Premier Nutrition

What Premier Nutrition does

Premier Nutrition Company, LLC is a multi-brand consumer packaged goods company that develops, markets, and distributes convenient nutrition products, operating as a subsidiary of BellRing Brands, Inc. (NYSE: BRBR), a publicly traded company headquartered in Emeryville, California. The company's portfolio comprises five brands: Premier Protein (ready-to-drink protein shakes and powders, launched 1997), Dymatize (sports nutrition powders and bars), PowerBar (endurance nutrition bars and gels), Joint Juice (glucosamine-based joint health supplements), and Supreme Protein (nutritional bars). These products are formulated around protein content, functional ingredients (caffeine, electrolytes, glucosamine), and convenience formats aimed at health-conscious mainstream consumers, athletes, and active lifestyle users.

The business model is classic branded CPG: revenue is generated through unit-volume sales across mass, grocery, club, and convenience retail channels in the United States, supplemented by international distribution in 20+ countries (Premier Protein) and 35+ countries (PowerBar), direct-to-consumer e-commerce, and a newly established Munich-based international headquarters supporting European expansion. The company relies on co-manufacturing for production and on broker/retailer relationships for shelf placement, with brand-building marketing supporting category leadership — most notably in the U.S. RTD protein shake segment where Premier Protein is a share leader. Historically, Premier Nutrition was a subsidiary of Post Holdings, which acquired Premier Protein in 2013 and Dymatize and PowerBar in 2014, before being spun off into BellRing Brands in 2019 as a standalone public entity; BellRing reached $1B in net sales in fiscal 2021, with Premier Nutrition serving as the core growth engine.

Name

Premier Nutrition

Legal name

Premier Nutrition Company, LLC

Website

https://premiernutrition.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Premier Nutrition Company is a multi-brand consumer packaged goods company that develops and markets ready-to-drink protein shakes, powders, nutritional bars, and supplements under Premier Protein, Dymatize, PowerBar, Joint Juice, and Supreme Protein, serving health-conscious consumers and athletes globally as a subsidiary of BellRing Brands (NYSE: BRBR).

Ownership category

akta.pro rank

Product category

Sports and Convenient Nutrition

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Health/Protein Snack Bars Manufacturing (AFAKAIAN), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Protein nutrition products
• Ready-to-drink shakes
• Sports nutrition
• Performance nutrition supplements
• Consumer packaged goods

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Sale of ready-to-drink protein shakes, powders, and nutritional bars through retail and e-commerce channels. BellRing Brands (PNC's parent) reached $1 Billion in sales in 2021.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Premier Nutrition Company, LLC researches, develops, manufactures, and distributes convenient nutrition products—ready-to-drink protein shakes, protein powders, and nutritional bars—under its portfolio of brands including Premier Protein, Dymatize, PowerBar, Joint Juice, and Supreme Protein. The company sells globally through major retail partners and direct-to-consumer brand websites.

Product overview

Premier Nutrition Company operates as a convenient nutrition business offering ready-to-drink shakes, powders, and nutritional bars through its portfolio of sub-brands. The core products include Premier Protein Shakes and Powders (high-protein convenient nutrition sold in over 20 countries), Dymatize (performance nutrition focused on protein, strength, and muscle recovery), PowerBar (sports nutrition bars sold in over 35 international markets with primary focus in Europe), and Joint Juice (glucosamine supplements for joint health). The company also offers Supreme Protein as part of its brand portfolio, with all brands operating under BellRing Brands as a publicly traded parent company.

Differentiator

Problem solved

Functional benefit

Brands

• Premier Protein: Ready-to-drink protein shakes and powders combining high-quality protein with amazing taste. Sold in over 20 countries, leads the category in flavor innovation.
• Dymatize
• PowerBar
• Joint Juice
• Supreme Protein

Products and services

• Premier Protein Premier Protein is a brand of ready-to-drink protein shakes and protein powders that combine high-quality protein with great taste. It is sold in over 20 countries and is positioned by the company as the category leader in flavor innovation.
• Dymatize Dymatize is a performance nutrition brand offering category-leading formulas focused on protein, strength, and muscle recovery for athletes and fitness enthusiasts.
• PowerBar PowerBar is an iconic sports nutrition brand offering nutritional bars and related products that help athletes at all levels perform at their best. It is sold in over 35 international markets with primary concentration in Europe.
• Joint Juice Joint Juice is a brand of glucosamine supplements marketed for joint health support, sold directly to consumers through brand websites and retail channels.
• Supreme Protein Supreme Protein is a brand of protein bars and nutritional supplements offered as part of Premier Nutrition's brand portfolio.

Quantifiable outcome

• $1 Billion in sales achieved in 2021

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered historical and core.

• Post HoldingshistoricalOthersPost Holdings acquired Premier Nutrition brands (Premier Protein in 2013, Dymatize and PowerBar in 2014) and created the Active Nutrition Division in 2015. This was a corporate acquisition relationship, not a current partnership.
• BellRing Brands (BRBR)coreOthersBellRing Brands is the publicly traded parent company (NYSE: BRBR) of Premier Nutrition Company. In 2019, Post Holdings spun off the Active Nutrition Division into BellRing Brands. PNC operates as a subsidiary within BellRing Brands.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Glanbia Performance Nutrition (Optimum Nutrition): Owner of Optimum Nutrition (ON), BodyTech, and BSN, with gold-standard whey proteins, RTD shakes, and pre-workouts. Directly competes with Dymatize and Premier Protein in protein powders and shakes through mass, specialty nutrition, and international channels.
• Fairlife (Coca-Cola): Subsidiary of The Coca-Cola Company producing ultra-filtered high-protein milks and Core Power RTD shakes. Direct rival to Premier Protein shakes in the US refrigerated and shelf-stable RTD protein category, leveraging Coca-Cola's DSD distribution.
• Simply Good Foods (Atkins / Quest Nutrition): Public company (NASDAQ: SMPL) owning the Atkins and Quest Nutrition brands across bars, shakes, and powders. Direct competitor to Premier Protein shakes and to PNC's protein bar portfolio, serving similar health-conscious and weight-management consumers through grocery and club channels.
• CytoSport / Muscle Milk (Hormel Foods): Owned by Hormel Foods, marketer of Muscle Milk RTD protein shakes and powders. Direct competitor to Premier Protein in convenience-store, grocery, and club RTD protein channels, sharing similar DSD and mass distribution playbooks.
• Orgain (Nestlé Health Science): Organic nutrition brand acquired by Nestlé Health Science, offering plant-based and whey protein shakes, powders, and bars. Competes with Premier Protein and Dymatize in clean-label and functional protein positioning across natural and grocery channels.
• Clif Bar (Mondelez International): Owned by Mondelez International, maker of CLIF, LUNA, and CLIF Builders bars. Direct competitor to PowerBar and Premier Protein bars in the energy and protein bar segment with overlapping sports, active-lifestyle, and grocery distribution.
• Nutrabolt (C4 / Xtend): Owner of C4 Energy and Xtend BCAA brands across RTD drinks, powders, and supplements. Direct competitor to Dymatize in performance/sports nutrition, particularly in the pre-workout and intra-workout hydration sub-categories.

Broad incumbents

• GNC Holdings (YuanShengTai / Harbin Pharmaceutical): Specialty nutrition retailer and private-label manufacturer, recently taken private. Sells protein shakes, bars, and supplements—many of which directly compete with Premier Protein, Dymatize, and PowerBar in the specialty and health-food retail channel.
• Abbott Nutrition (Ensure / Protality): Multinational healthcare conglomerate whose nutrition division includes Ensure, Glucerna, and Protality high-protein shakes. Competes in the medical/protein beverage category with PNC and is a broad incumbent with significantly larger scale and pharmacy-channel reach.

Emerging players

• RSP Nutrition (private): Direct-to-consumer and specialty-channel performance nutrition brand offering protein powders, amino acids, and bars. Competes with Dymatize in the active-lifestyle performance segment and is gaining share through digital-first go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premier-nutrition
• Xx.com/PremNutrition
• Facebookfacebook.com/premier.nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Nutrition