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Elite Daily

Full company profile

uuid0008d7e

Namestring
Elite Daily
Legal namestring
BDG Media, Inc.
Company typeenum
Private
Founded yearint
2012
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
digital media publishing, entertainment news, lifestyle content, celebrity journalism, online magazine
Industry2 codes
1Entertainment & Celebrity Magazines
CodeMPAJAEAKPrimaryYes
2Newsletter Publishing Platforms
CodeMPACAIAAPrimaryNo
NAICS code2 codes
  • Periodical Publishers513120
  • Information51
SIC code1 code
  • Periodicals: Publishing Or Publishing & Printing2721
Product category
Digital Media and Online Publishing
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Advertising
TypeAdvertising
Description

The publication generates revenue through display advertising and sponsored content placements throughout its digital platform. The site features affiliate product links and commerce integrations.

elitedaily.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Elite Daily is a digital media publication that publishes daily editorial content covering entertainment, celebrity news, TV, movies, music, streaming, travel, wellness, dating, fashion, beauty, astrology, food, and college life for Gen Z and millennial readers. The primary offering is free access to articles and features on its website, supplemented by a daily email newsletter delivering celebrity intel, dating advice, astrology, and lifestyle stories.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Elite Daily is a digital media publication operated by BDG Media, Inc. The site functions as a content platform delivering editorial coverage across entertainment, celebrity news, TV, movies, music, streaming, travel, wellness, dating, fashion, beauty, astrology, and food. The primary offering is the Elite Daily website itself, which publishes articles, features, and a subscription newsletter. No distinct sub-products, modules, or standalone offerings were identified in the source data.

Product and service2 records
1Elite Daily Website
CategoryDigital Media / Online Publishing
2Elite Daily Newsletter
CategoryDigital Media / Email Newsletter
Partnership1 partner
Strategic tierCoreTypeOthers
Description

Elite Daily is owned and operated by BDG Media, Inc. (also referred to as BDG). The publication operates as part of BDG's network of digital media properties. BDG Media provides infrastructure, advertising sales, and operational support for Elite Daily.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Digital lifestyle and entertainment publisher targeting millennial and Gen Z women across beauty, fashion, dating and pop culture. Closely comparable to Elite Daily's vertical mix and audience.

TypeBroad incumbent
Description

Large-scale digital publisher with entertainment, celebrity, and lifestyle verticals. Comparable advertising-driven model and audience breadth, though broader in scope and older in skew than Elite Daily.

TypeEmerging player
Description

Digital media brand producing lifestyle, entertainment and career content targeted at college-aged women and young professionals. Overlaps Elite Daily's College Life vertical and broader Gen Z audience.

TypeBroad incumbent
Description

Established mainstream celebrity and entertainment news brand with large digital reach. Competes in the same celebrity-news category as Elite Daily but at significantly larger scale and broader demographic.

TypeDirect peer
Description

Digital home of E! Entertainment covering celebrity news, TV recaps and pop culture. Overlaps substantially with Elite Daily's entertainment/celebrity vertical for the same demographic.

TypeDirect peer
Description

Digital publisher producing entertainment, celebrity, lifestyle and viral content aimed at millennials and Gen Z. Highly comparable to Elite Daily in target demographic, content mix, and advertising-supported business model.

TypeDirect peer
Description

Long-running celebrity news and entertainment gossip site covering Hollywood, music, and pop culture. Directly competes for the same celebrity-entertainment search traffic as Elite Daily.

TypeDirect peer
Description

Digital media platform covering celebrity news, entertainment, fashion, beauty and wellness for a young female audience. Directly overlaps Elite Daily on content categories and target demo.

9Seventeen
TypeDirect peer
Description

Digital publication focused on Gen Z and younger millennial women covering entertainment, celebrity, beauty, fashion and relationships. Strongly overlaps Elite Daily's audience and content verticals.

TypeDirect peer
Description

Major lifestyle and celebrity publication with a strong digital vertical targeting millennial and Gen Z women. Comparable content categories (dating, celeb news, beauty, lifestyle) and similar ad-supported digital model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Elite Daily

Digital Media and Online PublishingEliteDaily.com

Elite Daily firmographics

Firmographics
Name
Elite Daily
Legal name
BDG Media, Inc.
Website
http://EliteDaily.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Elite Daily industry classification

Industry
Product category
Digital Media and Online Publishing
NAICS
Periodical Publishers (513120), Information (51)
SIC
Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry
Entertainment & Celebrity Magazines (MPAJAEAK)
akta.pro secondary industry
Newsletter Publishing Platforms (MPACAIAA)

Keywords

  • Digital media publishing
  • Entertainment news
  • Lifestyle content
  • Celebrity journalism
  • Online magazine

Where Elite Daily is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

Elite Daily business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

  1. Advertising: The publication generates revenue through display advertising and sponsored content placements throughout its digital platform. The site features affiliate product links and commerce integrations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Elite Daily product offering

Product offering

Core offering

Elite Daily is a digital media publication that publishes daily editorial content covering entertainment, celebrity news, TV, movies, music, streaming, travel, wellness, dating, fashion, beauty, astrology, food, and college life for Gen Z and millennial readers. The primary offering is free access to articles and features on its website, supplemented by a daily email newsletter delivering celebrity intel, dating advice, astrology, and lifestyle stories.

Product overview

Elite Daily is a digital media publication operated by BDG Media, Inc. The site functions as a content platform delivering editorial coverage across entertainment, celebrity news, TV, movies, music, streaming, travel, wellness, dating, fashion, beauty, astrology, and food. The primary offering is the Elite Daily website itself, which publishes articles, features, and a subscription newsletter. No distinct sub-products, modules, or standalone offerings were identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

  • Elite Daily Website
  • Elite Daily Newsletter

Companies that use Elite Daily

Customer profile

Segments1 record

Ideal customer profiles1 record

Elite Daily technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Elite Daily partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • BDG MediacoreOthersElite Daily is owned and operated by BDG Media, Inc. (also referred to as BDG). The publication operates as part of BDG's network of digital media properties. BDG Media provides infrastructure, advertising sales, and operational support for Elite Daily.

Recent moves5 records

Expansion highlights3 records

Elite Daily competitors and assessment

Company assessment

Direct peers

  • Refinery29: Digital lifestyle and entertainment publisher targeting millennial and Gen Z women across beauty, fashion, dating and pop culture. Closely comparable to Elite Daily's vertical mix and audience.
  • E! Online: Digital home of E! Entertainment covering celebrity news, TV recaps and pop culture. Overlaps substantially with Elite Daily's entertainment/celebrity vertical for the same demographic.
  • BuzzFeed: Digital publisher producing entertainment, celebrity, lifestyle and viral content aimed at millennials and Gen Z. Highly comparable to Elite Daily in target demographic, content mix, and advertising-supported business model.
  • Just Jared: Long-running celebrity news and entertainment gossip site covering Hollywood, music, and pop culture. Directly competes for the same celebrity-entertainment search traffic as Elite Daily.
  • POPSUGAR: Digital media platform covering celebrity news, entertainment, fashion, beauty and wellness for a young female audience. Directly overlaps Elite Daily on content categories and target demo.
  • Seventeen: Digital publication focused on Gen Z and younger millennial women covering entertainment, celebrity, beauty, fashion and relationships. Strongly overlaps Elite Daily's audience and content verticals.
  • Cosmopolitan: Major lifestyle and celebrity publication with a strong digital vertical targeting millennial and Gen Z women. Comparable content categories (dating, celeb news, beauty, lifestyle) and similar ad-supported digital model.

Broad incumbents

  • HuffPost: Large-scale digital publisher with entertainment, celebrity, and lifestyle verticals. Comparable advertising-driven model and audience breadth, though broader in scope and older in skew than Elite Daily.
  • People: Established mainstream celebrity and entertainment news brand with large digital reach. Competes in the same celebrity-news category as Elite Daily but at significantly larger scale and broader demographic.

Emerging players

  • Her Campus: Digital media brand producing lifestyle, entertainment and career content targeted at college-aged women and young professionals. Overlaps Elite Daily's College Life vertical and broader Gen Z audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Elite Daily social profiles

Digital presence

Elite Daily financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Elite Daily leadership team

Management profile

Number of profiles

Profiles3 records

Elite Daily funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Elite Daily M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Daily

What does Elite Daily do?

Elite Daily is a digital media publication that publishes daily editorial content covering entertainment, celebrity news, TV, movies, music, streaming, travel, wellness, dating, fashion, beauty, astrology, food, and college life for Gen Z and millennial readers. The primary offering is free access to articles and features on its website, supplemented by a daily email newsletter delivering celebrity intel, dating advice, astrology, and lifestyle stories.

Is Elite Daily a public or private company?

Elite Daily is a private company. It is classified as corporate owned and is currently operating.

When was Elite Daily founded?

Elite Daily was founded in 2012. It employs 51 to 100 people.

Where is Elite Daily based?

Elite Daily is headquartered in New York, United States, in the North America region.

How does Elite Daily make money?

One revenue line is on record: advertising.

Who are Elite Daily's main competitors?

Direct peers on record are Refinery29, E! Online, BuzzFeed, Just Jared, POPSUGAR, Seventeen and Cosmopolitan. Broad incumbents are HuffPost and People. Her Campus is listed as an emerging player.

Does Elite Daily have an API?

No public API is recorded for Elite Daily.

What industry is Elite Daily in?

Elite Daily's product category is Digital Media and Online Publishing. Its primary akta.pro industry code is MPAJAEAK, Entertainment & Celebrity Magazines, with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513120 and its SIC code is 2721.

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Live signals
Business Podcast for StartupsElite Daily acquired this week. Founder is on Mixergy now.Gerard Adams, founder of Elite Daily, sold the blog to Bustle after a previous sale to DMG Media for $50 million. He had lost $20 million in investments during the recession and later co-founded Fownders to help millennials build businesses.The Times of India“You should have morals”: Joe Burrow’s rumored girlfriend Olivia Ponton speaks out as the Bengals star player admits he is strugglingCincinnati Bengals quarterback Joe Burrow admitted to struggling personally and facing external pressures, sparking retirement rumors despite not confirming any decision. His rumored partner, social media influencer Olivia Ponton, recently shared her dating philosophy regarding values and morals in an interview with Elite Daily.Business InsiderBustle acquires Elite Daily from Daily Mail and rebrands as Bustle Digital GroupBustle acquired Elite Daily from Daily Mail in a cash-and-stock deal, and renamed its parent company Bustle Digital Group. The combined properties could reach about 80 million unique monthly visitors, with Elite Daily adding up to 20 million. Bustle expects to boost video and social media revenue through the acquisition.PR NewswireGerard Adams to Speak at Rutgers Business SchoolGerard Adams, founder of social impact startup accelerator FOWNDERS and cofounder of Elite Daily, will deliver a talk at Rutgers University School of Business on November 30, 2016, as part of the institution's Community Entrepreneurship Series. The event, hosted in collaboration with the Rutgers Center for Urban Entrepreneurship & Economic Development, the New Jersey Technology Council, and Scarlet Startups, is free and open to registration. Adams, who sold Elite Daily to the Daily Mail for $50 million in 2015, founded FOWNDERS in 2016 to empower entrepreneurs from Newark, New Jersey, where he was raised.PR NewswireInterlude And Popular Web Platform Elite Daily Joining Forces On Original Interactive SeriesInteractive media and technology company Interlude and millennial-focused web platform Elite Daily announced a partnership on November 14, 2016, to create serialized interactive video content that allows viewers to shape narratives based on their preferences. Two shows are already in development: Zodiac Speed Dating, which matches users with romantic partners based on astrological compatibility, and Then/Now, an interactive series exploring how separated couples interpret relationship memories differently. The collaboration leverages Interlude's proprietary Eko platform with Elite Daily's audience insights to deliver "lean-in" entertainment experiences for digitally-native viewers.PR NewswireGerard Adams, Millennial Mentor Named to Magic Johnson's 32 Under 32Gerard Adams, co-founder of Elite Daily and CEO of FOWNders, was named to Earvin "Magic" Johnson's "32 Under 32" Business and Leadership List recognizing young entrepreneurs who demonstrate professionalism, hard work, and leadership. Adams, who became a self-made millionaire by age 24, previously sold Elite Daily to Daily Mail for $50 million in 2015. Adams founded FOWNders as a social-impact accelerator to provide entrepreneurial opportunities in underserved communities like his hometown of Newark, New Jersey.Business InsiderThe CEO and COO of Elite Daily, the millennial news site acquired by The Daily Mail last year, are leaving the companyElite Daily's CEO David Arabov and COO Jonathon Francis are leaving the company on March 31, as announced to staff. The departures were planned as part of the acquisition by DMG Media, which paid $40-50 million in cash. They will be succeeded by VP of content David Moss and VP of product Nicole Goksel.Business InsiderViral publisher Elite Daily's traffic dropped last year — so it's shifting focus to videoElite Daily's unique visitors fell 38% year-over-year, dropping from 20.6 million in December to 12.9 million in January 2015. The publisher, bought by DMG Media for $50 million, is shifting focus to video, expanding its team from seven to 35 and increasing output to 153 million in 2015.Business InsiderHow Elite Daily's 20-something founders sold their startup to Daily Mail for ~ $50 Million in cashDaily Mail acquired Elite Daily for $40-50 million in cash, completing the deal on Friday. The startup, founded in 2012, had grown to 40 million monthly readers and was profitable. All of Elite Daily's team will remain on board under Daily Mail.Business InsiderThe Daily Mail acquires Elite DailyDMG Media, the Daily Mail's publisher, acquired Elite Daily, a viral news site with 74 million monthly unique readers. The site's CEO, David Arabov, said the acquisition enables growth, and over 70% of readers are aged 18-34. The purchase price was not disclosed.