Encoding.com
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Encoding.com firmographics
Firmographics- Name
- Encoding.com
- Legal name
- Telestream 2 LLC
- Website
- https://encoding.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Encoding.com industry classification
Industry- Product category
- Cloud Media Processing / Video Transcoding
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Cloud Encoding & Transcoding Services (SaaS/PaaS) (MPAHAHAC)
Keywords
Where Encoding.com is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Encoding.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Usage-based Transcoding Services: Pricing calculated based on usage/gigabytes of video processed, including both incoming and outgoing files/delivery. Supports pay-as-you-go with no long-term commitment required.
- Subscription Plans: Monthly plans for both low and high-volume customers, as well as custom pre-pay options for enterprise accounts. Annual plans available for enterprise customers requiring dedicated support.
- Free Tier: Free 1GB per month plan with all features enabled, no credit card required. Outputs are watermarked on free tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - 1GB per month |
| Usage-based | Monthly | Low Volume Monthly Plan |
| Usage-based | Monthly | High Volume Monthly Plan |
| Usage-based | Multi-year contract | Custom Pre-pay Plans |
| Subscription | Annual | Enterprise Annual Plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Encoding.com product offering
Product offeringCore offering
Encoding.com operates EDC (Enterprise Data Cloud), a cloud-native media processing platform that delivers VOD video transcoding, packaging, quality control (QC), and digital rights management (DRM) protection via a REST API and web UI. The platform runs over 50 media processing engines and ingests content from eight global ingestion centers, enabling media and entertainment brands to convert and deliver premium video in any format to any device without managing on-premise encoding infrastructure.
Product overview
Encoding.com operates EDC (Encoding Direct Cloud) as a unified cloud-native media processing platform, complemented by specialized modules including Ludicrous Mode for ultra-fast parallel processing, Qualify for automated QC validation, Watch Folders for batch automation, and CABR/Beamr for content-adaptive encoding. The platform also includes Vid.ly as a universal video URL service, and supports diverse output workflows through ABR Packaging, HDR Workflows, DRM, Captions & Subtitles, DAI/Ad Support, Broadcast Tools, and Complex Audio modules. EDC processes over 50 media engines and offers access via both API and Vantage Gateway UI.
Differentiator
Problem solved
Functional benefit
Brands
- Vid.ly: A universal video service delivered within a single short URL that integrates transcoding, storage, delivery, and device detection. Provides HTML5 and Flash video players with adaptive bitrate delivery.
Products and services
- EDC (Enterprise Data Cloud) Platform Cloud-native media processing platform that delivers VOD transcoding, packaging, QC, and DRM protection to media and entertainment brands via REST API and web UI, processing into virtually any video format.
- Vid.ly Universal Video Service Universal video URL service that automatically transcodes source video into 24+ formats and serves the appropriate format based on browser/device detection, integrating transcoding, storage, delivery, and device detection in one short URL with HTML5 and Flash players.
- Vantage Gateway Enterprise web UI and API gateway (formerly Encoding.com) that provides the user interface, API access, SSO integration, and account management for the EDC media processing platform.
Quantifiable outcome
- 61% faster than on-premise hardware encoding
- +5 more outcomes
Companies that use Encoding.com
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Encoding.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature9 records
Encoding.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Ideal Systems GroupcoreStrategic partnership for new cloud platform in Southeast Asia. As video equipment manufacturers virtualize production, post-production and distribution technologies, the partnership enables content creators and OTT service providers to orchestrate multiple cloud-based products within a common technical and business framework.
- TelestreamflagshipTelestream acquired Encoding.com on May 17, 2022. Telestream simplifies the ability to transcode, package, QC and protect premium content for streaming and playout on any device. EDC (Encoding.com) is now powered by Telestream.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Encoding.com competitors and assessment
Company assessmentDirect peers
- Bitmovin: Direct competitor offering cloud-based video transcoding, encoding, and player solutions for OTT streaming. Like Encoding.com, Bitmovin targets M&E brands with API-first workflow and supports HLS/DASH packaging.
- Mux: Direct competitor in cloud video infrastructure, providing encoding, streaming, and analytics APIs for developers and media companies. Mux Video competes with EDC's cloud transcoding and packaging capabilities.
- Zencoder: Cloud-based video transcoding service (now part of Brightcove) offering API-driven VOD encoding and packaging. Competes with EDC in serving enterprise media customers needing scalable cloud transcoding.
- Hybrik: Cloud media processing platform specializing in large-scale VOD transcoding, QC, and packaging. Direct competitor to EDC for enterprise broadcast and OTT workflows with parallel processing capabilities.
- Wowza: Cloud and on-premise video streaming infrastructure provider offering transcoding, packaging, and delivery services. Targets similar M&E and enterprise use cases as Encoding.com with a developer-friendly API.
Broad incumbents
- AWS Media Services (Elemental): Hyperscaler offering that bundles cloud transcoding (MediaConvert), live streaming (MediaLive), and packaging (MediaPackage) as part of broader AWS consumption. The most significant competitive threat to Encoding.com due to bundling and infrastructure cost advantages.
- Azure Media Services: Microsoft's cloud-based media encoding, streaming, and DRM offering. Competes with EDC at the platform layer for enterprise customers already invested in the Azure ecosystem.
- Google Cloud Media (Transcoder API): Google Cloud's managed video transcoding service, part of its broader media and entertainment cloud offering. Direct competitor on cloud transcoding with native GCP integration advantages.
Emerging players
- Coconut: Cloud-based video transcoding service focused on simplicity and developer experience. Competes with EDC in the SMB and mid-market segment, though without the depth of enterprise M&E features.
Others
- Beamr Imaging: Provider of content-adaptive bitrate (CABR) encoding technology that Encoding.com integrates as a partner for high-quality, low-bitrate transcoding. Adjacent/partner rather than direct competitor, but its standalone offerings overlap with EDC's CABR/Beamr module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Encoding.com social profiles
Digital presenceEncoding.com compliance and trust
Trust signalCompliance6 records
Encoding.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Encoding.com leadership team
Management profileNumber of profiles
Profiles3 records
Encoding.com funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Encoding.com M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Encoding.com
What does Encoding.com do?
Encoding.com operates EDC (Enterprise Data Cloud), a cloud-native media processing platform that delivers VOD video transcoding, packaging, quality control (QC), and digital rights management (DRM) protection via a REST API and web UI. The platform runs over 50 media processing engines and ingests content from eight global ingestion centers, enabling media and entertainment brands to convert and deliver premium video in any format to any device without managing on-premise encoding infrastructure.
Is Encoding.com a public or private company?
Encoding.com is a private company. It is classified as corporate owned and is currently operating.
When was Encoding.com founded?
Encoding.com was founded in 2008. It employs 11 to 50 people.
Where is Encoding.com based?
Encoding.com is headquartered in San Francisco, United States, in the North America region.
How does Encoding.com make money?
Three revenue lines are on record. Usage-based Transcoding Services are the primary driver. The others are subscription Plans and free Tier.
Who are Encoding.com's main competitors?
Direct peers on record are Bitmovin, Mux, Zencoder, Hybrik and Wowza. Broad incumbents are AWS Media Services (Elemental), Azure Media Services and Google Cloud Media (Transcoder API). Coconut is listed as an emerging player. Beamr Imaging is listed as an others.
Does Encoding.com have an API?
Yes. Encoding.com offers a robust API for cloud-based video transcoding, encoding, and media processing. The API supports XML and JSON formats, with endpoints for submitting jobs, checking job status, managing notifications, and retrieving results. Authentication is via User ID and User Key pair, with OAuth 2.0 and SAML SSO also supported. The platform provides code examples and an API Builder tool for developers. Developer documentation is at api.encoding.com/reference/general-gettingstarted.
What industry is Encoding.com in?
Encoding.com's product category is Cloud Media Processing / Video Transcoding. Its primary akta.pro industry code is MPAHAHAC, Cloud Encoding & Transcoding Services (SaaS/PaaS). Its NAICS code is 518210 and its SIC code is 7372.