Her Campus
Her Campus is a digital media company and global community serving college-age women through a peer-generated content platform, a 400+ campus chapter network, and brand partnerships with major consumer advertisers across lifestyle verticals.
- Company typePrivate
- Founded2009
- HeadquartersBoston, United States
- Headcount—
- GTM typeB2B
- OfferingDigital Commerce or Content
What Her Campus does
Her Campus is a privately held digital media company founded in 2009 by three Harvard students and operating under Her Campus Media, LLC from Boston, Massachusetts. The company runs a peer-generated content platform targeting college-age women (Gen Z, ages 18-24) across lifestyle verticals including culture, style, wellness, life, and career. Its core technology is a WordPress-based content management system that powers both the national Her Campus website and a distributed network of 400+ student-run campus chapter sites across the US, UK, Canada, Australia, Japan, India, Brazil, and South Africa. Contributors participate as National Writers, Campus Correspondents, or High School Ambassadors via the Her Future program, producing editorial and social content while gaining resume-building experience; alumni have placed at The New York Times, Vogue, Vanity Fair, NBCUniversal, Meta, TikTok, Netflix, and Spotify.
The company's monetization is built on advertising and brand partnerships with consumer brands targeting Gen Z women, including Amazon, Sun Bum, Ulta Beauty, HBO Max, and Fenty Beauty. These partnerships operate through Campus Trendsetters and the InfluenceHer Collective sub-brand, which formalize the platform's student creator base into a paid influencer-marketing network. The reader-facing platform is free, with optional email newsletter subscription; student participation is voluntary, with stipended remote internships available for school credit.
Under the Her Campus Media umbrella, the company operates four wholly-owned sub-brands: Spoon University (acquired, food content), College Fashionista (acquired, fashion content), InfluenceHer Collective (built, influencer marketing), and Generation Hired (built, job board and careers platform). The go-to-market motion is community-led and event-driven, combining organic social distribution across Instagram, TikTok, Pinterest, YouTube, Snapchat, and others with bottom-of-funnel brand ambassador activations on campuses. Ownership is private and independently held, with no disclosed institutional investors, funding rounds, or parent company.
Her Campus firmographics
Firmographics- Name
- Her Campus
- Legal name
- Her Campus Media, LLC
- Website
- https://hercampus.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Her Campus is a digital media company and global community serving college-age women through a peer-generated content platform, a 400+ campus chapter network, and brand partnerships with major consumer advertisers across lifestyle verticals.
- Ownership category
- akta.pro rank
Her Campus industry classification
Industry- Product category
- Digital Lifestyle Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)
- akta.pro secondary industries
- Student & Alumni Communities (BPAMABAK), Campus Events, Programming & Student Engagement (EDALAHAC)
Keywords
Where Her Campus is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Her Campus business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising and Sponsorships: Brand partnerships and advertising deals with major consumer brands targeting Gen Z female audience. Brands partner for campus ambassador campaigns and content sponsorships.
- Brand Ambassador Programs: Campus Correspondents participate in marketing campaigns with brands, generating revenue through brand partnerships and sponsored content opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free reader access |
| Freemium | Pay-as-you-go | Student contributor participation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Her Campus product offering
Product offeringCore offering
Her Campus operates a digital media platform that publishes lifestyle content covering style, beauty, health, love, life, career, and entertainment topics for college-age women. The platform is supported by a global network of more than 400 student-run campus chapters that produce localized editorial content, and monetizes primarily through brand partnerships, sponsored content, and campus ambassador marketing campaigns with major consumer brands.
Product overview
Her Campus operates as a multi-platform media company with its core Her Campus website as the main Gen Z women's lifestyle publication, supplemented by the Her Campus Chapter Network enabling student-led campus chapters. The company also offers the National Writer Program and Internship Program for student contributors. Under the Her Campus Media umbrella, the company manages sub-brands including Spoon University (food content), College Fashionista (fashion content), InfluenceHer Collective (influencer marketing), and Generation Hired (career/jobs platform). Additional offerings include Campus Trendsetters brand ambassador program and Her Future high school ambassador initiative. The platform covers content across Culture, Style, Wellness, Life, and Career verticals through both national and campus-specific channels.
Differentiator
Problem solved
Functional benefit
Brands
- Her20s: Career-focused content vertical targeting women in their 20s
- Her Campus Chapter Network
- Next Question
Products and services
- Her Campus Website/Platform The main digital publication platform delivering lifestyle content for Gen Z women, covering college living, celebrity news, wellness, style, and career topics through campus-specific and national editorial sections.
- Her Campus Chapter Network A global network of student-led campus chapters that produce localized editorial and social content, empowering students to build creative campus communities and gain hands-on media experience.
- National Writer Program A contributor program for undergraduate students to write for national sections (style, beauty, entertainment, lifestyle), gaining editorial experience and national publication clips.
- Her Campus Media Internship Program Remote internship opportunities for college students offering skill-building projects in media, with positions available for school credit and stipends.
- Campus Trendsetters A brand ambassador program connecting student influencers with marketing campaigns from brands such as Amazon, Sun Bum, Ulta Beauty, HBO Max, and Fenty Beauty.
- InfluenceHer Collective An influencer network focused on connecting content creators with brand partnerships and marketing opportunities.
- Generation Hired A job board and career platform for Gen Z job seekers, featuring internships and employment opportunities.
- Spoon University A food and lifestyle publication network for college students, acquired by Her Campus Media.
- College Fashionista A fashion and style content platform for college students, acquired by Her Campus Media.
- Her Future A high school ambassador program engaging students with Her Campus content ahead of college.
Quantifiable outcome
- Her Campus alumni have secured positions at major media companies including The New York Times, Vogue, Vanity Fair, Harper's Bazaar, NBCUniversal, The Washington Post, Meta, TikTok, Netflix, Spotify, Rent The Runway, L'Oreal, Digitas, Edelman, YouTube
Companies that use Her Campus
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Her Campus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Her Campus partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Spoon UniversitycoreSpoon University is a sister brand under Her Campus Media focused on food and dining content, expanding the media company's lifestyle content portfolio.
- College FashionistacoreCollege Fashionista is a sister brand under Her Campus Media focused on college fashion and style content, targeting the same Gen Z female demographic.
- InfluenceHer CollectivecoreInfluenceHer Collective is a network for influencer marketing and brand partnerships, connecting Her Campus influencers with brand campaigns.
- Generation HiredcoreGeneration Hired is a job board and career platform under Her Campus Media, helping college students and recent graduates find employment opportunities.
- AmazonminorBrand partnership for campus ambassador marketing campaigns targeting Gen Z consumers.
- Sun BumminorBrand partnership for campus ambassador marketing campaigns targeting Gen Z consumers.
- Ulta BeautyminorBrand partnership for campus ambassador marketing campaigns targeting Gen Z female consumers.
- HBO MaxminorBrand partnership for campus ambassador marketing campaigns targeting Gen Z entertainment consumers.
- Fenty BeautyminorBrand partnership for campus ambassador marketing campaigns targeting Gen Z female consumers.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Her Campus competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Her Campus social profiles
Digital presenceHer Campus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Her Campus leadership team
Management profileNumber of profiles
Her Campus subsidiaries and ownership
Company hierarchySubsidiaries4 records
Her Campus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Her Campus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Her Campus
What does Her Campus do?
Her Campus operates a digital media platform that publishes lifestyle content covering style, beauty, health, love, life, career, and entertainment topics for college-age women. The platform is supported by a global network of more than 400 student-run campus chapters that produce localized editorial content, and monetizes primarily through brand partnerships, sponsored content, and campus ambassador marketing campaigns with major consumer brands.
Is Her Campus a public or private company?
Her Campus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Her Campus founded?
Her Campus was founded in 2009.
Where is Her Campus based?
Her Campus is headquartered in Boston, United States, in the North America region.
How does Her Campus make money?
Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are brand Ambassador Programs.
Does Her Campus have an API?
No public API is recorded for Her Campus.
What industry is Her Campus in?
Her Campus's product category is Digital Lifestyle Media. Its primary akta.pro industry code is EDALAHAE, Student Media & Publications (Newspaper, Radio, TV), with a secondary code of BPAMABAK, Student & Alumni Communities. Its NAICS code is 51621 and its SIC code is 2721.