CIRT
CIRT is an Athens, Georgia-based SaaS company that operates an all-in-one data and software platform for sustainable packaging compliance, serving CPG, e-commerce, retail, venues/events, and government/education customers across the U.S. and Canada.
- Company typePrivate
- Founded2018
- HeadquartersAthens, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CIRT does
CIRT (Can I Recycle This, Inc.) is a privately held SaaS company that operates an all-in-one data and software platform for sustainable packaging compliance. Founded in 2018 and headquartered in Athens, Georgia, the company targets CPG brands, e-commerce companies, retailers, venues/events, and government/education institutions with tools that unify packaging compliance, labeling, recovery data, and impact tracking. Its named customer roster spans recognizable enterprises (AB InBev, Bimbo Bakeries USA, Sara Lee, Thomas' Bread, Arnold's Bread, Westfalia Fruit, University of Georgia, Consumer Brands Association) alongside smaller CPG accounts such as Wicked Weed Brewing, Four Peaks Brewing, and Jittery Joe's.
The platform is anchored by the CIRT Database™, which maps 800+ packaging material and form combinations to actual recovery infrastructure across approximately 90% of the U.S. and Canada, aggregated from EPA databases, EPR program administrators, and state environmental agencies. CIRT Check™ delivers real-time, location-specific recycling information to consumers via QR codes, custom URLs, and the Gigi virtual assistant; CIRT Onsite™ provides geo-fenced disposal guidance and analytics for offices, campuses, and venues; and CIRT Assessment™ produces a proprietary CIRT Score™ rating of packaging recoverability across U.S. and Canadian locations. The company also offers managed services for EPR/LCA/Compliance tracking and a Plastic Credit Program, and exposes platform data through a public API and SmartLabel®-compatible integration.
CIRT pursues a hybrid go-to-market combining enterprise field sales — personalized demos, live Q&A, and custom agreements — with self-serve access through app.cirt.tech. Pricing is quote-based and not publicly disclosed, and billing cadence is reported as annual. The firm is a certified B Corporation, a WBENC-certified women-owned business, and a 1% For The Planet member, and has received recognition from the World Economic Forum, Google for Startups, VentureLane, Engage Venture Partners, The Circulars Accelerator, and the Atlanta Technology Development Center at Georgia Tech. Publicly disclosed funding events are limited to accelerator engagements (The Circulars in 2020, Engage and VentureLane in 2023) with no disclosed equity round sizes.
CIRT firmographics
Firmographics- Name
- CIRT
- Legal name
- Can I Recycle This, Inc.
- Website
- https://cirt.tech
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CIRT is an Athens, Georgia-based SaaS company that operates an all-in-one data and software platform for sustainable packaging compliance, serving CPG, e-commerce, retail, venues/events, and government/education customers across the U.S. and Canada.
- Ownership category
- akta.pro rank
CIRT industry classification
Industry- Product category
- Environmental Compliance Software (Sustainable Packaging SaaS)
- NAICS
- Packaging and Labeling Services (56191)
- akta.pro primary industry
- Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK)
- akta.pro secondary industry
- Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)
Keywords
Where CIRT is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CIRT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: All-in-one data and software platform subscription for sustainable packaging management. Includes compliance, labeling, recovery data, and impact tracking tools. Pricing model not publicly disclosed, likely tiered enterprise agreements.
- Managed Services: End-to-end solutions including Plastic Credit Program for offsetting plastic footprints and EPR/LCA/Compliance advisory services for state-by-state regulatory tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with multiple products (Check™, Onsite™, Assessment™) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
CIRT product offering
Product offeringCore offering
CIRT sells an all-in-one data and software platform that lets brands, retailers, venues, and government/education buyers manage packaging sustainability end to end: a North American packaging recovery database (CIRT Database™) covering 90% of the U.S. and Canada, a recyclability assessment product (CIRT Assessment™) with the CIRT Score™, a consumer-facing transparency product (CIRT Check™) that delivers QR-code-linked recycling info to shoppers, and a venue/campus product (CIRT Onsite™) that emits geo-fenced disposal guidance. Managed-service add-ons include a Plastic Credit Program and EPR/LCA/Compliance advisory.
Product overview
CIRT is an all-in-one data and software platform comprising three core products: CIRT Check™ (consumer transparency via QR codes and digital touchpoints), CIRT Onsite™ (location-specific recycling guidance for venues/campuses), and CIRT Assessment™ (packaging recyclability evaluation). All products are powered by the CIRT Database™ covering 90% of the U.S. and Canada with 800+ material combinations. The platform also includes managed services for plastic credits and EPR/LCA compliance tracking.
Differentiator
Problem solved
Functional benefit
Brands
- CIRT Check™: Real-time, verified sustainability claims platform for brands to provide transparent, accurate, and location-specific recycling information across consumer touchpoints.
- CIRT Onsite™
- CIRT Assessment™
Products and services
- CIRT Check™ Consumer-facing transparency product that lets brands deliver real-time, verified sustainability and recycling claims across packaging and digital touchpoints via QR codes, custom URLs, widgets, and API integration; designed for CPG brands and SmartLabel®-ready enterprises.
- CIRT Onsite™ Location-specific recycling guidance platform providing geo-fenced disposal instructions, custom waste catalogs, and an analytics dashboard for offices, campuses, and venues such as stadiums and events.
- CIRT Assessment™ Data-backed recyclability assessment that evaluates packaging recoverability across hundreds of U.S. and Canadian locations using the CIRT Database™; outputs a CIRT Score™ rating with actionable recommendations for brands and packaging teams.
- Plastic Credit Program Managed service enabling brands to offset their plastic footprint with third-party-verified, traceable plastic credits administered by CIRT.
- EPR, LCA, and Compliance Services Managed services providing state-by-state and international EPR/LCA/compliance tracking, EPR fee-mitigation guidance, and regulatory update alerts for packaging-policy assessment.
Quantifiable outcome
- 90% US & Canada geographic coverage for packaging recovery data
- +1 more outcomes
Companies that use CIRT
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
CIRT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
CIRT partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- Jittery Joe's CoffeecoreJittery Joe's Coffee partnered with CIRT to deliver hyper-local recycling information to coffee drinkers nationwide via QR codes on coffee cans. The QR code allows customers to scan and instantly receive recycling instructions for their area from Gigi, the company's virtual assistant. This is a strategic marketing partnership bringing consumer-facing recycling transparency.
- Widespread PanicminorWidespread Panic collaborated with Jittery Joe's on a special run of 'Panic Pack' coffee shipped nationwide with CIRT QR codes, extending CIRT's recycling information to fans across the country.
- World Economic ForumflagshipCIRT is supported by World Economic Forum, indicating high-profile recognition and strategic alignment with global sustainability initiatives.
- The CircularsminorThe Circulars is a sustainability-focused accelerator or program supporting circular economy ventures like CIRT.
- UplinkminorUplink supports CIRT through sustainability or innovation accelerator programs.
- Environmental Protection Agency (EPA)coreCIRT aggregates and validates data from EPA databases as authoritative data sources, ensuring accuracy and regulatory alignment for the platform.
- SmartLabel®coreCIRT Check™ is fully compatible with SmartLabel® standards for seamless integration with existing SmartLabel® implementations, enabling brands to display recycling information through SmartLabel®.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
CIRT competitors and assessment
Company assessmentDirect peers
- How2Recycle: How2Recycle, operated by GreenBlue, is the most established recyclability labeling program in North America, providing standardized labels and guidance to brands. It directly overlaps with CIRT Assessment™ and CIRT Check™ on recyclability scoring and consumer-facing disposal instructions.
- Recycle Track Systems (RTS): RTS provides waste and recycling tracking software for enterprises, venues, and municipalities, including diversion analytics and consumer engagement tools. Its CIRT Onsite™-style venue and event waste management functionality makes it a direct peer in that vertical.
- Trayak (Antea Group): Trayak offers packaging sustainability scoring and LCA software for CPG brands, including recyclability and material optimization analytics. It competes head-to-head with CIRT Assessment™ on data-backed packaging evaluation for enterprise customers.
Emerging players
- Persefoni: Persefoni provides a climate management and accounting platform used by enterprises for carbon footprinting and ESG disclosures. It is an emerging adjacent competitor for enterprise sustainability software budgets where CPG packaging sustainability overlaps with broader carbon reporting.
- Ecochain: Ecochain is a European-headquartered sustainability software company providing LCA, environmental impact, and product sustainability tools. It represents an emerging regional player whose packaging LCA capabilities overlap with CIRT's assessment and impact analytics modules.
- Watershed: Watershed is an enterprise sustainability data platform for carbon accounting and ESG reporting, increasingly expanding into product-level and supply-chain sustainability. It is an emerging competitor for CPG enterprise sustainability budgets that CIRT also targets.
Broad incumbents
- Sphera: Sphera is a long-established enterprise sustainability software platform offering LCA, product stewardship, and compliance modules across chemicals, packaging, and supply chain. It is a broader incumbent that could bundle packaging compliance capabilities that compete with CIRT's core product suite.
Others
- Sustainable Packaging Coalition: The Sustainable Packaging Coalition is an industry working group that develops packaging sustainability guidance and tools (and operates How2Recycle). It is an adjacent ecosystem participant shaping the same CPG buyer relationships CIRT serves.
- Quantis: Quantis is a sustainability strategy and LCA consulting firm serving CPG and retail clients on packaging and product environmental footprinting. It is an adjacent services provider competing for the same sustainability budgets, often paired with or substituting for SaaS platforms like CIRT.
- Brightworks (WSP): Brightworks, now part of WSP, provides sustainability strategy, packaging assessment, and ESG advisory services to CPG and retail clients. It is an adjacent consulting peer that overlaps with CIRT's assessment and managed-services offerings from a services rather than software angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CIRT social profiles
Digital presenceCIRT compliance and trust
Trust signalCompliance2 records
CIRT financial estimates
Financial estimateRevenue estimate
Valuation estimate
CIRT leadership team
Management profileNumber of profiles
Profiles9 records
CIRT funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CIRT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CIRT
What does CIRT do?
CIRT sells an all-in-one data and software platform that lets brands, retailers, venues, and government/education buyers manage packaging sustainability end to end: a North American packaging recovery database (CIRT Database™) covering 90% of the U.S. and Canada, a recyclability assessment product (CIRT Assessment™) with the CIRT Score™, a consumer-facing transparency product (CIRT Check™) that delivers QR-code-linked recycling info to shoppers, and a venue/campus product (CIRT Onsite™) that emits geo-fenced disposal guidance. Managed-service add-ons include a Plastic Credit Program and EPR/LCA/Compliance advisory.
Is CIRT a public or private company?
CIRT is a private company. It is classified as venture growth investor backed and is currently operating.
When was CIRT founded?
CIRT was founded in 2018. It employs 1 to 10 people.
Where is CIRT based?
CIRT is headquartered in Athens, United States, in the North America region.
How does CIRT make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are managed Services.
Who are CIRT's main competitors?
Direct peers on record are How2Recycle, Recycle Track Systems (RTS) and Trayak (Antea Group). Emerging players are Persefoni, Ecochain and Watershed. Sphera is listed as a broad incumbent. Others are Sustainable Packaging Coalition, Quantis and Brightworks (WSP).
Does CIRT have an API?
Yes. CIRT Check™ offers API Access enabling integration of CIRT data directly into existing systems. Developers can integrate CIRT data (recycling information, location-specific disposal instructions, recyclability assessments) into their platforms via the API.
What industry is CIRT in?
CIRT's product category is Environmental Compliance Software (Sustainable Packaging SaaS). Its primary akta.pro industry code is IMALAMAK, Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC), with a secondary code of IMALAMAF, Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support). Its NAICS code is 56191.