Gloryfeel

What Gloryfeel does

Gloryfeel is a German direct-to-consumer dietary supplement brand operating its own Shopify storefront at gloryfeel.de and shipping to over 30 European country markets. The company sells a broad catalog of vitamins, minerals, plant extracts (e.g., Ashwagandha KSM-66, Curcuma, OPC, Ginkgo), amino acids, probiotics, and collagen/hyaluronic acid products, organized around use-case segments including vitality, beauty, sleep/stress, gut/metabolism, immune support, sport, and gender-specific health. Products are individually priced between approximately €9.99 and €32.99, offered as one-time purchases or via a subscription option that delivers a 10% discount on flexible monthly-to-quarterly cadences. Orders above €49 ship free with 24-hour dispatch via DHL GoGreen; the company highlights German development, laboratory-tested quality, vegan certification options, and NEM e.V. trade-body membership as positioning pillars.

The business is a wholly consumer-facing e-commerce operation with no physical retail or marketplace presence disclosed. Customer acquisition is driven by content marketing through the Lexikon educational blog, organic and paid social on Facebook and Instagram, and an email newsletter. The company claims more than 2 million satisfied customers on its homepage. Gloryfeel is operated under the Natsana corporate umbrella, evidenced by shared customer email ([email protected]) and careers infrastructure (natsana.jobs.personio.de), though no founding year, headcount, revenue, funding history, or leadership team is publicly disclosed. There is no proprietary technology platform beyond standard Shopify tooling, and no AI, API, SDK, patent, award, or certification footprint is documented in the source material.

Name

Gloryfeel

Legal name

Gloryfeel

Website

https://gloryfeel.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Gloryfeel is a German direct-to-consumer dietary supplement brand selling vitamins, minerals, probiotics, plant extracts, and collagen via its Shopify storefront at gloryfeel.de, shipping to 30+ European countries on a one-time or subscription basis.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAF

Probiotics & Digestive Health Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Dietary supplements
• Vitamin capsules
• Mineral supplements
• Probiotic complex
• Collagen supplements

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer e-commerce sales of dietary supplements (Nahrungsergänzungsmittel) through the company's own online shop. Products are sold as one-time purchases at listed retail prices ranging from approximately €9.99 to €32.99 per product.
2. Subscription/Recurring Orders: Subscription model offering 10% discount on all products for customers who opt for recurring deliveries (monthly, every 2 months, every 3 months, or every 4 months). Aims to drive customer retention and predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gloryfeel develops, markets, and sells a portfolio of branded dietary supplements (vitamins, minerals, plant extracts, amino acids, probiotics, and collagen/hyaluronic acid products) directly to consumers via its own Shopify-based online shop at gloryfeel.de. The company ships across more than 30 European countries with 24-hour DHL GoGreen dispatch and offers a subscription model providing 10% off recurring deliveries. Products are developed in Germany, laboratory-tested, and many are vegan certified.

Product overview

Gloryfeel is a German dietary supplement (Nahrungsergänzungsmittel) company offering a comprehensive portfolio of vitamin, mineral, plant substance, amino acid, protein/collagen, and other nutrient supplements. The product offering is organized around key health needs including Vitality & Life Quality (Herzkreislauf, Gefäße, Knochen, Gedächtnis), Timeless Beauty (Haut, Haare, Nägel), Regeneration & Balance (Schlaf, Geist), Gut & Metabolism (Darm, Schilddrüse, Blutzucker), Immune System, and Sport & Energy. Products are available in various forms including capsules, tablets, powders, and drops, with subscription options. Key product lines include Omega-3 supplements (1.000, 2.000, 3.000 capsules, Premium triglyceride form), Vitamin D3/K2 combinations (tablets, drops, with Omega-3), Magnesium supplements (Bisglycinate, Citrate, Complex, Oxide), Probiotic Probivia line (22 bacterial strains, Bio, Premium), collagen products (Pure powder, Marine powder, with Hyaluron/Q10), and plant extracts (OPC, Ashwagandha KSM-66, Curcuma, Ginkgo, Black Seed Oil). The company emphasizes German development, laboratory-tested quality, vegan certification, and sustainable shipping with DHL GoGreen.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnesium Bisglycinate Capsules Mineral supplement of magnesium bisglycinate, 240 vegan capsules providing a 2-month supply, for muscle, bone and nerve support.
• Omega 3 2.000 Capsules Omega-3 fatty acid supplement with 2,000 mg concentration, 120 capsules, marketed for heart, vision and brain function support.
• OPC Traubenkernextrakt + Vitamin C Capsules Grape seed extract (OPC) combined with vitamin C antioxidant supplement, available in 180 or 360 vegan capsules.
• Vitamin B Complex Tablets Vitamin B complex containing eight essential B vitamins, 200 vegan tablets providing a 6-month supply.
• Black Seed Oil Capsules (Schwarzkümmelöl 420) Vegan black seed oil supplement in capsule form, 420 capsules for extended supply.
• Curcuma Capsules with Pepper Extract Turmeric (curcuma) extract supplement with added pepper extract for enhanced bioavailability, 400 vegan capsules.
• Hyaluron + Collagen Capsules Combined hyaluronic acid and collagen supplement for skin, connective tissue and nail health.
• Vitamin C Buffered + Zinc Capsules Buffered vitamin C combined with zinc for immune system support, available in 180 or 365 capsules.
• Multivitamin Tablets Comprehensive multivitamin tablet covering essential vitamins and minerals for daily nutritional support.
• Magnesium Citrate Capsules Magnesium citrate mineral supplement available in 365 or 400 capsule sizes for muscle and energy support.
• Omega 3 3.000 Capsules High-dose omega-3 supplement with 3,000 mg concentration, 240 capsules for a 2-month supply.
• MSM 365 Capsules (Organic Sulfur) MSM (methylsulfonylmethane) organic sulfur supplement, 365 capsules for joint and connective tissue support.
• Biotin + Selenium + Zinc Tablets Combined supplement of biotin, selenium and zinc for hair, skin and nails, 400 vegan tablets for 400 days.
• Vitamin C Tablets Vegan vitamin C supplement in tablet form for immune system support.
• Natural Vitamin C Capsules Natural vitamin C supplement in capsule form, 240 capsules.
• Hyaluronic Acid Capsules Hyaluronic acid supplement for skin hydration and joint health, 90 capsules for a 3-month supply.
• Vitamin D3 2000 I.E. Tablets Vitamin D3 supplement with 2000 IU dosage for immune system, bone and muscle support.
• Iron + Vitamin C Tablets Iron supplement combined with vitamin C for enhanced absorption, 240 vegan tablets for an 8-month supply.
• Omega 3 1.000 Capsules Omega-3 fatty acid supplement, 1,000 capsules for cardiovascular, visual and brain function support.
• Omega 3 66/44 Capsules Omega-3 supplement with 66% EPA and 44% DHA ratio, 260 capsules.
• Beta Carotene Capsules Vegan beta-carotene supplement for vision and skin health.
• Vitamin D3/K2 Drops Combined vitamin D3 and K2 supplement in liquid drops form, 50 ml, suitable for children from 12 months.
• Potassium Citrate Capsules Potassium citrate mineral supplement for muscle, nerve and blood pressure support, 270 vegan capsules.
• Omega 3 Premium Capsules (Triglyceride Form) Premium omega-3 supplement in triglyceride form for enhanced bioavailability, 120 capsules for a 4-month supply.
• Premium OPC 180 Capsules Premium grape seed extract (OPC) supplement, 180 vegan capsules for antioxidant support.
• Collagen Powder (Pure) Pure collagen powder with vitamin C, zinc and copper for connective tissue, skin and nails, 500 g.
• Marine Collagen Powder Marine-based collagen powder with vitamin C, zinc and copper for connective tissue, skin and nails.
• Valerian Tablets Valerian root supplement for relaxation and healthy sleep, 400 vegan tablets.
• Magnesium Complex 365 Capsules Comprehensive magnesium complex supplement, 365 capsules for muscle, bone and energy support.
• Magnesium Complex Lemon Powder Magnesium complex powder with lemon flavor, 400 mg per serving, 120 servings, vegan.
• Ashwagandha KSM-66 Capsules Ashwagandha root extract (KSM-66) for stress support and vitality, 210 capsules for 105 days, vegan.
• L-Glutamine Powder L-glutamine amino acid supplement for sports and recovery, 600 g powder, 120 servings for 4 months.
• L-Glycine Powder L-glycine amino acid powder, high purity formula, 1000 g for an 11-month supply.
• Vitamin B12 Methylcobalamin Tablets Vitamin B12 supplement in methylcobalamin form, 400 tablets with 500 µg per serving.
• Vitamin D3 1.000 I.E. Drops Vitamin D3 supplement with 1000 IU dosage in drops form, suitable for children from 12 months.
• Magnesium Oxide Capsules Vegan magnesium oxide supplement for muscle, bone and energy support.
• Vitamin B Complex Forte Capsules High-potency vitamin B complex supplement with 8 essential B vitamins, 6-month supply.
• Probivia 22 Capsules Probiotic supplement with 22 bacterial strains and inulin for gut health, 200 capsules.
• Mariendistel Komplex Capsules (Milk Thistle Complex) Milk thistle complex supplement for liver support, 120 vegan capsules.
• Probivia Bio Capsules Organic probiotic supplement with living bacterial cultures, 180 capsules for a 3-month supply.
• Inositol Capsules Inositol supplement with vitamin B6 and folic acid for hormone balance and energy metabolism, 200 capsules.
• Liver Complex Capsules Liver support complex with 90 mg choline per capsule, 120 vegan capsules.
• Iodine Tablets (from Bio Kelp) Iodine supplement derived from organic kelp, vegan and organic certified for thyroid support.
• Probivia Premium Capsules Premium probiotic supplement with 21 probiotic cultures for gut health.
• D-Mannose Capsules D-mannose supplement for urinary tract support, 180 vegan capsules with 2000 mg per dose.
• Black Maca Capsules Black maca root extract supplement for vitality, 120 capsules for one month, vegan.
• Vitamin D3/K2 5.000 I.E. + Omega 3 Depot Capsules Combined vitamin D3, K2 and omega-3 supplement with 5000 IU vitamin D3, 90 capsules providing over 12 months of supply.
• Vitamin D3 + K2 5.000 I.E. Tablets Combined vitamin D3 and K2 supplement with 5000 IU vitamin D3, 200 tablets.
• Vitamin D3 + K2 + Omega 3 2.000 I.E. Capsules Triple combination supplement of vitamin D3, K2 and omega-3 fatty acids with 2000 IU vitamin D3, 90 capsules.
• Ginkgo Biloba Tablets Ginkgo biloba extract supplement for cognitive function and circulation, 365 vegan tablets.
• L-Citrulline Powder L-citrulline amino acid supplement with 3000 mg per serving, 600 g powder, 125 servings for 4 months.
• MSM 365 + Vitamin C Tablets Combined MSM (organic sulfur) and vitamin C supplement, vegan formula for joint and connective tissue support.
• Collagen + Hyaluron + Q10 Capsules Triple combination supplement of collagen, hyaluronic acid and coenzyme Q10 for skin and anti-aging support.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NatsanacoreOthersNatsana appears to be the parent company of Gloryfeel. Evidence includes [email protected] email addresses used for customer support, careers page located at natsana.jobs.personio.de, and Gloryfeel copyright notice 'Copyright © 2026, gloryfeel' appearing under Natsana-related pages.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Biogena: Austrian premium supplements manufacturer and retailer with own-brand portfolio of vitamins, minerals, and micronutrient formulations, comparable to Gloryfeel in catalog breadth and DACH-region positioning.
• Nature Love: German DTC supplements brand selling own-brand vitamins, minerals, plant extracts, and beauty supplements through its own online shop — directly comparable product breadth and channel strategy.
• nu3: Berlin-based DTC nutrition and supplements brand with comparable own-brand portfolio across vitamins, minerals, plant extracts, and beauty supplements, sold via its own e-commerce storefront to European consumers.
• Unimedica: German DTC brand focused on premium natural supplements including vitamins, minerals, plant extracts, and probiotics, selling directly to consumers across Europe — closely comparable assortment and positioning.
• Fairvital: German online supplements brand with a broad own-brand catalog of vitamins, minerals, and specialty formulations (including probiotics and collagen) sold via its own DTC storefront.
• Effective Nature: German online retailer of dietary supplements and natural health products offering own-brand vitamins, minerals, and botanicals direct to consumers — directly comparable DTC catalog and target customer.
• Vitafy Pharma: German DTC supplements retailer with own-brand range across vitamins, minerals, and specialty formulations, operated through e-commerce and serving German-speaking consumers.

Regional players

• Burgerstein Vitamine: Swiss-based premium supplements brand with a comparable range of micronutrient and botanical formulations sold primarily through Swiss pharmacies and DTC — comparable in product positioning but regionally focused.

Broad incumbents

• Sanct Bernhard: Long-established German supplements brand with a broad portfolio across vitamins, minerals, herbal, and specialty products — overlaps Gloryfeel's catalog but with deeper brand history and wider offline distribution.
• Doppelherz: One of Germany's largest OTC supplement brands owned by Queisser Pharma, offering vitamins, minerals, and combination products in drugstores and pharmacies — overlaps Gloryfeel in product categories but at much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gloryfeel
• Instagraminstagram.com/gloryfeel
• Xx.com/gloryfeel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloryfeel