What Kombucha Kamp does

Kombucha Kamp is a family-owned e-commerce business founded in 2004 by Hannah Crum ('Kombucha Mamma') and co-founded with Alex LaGory, headquartered in Beverly Hills, California and operating with 1–10 employees. The company sells direct-to-consumer home fermentation supplies — primarily live SCOBY cultures (kombucha, JUN, milk kefir, water kefir), continuous brewing vessels (stainless steel, porcelain, oak barrel, stoneware), proprietary hand-blended tea formulations, heating systems, and testing tools — alongside educational content including The Big Book of Kombucha (published 2016 with Chelsea Green Publishing), online courses, and the KKamp+ Bubbles membership program. Its core technology centers on fermentation science: heirloom SCOBY strain maintenance, proprietary tea blending calibrated for SCOBY nutrition and fermentation speed, and USA-designed continuous brewing vessel engineering with integrated spigots, heating, and fermentation covers.

The business operates a hybrid DTC and education model with five revenue streams: unit-priced e-commerce product sales (with Subscribe & Save up to 5% recurring discount), one-time book and course sales, recurring KKamp+ membership and consulting subscriptions, quote-based wholesale/commercial SCOBY supply, and Amazon Associates affiliate referral revenue. Customer segments span individual home brewers (beginners to advanced), commercial brewery clients seeking wholesale cultures and FSMA/HACCP consulting, gift buyers, and education seekers. Distribution is its own e-commerce storefront shipping from California to 75+ countries via USPS International and DHL, supplemented by US dropship partners and an affiliate network. Since founding, the company claims to have served over 100,000 homebrew clients in 75+ countries, with 5,000+ five-star reviews and 20+ years of continuous operation. Hannah Crum and Alex LaGory co-founded Kombucha Brewers International (KBI) in 2014 with 40+ member brands and co-created World Kombucha Day (February 21), providing category-defining industry authority and an owned annual event asset.

Name

Kombucha Kamp

Legal name

Kombucha Kamp

Website

https://kombuchakamp.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Kombucha Kamp is a family-owned e-commerce business founded in 2004 that sells home fermentation supplies — SCOBY cultures, continuous brew vessels, and proprietary tea blends — and educational content to home brewers and commercial clients in 75+ countries.

Ownership category

akta.pro rank

Product category

Kombucha and Fermented Beverage Brewing Supplies

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Fermented Beverage Starter Cultures & SCOBY Propagation (AFAFAHAH)

akta.pro secondary industries

Beverage Fermentation Cultures (Beer, Wine, Cider, Kombucha, Fermented Soft Drinks) (AFAJAJAC), Water Kefir Production (AFAFAHAB), Kombucha Production (AFAFAHAA)

Keywords

• Kombucha brewing supplies
• Fermented tea cultures
• Home brewing equipment
• SCOBY cultures
• Continuous brewing systems

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of SCOBY cultures, continuous brew kits, tea blends, flavorings, heating systems, testing tools, fermentation accessories, and brewing vessels. Products range from individual items to comprehensive deluxe packages. Subscription 'Subscribe & Save' option offers up to 5% recurring discount.
2. Books & Educational Courses: Sale of The Big Book of Kombucha (400+ recipes, paperback and hardcover), TBBoK FUN-damentals Course, 30-Day Kombucha Challenge Course, Ferment Biz Side Hustle Class, and brewing video series.
3. Membership & Consulting: KKamp+ Bubbles membership offering content library, forums, classes, brew journal, and exclusive support. Also offers Konsultation Klub and paid commercial brewing consultations.
4. Wholesale & Commercial: Wholesale SCOBY cultures and starter liquid for commercial kombucha and JUN brewers. Includes commercial brewing safety plan development and consulting services.
5. Affiliate & Advertising Revenue: Amazon Services LLC Associates Program affiliate links generate commission on referred sales. Site maintains ad-free environment per affiliate disclosure.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Kombucha Kamp sells live fermentation cultures (SCOBY, Jun, milk kefir, water kefir), continuous brewing vessels (stainless steel, porcelain, stoneware, oak barrel, glass), proprietary organic tea blends, heating systems, testing tools, flavorings, and accessories directly to home brewers and commercial producers via its own e-commerce storefront. The company complements its physical product catalog with The Big Book of Kombucha, online fermentation courses, and the KKamp+ Bubbles subscription membership offering community forums, brew journals, and consulting.

Product overview

Kombucha Kamp is a small family-owned e-commerce business founded in 2004, serving as the #1 kombucha shop worldwide with over 100,000 homebrew clients in 75+ countries. The company operates a direct-to-consumer platform selling live fermentation cultures (SCOBY, Jun, milk kefir, water kefir), complete brewing systems, and supplies. The product portfolio centers on continuous brewing systems (stainless steel, porcelain, stoneware, oak barrel vessels) and batch brewing kits, complemented by proprietary tea blends (Hannah's Special Tea Blend, Green Goddess Tea Blend, Yin Yang Tea Blend), heating systems with thermostat control, pH and testing tools, fermentation covers, flavorings, and tisanes. Educational offerings include The Big Book of Kombucha (400+ recipes), online courses (TBBoK FUN-damentals, Side Hustle, Basics Class), and the KOMBUCHAKAMP+ Bubbles membership program with community access and rewards. Commercial consulting services provide guidance on food safety plans and FSMA compliance for aspiring brewery businesses. The company is led by Hannah Crum (the Kombucha Mamma), who co-founded Kombucha Brewers International in 2014 and co-created World Kombucha Day (2/21).

Differentiator

Problem solved

Functional benefit

Products and services

• Kombucha SCOBY Cultures (Mother Cultures) Live Symbiotic Culture Of Bacteria and Yeast (SCOBY) cultures used to ferment sweet tea into kombucha, available in single, double, and 10-pack configurations for home brewers.
• Jun SCOBY Culture Live Jun culture for fermenting green tea and raw honey into Jun, a lighter kombucha variant often called 'the champagne of kombucha.'
• Water Kefir Grains Live water kefir grains in packs of 10 for fermenting sugar water or coconut water into a probiotic beverage.
• Milk Kefir Grains Live milk kefir grains in packs of 10 for fermenting dairy into a probiotic-rich beverage.
• Stainless Steel Continuous Brewer Deluxe Package Complete continuous brewing system pairing a stainless steel vessel with stand, spigot, SCOBY cultures, starter liquid, Hannah's Special Tea Blend, and cane sugar for hands-off kombucha production.
• USA Made Toasted Oak Barrel Continuous Brew JUN Deluxe Package Premium continuous brewing system built around a USA handmade toasted oak barrel in 5, 10, or 20 liter capacities, including JUN cultures, raw honey, Green Goddess tea, pH strips, thermometer strips, and personalized Homebrewer Laser Session support.
• Modern Porcelain Continuous Brewer Deluxe Package Porcelain continuous brewing vessel for kombucha, offered as a deluxe package with all brewing supplies included.
• USA Handmade Stoneware Continuous Brewer Deluxe Package Handcrafted USA stoneware continuous brewing vessel combining artisanal craftsmanship with continuous brew functionality, sold as a deluxe package.
• Glass Continuous Brewer Glass brewing vessel with wood stand for continuous kombucha production, part of Kombucha Kamp's continuous brewer product line.
• Green Goddess Tea Blend Hand-blended combination of three green teas, exclusively formulated for kombucha and Jun brewing, designed to produce robust SCOBYs and shorten brewing time.
• Hannah's Special Tea Blend Signature hand-blended tea created by founder Hannah Crum, optimized for kombucha brewing with exceptional flavor and SCOBY nutrition; 1 lb yields approximately 60 weekly gallons.
• Yin Yang Tea Blend Low-caffeine tea blend combining White Peony and Oolong teas containing about 10% the caffeine of Hannah's Special Tea Blend, intended for caffeine-conscious brewers.
• Three Tea Sampler Pack Sampler pack of 2oz pouches containing all three of Hannah's tea blends — Hannah's Special, Green Goddess, and Yin Yang — for comparative tasting.
• The Big Book of Kombucha Comprehensive 400+ page guide with 400+ recipes covering kombucha brewing, Jun, kefir, troubleshooting, and health topics, written by Hannah Crum and Alex LaGory and published by Chelsea Green.
• Ferment Friend Heater with Thermostat Temperature-controlled heating system for maintaining optimal kombucha fermentation temperature with thermostat set-and-forget operation, available in standard and PRO Line versions.
• pH Meter and Testing Tools Brewing quality assurance tools including pH meters, calibration solutions, lab-grade pH strips, thermometer strips, and digital refractometers for Brix measurement.
• KOMBUCHAKAMP+ Bubbles Membership Subscription membership providing exclusive content, community forums, the Brew Journal, classes, Konsultation Klub access, and the Bubbles rewards program for home brewers.
• Kombucha Side Hustle Class Online educational course teaching aspiring brewers how to start a commercial kombucha business, part of the books, courses, and support category.
• Commercial Kombucha Brewing Consultation Expert consulting engagements for commercial kombucha breweries, including Food Safety Plan, HACCP plan, and FSMA compliance support.
• Wholesale SCOBY Cultures and Starter Liquid Quote-based wholesale supply of Kombucha SCOBY cultures, Jun SCOBY cultures, and strong starter liquid to commercial kombucha and Jun brewing operations.

Quantifiable outcome

• 100,000+ happy homebrew clients served
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kombucha Brewers International (KBI)coreStrategic or Co-development Partner · 1 January 2014Co-founded in 2014 by Hannah Crum (Kombucha Mamma) and Alex LaGory with 40 member brands. KBI is the international trade association for the kombucha brewing industry, promoting industry standards, education, and global celebration of kombucha (including World Kombucha Day).
• Chelsea Green PublishingcoreStrategic or Co-development PartnerPublisher of 'The Big Book of Kombucha' by Hannah Crum and Alex LaGory, released March 8, 2016 (International Women's's Day). 400+ pages, 400+ recipes, the most comprehensive book on kombucha ever published.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerAffiliate advertising program through which Kombucha Kamp earns advertising fees by linking to Amazon.com for complementary products not sold in their own store.
• Kombucha Kamp Dropship PartnersminorChannel Partner/ Reseller/ DistributorDropship partnerships with manufacturers across the United States for items such as USA Handmade Stoneware vessels, Digital Refractometers, and specialty syrups. Products ship directly from manufacturers to customers.
• World Kombucha Day (WorldKombuchaDay.com)coreStrategic or Co-development PartnerAnnual international kombucha celebration on February 21, launched by KBI in 2020. Created as a nod to kombucha's legendary origins. Global brewer participation with education and free kombucha events.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cultures for Health: Direct-to-consumer retailer of fermentation cultures, supplies, and education for kombucha, kefir, and other fermented foods. Closely comparable to Kombucha Kamp in product mix, customer base (home fermenters), and educational content strategy.
• Get Kombucha: Specialty e-commerce retailer focused on home kombucha brewing supplies and starter cultures. Overlaps with Kombucha Kamp on SCOBY sales, brewing equipment, and beginner kits targeting new home brewers.
• Happy Kombucha: Online seller of kombucha starter cultures and home brewing supplies. Comparable catalog (SCOBYs, vessels, tea) and similar target customer of DIY kombucha brewers.
• The Kombucha Shop: E-commerce shop specializing in kombucha starter kits, SCOBYs, and continuous brewing equipment. Direct competitor in the homebrew supplies category.
• Fermentaholics: Retailer of fermentation supplies (kombucha SCOBYs, kefir grains, equipment) with an educational blog. Comparable business model combining content, supplies, and starter cultures.

Broad incumbents

• KeVita (PepsiCo): Large-scale commercial kombucha and probiotic beverage brand now owned by PepsiCo. Not a direct competitor in homebrew supplies, but operates in the broader kombucha category where Kombucha Kamp has industry influence via KBI.
• GT's Living Foods (GT's Kombucha): Pioneering commercial kombucha brand and category leader. Featured in Kombucha Kamp's podcast and part of the KBI ecosystem; relevant as a commercial counterpart rather than a direct homebrew competitor.
• Health-Ade Kombucha: National commercial kombucha brand with retail distribution. Part of the broader kombucha industry that Kombucha Kamp serves through education, supplies, and KBI membership.
• Brew Dr. Kombucha: Commercial kombucha producer with strong retail presence. Operates in the same industry category where Kombucha Kamp provides upstream culture supply and consulting.

Others

• Chelsea Green Publishing: Independent publisher of The Big Book of Kombucha and many fermentation/food system titles. Strategic partner of Kombucha Kamp and a peer in the fermentation education ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kombuchakamp
• YouTubeyoutube.com/@KombuchaKamp
• Facebookfacebook.com/kombuchakamp
• Instagraminstagram.com/kombuchakamp
• Pinterestpinterest.com/kombuchakamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kombucha Kamp