AlmapBBDO

What AlmapBBDO does

AlmapBBDO is a Brazilian full-service advertising agency founded in 1993 and headquartered in São Paulo, operating as the flagship Brazilian office of BBDO Worldwide within the Omnicom Group holding structure. The agency provides creative campaign development, brand strategy, media planning, content production, and multi-channel activation across television, digital/social, out-of-home, experiential, influencer, and streaming video formats for a portfolio of roughly 25–35 named enterprise clients spanning automotive, quick-service retail, e-commerce, beauty, insurance, banking, beverages and spirits, fintech, and pet care. Its commercial model is project- and retainer-based professional services engagement with quote-based pricing that is not publicly disclosed.

The agency's creative output has been recognized four times as Cannes Lions 'Agency of the Year' (2000, 2010, 2011, 2016) and has held the global #1 Most Effective Agency Office position on the Effie Index for three consecutive years through 2025/2026. Notable recent mandates cluster around the 2026 FIFA World Cup: Smirnoff (official vodka, Arena Brasileira fan venue), Johnnie Walker (24-year limited edition), Volkswagen (CBF sponsorship and Tera launch), and Amazon (Seleção Brasileira sponsorship). The agency's product surface has expanded beyond traditional advertising into shippable AI-powered brand assets, including Melhoramigo.ai (a PEDIGREE adoption-matching platform in partnership with Instituto AMPARA Animal) and Code Her (an autonomous Grok-based image-manipulation monitoring agent for O Boticário).

AlmapBBDO is led by President & CEO Filipe Bartholomeu with a creative bench that includes Chairman Luiz Sanches, CCO Marco Giannelli (Pernil), CSO João Gabriel Fernandes, COO Rafaela Alves, VPs of Creative Fernando Duarte and Henrique Del Lama, and Creative Director Paula Keller Perego (joined April/May 2026, 11 Cannes Lions including a 2024 Grand Prix). Headcount is disclosed at 501–1,000 employees, and revenue is not publicly reported; AlmapBBDO is privately held with no indication of an independent IPO trajectory, sitting within publicly-traded Omnicom Group's network structure.

Name

AlmapBBDO

Legal name

AlmapBBDO

Website

https://almapbbdo.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AlmapBBDO is a São Paulo-based full-service advertising agency and the flagship Brazilian office of BBDO Worldwide (Omnicom Group), serving roughly 25–35 major enterprise brands including Volkswagen, Burger King, Amazon, O Boticário, Bradesco, Diageo, and PEDIGREE with creative, media, and digital campaign services.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Services: Full-service advertising agency providing creative development, campaign production, media planning, and strategic marketing services to enterprise clients across multiple industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AlmapBBDO is a full-service advertising agency that develops creative campaigns, brand strategies, media plans, and multi-channel content for major Brazilian and multinational enterprise clients. The agency operates across TV, digital, social, out-of-home, and experiential channels, producing culturally resonant work for verticals including automotive, retail, beauty, financial services, beverages, and pet care.

Product overview

AlmapBBDO is a full-service advertising agency offering creative campaign development, brand strategy, media planning, and content production for a diverse portfolio of Brazilian and global brands across multiple industries including automotive, food and beverage, retail, financial services, and pet care.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Advertising Agency Services

Quantifiable outcome

• 120%+ growth in click-through rate, 1M+ social interactions, 74% video retention rate for Bradesco Seguros 2025 campaign
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Six partnerships are on record, tiered core and major.

• Ronaldinho GaúchocoreGTM or Marketing Partner · 12 June 2026Football legend Ronaldinho Gaúcho as campaign ambassador for PEDIGREE Mutt campaign, announcing partnership via social media on June 12. Campaign positions mixed-breed dogs as symbols of national pride.
• Instituto AMPARA AnimalcoreStrategic or Co-development Partner · 6 April 2026Partnership for PEDIGREE's Melhoramigo.ai AI adoption platform. Instituto AMPARA Animal helped select the over 300 registered dogs featured on the platform, supporting responsible adoption initiatives.
• GlobocoreStrategic or Co-development Partner · 1 January 2026Partnership with TV Globo for branded content integration. O Boticário Rosas Secretas campaign featured product placement in novela Três Graças with ASMR-style merchan break. Eudora partnered with Globo for 'Quem ama Cuida' character sponsorship.
• Arena BrasileiramajorGTM or Marketing Partner · 1 January 2026Smirnoff as Official Sponsor of Arena Brasileira, one of Brazil's largest fan experience events during 2026 World Cup. Partnership includes proprietary activations, exclusive guest spaces, and caipiroska sales at the São Paulo venue.
• NetflixcoreStrategic or Co-development Partner · 1 June 2025Unprecedented partnership between Volkswagen do Brasil and Netflix for the Tera launch campaign. First campaign in Latin America to feature multiple Netflix series (La Casa de Papel, Wandinha, Cobra Kai, The Witcher) and film (Persuasão) in a single advertising campaign. AlmapBBDO produced content in partnership with Netflix creative team.
• The Town FestivalmajorGTM or Marketing Partner · 1 January 2025Johnnie Walker presence at The Town 2025, São Paulo's largest music, culture and art festival. Brand activated immersive experiences and launched music platform at the festival.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wieden+Kennedy São Paulo: Wieden+Kennedy's São Paulo office is an independent creative-led agency with strong Brazilian brand work. It overlaps with AlmapBBDO on creative campaigns for multinational brands (Nike, etc.) but is smaller and more narrowly creative-focused, making it a partial/emerging competitor rather than a full-service peer.
• GUT São Paulo: GUT is a fast-growing independent creative agency with offices in São Paulo and Miami. It has emerged as a frequent Cannes Lions winner and competes with AlmapBBDO for talent and select enterprise clients, but with a narrower service portfolio and smaller scale.
• David Miami / David São Paulo: David is an independent creative agency that has won major Cannes Lions recognition and competes for the same global brand clients (Burger King, etc.) as AlmapBBDO. With São Paulo presence, it is an emerging player in the Brazilian market and a partial competitor for headline creative mandates.

Direct peers

• DPZ&T: DPZ&T is one of Brazil's most awarded independent creative agencies, headquartered in São Paulo. It competes head-to-head with AlmapBBDO for major Brazilian brand accounts and Cannes Lions recognition, with a similar emphasis on culturally resonant, full-service creative work.
• Havas Brazil: Havas Brazil is the local network agency (Havas Group) operating in São Paulo with full-service creative, media, and healthcare capabilities. It competes directly with AlmapBBDO for Brazilian and multinational brand assignments within the same Cannes Lions competitive set.
• Ogilvy Brazil: Ogilvy Brazil is the Brazilian office of Ogilvy (WPP) and a direct network-agency peer to AlmapBBDO within São Paulo. It targets the same enterprise clients with similar full-service creative and brand strategy offerings, making it a natural head-to-head competitor.
• WMcCann: WMcCann is a leading Brazilian advertising agency and part of the McCann Worldgroup (IPG), making it the most direct structural comparable to AlmapBBDO in São Paulo. It competes for the same enterprise clients, the same Cannes/Effie recognition, and the same culturally-driven creative mandates in Brazil.
• Africa Creative: Africa is a São Paulo-based independent creative agency that is consistently cited alongside AlmapBBDO as one of Brazil's most awarded agencies. It serves overlapping enterprise clients and competes for the same Cannes Lions / Effie effectiveness recognition, with comparable headcount scale.
• Leo Burnett Brazil: Leo Burnett Brazil (Publicis Groupe) is a São Paulo-headquartered full-service creative network agency. It shares the same target customer profile (Brazilian and multinational enterprise brands), the same Cannes Lions competitive set, and the same creative-strategy-services offering as AlmapBBDO.
• Publicis Brazil: Publicis Brazil (Publicis Groupe) is a direct network-agency peer operating in São Paulo with comparable enterprise client roster, full-service creative, and integrated media + creative capabilities. It competes directly with AlmapBBDO for major Brazilian and multinational brand assignments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/almapbbdo
• YouTubeyoutube.com/user/AlmapBBDO
• Facebookfacebook.com/AlmapBBDO
• LinkedInlinkedin.com/company/almapbbdo

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlmapBBDO