What Amazon Services does

Amazon Services (legal entity: Amazon.com Services LLC) operates as the subsidiary of Amazon.com, Inc. that runs the third-party seller platform, marketplace logistics, advertising, and adjacent services businesses. Its core offering is a two-sided marketplace and integrated services stack for independent merchants: Fulfillment by Amazon (FBA) handles storage, picking, packing, shipping, returns, and customer service; Fulfilled by Merchant (FBM) supports seller-managed fulfillment; Amazon Ads provides cost-per-click sponsored product, brand, and display campaigns; Amazon Brand Registry and adjacent tools (Brand Analytics, A+ Content, Vine, Transparency, Storefront) support brand protection and merchandising; Amazon Business extends the platform to B2B procurement with volume pricing; Global Selling enables cross-border reach into 25+ countries.

The technology foundation combines Amazon's proprietary global fulfillment network, AWS cloud infrastructure, and voice AI capabilities deployed across Fire TV, Echo, and other smart devices. The product architecture follows a platform-plus-modules model where the marketplace is the foundation and logistics, advertising, brand, analytics, authentication, and B2B modules attach incrementally. The Selling Partner API and Selling Partner Appstore extend the platform to third-party developers and SaaS providers. In May 2026, Amazon expanded into third-party logistics for external enterprises with Amazon Supply Chain Services (ASCS), providing freight, distribution, fulfillment, and parcel shipping to companies in healthcare, automotive, manufacturing, and retail.

Revenue is generated through referral fees on marketplace transactions, FBA storage and fulfillment fees, advertising spend, ASCS managed services, and Amazon Business B2B commissions. Pricing follows a tiered model: individual sellers pay $0.99 per item with no monthly fee, professional sellers pay a $39.99/month subscription, and FBA fees are unit/usage-based. Go-to-market mixes self-serve PLG (sell.amazon.com) for the long-tail seller base with enterprise field sales for ASCS and B2B. New seller incentives include up to $50,000 in credits and bonuses. The customer base spans hundreds of thousands of SMB and enterprise sellers, enterprise logistics customers (P&G, 3M, Lands' End, American Eagle Outfitters), B2B buyers, healthcare consumers via Amazon Pharmacy, and streaming consumers via Fire TV.

Name

Amazon Services

Legal name

Amazon.com Services LLC

Website

https://services.amazon.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Amazon.com Services LLC operates Amazon's third-party seller marketplace, Fulfillment by Amazon (FBA), advertising, brand tools, and the newly launched Supply Chain Services (ASCS) for external enterprises, serving hundreds of thousands of sellers plus B2B, logistics, and consumer customers across 25+ countries.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace Services

NAICS

Retail Trade (44-45), Wholesale Trade Agents and Brokers (4251), General Merchandise Retailers (455)

SIC

Retail-Nonstore Retailers (5960), Trucking & Courier Services (No Air) (4210), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Third-party marketplace
• Fulfillment services
• Supply chain logistics
• Seller advertising platform
• Brand protection tools

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Marketplace Transaction Fees: Referral fees charged on sales through Amazon's marketplace, varying by product category. Professional sellers pay $39.99/month subscription plus referral fees.
2. Fulfillment by Amazon (FBA) Fees: Fees for storage, picking, packing, and shipping services provided to third-party sellers who use Amazon's fulfillment network.
3. Amazon Advertising: Revenue from cost-per-click advertising campaigns (Sponsored Products, Sponsored Brands, Display ads) that help sellers reach customers.
4. Amazon Supply Chain Services (ASCS): Third-party logistics solutions providing access to Amazon's global infrastructure, including freight, distribution, fulfillment, and parcel shipping for businesses across healthcare, automotive, manufacturing, and retail industries.
5. Amazon Business B2B: Business-to-business marketplace enabling volume pricing, business-specific features, and channel partner relationships.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

Amazon Services operates the Sell on Amazon platform (sell.amazon.com), enabling third-party sellers to register, list products, and sell across Amazon's 25+ country marketplaces. It provides Fulfillment by Amazon (FBA) for outsourced storage, packing, shipping, and customer service; Amazon Supply Chain Services (ASCS) for enterprise-level freight, distribution, and parcel shipping; Amazon Ads for cost-per-click advertising; and tools such as Amazon Brand Registry, Global Selling, and Amazon Business for B2B procurement.

Product overview

Amazon Services operates as a platform-plus-modules architecture offering e-commerce, logistics, and technology services for third-party sellers. The core platform includes Fulfillment by Amazon (FBA) for outsourced logistics and Fulfilled by Merchant (FBM) for seller-managed fulfillment, supported by Amazon Supply Chain Services (ASCS) for expanded freight and distribution. Seller growth tools encompass Amazon Ads for advertising, Global Selling for international expansion across 25+ countries, and Amazon Brand Registry for IP protection and brand management. Additional modules include Amazon Business (B2B), Amazon Storefront (custom branded stores), A+ Content (enhanced listings), Amazon Vine (product reviews), Amazon Transparency (product authentication), and the Selling Partner Appstore for third-party integrations. Amazon Pharmacy provides prescription delivery services, completing the consumer services ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Fulfillment by Amazon (FBA): Outsource shipping, returns, and customer service
• Amazon Ads
• Amazon Brand Registry
• Amazon Business
• Amazon Supply Chain Services (ASCS)
• Amazon Fire TV
• Amazon Pay

Products and services

• Fulfillment by Amazon (FBA) Outsourced fulfillment service where Amazon handles storage, packing, shipping, returns, and customer service for third-party sellers across Amazon's global marketplace. Reported to cost 70% less per unit than comparable premium US carrier options.
• Fulfilled by Merchant (FBM) Seller-managed fulfillment option enabling merchants to handle their own storage, packing, and shipping while using Amazon's marketplace platform.
• Amazon Ads Cost-per-click advertising platform enabling sellers to create Sponsored Products, Sponsored Brands, and Display campaigns within and beyond the Amazon store, supporting seller discovery and sales growth. Small businesses attribute 30% of sales to Amazon advertising.
• Amazon Business B2B selling program connecting sellers with business customers, offering volume pricing, business-only pricing structures, business accounts, and procurement workflow features.
• Global Selling International expansion program enabling sellers to reach customers in Amazon stores across 25+ countries and regions including US, UK, Germany, France, Italy, Spain, Japan, India, Australia, Brazil, Canada, Mexico, Singapore, UAE, Saudi Arabia, and South Africa.
• Amazon Brand Registry Brand protection and management program providing IP protection tools, exclusive selling benefits, brand analytics, A+ Content, Stores, and Amazon Transparency for enrolled brands.
• Amazon Supply Chain Services (ASCS) Third-party logistics service providing flexible access to Amazon's global freight, distribution, fulfillment, and parcel shipping network for enterprises in healthcare, automotive, manufacturing, and retail industries. Resolves cost-speed-reliability tradeoffs without requiring long-term commitments. Customers include Procter & Gamble, 3M, Lands' End, and American Eagle Outfitters.
• Amazon Storefront Custom branded storefront creation tool enabling enrolled Brand Registry brands to build dedicated multi-page destinations showcasing their brand catalog within Amazon's marketplace.
• Amazon Pharmacy Prescription medication delivery service offering same-day delivery, price comparison tools, and RxPass subscription at $5/month for over 50 commonly prescribed medications.

Quantifiable outcome

• FBA shipping costs 70% less per unit than comparable premium options from other major US carriers
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Procter & GamblecoreGTM or Marketing Partner · 7 May 2026Procter & Gamble is one of the major companies already using Amazon Supply Chain Services (ASCS) for various logistics functions including freight, distribution, fulfillment, and parcel shipping services.
• 3McoreGTM or Marketing Partner · 7 May 20263M is using Amazon Supply Chain Services (ASCS) for various logistics functions as part of Amazon's expansion of its logistics network to serve third-party businesses.
• Lands' EndcoreGTM or Marketing Partner · 7 May 2026Lands' End is using Amazon Supply Chain Services (ASCS) for various logistics functions, representing one of the major retail customers in Amazon's third-party logistics expansion.
• American Eagle OutfitterscoreGTM or Marketing Partner · 7 May 2026American Eagle Outfitters is using Amazon Supply Chain Services (ASCS) for various logistics functions, demonstrating Amazon's penetration into the retail sector for logistics services.
• Charter Communications (Spectrum)flagshipStrategic or Co-development Partner · 15 April 2026Charter Communications and Amazon announced the Spectrum TV App launch on Amazon Fire TV devices. The app, described as the most-viewed streaming service in the U.S. on an hours-per-household basis, is available to existing Spectrum TV customers at no additional cost. Features include live TV pause, multiview for select sports, Cloud DVR, and on-demand content.
• One MedicalcoreStrategic or Co-development Partner · 7 November 2025Amazon Pharmacy partners with One Medical offices in the greater Chicago area, supporting same-day medication delivery service to nearly 200 towns. The partnership includes eight One Medical offices in the region to address prescription access issues in underserved pharmacy desert areas.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shopify: Shopify operates a leading e-commerce platform enabling merchants to build and operate online stores, with comparable seller tools, payments, fulfillment (Shopify Fulfillment Network), and advertising offerings. Directly comparable as a multi-channel commerce infrastructure provider competing for third-party seller mindshare.
• Alibaba: Alibaba operates the world's largest cross-border B2B and B2C marketplaces (Alibaba.com, Tmall, Lazada) with parallel seller services, advertising, and global fulfillment infrastructure. Closely comparable on generalist marketplace + cross-border + seller services breadth.
• eBay: eBay operates a global generalist online marketplace with seller subscription tiers, managed payments, advertising, and a global shipping program. Direct marketplace competitor with overlapping seller-tools and global footprint.
• Etsy: Etsy operates a global marketplace for sellers of handmade, vintage, and unique goods, with seller subscription tiers, advertising, and managed shipping services. Comparable as a multi-region seller-services marketplace.
• Walmart Marketplace: Walmart Marketplace is a B2C and B2B (Walmart Business) third-party marketplace with Fulfilled by Walmart (WFS), Walmart Connect advertising, and Walmart+ fulfillment. Increasingly direct peer competing for US seller GMV and enterprise B2B procurement.

Regional players

• Rakuten: Rakuten operates a global e-commerce and marketplace ecosystem with strong Japan/APAC presence, including Rakuten Advertising and merchant services. Comparable as a regional marketplace peer in geographies where Amazon Global Selling competes.

Broad incumbents

• FedEx: FedEx is a global integrator providing parcel shipping, freight, and supply chain services at scale. Directly comparable as incumbent 3PL and parcel carrier competing with ASCS for enterprise logistics RFPs.
• UPS: UPS provides global parcel, freight, and supply chain solutions including UPS Supply Chain Solutions. Direct comparable as incumbent 3PL and parcel carrier competing head-to-head with Amazon's ASCS.
• DHL Supply Chain: DHL operates one of the world's largest contract logistics and 3PL networks, providing warehousing, distribution, and freight forwarding. Comparable as multinational 3PL incumbent that ASCS must displace for enterprise contracts.

Emerging players

• Faire: Faire operates a wholesale marketplace connecting independent retailers and brands with net terms and managed logistics. Comparable as emerging B2B/wholesale marketplace with logistics-as-a-service, addressing Amazon Business's SMB procurement segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmazonMarketPl
• YouTubeyoutube.com/channel/UC4B8ywA2Cz_K95w2oeWxizg
• Facebookfacebook.com/SellonAmazon
• LinkedInlinkedin.com/company/amazon-services
• Instagraminstagram.com/sellonamazon
• TikToktiktok.com/@sellonamazon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Services