NextHome
NextHome is a national real estate franchise licensing its brand and integrated technology platform to independent broker-owners across 560+ U.S. offices, serving 5,500+ agents generating $11B+ in annual transaction volume, now operating as a subsidiary of eXp World Holdings (Nasdaq: AGNT).
- Company typePrivate
- Founded2014
- HeadquartersPleasanton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NextHome does
NextHome, Inc. is a national real estate franchise company headquartered in Pleasanton, California, founded in 2014 and operating under subsidiary status of eXp World Holdings (Nasdaq: AGNT) since May 7, 2026. The company licenses the NextHome brand, technology platform, training programs, and marketing resources to independent broker-owners who operate their own residential real estate offices. As of mid-2026, the network spans 560+ office locations across the United States, employs 5,500+ real estate professionals, closes approximately 30,000 transactions annually, and generates $11B+ in aggregate annual transaction volume.
The core offering is the NextHome Franchise Model, bundled with an integrated technology platform providing CRM, IDX websites, mobile applications, marketing automation, transaction management (SkySlope), virtual tours (Seeker 360), and floor plan generation (CubiCasa). Supporting products include NextConnect (AI-powered homeownership app), NextHome Concierge (post-closing utility and insurance setup), and NextHome Growth Lab (AI-enabled coaching and performance tracking via Workman Success Systems). A new Large-Office Franchise Model was introduced in May 2026 to serve multi-office operators with 100+ agents.
NextHome generates revenue through one-time franchise fees charged to new franchisees and recurring franchise royalties from broker-owners operating NextHome-branded offices. Franchise agreements are offered in flexible 1-year or 5-year terms with agent-friendly fee structures. The go-to-market motion is direct franchise sales to independent broker-owners and small-to-mid-size brokerages seeking national brand affiliation and enterprise-grade technology without the overhead of independent development. In May 2026, eXp World Holdings acquired NextHome and rebranded the parent entity to AGNT, creating a multi-model real estate platform while NextHome continues to operate independently under its existing leadership.
NextHome firmographics
Firmographics- Name
- NextHome
- Legal name
- NextHome, Inc.
- Website
- https://nexthome.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NextHome is a national real estate franchise licensing its brand and integrated technology platform to independent broker-owners across 560+ U.S. offices, serving 5,500+ agents generating $11B+ in annual transaction volume, now operating as a subsidiary of eXp World Holdings (Nasdaq: AGNT).
- Ownership category
- akta.pro rank
NextHome industry classification
Industry- Product category
- Real Estate Franchise
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where NextHome is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NextHome business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Franchise Fees: Initial franchise fees charged to new franchisees joining the NextHome network
- Franchise Royalties: Ongoing royalty payments from broker-owners operating NextHome franchises
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Franchise Agreement |
Distribution channels1 record
Marketing channels5 records
NextHome product offering
Product offeringCore offering
NextHome franchises the right to operate independently owned residential real estate brokerages under its national brand. It sells franchise rights to broker-owners and supports them with an integrated technology platform (CRM, IDX websites, mobile app, NextConnect), marketing tools, coaching through Workman Success Systems, the Concierge design service, and the Growth Lab training program, enabling franchisees to launch and grow local real estate businesses.
Product overview
NextHome is a national real estate franchise company offering a multi-model platform for broker-owners and agents. The core offering consists of the NextHome Franchise Model with integrated technology platform combining CRM, IDX website, mobile app, marketing automation (NextHome Marketing Suite), and transaction management. Supporting products include NextConnect AI-powered homeownership app, NextHome Concierge for moving/utility services, NextHome Growth Lab training platform, and the new NextHome Large-Office Franchise Model for large brokerages. Individual franchise offices operate under sub-brands such as NextHome Coastal Estates, NextHome Central Coast, NextHome Horizon Realty, NextHome Verity, and NextHome Shore Success. The company was acquired by eXp World Holdings (now AGNT) in May 2026, combining cloud-based brokerage with franchise operations.
Differentiator
Problem solved
Functional benefit
Brands
- Humans Over Houses: The company's people-first philosophy and guiding principle that shapes how they lead, support members, and build the company.
- NextHome Concierge
- NextConnect
- NextHome Growth Lab
- NextMortgage
- Luke (Mascot)
Products and services
- NextHome Franchise Model (Standard) A franchise offering that grants independent broker-owners the right to operate residential real estate brokerages under the NextHome national brand, bundled with the company's technology platform, training, marketing tools, and ongoing support.
- NextHome Large-Office Franchise Model A specialized franchise offering designed for larger residential brokerage offices, providing scaled technology, support, and brand resources appropriate for higher-volume operations.
- NextHome Concierge A concierge service that provides franchisees with design, marketing, and listing support to help agents and broker-owners produce professional marketing materials and brand-consistent assets.
- NextConnect An AI-powered mobile application that connects NextHome agents with consumers, providing property search, agent connection, and intelligent assistance features.
- NextHome Growth Lab A training and business development platform designed to help NextHome franchisees grow production, recruit agents, and scale their brokerage operations through structured coaching and education.
Companies that use NextHome
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
NextHome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature8 records
NextHome partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Workman Success SystemscorePartnership to launch NextHome Growth Lab, providing AI-powered tools, coaching, and performance tracking for franchisees. This strategic alliance integrates Workman Success Systems' expertise in real estate coaching with NextHome's franchise technology platform.
- SkySlopecoreTransaction management platform integration for seamless document handling and compliance. API Nation facilitated the transition from DocuSign to SkySlope for NextHome franchisees.
- Realtor.comminorStrategic relationship for listing visibility and marketing reach in the real estate marketplace ecosystem.
- NextMortgageminorLending partner providing mortgage options to NextHome clients, creating a comprehensive real estate service offering.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
NextHome competitors and assessment
Company assessmentDirect peers
- eXp Realty: Cloud-based real estate brokerage with 85,000+ agents, now the sister brand of NextHome under AGNT. Closely related business model with overlapping agent services and technology platform.
- RE/MAX: One of the largest global real estate franchise networks with 140,000+ agents. Directly comparable to NextHome in operating a franchised residential brokerage model, though at significantly larger scale.
- Keller Williams Realty: The largest real estate franchise by agent count (~180,000+), with a similar agent-centric, technology-enabled franchise model. Closest peer in terms of franchise structure and training/coaching emphasis.
- Coldwell Banker: Long-established residential real estate franchise network. Directly comparable franchise model with national brand recognition and similar agent/broker-owner target customer.
- Berkshire Hathaway HomeServices: Major residential real estate franchise backed by Berkshire Hathaway. Comparable franchise model with national brand, technology platform, and broker-owner network.
- Century 21 Real Estate: Global residential real estate franchise network with similar broker-owner franchise model, brand-led marketing, and technology platform offering.
- Better Homes and Gardens Real Estate: Real estate franchise leveraging the Better Homes and Gardens brand. Comparable in franchising residential brokerages with integrated technology and marketing support.
- Realty ONE Group: Fast-growing real estate franchise with 20,000+ agents and similar franchise-based growth model. Comparable as a mid-to-large franchise competitor with technology emphasis.
- Sotheby's International Realty: Luxury-focused real estate franchise network. Comparable franchise model with brand-driven positioning, particularly relevant given NextHome's luxury sub-brands (Coastal Estates, Shore Success).
Emerging players
- Compass: Tech-forward residential brokerage (now Compass Anywhere) competing for the same agent/broker demographic but without a traditional franchise model. Represents the cloud-native competitive threat to franchise-based models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NextHome social profiles
Digital presenceNextHome compliance and trust
Trust signalCompliance8 records
NextHome financial estimates
Financial estimateRevenue estimate
Valuation estimate
NextHome leadership team
Management profileNumber of profiles
NextHome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NextHome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NextHome
What does NextHome do?
NextHome franchises the right to operate independently owned residential real estate brokerages under its national brand. It sells franchise rights to broker-owners and supports them with an integrated technology platform (CRM, IDX websites, mobile app, NextConnect), marketing tools, coaching through Workman Success Systems, the Concierge design service, and the Growth Lab training program, enabling franchisees to launch and grow local real estate businesses.
Is NextHome a public or private company?
NextHome is a private company. It is classified as corporate owned and is currently operating.
When was NextHome founded?
NextHome was founded in 2014. It employs 1 to 10 people.
Where is NextHome based?
NextHome is headquartered in Pleasanton, United States, in the North America region.
How does NextHome make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are franchise Royalties.
Who are NextHome's main competitors?
Direct peers on record are eXp Realty, RE/MAX, Keller Williams Realty, Coldwell Banker, Berkshire Hathaway HomeServices, Century 21 Real Estate, Better Homes and Gardens Real Estate, Realty ONE Group and Sotheby's International Realty. Compass is listed as an emerging player.
Does NextHome have an API?
No public API is recorded for NextHome.
What industry is NextHome in?
NextHome's product category is Real Estate Franchise. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 5312 and its SIC code is 6531.