Leo Burnett Tailor Made
Leo Burnett Tailor Made is a São Paulo-based full-service creative advertising agency operating as the Brazilian arm of Leo Burnett within Publicis Groupe, serving corporate clients with communication strategy, brand transformation, and data-driven campaign services.
- Company typePrivate
- Founded1935
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Leo Burnett Tailor Made does
Leo Burnett Tailor Made, commercially branded as "Leo Brasil," is a full-service creative advertising agency operating as the Brazilian arm of the global Leo Burnett network within Publicis Groupe. The firm is registered in Brazil as Leo Burnett Neo Comunicação LTDA. (CNPJ 10.389.403/0001-28), headquartered in São Paulo, and operates with 251–500 employees. Its service portfolio spans communication strategy, campaign development, brand transformation, big data analytics, media channel optimization, and customer relationship building, positioning it as a horizontal professional services provider for corporate clients with complex marketing and communication challenges.
The business operates on a B2B professional services model with custom, quote-based pricing per client engagement rather than standardized or subscription pricing. There are no discrete software products, platforms, or proprietary technology offerings disclosed in the source data; the agency's value proposition rests on creative talent, strategic consulting, and integration within the broader Publicis Groupe global network, which enables access to multinational resources, shared data infrastructure, and cross-market capabilities. No named customer logos, contract values, or revenue figures are publicly disclosed.
The firm serves corporate clients across South America, with primary operations in Brazil. Its go-to-market is sales-led, relying on direct enterprise account management and strategic partnerships within the Publicis ecosystem. Ownership is held entirely by Publicis Groupe, a French-headquartered multinational media and communications conglomerate. There is no evidence of standalone fundraising, M&A activity, product launches, or senior leadership disclosures in the available source material, and the company has no public listing or independent capital structure.
Leo Burnett Tailor Made firmographics
Firmographics- Name
- Leo Burnett Tailor Made
- Legal name
- Leo Burnett Neo Comunicação LTDA.
- Website
- https://leoburnett.com.br
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Leo Burnett Tailor Made is a São Paulo-based full-service creative advertising agency operating as the Brazilian arm of Leo Burnett within Publicis Groupe, serving corporate clients with communication strategy, brand transformation, and data-driven campaign services.
- Ownership category
- akta.pro rank
Leo Burnett Tailor Made industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
Keywords
Where Leo Burnett Tailor Made is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Leo Burnett Tailor Made business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Professional Services: Leo Burnett provides full-service creative agency services including communication strategy, campaign development, and brand transformation services to corporate clients, operating as a professional services firm within the Publicis Groupe network.
Go-to-market motion1 record
Distribution channels1 record
Leo Burnett Tailor Made product offering
Product offeringCore offering
Leo Burnett Tailor Made (operating as Leo Brasil) is a full-service creative advertising agency providing communication strategy, campaign development, brand transformation, and big data analytics to corporate clients in Brazil. As part of the Publicis Groupe network, the agency focuses on converting client business challenges into business outcomes through integrated creative and media services.
Product overview
Leo Burnett Tailor Made (Leo Brasil) is a full-service creative advertising agency operating as part of Publicis Groupe. The agency provides communication and marketing services including strategic planning, big data analytics, creative development, and media relationship management. Rather than offering a discrete software product or platform, the company delivers professional services focused on transforming client business challenges into business outcomes, converting communication channels into relationship and engagement platforms. No specific named product modules or software offerings were identified in the source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Creative Advertising End-to-end creative advertising services including strategic planning, creative development, and campaign execution for corporate clients in Brazil seeking integrated brand and communication solutions.
- Brand Transformation Services Strategic brand transformation consulting that converts communication ideas into business ideas, helping corporate clients reposition and revitalize their brands in the Brazilian market.
- Big Data Marketing Analytics Data-driven analytics services that support marketing strategy, audience insights, and media channel optimization for corporate clients.
- Communication Campaign Development Development and execution of integrated communication campaigns across multiple media channels, converting media channels into coexistence and customer relationship channels.
Companies that use Leo Burnett Tailor Made
Customer profileSegments1 record
Ideal customer profiles1 record
Leo Burnett Tailor Made technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leo Burnett Tailor Made partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Publicis GroupecoreLeo Burnett operates as a member of the Publicis Groupe global network. The company shares data with other entities within the same economic group for operational purposes, maintenance, and service improvement. Any entity with access must adopt at least the same security standards as Leo Burnett.
Recent moves3 records
Expansion highlights2 records
Leo Burnett Tailor Made competitors and assessment
Company assessmentDirect peers
- FCB Brasil: Brazilian arm of FCB (Interpublic), full-service creative agency. Directly comparable as another holding-company global network operating a São Paulo creative shop.
- Ogilvy Brasil: Brazilian arm of Ogilvy (WPP network), operating as a full-service creative agency in São Paulo. Directly comparable as another global-holding-company full-service creative agency competing for the same corporate clients in Brazil.
- AlmapBBDO: Brazilian joint creative operation tied to BBDO/Omnicom and local founders, one of Brazil's most awarded agencies. Directly comparable as a major São Paulo full-service creative shop.
- Publicis Brasil: Sibling agency under the same Publicis Groupe parent in Brazil. Closely comparable in service offering, ownership structure, and client base; often competes with Leo Burnett for the same multinational and local accounts.
- DDB Brasil: Brazilian arm of DDB (Omnicom), full-service creative agency. Directly comparable peer competing for the same enterprise corporate clients in Brazil.
- DPZ&T: Independent Brazilian full-service creative agency based in São Paulo. Directly comparable peer competing for major Brazilian corporate clients.
- Africa (Agência Africa): Large independent Brazilian full-service creative agency headquartered in São Paulo. Directly comparable as a major domestic competitor for enterprise creative mandates.
- McCann Brasil: Brazilian arm of McCann (IPG), full-service creative agency based in São Paulo. Directly comparable as another holding-company full-service agency in the Brazilian market.
- BBDO Brasil: Brazilian arm of BBDO (Omnicom), full-service creative agency headquartered in São Paulo. Directly comparable in scale, holding-company ownership, and full-service offering.
Broad incumbents
- WPP plc: Global advertising holding company and direct competitor to Publicis Groupe. Comparable as the parent-level competitor whose agency brands (Ogilvy, Grey, VMLY&R, etc.) compete in the same Brazilian full-service market.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Leo Burnett Tailor Made social profiles
Digital presenceLeo Burnett Tailor Made financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leo Burnett Tailor Made leadership team
Management profileNumber of profiles
Leo Burnett Tailor Made funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leo Burnett Tailor Made M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leo Burnett Tailor Made
What does Leo Burnett Tailor Made do?
Leo Burnett Tailor Made (operating as Leo Brasil) is a full-service creative advertising agency providing communication strategy, campaign development, brand transformation, and big data analytics to corporate clients in Brazil. As part of the Publicis Groupe network, the agency focuses on converting client business challenges into business outcomes through integrated creative and media services.
Is Leo Burnett Tailor Made a public or private company?
Leo Burnett Tailor Made is a private company. It is classified as corporate owned and is currently operating.
When was Leo Burnett Tailor Made founded?
Leo Burnett Tailor Made was founded in 1935. It employs 251 to 500 people.
Where is Leo Burnett Tailor Made based?
Leo Burnett Tailor Made is headquartered in São Paulo, Brazil, in the Latin America region.
How does Leo Burnett Tailor Made make money?
One revenue line is on record: professional Services.
Who are Leo Burnett Tailor Made's main competitors?
Direct peers on record are FCB Brasil, Ogilvy Brasil, AlmapBBDO, Publicis Brasil, DDB Brasil, DPZ&T, Africa (Agência Africa), McCann Brasil and BBDO Brasil. WPP plc is listed as a broad incumbent.
Does Leo Burnett Tailor Made have an API?
No public API is recorded for Leo Burnett Tailor Made.
What industry is Leo Burnett Tailor Made in?
Leo Burnett Tailor Made's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of BPAFAEAC, Visual Identity & Brand Design Systems. Its NAICS code is 54181 and its SIC code is 7311.