SmartLabels
SmartLabels is a US-based consumer products company that sells QR code sticker labels paired with a free mobile app, turning physical storage containers into a searchable digital inventory for households, small businesses, and professional organizers.
- Company typePrivate
- Founded2021
- HeadquartersGreenbrae, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
SmartLabels firmographics
Firmographics- Name
- SmartLabels
- Legal name
- SmartLabels
- Website
- https://qrsmartlabels.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmartLabels is a US-based consumer products company that sells QR code sticker labels paired with a free mobile app, turning physical storage containers into a searchable digital inventory for households, small businesses, and professional organizers.
- Ownership category
- akta.pro rank
SmartLabels industry classification
Industry- Product category
- QR Code Labeling System
- akta.pro primary industry
- Closet Labeling & Inventory Systems (HSAFABAG)
- akta.pro secondary industry
- Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)
Keywords
Where SmartLabels is headquartered
LocationHeadquarters
- HQ city
- Greenbrae
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartLabels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Hardware — QR Code Label Packs: SmartLabels generates primary revenue from selling physical QR code label sticker packs in various configurations (4-pack, 48-pack, mini packs, combo bundles, blank reprint packs). Products are sold direct-to-consumer via the company website and through major third-party retail channels (Amazon, Walmart, Staples, TikTok Shop). Each pack is a one-time purchase; there is no recurring hardware revenue model. The company also offers a duplicate/reprint blank label pack as a consumable accessory.
- Professional Plan Subscription: An optional annual subscription ($14.95/year) provides unlimited label scanning beyond the free tier, plus premium features including Exportable PDF, CSV/Spreadsheet Export, Advanced Sort & Filter, Inventory Count, Expiration Dates with custom reminders, and Custom Fields. This creates recurring subscription revenue from power users and small businesses.
- Freemium App Model: The core SmartLabels app is free to download and use, with free scanning for up to 12 labels for life and free Smart Photo Extraction. The free tier drives broad user adoption while converting heavy users and small businesses to the paid Professional plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starter Pack — 4 QR code labels, one of each Original color |
| Unit Pricing | Pay-as-you-go | Original Pack — 48 QR code labels (Red, Green, Blue, Yellow; 12 each) |
| Unit Pricing | Pay-as-you-go | Mini Pack — 48 small (1.5" x 1.5") QR code labels, multicolor |
| Unit Pricing | Pay-as-you-go | 2-Pack — 96 labels total (two 48-label Original packs) |
| Unit Pricing | Pay-as-you-go | Original + Modern Color Combo — 96 labels total |
| Unit Pricing | Pay-as-you-go | Original + Modern + Neon Color Combo — 144 labels total |
| Unit Pricing | Pay-as-you-go | Original + Mini Combo — 96 labels (48 Original 2.5" + 48 Mini 1.5") |
| Unit Pricing | Pay-as-you-go | Blank Label Pack — 24 blank labels for duplication/reprinting |
| Subscription | Annual | Professional Plan — Unlimited label scanning + premium features |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
SmartLabels product offering
Product offeringCore offering
SmartLabels sells physical QR code sticker labels (manufactured in the USA in Original, Modern, Neon, and Mini color variants) that pair with a free iOS/Android mobile app to convert ordinary storage bins, moving boxes, and inventory items into a searchable digital inventory. Each globally unique QR code links a physical container to a record in the app where users catalog items with photos, descriptions, locations, and notes. An optional Professional Plan subscription ($14.95/year) unlocks PDF/CSV export, inventory counting, expiration tracking, custom fields, and advanced sort/filter.
Product overview
SmartLabels is a QR code labeling system consisting of physical QR code sticker products sold in various pack sizes and color variants (Original, Modern, Neon, Mini), a free mobile app for iOS and Android that provides scanning and inventory management functionality, and a Professional Plan subscription ($14.95/year) that unlocks advanced features like PDF/CSV export, inventory counting, expiration tracking, and custom fields. The product portfolio includes individual label packs (48 labels each at $19.45, starter packs of 4 at $5.49), combo bundles combining different label styles (Original+Modern at $29.95, Original+Modern+Neon at $44.95, Original+Mini at $29.95), blank label reprint packs ($3.95), and a TikTok-exclusive 2-pack of 96 labels ($27.99). All labels are manufactured, printed, and packed in the USA. The system is available through the official website, Amazon, Walmart, TikTok Shop, and select Staples stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Labels QR Code Stickers (Original) Pack of 48 physical QR code stickers (2.5 x 2.5 inches) in Original Red, Green, Blue, and Yellow colors. Made in the USA, these labels connect physical storage containers to a searchable digital inventory in the SmartLabels app.
- Smart Labels QR Code Stickers (Mini) Compact 1.5 x 1.5 inch QR code stickers (pack of 48) in multicolor, designed for smaller storage containers, office files, craft supplies, and compact spaces.
- Starter Pack (4 Labels) Entry-level pack of 4 QR code stickers in multicolor, priced at $5.49, allowing new users to try the SmartLabels system before committing to larger packs.
- Blank Label Pack for Duplication Pack of 24 blank label sheets for home reprinting of SmartLabels. Users select labels in the app, export to email, and print on these sheets to duplicate labels across multiple container sides.
- SmartLabels Mobile App Free mobile application for iOS and Android that scans QR code labels, creates and manages digital inventories, supports photo and description cataloging, enables search across all containers, and includes Smart Photo Extraction AI. Core features are free; no account required to start.
- Professional Plan Annual subscription ($14.95/year) that adds unlimited label scanning, exportable PDF and CSV inventory reports, advanced sort and filter by name/date/location/container type, inventory count tracking, expiration dates with custom reminders, and custom fields for items.
Quantifiable outcome
- Unpacking kitchen completed in under an hour after a cross-country move (customer testimonial)
- +1 more outcomes
Companies that use SmartLabels
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
SmartLabels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
SmartLabels partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- StaplescoreSmartLabels products are sold in select Staples retail locations across the United States. Customers can use the store locator on the SmartLabels website to find nearby Staples stores carrying the product. This physical retail presence complements online distribution and provides in-person discovery and purchase options. Staples represents a key channel partner for mainstream retail distribution in the home organization market.
- AmazoncoreAmazon serves as the primary third-party marketplace for SmartLabels products across US, Canada, and UK marketplaces (amazon.com, amazon.ca, amazon.co.uk). Amazon's fulfillment centers handle order processing, shipping, returns, and refunds for SmartLabels orders placed through Amazon. Prime shipping is a key value driver for Amazon purchasers. Amazon is explicitly referenced on the Refunds page as the fulfillment and returns processor.
- Amazon (Fulfillment & Returns)coreAmazon fulfillment centers process all SmartLabels orders, returns and refunds. Customers are directed to return items to Amazon fulfillment centers. The company provides a return merchandise authorization form with a return mailing label (address of the fulfillment center) and return authorization slip to be included with returned items. Reimbursement claims are processed through Amazon.
- Made by MainstreetminorAn authorized reseller carrying the full SmartLabels product range with fast shipping. Listed as a certified retailer alongside official website, Amazon, Walmart, TikTok Shop, and Staples. Represents a secondary channel partnership for expanded reach.
- TikTok ShopminorSmartLabels maintains an exclusive product listing (2-pack, 96 labels) on TikTok Shop's US store. The platform enables product discovery through shoppable video content and serves as a social commerce channel targeting a younger demographic. Combo deals and exclusive promotions are offered.
- WalmartminorSmartLabels products (Pack of 48 scannable QR labels) are available online at Walmart.com. Provides an additional marketplace channel for consumers who prefer Walmart's e-commerce platform, with convenient bundling alongside other household items.
- Professional Organizers — Kenna Lee, Brian Yetwin, Cathy & JenminorThree certified professional organizers (Kenna Lee of Calm Spaces Professional Organizing, Brian Yetwin of Get Organized LA, and Cathy & Jen of Seamless Spaces) are listed on the SmartLabels 'Find an Expert' page. These organizers specialize in using SmartLabels for client home and business organization projects. They represent a certified referral/channel network — they use SmartLabels as part of their professional organizing service, recommend SmartLabels to clients, and are promoted on the SmartLabels website as authorized experts.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
SmartLabels competitors and assessment
Company assessmentBroad incumbents
- The Container Store: U.S. specialty retailer of storage, organization, and closet products. Broad incumbent in the same consumer home-organization problem space as SmartLabels, with overlapping shelf adjacency at Staples and category leadership that drives the demand SmartLabels' system monetizes.
- STERILITE: Mass-market U.S. manufacturer of plastic storage containers and totes. Broad incumbent in the physical-storage container market that SmartLabels labels, creating both a complementary adjacency and a risk if a container brand launches its own labeling ecosystem.
Direct peers
- inFlow Inventory: SMB inventory management software with barcode/QR scanning, used by small businesses for stock and asset tracking. Direct peer competing for the same Small Businesses & Solopreneurs segment with overlapping exporting, counting, and tracking features.
- Sortly: Mobile-first inventory management app with QR and barcode scanning for SMBs and households. Direct peer in the QR-code-to-digital-inventory value proposition, including a similar low-cost subscription and an emphasis on photo-based item cataloging.
- Wasp Barcode Technologies: Long-standing provider of barcode/RFID/QR labels, scanners, and asset-tracking software for SMBs. Direct peer on the QR/barcode label + software combination targeting asset-tracking and small-business inventory use cases.
- Mabel's Labels: Canadian label manufacturer selling personalized sticker labels for kids, school, and home organization. Direct peer because it competes in the same durable labeled-sticker product category with overlapping end-use cases (home organization, moving, storage) and similar school/parent channel.
Emerging players
- Asset Panda: Cloud asset-tracking platform that supports QR code labeling and mobile scanning. Emerging peer intersecting with SmartLabels on QR-labeled asset and small-business inventory use cases, though it skews larger and more configurable than SmartLabels' consumer-led offering.
- The Home Edit: Celebrity-founded home organization brand (Clea Shearer & Joanna Teplin) with an exclusive product line at Walmart and a content/franchise model. Emerging peer because it owns organization demand generation at scale and competes for the same organizing-the-everything narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartLabels social profiles
Digital presenceSmartLabels financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartLabels leadership team
Management profileNumber of profiles
SmartLabels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartLabels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartLabels
What does SmartLabels do?
SmartLabels sells physical QR code sticker labels (manufactured in the USA in Original, Modern, Neon, and Mini color variants) that pair with a free iOS/Android mobile app to convert ordinary storage bins, moving boxes, and inventory items into a searchable digital inventory. Each globally unique QR code links a physical container to a record in the app where users catalog items with photos, descriptions, locations, and notes. An optional Professional Plan subscription ($14.95/year) unlocks PDF/CSV export, inventory counting, expiration tracking, custom fields, and advanced sort/filter.
Is SmartLabels a public or private company?
SmartLabels is a private company. It is classified as unknown and is currently operating.
When was SmartLabels founded?
SmartLabels was founded in 2021. It employs 1 to 10 people.
Where is SmartLabels based?
SmartLabels is headquartered in Greenbrae, United States, in the North America region.
How does SmartLabels make money?
Three revenue lines are on record. Hardware — QR Code Label Packs are the primary driver. The others are professional Plan Subscription and freemium App Model.
Who are SmartLabels's main competitors?
Broad incumbents on record are The Container Store and STERILITE. Direct peers are inFlow Inventory, Sortly, Wasp Barcode Technologies and Mabel's Labels. Emerging players are Asset Panda and The Home Edit.
Does SmartLabels have an API?
No public API is recorded for SmartLabels.
What industry is SmartLabels in?
SmartLabels's product category is QR Code Labeling System. Its primary akta.pro industry code is HSAFABAG, Closet Labeling & Inventory Systems, with a secondary code of IMALAKAK, Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart).