittalcoreJoint venture partner in Borçelik steel manufacturing. One of the world's largest steel producers partnering with Borusan in Turkey's largest galvanized steel production facility.
- GIWA HoldingcoreJoint venture partner in Borusan Otomotiv Group for automotive distribution in Turkey.
- Caterpillar Inc.coreBorusan Cat is the authorized distributor for Caterpillar construction and mining equipment, FG Wilson generators, and related services across Turkey, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, and Far East Russia.
- Eaton CorporationcoreSupsan has been producing engine valves under Eaton SRL license since 1970. Supsan also supplies OEM parts to automotive companies through Eaton globally.
- BMW GroupcoreBorusan Otomotiv is the authorized importer and distributor for BMW, MINI, and BMW Motorrad brands in Turkey since 1984.
- Jaguar Land RovercoreBorusan Otomotiv is the authorized distributor for Jaguar (since 2014) and Land Rover (since 1992) brands in Turkey.
- Impact Hub IstanbulminorBorusan partners with Impact Hub Istanbul to implement the Borusan Sustainable Benefit Programme, providing capacity building, grants, and mentorship to social impact projects.
- KızCode PlatformminorPartnership with KızCode platform (UK-based) for 'Let's Code, Girls' coding training program for daughters of Borusan factory employees.
- Kadir Has University Gender and Women's Studies Research CentreminorCooperation with Kadir Has University to prepare guidebook on avoiding gender discriminatory statements and behaviors in the workplace.
Scale indicators27 records
Recent moves9 records
Expansion highlights7 records
Borusan competitors and assessment
Company assessmentRegional players
- Ciner Group: Ciner Group is one of Turkey's largest privately held industrial conglomerates with operations spanning mining, glass (Şişecam-related), shipping, media and energy. Comparable to Borusan at the conglomerate and capital-allocation level rather than at any specific business-line overlap.
- Limak Holding: Limak Holding is a Turkish industrial conglomerate with operations in construction (Limak Construction), cement, energy (renewables and hydro), aviation (Istanbul Airport operator) and food. The diversified Turkish private industrial group model is comparable to Borusan, with overlapping exposure to energy generation and large infrastructure.
- Dogan Holding: Dogan Holding is a Turkish conglomerate with a portfolio diversified across energy (Aytemiz/Aksa JV pipeline), automotive retail, media, finance, and tourism. While its center of gravity is in media and energy, its Turkish private-group corporate structure and automotive retail exposure make it broadly comparable to Borusan as a regional industrial peer.
- Yildiz Holding: Yildiz Holding is one of Turkey's largest privately held conglomerates, best known for food manufacturing (Ülker) and consumer goods, but with diversified industrial operations including maritime and ports. The conglomerate model and Turkish private-family ownership profile is directly comparable to Borusan, though with different end-market exposure.
- Sanko Holding: Sanko is a Turkish industrial conglomerate with extensive textile, energy (renewables via Sanko Enerji), cement, packaging and machinery operations. Comparable to Borusan in its combination of energy generation, manufacturing operations, and Turkish private ownership, though skewed more toward consumer-facing and construction materials than steel and auto distribution.
Others
- EnBW AG: EnBW is Borusan's JV partner in Borusan EnBW Enerji and one of Germany's largest integrated energy utilities with material renewable generation in wind and solar. As Borusan's strategic partner in 725 MW of Turkish renewable assets, EnBW is the most directly comparable utility peer to the group's energy arm — though EnBW operates as a much larger, publicly listed German utility rather than a diversified Turkish group.
Broad incumbents
- ArcelorMittal: ArcelorMittal is the world's largest steel producer and Borusan's JV partner in Borçelik. The two are comparable in cold-rolled and galvanized steel production scale, automotive-grade flat steel supply, and EU/Turkish customer concentration, with ArcelorMittal operating as a much larger global incumbent rather than a similarly structured conglomerate.
Direct peers
- Koc Holding: Koc Holding is the largest listed Turkish industrial conglomerate with operating arms in energy (Aygaz, Tupras), automotive (Tofaş, Ford Otosan), durable goods (Arcelik) and finance — a comparable diversified industrial profile to Borusan across energy, automotive distribution, manufacturing, and consumer finance. Both groups serve Turkish industry with JV-backed global OEM partnerships.
- Sabanci Holding: Sabanci Holding is the second-largest Turkish conglomerate, with material exposure to cement (Akcansa), energy, retail banking (Akbank), automotive and tire reinforcement (Kordsa) — directly comparable to Borusan's mix of energy generation, automotive distribution, and industrial manufacturing under a private Turkish family-controlled parent.
- ENKA Insaat: ENKA is a Turkish-listed engineering, construction, energy and real estate group with international EPC operations. While more construction-skewed, ENKA's mix of Turkish industrial operating base, energy investments abroad, and engineering-led services mirrors Borusan's combination of energy generation, industrial manufacturing, and infrastructure services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Borusan social profiles
Digital presenceBorusan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borusan leadership team
Management profileNumber of profiles
Profiles1 record
Borusan subsidiaries and ownership
Company hierarchySubsidiaries11 records
Borusan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borusan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borusan
What does Borusan do?
Borusan is a diversified Turkish industrial conglomerate producing and distributing steel pipes, galvanized and cold-rolled steel, and engine valves through its manufacturing subsidiaries (Borusan Boru, Borçelik, Supsan); distributing Caterpillar construction equipment and FG Wilson generators across 6 countries (Borusan Cat); distributing premium BMW, MINI, Jaguar, and Land Rover vehicles through 25 dealers and 46 service centers (Borusan Otomotiv); operating a multi-purpose port and integrated logistics facility at Gemlik (Borusan Port); and generating renewable energy from 12 wind and solar facilities with 725 MW installed capacity (Borusan EnBW Enerji). It also invests in early-stage technology companies through Borusan Ventures.
Is Borusan a public or private company?
Borusan is a private company. It is classified as family owned and is currently operating.
When was Borusan founded?
Borusan was founded in 1944. It employs 5,001 to 10,000 people.
Where is Borusan based?
Borusan is headquartered in Istanbul.
How does Borusan make money?
Six revenue lines are on record. Steel Manufacturing is the primary driver. The others are automotive Distribution, machinery and Power Systems, port and Logistics Services, renewable Energy and corporate Venture Capital.
Who are Borusan's main competitors?
Regional players on record are Ciner Group, Limak Holding, Dogan Holding, Yildiz Holding and Sanko Holding. EnBW AG is listed as an others. ArcelorMittal is listed as a broad incumbent. Direct peers are Koc Holding, Sabanci Holding and ENKA Insaat.
Does Borusan have an API?
No public API is recorded for Borusan.
What industry is Borusan in?
Borusan's product category is Diversified Industrial Conglomerate. Its primary akta.pro industry code is EUAEAAAG, Solar PV Power Plant EPC (Utility-Scale), with a secondary code of EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 33361 and its SIC code is 3310.