doseology

What doseology does

Doseology Sciences Inc. (CSE: MOOD, OTCQB: DOSEF, FSE: VU70) is a publicly traded Canadian consumer products company headquartered in Kelowna, British Columbia, that develops and commercializes functional wellness and oral stimulant products. Its legacy product line is a portfolio of Health Canada NPN-approved medicinal mushroom tinctures and a cognitive complex powder (branded Wake, Elevate, Boost, Sleep, and Think), sold through Canadian grocery and health food retail including Loblaw, Sobeys/Safeway, Whole Foods Market Canada, and Healthy Planet, and distributed nationally by Connect Brand Management and Peak Performance Products, the latter covering over 3,500 retail doors.

The company's current strategic focus is the oral stimulant pouch category, anchored by the Feed That Brain brand acquired from Joseph Mimran & Associates Inc. in August 2025 for CAD 400,000. The core technology is a buccal/oral stimulant pouch delivery platform designed to deliver controlled doses of caffeine, nootropics, and other functional actives without smoke, vapor, sugar, or liquid. Feed That Brain Energy Pouches launched in the U.S. in March 2026 through a direct-to-consumer pilot at feedthatbrain.com and Amazon.com; a Florida-based wholly owned subsidiary, Doseology USA Inc., was established in March 2025 to support U.S. and, over time, European commercialization. The company has engaged McKinney Regulatory Science Advisors to pursue an FDA PMTA pathway for the platform.

The business model is conventional CPG wholesale plus direct-to-consumer e-commerce. Revenue is generated through one-time unit sales to retail channel partners and end consumers, with pricing not publicly disclosed. The go-to-market is multi-channel: enterprise retail partnerships in Canada, national broker/distributor relationships, an affiliate program targeting influencers and digital nomads, trade show presence at CHFA events, and DTC e-commerce. The company has 1-10 employees, is debt-free, and has funded commercialization through a series of non-brokered private placements totaling approximately CAD 6.2M in 2025-2026, with ownership including Maynard Communication Limited (~10.4%) and Jesse McRae (~13.6%) as of June 2025.

Name

doseology

Legal name

Doseology Sciences Inc.

Website

https://doseology.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Doseology Sciences Inc. is a publicly traded Canadian consumer health company that sells Health Canada-approved functional mushroom supplements through Canadian grocery and health food retail, and caffeine-based oral stimulant pouches under the Feed That Brain brand via a U.S. DTC pilot, targeting health-conscious consumers seeking portable energy and cognitive performance alternatives.

Ownership category

akta.pro rank

Product category

Consumer Health & Wellness Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAJAI

Nicotine Pouches (Tobacco-Free) Manufacturing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Tobacco & Nicotine Products Manufacturing & Brands

Keywords

• Oral stimulant pouches
• Functional mushroom supplements
• Caffeine energy pouches
• Smoke-free nicotine alternatives
• Nootropic delivery systems

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Functional Mushroom Product Sales: Sale of functional mushroom tinctures (Wake, Elevate, Boost, Sleep, Think) through retail and direct-to-consumer channels in Canada. Products are Health Canada NPN-approved medicinal mushroom supplements.
2. Oral Stimulant Pouch Sales: Sale of Feed That Brain Energy Pouches through DTC (feedthatbrain.com, Amazon.com) and eventual retail channels. The nicotine-free, caffeine-based oral stimulant pouches represent the company's next-generation product line.
3. Wholesale/Distribution Revenue: Wholesale product sales through national retail chains including Loblaw, Sobeys, Whole Foods, and other health food retailers across Canada.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels4 records

Core offering

Doseology Sciences Inc. develops, manufactures, and sells consumer health products focused on oral stimulant pouches and functional mushroom supplements. Its core offerings include the Feed That Brain line of nicotine-free, caffeine-based oral stimulant pouches sold through DTC and retail channels, and Health Canada NPN-approved medicinal mushroom tinctures (Wake, Elevate, Boost, Sleep) plus the Think cognitive complex powder sold through major Canadian grocery and health-food retailers.

Product overview

Doseology Sciences Inc. operates as a consumer product innovation company specializing in oral stimulant and functional wellness products. The company offers two distinct product lines: (1) Feed That Brain Energy Pouches - nicotine-free, caffeine-based oral stimulant pouches for clean, controlled energy delivery; and (2) Functional Mushroom Supplements - Health Canada NPN-approved tinctures (Wake, Elevate, Boost, Sleep) and Think powder featuring 100% mushroom fruiting bodies for cognitive health, mood support, immunity, and sleep. The Feed That Brain brand was acquired in August 2025 and serves as the company's entry into the oral stimulant pouch market, while the mushroom line represents the original product portfolio sold through Canadian retail channels including Loblaw, Sobeys, Whole Foods, and Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• Feed That Brain: Oral stimulant pouch brand featuring nicotine-free, caffeine-based energy pouches. Launched in U.S. market through direct-to-consumer pilot in March 2026.

Products and services

• Feed That Brain Energy Pouches Nicotine-free, caffeine-based oral stimulant pouches designed to provide clean, controlled energy in a discreet, portable, and portion-controlled format without sugar, smoke, or liquid consumption. Targeted at health-conscious adult consumers, professionals, and athletes seeking an alternative to traditional energy drinks and tobacco.
• Doseology Functional Mushroom Tinctures (Wake, Elevate, Boost, Sleep) Health Canada NPN-approved medicinal mushroom tinctures containing 100% mushroom fruiting bodies. Wake promotes wakefulness and cognitive performance; Elevate enhances mood and cognitive clarity; Boost supports immunity; Sleep promotes relaxation and sleep onset. Sold through Canadian grocery, health-food retailers, and e-commerce channels.
• Think Cognitive Complex Powder Super-shroom cognitive complex powder blending lion's mane, reishi, shiitake, and chaga mushrooms with yerba mate, rhodiola, choline, organic cocoa powder, and monk fruit extract. Formulated to optimize cognitive function and improve focus and alertness.

Quantifiable outcome

• Year-over-year sales increased by 224%
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• McKinney Regulatory Science AdvisorscoreStrategic or Co-development Partner · 12 January 2026Strategic partnership with McKinney Regulatory Science Advisors, an FDA regulatory consulting firm, to advance Doseology's regulatory submission strategy for oral pouch technology products. McKinney provides guidance on formulation strategy, PMTA preparation, and post-market compliance to position Doseology for FDA approval and commercial readiness in regulated markets.
• Guerilla Capital and Maynard Communications Ltd.supportingGTM or Marketing Partner · 1 December 2025Investor Communications Initiative involving collaborations with Guerilla Capital and Maynard Communications Ltd. to improve disclosure practices and investor engagement, supporting long-term strategy for developing oral stimulant platform.
• Joseph Mimran & Associates Inc.coreStrategic or Co-development Partner · 19 August 2025Acquisition of the Feed That Brain division operated by Joseph Mimran & Associates Inc. for $400,000. Joseph Mimran appointed as strategic advisor under a three-year advisory agreement. The transaction includes all business plan, inventory, contracts, material agreements, intangible property, know-how, and goodwill of the Feed That Brain brand.
• Connect Brand ManagementcoreChannel Partner/ Reseller/ DistributorNational CPG firm specializing in sales and marketing for leading natural food and nutraceutical brands, engaged to accelerate revenue and product rollout in Canada through extensive relationships throughout the natural product category in grocery, retail, and pharmacy channels.
• Peak Performance Products Inc.coreChannel Partner/ Reseller/ DistributorLeading distributor of innovative and effective products that optimize health and wellness with a national sales team soliciting distribution to retailers across Canada. Peak services over 3,500 locations across sports, health, mass retail, e-tail, convenience, grocery, pharmacy, and specialty channels.
• Patrick W. Sills / PWSILCORPsupportingStrategic or Co-development PartnerAppointment of Patrick W. Sills as Strategic Go-to-Market Advisor. Mr. Sills brings over 15 years of leadership in nicotine and functional CPG sectors with experience at Philip Morris International and Fontem Ventures, providing guidance on product positioning, distribution, regulatory considerations, and market expansion.
• Doseology USA Inc.coreStrategic or Co-development PartnerWholly owned subsidiary based in Florida for U.S. market entry, established as part of Doseology's strategic expansion into the multi-billion-dollar U.S. modern oral stimulant market.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Altria Group: U.S. tobacco incumbent owning the On! and Helix nicotine pouch brands plus a broader combustible/HP portfolio; competes with Doseology in the same oral pouch format targeting the smoke-free consumer.
• Celsius Holdings: Energy drink company serving health-conscious, fitness-oriented consumers via mass retail — directly comparable customer persona and energy-delivery use case as Doseology's Feed That Brain energy pouches.
• Philip Morris International: Global tobacco giant whose Zyn brand dominates the modern oral nicotine pouch category — directly relevant to Doseology's oral stimulant pouch platform, with the same buccal delivery format and overlapping retail channels.
• British American Tobacco: Owns Velo nicotine pouches and a multi-category smoke-free portfolio; the company is a global category leader in the same oral pouch format Doseology is targeting with Feed That Brain.
• Nordic Spirit (Japan Tobacco International): Japan Tobacco's oral nicotine pouch brand; another global incumbent in the same pouch format Doseology is targeting and a likely long-tail competitive threat in both Canada and the U.S.

Direct peers

• Four Sigmatic: Functional mushroom and adaptogenic wellness brand (coffee, elixirs, supplements) selling to the same health-conscious, nootropic-curious consumer Doseology addresses with its Wake/Elevate/Boost/Sleep line.
• Host Defense Mushrooms: Paul Stamets-founded medicinal mushroom supplements brand (mycelium-based capsules, extracts) — the most direct peer in Doseology's functional mushroom tincture and Think cognitive complex category.
• TAAT Global Alternatives: Smoke-free, tobacco-free, and nicotine-free product maker with hemp-based alternatives sold in similar convenience/specialty retail — closely comparable to Doseology's nicotine-free stimulant pouch thesis.

Emerging players

• Black Buffalo: Smokeless, tobacco-leaf-free dip alternative brand — directly comparable to Doseology's nicotine-free oral pouch positioning and the broader 'smoke-free oral' thesis.
• Verve Energy: Emerging energy-pouch / chew brand competing in the same smoke-free, caffeine/nootropic pouch category as Doseology's Feed That Brain — directly comparable format and target consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DoseologySciences
• LinkedInlinkedin.com/company/doseology
• Instagraminstagram.com/doseology.sciences
• Xx.com/doseology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about doseology