Workman Success Systems

What Workman Success Systems does

Workman Success Systems (WSS) is a US-based business coaching company founded in 2014 by Verl Workman and his daughter Brianne Ika, headquartered in Sandy, Utah. The firm specializes in coaching for real estate professionals — individual agents, teams, broker/owners, and brokerage enterprises — built around a proprietary methodology called 'Predictable Greatness' that combines systematized business processes, recruiting and retention playbooks, and a tiered coach network. WSS claims to have served thousands of real estate professionals across the US and Canada since inception, with a 47+ coach bench spanning 20+ US states plus at least one Canadian market.

The company's product surface is structured as a core coaching service plus a content and tooling platform. Core coaching is delivered through private engagements, 'Coach On Demand' sessions, and a 'Find My Fit' matching assessment. The Training Center offers on-demand video courses organized into role-based Mastery Programs: BAM (Buyer's Agent), SLAM (Seller Listing Agent), AMP (Admin Mastery), and RAMP (Rising Agent Mastery). Adjacent productized modules include JOLT (a $1,397 agent recruiting and retention program with embedded AI), The SHIFT (lead conversion training), the WSS Business Planning ChatGPT (a custom OpenAI-powered assistant), free resource libraries (DISC assessment, worksheets, eBooks), and event services including webinars, role play sessions, and keynote speaking. An Enterprise Training Center SKU targets brokerage-wide deployment, exemplified by the October 2025 NextHome Growth Lab partnership.

WSS operates a sales-led GTM motion built on a freemium content funnel (blog, free resources, assessments, webinars) that feeds free strategy sessions and consultative sales of high-ticket coaching engagements. Revenue streams include subscription coaching, self-serve Training Center subscriptions, JOLT one-time or 4-month payment plan purchases, enterprise and franchise contracts, and professional-fee speaking engagements. The company is privately held and founder-owned, with no disclosed institutional funding, and is positioned as a domain-specialized real estate team coaching firm rather than a horizontal coaching platform.

Name

Workman Success Systems

Legal name

Workman Success Systems LLC

Website

https://workmansuccess.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Workman Success Systems is a US-based business coaching company founded in 2014 that delivers proprietary 'Predictable Greatness' coaching, role-based training programs, and AI-enabled tools to individual real estate agents, teams, broker/owners, and brokerage enterprises across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Private Coaching Services: One-on-one coaching engagements with experienced real estate coaches who have operated high six, seven, and eight figure businesses. Coaching is tailored to specific business needs including systems implementation, lead management, and conversion. Pricing not publicly disclosed - consultative sales approach.
2. Training Center Subscriptions: On-demand video training platform with hundreds of hours of content across Mastery Programs (BAM, SLAM, AMP, RAMP). Provides ongoing professional development for agents, leaders, and administrators with structured and self-paced learning options.
3. Keynote and Event Speaking: Verl Workman and team coaches available for keynote presentations, seminars, and event speaking engagements. Fees negotiated case-by-case based on length, scope, location, and event type. Verl holds Certified Speaking Professional (CSP) designation from National Speakers Association.
4. JOLT Agent Attraction Program: One-time purchase or payment plan for comprehensive recruiting program with 85+ instructional videos, 75+ proprietary tools, custom AI for Agent Avatar creation, and turnkey onboarding systems. Current promotional pricing: $1,397 one-time or $349.25/month for 4 months.
5. Free Resources and Lead Magnets: Free tools including Business Planning Workbook, Comprehensive Listing Audit Worksheet, Daily Success Habits Tracker, and The SHIFT modules to attract prospects into the coaching funnel.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Workman Success Systems provides business coaching and training services tailored to real estate professionals, including individual agents, teams, brokers, and brokerages. The company delivers private coaching engagements, an online Training Center with hundreds of hours of video content, enterprise training deployments, the JOLT agent recruiting program, and AI-powered business planning tools, all built around its proprietary "Predictable Greatness" methodology.

Product overview

Workman Success Systems is a business coaching company that offers a platform-plus-modules architecture centered on its Predictable Greatness methodology for real estate professionals. The core offering includes Coaching Services (private coaching, Coach On Demand) and the Training Center (with mastery courses BAM, SLAM, AMP, RAMP). Additional modules include JOLT for agent recruitment, The SHIFT for lead conversion, the WSS Business Planning ChatGPT for AI-assisted business planning, Free Resources (DISC assessment, worksheets, eBooks), Events (webinars, role play sessions), Speaker Services, Strategy Sessions, and the National Real Estate Teams Study. The products work together to provide a comprehensive system for real estate agents, teams, brokers, and brokerages to achieve predictable business success.

Differentiator

Problem solved

Functional benefit

Brands

• JOLT: High Voltage Agent Attraction - A comprehensive recruiting program designed to help real estate brokers, team leaders, and recruiters attract, hire, and retain top talent.
• RAMP
• SLAM
• AMP
• BAM

Products and services

• Coaching Services

Quantifiable outcome

• 257% business growth reported by coaching client Michelle Terry
• +7 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• NextHomecoreStrategic or Co-development Partner · 27 October 2025NextHome partnered with Workman Success Systems to launch NextHome Growth Lab, a platform combining AI tools, coaching, and performance tracking. The initiative aims to empower agents and brokers with access to training and on-demand learning resources. This represents a significant enterprise-level partnership integrating WSS methodologies into NextHome's franchise operations.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• Xx.com/workmansuccess

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workman Success Systems