Langers

What Langers does

Langers Juice Company is a family-owned beverage company founded in 1960 and headquartered in Los Angeles, California. The company manufactures and sells juices and beverages, with a core franchise in cranberry juice cocktail (a holiday-season staple recognized in 2025 by Serious Eats and Daily Meal) and a broader portfolio spanning juice blends, zero-proof ready-to-drink mocktails, and premium aluminum-bottled water. Underlying capability is conventional beverage formulation and production with U.S.-sourced ingredients; the company has no disclosed proprietary technology, patents, or AI/data assets in the source material.

The product portfolio includes the award-winning Cranberry Juice Cocktail, the Pomegranate Blueberry Huckleberry Blend (launched at select Costco locations in November 2025), the To Us! zero-proof mocktail line of five SKUs (non-alcoholic sparkling wine alternatives, espresso martini, Orange Spritz, and Ranch Water), and the Gen Z Water brand acquired in early 2023. Langers distributes through national warehouse clubs (notably Costco) and traditional retail, and added a direct-to-consumer e-commerce channel in January 2025 for the mocktail line.

The business model is straightforward CPG product sales: the company generates revenue by selling finished beverages through wholesale retail partnerships and DTC e-commerce. Pricing is not publicly disclosed. Customer segments span health-conscious consumers, mindful/sober-curious drinkers, and holiday/seasonal buyers, with marketing executed primarily through PR, earned media, press release distribution, and product launch events rather than paid digital acquisition at scale. The company employs 251-500 people, remains privately held under family ownership with no external investors or funding rounds disclosed, and operates exclusively within the United States.

Name

Langers

Legal name

Langers Juice Company

Website

https://langers.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Langers Juice Company is a family-owned Los Angeles beverage company, founded in 1960, that manufactures and sells juices, zero-proof mocktails, and premium water across U.S. retail and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Beverage Manufacturing (3121), Bottled Water Manufacturing (312112)

SIC

Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Fruit juice beverages
• Zero-proof mocktails
• Cranberry juice cocktail
• Non-alcoholic beverages
• Bottled flavored water

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Product Sales: Langers generates revenue through the sale of juice and beverage products including cranberry juice cocktail, juice blends, and the newly launched zero-proof mocktail line. Revenue comes from retail distribution and direct-to-consumer e-commerce sales.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Langers manufactures and sells a portfolio of non-alcoholic beverages, including its flagship cranberry juice cocktail, regional juice blends (e.g., Pomegranate Blueberry Huckleberry), and the To Us! zero-proof ready-to-drink mocktail line. It also sells the acquired Gen Z Water brand of eco-friendly aluminum-bottled water. Products are distributed through warehouse retailers like Costco and through a direct-to-consumer e-commerce channel.

Product overview

Langers is a Los Angeles-based beverage company with over six decades of history, offering a portfolio of juice and beverage products. The company's product lineup includes its core Cranberry Juice Cocktail (an award-winning seasonal staple), the newly launched Pomegranate Blueberry Huckleberry Blend (regional flavor innovation available at Costco), the zero-proof To Us! mocktail line (canned RTD mocktails launched January 2025), and the acquired Gen Z Water brand (eco-friendly aluminum-bottled water focused on sustainability). The portfolio emphasizes natural ingredients, regional American flavors, and responds to evolving consumer preferences for functional and mindful drinking options.

Differentiator

Problem solved

Functional benefit

Brands

• Gen Z Water: Eco-friendly aluminum bottled flavorless water brand acquired by Langers
• To Us!

Products and services

• Cranberry Juice Cocktail An award-winning cranberry juice cocktail made with natural ingredients, positioned for holiday celebrations and versatile everyday consumption. Targeted at holiday/seasonal consumers seeking great-tasting, traditional cranberry juice.
• Pomegranate Blueberry Huckleberry Blend A juice blend featuring regional American flavors (pomegranate, blueberry, huckleberry), made with USA-grown ingredients. Targeted at health-conscious consumers interested in regional and natural flavor profiles.
• To Us! Zero-Proof Mocktails A line of five zero-proof ready-to-drink mocktails designed to mirror the flavor structure and complexity of cocktails. Targeted at mindful/sober-curious consumers and non-alcoholic celebrations.
• Gen Z Water An eco-friendly, aluminum-bottled flavorless water brand acquired by Langers in 2023. Distributed through expanded retail channels post-acquisition and targeted at sustainability-minded, premium-water consumers.

Quantifiable outcome

• Steady year-over-year retail growth in zero-proof beverages category
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gen Z WatercoreStrategic or Co-development Partner · 1 January 2023Langers Juice acquired Gen Z Water, a brand known for its eco-friendly, aluminum bottled, flavorless water, in early 2023. The acquisition aims to expand Gen Z's market reach and leverage Langers' expertise to promote sustainability and humor in the brand. This strategic acquisition enables Langers to diversify its product portfolio into the premium water segment while expanding distribution capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ocean Spray Cranberries: Cooperative and the dominant cranberry juice cocktail brand in the U.S.; directly comparable to Langers on cranberry SKUs, retail placement, and seasonal holiday positioning.
• R.W. Knudsen Family: Specialty juice and spritzer brand focused on natural, less-processed ingredients; closely mirrors Langers' regional-flavor and family-owned positioning in the premium juice aisle.
• Suja Life: Organic cold-pressed juice and functional beverage brand; overlaps Langers on health-conscious consumers, low-sugar positioning, and natural ingredient sourcing.
• Califia Farms: Plant-based beverage brand (creamers, milk, oat, almond) and barista products; competes for the same premium, natural-ingredient consumer and adjacent grocery shelf space as Langers.
• Hint Water: Premium flavored still water brand; comparable to the acquired Gen Z Water brand on premium water positioning and U.S. retail distribution, including warehouse club channels.

Broad incumbents

• Tropicana (PepsiCo): Mass-market juice brand owned by PepsiCo; competes head-to-head on shelf at major retailers like Costco with broader portfolio scale and heavier marketing spend.
• Simply Orange / Minute Maid (The Coca-Cola Company): Premium-tier juice brand and broad juice portfolio under Coca-Cola; directly comparable on natural-ingredient messaging and national distribution reach.

Emerging players

• Athletic Brewing Company: Leading non-alcoholic/zero-proof adult beverage brand; directly competes with the To Us! mocktail line for mindful drinking occasions and premium retail real estate.
• Ghia: Non-alcoholic aperitif brand targeting the sober-curious consumer; overlaps Langers' To Us! zero-proof line on occasion-driven, sophisticated non-alcoholic cocktails.

Others

• Kirkland Signature (Costco private label): Costco's house brand for beverages including juice and water; directly competes for shelf space with Langers at the company's most important retail partner and pressures branded margin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/langersjuice
• Facebookfacebook.com/LangersJuice
• LinkedInlinkedin.com/company/langer-juice-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Langers