Leo Burnett Tailor Made

What Leo Burnett Tailor Made does

Leo Burnett Tailor Made, commercially branded as "Leo Brasil," is a full-service creative advertising agency operating as the Brazilian arm of the global Leo Burnett network within Publicis Groupe. The firm is registered in Brazil as Leo Burnett Neo Comunicação LTDA. (CNPJ 10.389.403/0001-28), headquartered in São Paulo, and operates with 251–500 employees. Its service portfolio spans communication strategy, campaign development, brand transformation, big data analytics, media channel optimization, and customer relationship building, positioning it as a horizontal professional services provider for corporate clients with complex marketing and communication challenges.

The business operates on a B2B professional services model with custom, quote-based pricing per client engagement rather than standardized or subscription pricing. There are no discrete software products, platforms, or proprietary technology offerings disclosed in the source data; the agency's value proposition rests on creative talent, strategic consulting, and integration within the broader Publicis Groupe global network, which enables access to multinational resources, shared data infrastructure, and cross-market capabilities. No named customer logos, contract values, or revenue figures are publicly disclosed.

The firm serves corporate clients across South America, with primary operations in Brazil. Its go-to-market is sales-led, relying on direct enterprise account management and strategic partnerships within the Publicis ecosystem. Ownership is held entirely by Publicis Groupe, a French-headquartered multinational media and communications conglomerate. There is no evidence of standalone fundraising, M&A activity, product launches, or senior leadership disclosures in the available source material, and the company has no public listing or independent capital structure.

Name

Leo Burnett Tailor Made

Legal name

Leo Burnett Neo Comunicação LTDA.

Website

https://leoburnett.com.br

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

251–500 employees

Short description

Leo Burnett Tailor Made is a São Paulo-based full-service creative advertising agency operating as the Brazilian arm of Leo Burnett within Publicis Groupe, serving corporate clients with communication strategy, brand transformation, and data-driven campaign services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Creative advertising services
• Brand strategy consulting
• Communication campaign development
• Integrated marketing solutions
• Media planning services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Leo Burnett provides full-service creative agency services including communication strategy, campaign development, and brand transformation services to corporate clients, operating as a professional services firm within the Publicis Groupe network.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Leo Burnett Tailor Made (operating as Leo Brasil) is a full-service creative advertising agency providing communication strategy, campaign development, brand transformation, and big data analytics to corporate clients in Brazil. As part of the Publicis Groupe network, the agency focuses on converting client business challenges into business outcomes through integrated creative and media services.

Product overview

Leo Burnett Tailor Made (Leo Brasil) is a full-service creative advertising agency operating as part of Publicis Groupe. The agency provides communication and marketing services including strategic planning, big data analytics, creative development, and media relationship management. Rather than offering a discrete software product or platform, the company delivers professional services focused on transforming client business challenges into business outcomes, converting communication channels into relationship and engagement platforms. No specific named product modules or software offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Creative Advertising End-to-end creative advertising services including strategic planning, creative development, and campaign execution for corporate clients in Brazil seeking integrated brand and communication solutions.
• Brand Transformation Services Strategic brand transformation consulting that converts communication ideas into business ideas, helping corporate clients reposition and revitalize their brands in the Brazilian market.
• Big Data Marketing Analytics Data-driven analytics services that support marketing strategy, audience insights, and media channel optimization for corporate clients.
• Communication Campaign Development Development and execution of integrated communication campaigns across multiple media channels, converting media channels into coexistence and customer relationship channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Publicis GroupecoreStrategic or Co-development PartnerLeo Burnett operates as a member of the Publicis Groupe global network. The company shares data with other entities within the same economic group for operational purposes, maintenance, and service improvement. Any entity with access must adopt at least the same security standards as Leo Burnett.

Recent moves3 records

Expansion highlights2 records

Direct peers

• FCB Brasil: Brazilian arm of FCB (Interpublic), full-service creative agency. Directly comparable as another holding-company global network operating a São Paulo creative shop.
• Ogilvy Brasil: Brazilian arm of Ogilvy (WPP network), operating as a full-service creative agency in São Paulo. Directly comparable as another global-holding-company full-service creative agency competing for the same corporate clients in Brazil.
• AlmapBBDO: Brazilian joint creative operation tied to BBDO/Omnicom and local founders, one of Brazil's most awarded agencies. Directly comparable as a major São Paulo full-service creative shop.
• Publicis Brasil: Sibling agency under the same Publicis Groupe parent in Brazil. Closely comparable in service offering, ownership structure, and client base; often competes with Leo Burnett for the same multinational and local accounts.
• DDB Brasil: Brazilian arm of DDB (Omnicom), full-service creative agency. Directly comparable peer competing for the same enterprise corporate clients in Brazil.
• DPZ&T: Independent Brazilian full-service creative agency based in São Paulo. Directly comparable peer competing for major Brazilian corporate clients.
• Africa (Agência Africa): Large independent Brazilian full-service creative agency headquartered in São Paulo. Directly comparable as a major domestic competitor for enterprise creative mandates.
• McCann Brasil: Brazilian arm of McCann (IPG), full-service creative agency based in São Paulo. Directly comparable as another holding-company full-service agency in the Brazilian market.
• BBDO Brasil: Brazilian arm of BBDO (Omnicom), full-service creative agency headquartered in São Paulo. Directly comparable in scale, holding-company ownership, and full-service offering.

Broad incumbents

• WPP plc: Global advertising holding company and direct competitor to Publicis Groupe. Comparable as the parent-level competitor whose agency brands (Ogilvy, Grey, VMLY&R, etc.) compete in the same Brazilian full-service market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/leoburnetttm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leo Burnett Tailor Made