What AdGlobal360 does

AdGlobal360 (legal entity: AdGlobal360 India Private Limited) is a Gurugram-headquartered, full-service digital marketing and transformation agency founded in 2009, operating across 12 industry verticals including Automotive, Financial Services, FMCG, CPG, Insurance, Entertainment, Education, Retail, Real Estate, Travel, Healthcare, and Public Sector. The company combines creative, media, consulting, and proprietary technology under one roof, serving enterprise and mid-market clients in India through seven offices (Gurugram, Jaipur, Noida, Chennai, Bangalore, Mohali, Patna) with marquee logos including Porsche, TVS, Maruti Suzuki, Sony India, Tata Consumer Products, and Radico Khaitan.

The company's core technology is a proprietary four-platform suite: eBuX (e-commerce acceleration with 6P tracking, digital shelf optimization, and D2C), E-Genie (AI/ML-powered marketing automation with chatbots, recommendation, forecasting, and pricing engines), Glocal (hyperlocal marketing with TrendVizor dashboard), and dxfactor (martech consulting and digital transformation). These platforms are complemented by accelerator modules (marketing automation, lead management, CXM, consent management, media mix modelling) and technology solutions (data lake, AR/VR/Metaverse, intelligent automation). The platform stack is productized through dedicated microsites (e-genie.ai, glocal360.ai, dxfactor.adglobal360.com), indicating a deliberate SaaS/managed-services positioning alongside traditional agency work.

AdGlobal360 generates revenue through four streams: professional-services digital marketing (performance marketing, SEO, social, influencer, PR), subscription/recurring technology licensing of its proprietary platforms, strategic consulting engagements (go-to-market, marketing transformation, digital audit), and hyperlocal marketing solutions for distributed dealer networks. The company employs 501–1,000 staff and operates a sales-led GTM with enterprise field sales, inside sales for mid-market, and website-driven inbound. Branding and social handles (@AGL_Hakuhodo) indicate a strategic affiliation with Hakuhodo, the Japanese advertising network, providing access to global resources. Pricing is quote-based and not publicly disclosed, with award recognition across e4m, IAMAI, ET Brand Equity, Martequity, and Maddies from 2018 through 2026 supporting premium positioning.

Name

AdGlobal360

Legal name

AdGlobal360 India Private Limited

Website

https://adglobal360.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AdGlobal360 is a Gurugram-headquartered, full-service digital marketing and transformation agency serving enterprise and mid-market clients across 12 verticals in India, combining creative, media, consulting, and proprietary martech platforms (eBuX, E-Genie, Glocal, dxfactor).

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO), Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Digital marketing services
• Marketing technology platforms
• E-commerce optimization
• Hyperlocal marketing
• Performance marketing

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency revenue encompassing performance marketing, SEO, social media management, influencer marketing, branded content, creative innovations, and public relations. Revenue is generated through project-based retainers, campaign fees, and ongoing service contracts with enterprise and mid-market clients.
2. Technology Solutions & Martech Licensing: Proprietary platform subscriptions and licensing for eBuX, Glocal (TrendVizor), dxfactor, and E-Genie products, delivered as SaaS or managed services to enterprise clients seeking digital transformation capabilities.
3. Consulting Services: Strategic consulting engagements covering go-to-market strategy, marketing transformation, digital audit, consumer research, and tracking and measurement.
4. Hyperlocal Marketing Solutions: Dealer digitization, n-tier marketing, dealer CRM, in-store process automation, and SOP/Escalation matrix services targeting businesses with distributed physical location networks.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

AdGlobal360 is a full-service digital marketing and digital transformation agency offering marketing services, technology platforms, consulting, and e-commerce solutions. The company operates a proprietary martech/adtech platform suite comprising eBuX (e-commerce acceleration), Glocal with TrendVizor (hyperlocal marketing), dxfactor (martech consulting), and E-Genie (AI/ML automation), and delivers agency services including performance marketing, SEO, social media management, influencer marketing, and consulting across 12 industry verticals.

Product overview

AdGlobal360 is a digital marketing and transformation agency offering a platform-plus-modules architecture. The core offerings include eBuX (eCommerce acceleration platform), E-Genie (AI-powered marketing automation), Glocal (hyperlocal marketing with TrendVizor dashboard), and dxfactor (Martech consulting). These integrate with multiple Accelerator solutions (Marketing Automation, Lead Management, Recommendation Engine, Forecasting Engine, Pricing Engine, CXM, Bots - Chat & Voice) and Technology solutions (AI & Machine Learning, AR/VR/Metaverse, Data Lake, Reporting Dashboards). The company also provides service offerings including Performance Marketing, SEO, Social Media Management, Influencer Marketing, and Consulting services, serving industries such as Automobile, Financial Services, FMCG, Healthcare, Retail, Real Estate, and Travel across India with offices in Gurugram, Jaipur, Noida, Chennai, Bangalore, Mohali, and Patna.

Differentiator

Problem solved

Functional benefit

Brands

• eBuX: E-commerce solutions platform offering 6P Tracking, Digital Shelf Optimization, eCommerce Analytics, eCommerce Media Automation, and D2C solutions.
• E-Genie
• Glocal
• dxfactor

Products and services

• eBuX An e-commerce acceleration platform offering 6P Tracking, Digital Shelf Optimization, eCommerce Analytics, eCommerce Media Automation, and D2C solutions to optimize online retail performance for enterprise brands and D2C businesses.
• E-Genie AI-powered platform for marketing automation, intelligent automation, chatbots, voice bots, recommendation engines, forecasting engines, and pricing engines, enabling personalization and campaign optimization for enterprise marketing teams.
• Glocal Hyperlocal marketing platform with the TrendVizor dashboard providing real-time visibility across hundreds of locations, enabling geo-wise campaign performance, regional and zonal split analysis, creative performance tracking, and media ad spend optimization for distributed location networks.
• dxfactor Martech consulting and solutions platform providing strategic consulting, marketing transformation, go-to-market strategy, digital audit, consumer research, design thinking workshops, and design systems for enterprises seeking digital transformation.
• Performance Marketing Digital advertising service focused on measurable outcomes including PPC, paid social, and conversion optimization for enterprise and mid-market brands seeking performance-driven campaign results.
• Social Media Management End-to-end management of brand social media presence including content creation, community management, and engagement optimization for enterprise brands across platforms.
• Influencer Marketing Campaign management service for brand partnerships with influencers across social media platforms, designed for brands seeking creator-led engagement strategies.
• Search Engine Optimization SEO services including enterprise SEO, generative engine optimization, and content-led growth strategies designed to improve organic search visibility for enterprise websites.
• Hyperlocal Marketing Solutions Regional marketing services including Dealer Digitization, n-tier Marketing, Dealer CRM, In-store Process Automation, and SOP/Escalation Matrix development for businesses with distributed physical location networks.
• Consulting Services Strategic consulting engagements covering Go-To-Market Strategy, Marketing Transformation, User/Customer Experience Design, Digital Audit, Consumer Research, and Design Thinking workshops for enterprise clients.

Quantifiable outcome

• Maruti Suzuki Hyperlocal LQS campaign (Pan-India) won Gold at Maddies '24 for Digital Launch of Product/Service
• +3 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered major and flagship.

• Radico KhaitanmajorStrategic or Co-development Partner · 9 June 2026Radico Khaitan, a leading Indian spirits and liquor company, appointed AdGlobal360 as its integrated digital media partner to manage digital marketing and consumer engagement across its portfolio of alcoholic beverage brands. AGL handles digital media strategy, media planning and buying, social media management, and influencer engagement for brands including Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, and Magic Moments Vodka. The partnership aims to strengthen Radico Khaitan's digital brand presence as consumer behavior increasingly shifts toward digital platforms.
• HakuhodoflagshipStrategic or Co-development PartnerHakuhodo is the parent/strategic partner of AdGlobal360, as evidenced by the company's social media handles (@AGL_Hakuhodo), branding (Hakuhodo logo appears throughout the website), and career page (Haku logo). The partnership brings 'resources from world-class repositories' and 'cutting-edge innovations' to clients, providing 'futuristic solutions.' AGL operates as AdGlobal360 India Private Limited.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GroupM India (WPP): India's largest media investment group handling media planning, buying, and performance marketing for major advertisers. Competes with AGL on the performance marketing and media planning components of its offering.
• Publicis Sapient India: Digital transformation arm of Publicis Groupe with India operations delivering martech implementation, customer experience platforms, and consulting — overlapping significantly with AGL's dxfactor and digital transformation services.

Direct peers

• Ogilvy India (WPP): One of India's largest full-service advertising and digital agencies under WPP, serving marquee clients across FMCG, automotive, BFSI. Direct competitor for the same enterprise marketing RFPs that AGL pursues.
• Dentsu Creative India (Dentsu International): India arm of global Dentsu network offering full-service advertising, digital transformation, and martech services across enterprise verticals. Direct competitor to AGL for enterprise marketing budgets in India.
• WATConsult (Dentsu): Mumbai-based digital and social media agency within the Dentsu network serving enterprise clients across verticals. Direct competitor for social media, influencer, and digital campaign mandates that AGL also targets.
• Isobar India (Dentsu): Digital experience and commerce agency within Dentsu's global Isobar network with India operations. Competitor on digital commerce, martech, and customer experience transformation work similar to AGL's eBuX and E-Genie offerings.
• Social Beat: Bengaluru-headquartered Indian digital marketing agency offering performance marketing, SEO, social media, and content services to enterprise clients. Similar mid-sized, India-focused full-service agency profile.
• Interactive Avenues (IPG Mediabrands): India-based digital marketing agency part of IPG Mediabrands, offering performance marketing, programmatic, social media, and creative services. Closest comparable in size and full-service profile to AGL in the Indian market.
• Digitas India (Publicis Groupe): Publicis's digital and creative network in India competing for integrated digital marketing, customer experience, and martech transformation work with overlapping enterprise client base.

Others

• Hakuhodo Inc. Japan's second-largest advertising agency and AGL's strategic partner/parent-adjacent entity. Parent company relationship (per @AGL_Hakuhodo branding) makes it a strategic reference rather than direct competitor, but it competes in the broader Asia digital agency market.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AdGlobal360
• Facebookfacebook.com/AdGlobal360
• LinkedInlinkedin.com/company/adglobal360
• Instagraminstagram.com/agl_hakuhodo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdGlobal360