Celsius Holdings
Celsius Holdings is a global functional beverage company operating a multi-brand energy drink portfolio — CELSIUS, Alani Nu, and Rockstar Energy — serving fitness enthusiasts, mainstream consumers, and female wellness segments through PepsiCo's distribution network in the U.S. and regional partners internationally.
- Company typePublic
- Founded2003
- HeadquartersBoca Raton, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Celsius Holdings does
Celsius Holdings, Inc. is a global functional beverage company headquartered in Boca Raton, Florida, that owns and operates a multi-brand energy drink portfolio consisting of CELSIUS (the flagship zero-sugar, fitness-born brand), Alani Nu (a female-targeted health and wellness brand acquired in April 2025 for $1.8 billion), and Rockstar Energy (acquired in August 2025 for the U.S. and Canada). The company also markets a CELSIUS HYDRATION sub-brand. Its underlying technology is functional beverage formulation centered on natural caffeine (200mg per 12-ounce can), essential vitamins, and a proprietary zero-sugar配方 positioned for active lifestyles, packaged in carbonated sparkling and (within the hydration line) non-carbonated formats.
The company's business model is wholesale and retail distribution of branded physical CPG products. Revenue is generated through one-time unit sales of finished beverage inventory via PepsiCo's distribution network, which serves as Celsius's energy category captain in the U.S. and provides direct store delivery (DSD), field sales, key accounts, and food service reach. Internationally, the company sells through regional distribution partners including Suntory Beverage & Food Spain (entered March 2026) and existing partners across the Nordics, UK, Ireland, France, Australia, New Zealand, and Benelux. The company reported record Q1 2026 revenue of $783 million (138% YoY) and FY2025 revenue of $2.5 billion (86% YoY), supported by 99.5% U.S. all-commodity volume (ACV) and a 20.9% U.S. energy drink dollar share. Pricing is set per unit at retail with public disclosure limited; major customers are unnamed enterprise retailers across grocery, convenience, club, and food service. The company is publicly traded on NASDAQ under ticker CELH and operates with 1,001-5,000 employees.
Celsius Holdings firmographics
Firmographics- Name
- Celsius Holdings
- Legal name
- Celsius Holdings, Inc.
- Website
- https://ir.celsiusholdingsinc.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Celsius Holdings is a global functional beverage company operating a multi-brand energy drink portfolio — CELSIUS, Alani Nu, and Rockstar Energy — serving fitness enthusiasts, mainstream consumers, and female wellness segments through PepsiCo's distribution network in the U.S. and regional partners internationally.
- Ownership category
- akta.pro rank
Celsius Holdings industry classification
Industry- Product category
- Functional Energy Drinks
- NAICS
- Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Energy Drinks & Energy Shots (CRADAHAJ)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)
Keywords
Where Celsius Holdings is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Celsius Holdings business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Functional Beverage Product Sales: Celsius Holdings generates revenue through the sale of functional energy drinks across three primary brands: CELSIUS, Alani Nu, and Rockstar Energy. Revenue is derived from wholesale and retail distribution through PepsiCo's network, direct store delivery, and key accounts. The company reported record Q1 2026 revenue of $783 million, representing 138% growth year-over-year driven by the acquisitions of Alani Nu (April 2025) and Rockstar Energy (August 2025).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail energy drink products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Celsius Holdings product offering
Product offeringCore offering
Celsius Holdings develops, manufactures, and markets a portfolio of better-for-you functional beverages across three energy drink brands — CELSIUS, Alani Nu, and Rockstar Energy — as well as the CELSIUS HYDRATION sub-line. Products are zero-sugar formulations with natural caffeine, essential vitamins, and functional ingredients positioned for fitness, active lifestyle, and mainstream energy consumption. Distribution in the U.S. is led by PepsiCo as energy category captain, with international markets served through regional distribution partners.
Product overview
Celsius Holdings is a functional beverage company operating as a multi-brand portfolio, not a single unified platform. The company owns and markets three distinct energy drink brands: CELSIUS (the core flagship brand, a zero-sugar functional energy drink born in fitness), Alani Nu (a female-targeted health and wellness brand acquired in April 2025 for $1.8 billion), and Rockstar Energy (an established energy drink brand acquired in August 2025 for the U.S. and Canada market). The portfolio also includes the CELSIUS HYDRATION sub-brand. Under the umbrella of its PepsiCo distribution partnership (where Celsius serves as PepsiCo's energy category captain in the U.S.), the company leverages shared distribution infrastructure across its brands while maintaining distinct brand positioning and consumer segments. The company generates record Q1 2026 revenue of $783 million, with the portfolio contributing 45% of the zero-sugar U.S. energy category's $800 million growth.
Differentiator
Problem solved
Functional benefit
Brands
- CELSIUS: Energy drink brand; zero-sugar functional beverage born in fitness, targeting active lifestyles.
- Alani Nu
- Rockstar Energy
- CELSIUS HYDRATION
Products and services
- CELSIUS
- Alani Nu
- Rockstar Energy
- CELSIUS HYDRATION
- Celsius Sparkling Orange
Quantifiable outcome
- Record Q1 2026 revenue of $783 million, up 138% year-over-year
- +3 more outcomes
Companies that use Celsius Holdings
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Celsius Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Celsius Holdings partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Suntory Beverage & Food SpaincoreExclusive sales and distribution agreement through Celsius' affiliate Celsius Live Fit International DAC to bring CELSIUS brand to the Spanish market beginning March 2026. CELSIUS launches with Sparkling Mango Lemonade, Sparkling Raspberry Peach, Sparkling Strawberry Watermelon, and Sparkling Kiwi Guava flavors.
- PepsiCocoreStrategic distribution partnership with PepsiCo as the company's energy category captain in the U.S. PepsiCo provides extensive distribution network including direct store delivery, field sales, key accounts, and food service channels. The partnership has supported Celsius' growth to over $2.5 billion in annual revenue and approximately 20.9% U.S. energy drink market share.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
Celsius Holdings competitors and assessment
Company assessmentDirect peers
- Monster Energy Corporation: Monster Beverage is the #2 U.S. energy drink portfolio and Celsius's most direct competitor. Both companies compete in mainstream and functional energy drinks and rely on a strategic distribution partnership with Coca-Cola (Monster) and PepsiCo (Celsius), making the business models closely parallel.
- Red Bull GmbH: Red Bull is the global energy drink category leader with a premium, lifestyle-driven brand. Celsius competes directly in the same zero-sugar/functional segment while taking share from Red Bull's mainstream offering.
- Bang Energy (Vital Pharmaceuticals): Bang is a direct competitor in the zero-sugar, performance-focused energy drink category and shares Celsius's fitness-origin DNA, though it has faced operational and financial setbacks relative to Celsius.
Broad incumbents
- PepsiCo, Inc. PepsiCo is both Celsius's distribution partner (preferred stock, board seats) and a broader competitor through its portfolio beverages including MTN DEW energy. The strategic partnership plus overlapping energy ambitions make PepsiCo a critical peer and counterparty.
- Coca-Cola Company: Coca-Cola distributes Monster and increasingly competes in the energy/functional beverage category. As the parent of the other major energy distribution system, it is a structural competitor and benchmark for Celsius.
Emerging players
- Ghost Energy: Ghost is a fast-growing lifestyle/lifestyle-supplements brand that has expanded into energy drinks, competing for the same fitness-adjacent, brand-loyal younger consumer that CELSIUS targets.
- C4 Energy (Nutrabolt): Nutrabolt's C4 Energy line is a direct competitor in pre-workout and zero-sugar energy drinks, sold through similar retail channels and targeting overlapping fitness and active-lifestyle consumers.
- Zevia PBC: Zevia is a zero-sugar, better-for-you beverage company with energy drinks and hydration. While smaller and more diversified, it competes with CELSIUS HYDRATION and the broader zero-sugar functional positioning.
Others
- Alani Nu (pre-acquisition reference): Alani Nu is now a wholly-owned Celsius subsidiary acquired in April 2025 for $1.8B. As the most important recent acquisition, its standalone brand trajectory remains a comparable benchmark for female-targeted wellness energy drinks.
- Olipop: Olipop is a better-for-you functional beverage brand operating in the same health-conscious consumer set; not a direct energy drink competitor but a comparable functional-beverage growth story competing for shelf and consumer mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Celsius Holdings social profiles
Digital presenceCelsius Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celsius Holdings leadership team
Management profileNumber of profiles
Profiles14 records
Celsius Holdings subsidiaries and ownership
Company hierarchySubsidiaries2 records
Celsius Holdings funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celsius Holdings M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celsius Holdings
What does Celsius Holdings do?
Celsius Holdings develops, manufactures, and markets a portfolio of better-for-you functional beverages across three energy drink brands — CELSIUS, Alani Nu, and Rockstar Energy — as well as the CELSIUS HYDRATION sub-line. Products are zero-sugar formulations with natural caffeine, essential vitamins, and functional ingredients positioned for fitness, active lifestyle, and mainstream energy consumption. Distribution in the U.S. is led by PepsiCo as energy category captain, with international markets served through regional distribution partners.
Is Celsius Holdings a public or private company?
Celsius Holdings is a public company. It is classified as public and is currently operating.
When was Celsius Holdings founded?
Celsius Holdings was founded in 2003. It employs 1,001 to 5,000 people.
Where is Celsius Holdings based?
Celsius Holdings is headquartered in Boca Raton, United States, in the North America region.
How does Celsius Holdings make money?
One revenue line is on record: functional Beverage Product Sales.
Who are Celsius Holdings's main competitors?
Direct peers on record are Monster Energy Corporation, Red Bull GmbH and Bang Energy (Vital Pharmaceuticals). Broad incumbents are PepsiCo, Inc. and Coca-Cola Company. Emerging players are Ghost Energy, C4 Energy (Nutrabolt) and Zevia PBC. Others are Alani Nu (pre-acquisition reference) and Olipop.
Does Celsius Holdings have an API?
No public API is recorded for Celsius Holdings.
What industry is Celsius Holdings in?
Celsius Holdings's product category is Functional Energy Drinks. Its primary akta.pro industry code is CRADAHAJ, Energy Drinks & Energy Shots, with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 31211 and its SIC code is 2080.