AlmapBBDO
AlmapBBDO is a São Paulo-based full-service advertising agency and the flagship Brazilian office of BBDO Worldwide (Omnicom Group), serving roughly 25–35 major enterprise brands including Volkswagen, Burger King, Amazon, O Boticário, Bradesco, Diageo, and PEDIGREE with creative, media, and digital campaign services.
- Company typePrivate
- Founded1993
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What AlmapBBDO does
AlmapBBDO is a Brazilian full-service advertising agency founded in 1993 and headquartered in São Paulo, operating as the flagship Brazilian office of BBDO Worldwide within the Omnicom Group holding structure. The agency provides creative campaign development, brand strategy, media planning, content production, and multi-channel activation across television, digital/social, out-of-home, experiential, influencer, and streaming video formats for a portfolio of roughly 25–35 named enterprise clients spanning automotive, quick-service retail, e-commerce, beauty, insurance, banking, beverages and spirits, fintech, and pet care. Its commercial model is project- and retainer-based professional services engagement with quote-based pricing that is not publicly disclosed.
The agency's creative output has been recognized four times as Cannes Lions 'Agency of the Year' (2000, 2010, 2011, 2016) and has held the global #1 Most Effective Agency Office position on the Effie Index for three consecutive years through 2025/2026. Notable recent mandates cluster around the 2026 FIFA World Cup: Smirnoff (official vodka, Arena Brasileira fan venue), Johnnie Walker (24-year limited edition), Volkswagen (CBF sponsorship and Tera launch), and Amazon (Seleção Brasileira sponsorship). The agency's product surface has expanded beyond traditional advertising into shippable AI-powered brand assets, including Melhoramigo.ai (a PEDIGREE adoption-matching platform in partnership with Instituto AMPARA Animal) and Code Her (an autonomous Grok-based image-manipulation monitoring agent for O Boticário).
AlmapBBDO is led by President & CEO Filipe Bartholomeu with a creative bench that includes Chairman Luiz Sanches, CCO Marco Giannelli (Pernil), CSO João Gabriel Fernandes, COO Rafaela Alves, VPs of Creative Fernando Duarte and Henrique Del Lama, and Creative Director Paula Keller Perego (joined April/May 2026, 11 Cannes Lions including a 2024 Grand Prix). Headcount is disclosed at 501–1,000 employees, and revenue is not publicly reported; AlmapBBDO is privately held with no indication of an independent IPO trajectory, sitting within publicly-traded Omnicom Group's network structure.
AlmapBBDO firmographics
Firmographics- Name
- AlmapBBDO
- Legal name
- AlmapBBDO
- Website
- https://almapbbdo.com.br
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AlmapBBDO is a São Paulo-based full-service advertising agency and the flagship Brazilian office of BBDO Worldwide (Omnicom Group), serving roughly 25–35 major enterprise brands including Volkswagen, Burger King, Amazon, O Boticário, Bradesco, Diageo, and PEDIGREE with creative, media, and digital campaign services.
- Ownership category
- akta.pro rank
Where AlmapBBDO is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
AlmapBBDO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising Services: Full-service advertising agency providing creative development, campaign production, media planning, and strategic marketing services to enterprise clients across multiple industries.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
AlmapBBDO product offering
Product offeringCore offering
AlmapBBDO is a full-service advertising agency that develops creative campaigns, brand strategies, media plans, and multi-channel content for major Brazilian and multinational enterprise clients. The agency operates across TV, digital, social, out-of-home, and experiential channels, producing culturally resonant work for verticals including automotive, retail, beauty, financial services, beverages, and pet care.
Product overview
AlmapBBDO is a full-service advertising agency offering creative campaign development, brand strategy, media planning, and content production for a diverse portfolio of Brazilian and global brands across multiple industries including automotive, food and beverage, retail, financial services, and pet care.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Advertising Agency Services
Quantifiable outcome
- 120%+ growth in click-through rate, 1M+ social interactions, 74% video retention rate for Bradesco Seguros 2025 campaign
- +3 more outcomes
Companies that use AlmapBBDO
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
AlmapBBDO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
AlmapBBDO partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Ronaldinho GaúchocoreFootball legend Ronaldinho Gaúcho as campaign ambassador for PEDIGREE Mutt campaign, announcing partnership via social media on June 12. Campaign positions mixed-breed dogs as symbols of national pride.
- Instituto AMPARA AnimalcorePartnership for PEDIGREE's Melhoramigo.ai AI adoption platform. Instituto AMPARA Animal helped select the over 300 registered dogs featured on the platform, supporting responsible adoption initiatives.
- GlobocorePartnership with TV Globo for branded content integration. O Boticário Rosas Secretas campaign featured product placement in novela Três Graças with ASMR-style merchan break. Eudora partnered with Globo for 'Quem ama Cuida' character sponsorship.
- Arena BrasileiramajorSmirnoff as Official Sponsor of Arena Brasileira, one of Brazil's largest fan experience events during 2026 World Cup. Partnership includes proprietary activations, exclusive guest spaces, and caipiroska sales at the São Paulo venue.
- NetflixcoreUnprecedented partnership between Volkswagen do Brasil and Netflix for the Tera launch campaign. First campaign in Latin America to feature multiple Netflix series (La Casa de Papel, Wandinha, Cobra Kai, The Witcher) and film (Persuasão) in a single advertising campaign. AlmapBBDO produced content in partnership with Netflix creative team.
- The Town FestivalmajorJohnnie Walker presence at The Town 2025, São Paulo's largest music, culture and art festival. Brand activated immersive experiences and launched music platform at the festival.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AlmapBBDO competitors and assessment
Company assessmentEmerging players
- Wieden+Kennedy São Paulo: Wieden+Kennedy's São Paulo office is an independent creative-led agency with strong Brazilian brand work. It overlaps with AlmapBBDO on creative campaigns for multinational brands (Nike, etc.) but is smaller and more narrowly creative-focused, making it a partial/emerging competitor rather than a full-service peer.
- GUT São Paulo: GUT is a fast-growing independent creative agency with offices in São Paulo and Miami. It has emerged as a frequent Cannes Lions winner and competes with AlmapBBDO for talent and select enterprise clients, but with a narrower service portfolio and smaller scale.
- David Miami / David São Paulo: David is an independent creative agency that has won major Cannes Lions recognition and competes for the same global brand clients (Burger King, etc.) as AlmapBBDO. With São Paulo presence, it is an emerging player in the Brazilian market and a partial competitor for headline creative mandates.
Direct peers
- DPZ&T: DPZ&T is one of Brazil's most awarded independent creative agencies, headquartered in São Paulo. It competes head-to-head with AlmapBBDO for major Brazilian brand accounts and Cannes Lions recognition, with a similar emphasis on culturally resonant, full-service creative work.
- Havas Brazil: Havas Brazil is the local network agency (Havas Group) operating in São Paulo with full-service creative, media, and healthcare capabilities. It competes directly with AlmapBBDO for Brazilian and multinational brand assignments within the same Cannes Lions competitive set.
- Ogilvy Brazil: Ogilvy Brazil is the Brazilian office of Ogilvy (WPP) and a direct network-agency peer to AlmapBBDO within São Paulo. It targets the same enterprise clients with similar full-service creative and brand strategy offerings, making it a natural head-to-head competitor.
- WMcCann: WMcCann is a leading Brazilian advertising agency and part of the McCann Worldgroup (IPG), making it the most direct structural comparable to AlmapBBDO in São Paulo. It competes for the same enterprise clients, the same Cannes/Effie recognition, and the same culturally-driven creative mandates in Brazil.
- Africa Creative: Africa is a São Paulo-based independent creative agency that is consistently cited alongside AlmapBBDO as one of Brazil's most awarded agencies. It serves overlapping enterprise clients and competes for the same Cannes Lions / Effie effectiveness recognition, with comparable headcount scale.
- Leo Burnett Brazil: Leo Burnett Brazil (Publicis Groupe) is a São Paulo-headquartered full-service creative network agency. It shares the same target customer profile (Brazilian and multinational enterprise brands), the same Cannes Lions competitive set, and the same creative-strategy-services offering as AlmapBBDO.
- Publicis Brazil: Publicis Brazil (Publicis Groupe) is a direct network-agency peer operating in São Paulo with comparable enterprise client roster, full-service creative, and integrated media + creative capabilities. It competes directly with AlmapBBDO for major Brazilian and multinational brand assignments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
AlmapBBDO social profiles
Digital presenceAlmapBBDO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlmapBBDO leadership team
Management profileNumber of profiles
Profiles12 records
AlmapBBDO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlmapBBDO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlmapBBDO
What does AlmapBBDO do?
AlmapBBDO is a full-service advertising agency that develops creative campaigns, brand strategies, media plans, and multi-channel content for major Brazilian and multinational enterprise clients. The agency operates across TV, digital, social, out-of-home, and experiential channels, producing culturally resonant work for verticals including automotive, retail, beauty, financial services, beverages, and pet care.
Is AlmapBBDO a public or private company?
AlmapBBDO is a private company. It is classified as corporate owned and is currently operating.
When was AlmapBBDO founded?
AlmapBBDO was founded in 1993. It employs 501 to 1,000 people.
Where is AlmapBBDO based?
AlmapBBDO is headquartered in São Paulo, Brazil, in the Latin America region.
How does AlmapBBDO make money?
One revenue line is on record: advertising Services.
Who are AlmapBBDO's main competitors?
Emerging players on record are Wieden+Kennedy São Paulo, GUT São Paulo and David Miami / David São Paulo. Direct peers are DPZ&T, Havas Brazil, Ogilvy Brazil, WMcCann, Africa Creative, Leo Burnett Brazil and Publicis Brazil.
Does AlmapBBDO have an API?
No public API is recorded for AlmapBBDO.