Strictly Discs
Strictly Discs is a family-owned independent record store founded in 1988 operating two Wisconsin locations and a Shopify e-commerce storefront, selling new and used vinyl, CDs, cassettes, reel-to-reels, and Hi-Fi repair services to individual music collectors.
- Company typePrivate
- Founded1988
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Strictly Discs does
Strictly Discs is an independent, family-owned record store founded in 1988 in Madison, Wisconsin, by co-owners Ron and Angie Roloff. The company operates two physical retail locations — a flagship at 1900 Monroe St. in Madison and a satellite store at 101 W Main St. in Cambridge — supported by a Shopify-powered e-commerce storefront at shop.strictlydiscs.com with international shipping reach. Its catalog spans new and used vinyl records, CDs, cassettes, and reel-to-reels, with the used inventory refreshed weekly via a 600+ LP drop every Friday.
The business monetizes across four streams: transactional retail sales of new and used physical music media, a used-buying service that pays cash or store credit (including house calls for collections exceeding 500 records), a tiered monthly subscription called Strictly Record Club priced at $50, $100, or $150 per month with a 10% storewide discount, and ancillary Hi-Fi equipment repair services alongside branded merchandise and gift cards. Marketing is community-driven, relying on Facebook, Instagram, email newsletter, staff-curated Top 10 lists, and annual Record Store Day event participation.
Technically, the company has minimal proprietary technology: the e-commerce layer is built on Shopify with standard payment integrations (Visa, Mastercard, Amex, Discover, Diners, PayPal, Apple Pay, Google Pay, Shop Pay). The firm employs 1-10 people, has no disclosed institutional or venture capital backing, and serves individual music collectors and enthusiasts in the Midwest U.S. market with broader e-commerce reach internationally. No AI/ML capabilities, patents, or proprietary data assets are referenced in the source material.
Strictly Discs firmographics
Firmographics- Name
- Strictly Discs
- Legal name
- Strictly Discs
- Website
- https://strictlydiscs.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Strictly Discs is a family-owned independent record store founded in 1988 operating two Wisconsin locations and a Shopify e-commerce storefront, selling new and used vinyl, CDs, cassettes, reel-to-reels, and Hi-Fi repair services to individual music collectors.
- Ownership category
- akta.pro rank
Strictly Discs industry classification
Industry- Product category
- Independent Music Retail
- NAICS
- Record Production and Distribution (51225)
- SIC
- Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Recorded Music Distribution (Physical & Digital) (MPAIAAAC)
Keywords
Where Strictly Discs is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Strictly Discs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Vinyl and CD Sales: Retail sales of new and used vinyl records, CDs, reel-to-reels, and cassettes through physical stores and e-commerce platform.
- Used Record Purchasing: Buys used vinyl, CD collections, cassettes, and Hi-Fi gear from customers for cash or in-store credit, then resells inventory.
- Strictly Record Club Subscription: Monthly subscription service offering 10% discount on all new and used products, with tiered pricing at $50, $100, or $150 per month.
- Hi-Fi Repair Services: Repair services for Hi-Fi equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Record Club - $150/Month |
| Subscription | Monthly | Record Club - $100/Month |
| Subscription | Monthly | Record Club - $50/Month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Strictly Discs product offering
Product offeringCore offering
Strictly Discs is an independent record retailer that buys and sells new and used vinyl records, CDs, cassettes, and reel-to-reel tapes through two Wisconsin storefronts and an online store. It also offers a tiered monthly subscription club (Strictly Record Club), Hi-Fi equipment repair services, branded merchandise, gift cards, and a collection buy-back program for cash or store credit.
Product overview
Strictly Discs is an independent record store operating since 1988 with two physical locations in Madison and Cambridge, Wisconsin. The company operates as a single unified retail platform offering physical music media products (new and used vinyl records, CDs, cassettes, and reel-to-reels) alongside complementary services including a subscription-based Strictly Record Club, Hi-Fi repair services, and branded merchandise. The business also operates a buy-back program for customers looking to sell their collections, with house calls available for large collections over 500 records.
Differentiator
Problem solved
Functional benefit
Brands
- Strictly Record Club: A subscription service offering 10% off all new and used products, with monthly plans at $150, $100, or $50 per month.
Products and services
- New Vinyl Records Newly released vinyl records available for purchase in-store and online, intended for individual music enthusiasts and collectors.
- New CDs Newly released compact discs available for purchase in-store and online, intended for individual music enthusiasts and collectors.
- Used Vinyl Records Pre-owned vinyl records priced by condition and rarity, with fresh inventory added every Friday, aimed at collectors seeking rare and out-of-print titles.
- Used CDs Pre-owned compact discs available at discounted prices for individual collectors.
- Used Reel-to-Reel Tapes Pre-owned reel-to-reel tape recordings sold in-store and online for audiophile enthusiasts and niche collectors.
- Used Cassettes Pre-owned cassette tape recordings available for purchase in-store and online, serving collectors of legacy tape formats.
- Strictly Record Club A tiered monthly subscription club providing a 10% discount on all new and used products and additional membership perks, available in $50, $100, and $150 monthly plans.
- Hi-Fi Repair Service Repair services for customer high-fidelity audio equipment, supporting the audiophile customer base and complementing record sales.
- Used Collection Buy-Back Program An acquisition program in which Strictly Discs buys used vinyl records, CDs, cassettes, and Hi-Fi gear from customers for cash or in-store credit, with free house-call service available for collections exceeding 500 records.
- Gift Cards Digital gift cards redeemable across all Strictly Discs products, available online for personal gifting.
- Branded Merchandise Strictly Discs branded merchandise such as t-shirts in various styles and colors, sold alongside music inventory for fans and brand supporters.
Companies that use Strictly Discs
Customer profileSegments1 record
Ideal customer profiles1 record
Strictly Discs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Strictly Discs partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Strictly Discs competitors and assessment
Company assessmentDirect peers
- Bull Moose Music: Independent record store chain based in Maine selling new and used vinyl, CDs, cassettes, and books across multiple New England locations. Comparable as a multi-format indie retailer with a buy/trade program and e-commerce.
- Reckless Records: Long-running independent record store chain in Chicago selling new and used vinyl, CDs, and cassettes. Directly comparable as a Midwest indie record retailer with deep used inventory and community focus.
- Electric Fetus: Minneapolis independent record store operating since 1968, selling new and used vinyl, CDs, and cassettes. Comparable as an established Midwest indie record store with a loyal community following.
- Turntable Lab: NYC-based independent record store and online retailer focused on new vinyl, DJ equipment, and audiophile gear. Comparable as an indie record retailer combining curated music retail with Hi-Fi/equipment expertise.
- Amoeba Music: Iconic independent record store chain in California (Berkeley, Hollywood, San Francisco) selling new and used vinyl, CDs, and DVDs. Directly comparable to Strictly Discs as a multi-format indie retailer with strong community brand and deep used inventory.
- Dusty Groove: Chicago-based independent record store specializing in used vinyl, CDs, and especially rare soul/jazz/international titles, with strong e-commerce. Comparable to Strictly Discs as an indie retailer with deep curated used catalog and active online channel.
- Waterloo Records: Long-running independent record store in Austin, Texas selling new vinyl and CDs, known for in-store events. Comparable as a community-rooted indie record store combining retail with cultural programming.
- Rough Trade: UK-founded independent record store and label with a NYC storefront and strong e-commerce presence. Comparable as a multi-format indie retailer combining curated new releases with used inventory and in-store events.
- Vintage Vinyl: Independent record store in St. Louis, Missouri selling new and used vinyl, CDs, and music memorabilia. Comparable as a Midwest indie retailer with a strong focus on vinyl and used inventory.
Broad incumbents
- Discogs: Global online marketplace for vinyl, CDs, cassettes, and other physical music media with the world's largest used-record catalog. Relevant as a broader incumbent whose marketplace pricing and selection set the competitive baseline for independent record stores like Strictly Discs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Strictly Discs social profiles
Digital presenceStrictly Discs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strictly Discs leadership team
Management profileNumber of profiles
Profiles2 records
Strictly Discs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strictly Discs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strictly Discs
What does Strictly Discs do?
Strictly Discs is an independent record retailer that buys and sells new and used vinyl records, CDs, cassettes, and reel-to-reel tapes through two Wisconsin storefronts and an online store. It also offers a tiered monthly subscription club (Strictly Record Club), Hi-Fi equipment repair services, branded merchandise, gift cards, and a collection buy-back program for cash or store credit.
Is Strictly Discs a public or private company?
Strictly Discs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strictly Discs founded?
Strictly Discs was founded in 1988. It employs 1 to 10 people.
Where is Strictly Discs based?
Strictly Discs is headquartered in Madison, United States, in the North America region.
How does Strictly Discs make money?
Four revenue lines are on record. Vinyl and CD Sales are the primary driver. The others are used Record Purchasing, strictly Record Club Subscription and hi-Fi Repair Services.
Who are Strictly Discs's main competitors?
Direct peers on record are Bull Moose Music, Reckless Records, Electric Fetus, Turntable Lab, Amoeba Music, Dusty Groove, Waterloo Records, Rough Trade and Vintage Vinyl. Discogs is listed as a broad incumbent.
Does Strictly Discs have an API?
No public API is recorded for Strictly Discs.
What industry is Strictly Discs in?
Strictly Discs's product category is Independent Music Retail. Its primary akta.pro industry code is MPAIAAAC, Recorded Music Distribution (Physical & Digital). Its NAICS code is 51225 and its SIC code is 5735.