The Driskill Hotel
The Driskill Hotel, founded in 1886, is a 189-room luxury historic hotel in downtown Austin, Texas, operating as part of The Unbound Collection by Hyatt under Woodbine Development ownership. It serves leisure travelers, wedding couples, and corporate groups with luxury accommodations, six food-and-beverage venues, and 16,500+ sq ft of event space.
- Company typePrivate
- Founded1886
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Driskill Hotel does
The Driskill Hotel, founded in 1886 by cattle baron Jesse Driskill, is a historic luxury hotel located at 604 Brazos Street in downtown Austin, Texas. The property comprises 189 individually styled guestrooms and 14 suites (including the LBJ Suite, Cattle Baron Suite, and Heritage Suite), over 16,500 square feet of meeting and event space (Mezzanine, Driskill Ballroom, Citadel Ballroom, Crystal Room, and smaller parlors), and six distinct food-and-beverage venues: The Driskill Bar, The Victorian, The Driskill Grill (a classic American steakhouse), 1886 Café & Bakery, In-Room Dining, and the Bolos & Bourbon experience.
Revenue is generated across four primary streams: (1) guest room revenue from transient and group bookings distributed through The Unbound Collection by Hyatt's reservation systems and the World of Hyatt loyalty program (30M+ members); (2) food and beverage across six venues, operated under a partnership with McGuire Moorman Lambert Hospitality (MML); (3) corporate meetings and social events with dedicated sales support at +1 512 391 7143; and (4) weddings, leveraging historic ballrooms for ceremonies and receptions up to 500 guests. Ancillary revenue (valet at $55-$65/night, EV charging at $15, pet fees at $150, package handling, destination fees) supplements the core streams. Detailed room pricing is not publicly disclosed; quotes are provided upon request.
Since being sold by Hyatt Hotels & Resorts to Dallas-based Woodbine Development in May 2022, the property has continued to operate as part of The Unbound Collection by Hyatt brand. Leadership was refreshed with Markus Puereschitz appointed General Manager in January 2023 and Adreanne Lewis appointed Director of Sales, Events, and Marketing in March 2023, alongside an MML-led reimagination of its food-and-beverage program. The Driskill serves leisure travelers, wedding couples, corporate groups, and experience seekers, drawing on its 138+ year legacy, presidential history (LBJ connection), and proximity to the Austin Convention Center and 6th Street entertainment district.
The Driskill Hotel firmographics
Firmographics- Name
- The Driskill Hotel
- Legal name
- The Driskill Hotel
- Website
- https://driskillhotel.com
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Driskill Hotel, founded in 1886, is a 189-room luxury historic hotel in downtown Austin, Texas, operating as part of The Unbound Collection by Hyatt under Woodbine Development ownership. It serves leisure travelers, wedding couples, and corporate groups with luxury accommodations, six food-and-beverage venues, and 16,500+ sq ft of event space.
- Ownership category
- akta.pro rank
The Driskill Hotel industry classification
Industry- Product category
- Luxury Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Heritage & Palace Luxury Hotels (THAGACAF)
- akta.pro secondary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
Keywords
Where The Driskill Hotel is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Driskill Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Guest Room Revenue: Primary revenue from 189 individually styled guestrooms and 14 suites, including standard rooms, deluxe rooms, historic rooms, balcony rooms, and various suite categories (Cattle Baron Suite, LBJ Suite, Brazos Suite, Landmark Suite, 1886 Suites, Lone Star Suite, Heritage Suite).
- Food & Beverage: Revenue from six dining venues: The Driskill Bar, The Victorian (two-level bar), The Driskill Grill (classic American steakhouse), 1886 Café & Bakery, In Room Dining service, and Bolos & Bourbon experience. Operated in partnership with McGuire Moorman Lambert Hospitality (MML).
- Meetings & Events: Revenue from hosting corporate meetings, social events, and celebrations across 16,500+ square feet of event space including The Driskill Mezzanine (5,634 sq ft), Driskill Ballroom (2,501 sq ft), Jim Hogg Parlor, Austin Room, Governor's Boardroom, Citadel Ballroom, Maximilian Room, Crystal Room, and 1886 Café & Bakery event venue.
- Weddings: Revenue from wedding ceremonies and receptions, including use of ballrooms, mezzanine, and outdoor balconies, with custom catering menus curated by award-winning culinary team.
- Ancillary Services: Valet parking ($55/night standard, $65/night oversized vehicles, $15 EV charging), pet fees ($150 one-time), package handling fees, and destination fee amenities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Valet Parking - Standard overnight guests |
| Unit Pricing | Pay-as-you-go | Valet Parking - Oversized vehicles |
| Unit Pricing | Pay-as-you-go | EV Charging |
| One time/ perpetual license | Pay-as-you-go | Pet Fee |
| Unit Pricing | Pay-as-you-go | Package Handling - Small boxes |
| Unit Pricing | Pay-as-you-go | Package Handling - Large boxes |
| Unit Pricing | Pay-as-you-go | Package Handling - Pallet |
| Subscription | Pay-as-you-go | Summer Escape Package |
| Subscription | Pay-as-you-go | Reimagined Luxury Package |
| Subscription | Pay-as-you-go | Legendary Suite Escape |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
The Driskill Hotel product offering
Product offeringCore offering
The Driskill Hotel operates a 79-room historic luxury hotel in downtown Austin, Texas, selling overnight accommodations across multiple room and suite categories, four on-site food and beverage outlets, and dedicated meeting, wedding, and event spaces supported by an in-house catering program. The property monetizes these through nightly room rates, F&B spend, destination fees, and group/event contracts, while leveraging Hyatt's "Unbound Collection" distribution channel to reach leisure travelers, corporate groups, and wedding clientele.
Product overview
The Driskill Hotel is a historic luxury property operating as part of The Unbound Collection by Hyatt, featuring 189 individually styled guestrooms and 14 spacious suites. The hotel's core offerings span accommodations (Standard, Deluxe, Historic, Balcony, and Accessible rooms, plus signature suites including Cattle Baron, Lyndon B. Johnson, Brazos, Landmark, 1886, Lone Star, and Heritage Suites), dining experiences (The Driskill Bar, The Victorian, The Driskill Grill, 1886 Café & Bakery, In Room Dining, and Bolos & Bourbon experience), and meeting/event venues (over 16,500 sq ft of space including the Driskill Ballroom, Mezzanine, and specialized wedding venues). Additional offerings include customizable wedding packages, seasonal promotional offers, mobile concierge services, and a destination fee program with local partner discounts. The hotel operates as a traditional hospitality property with no technology platform, API, or SaaS product components.
Differentiator
Problem solved
Functional benefit
Products and services
- Historic Guestrooms (Standard, Deluxe, Historic, Balcony, and Accessible categories)
Quantifiable outcome
- Ranked #3 Best Hotel in the World - Condé Nast Traveler Reader's Choice Awards 2022
- +3 more outcomes
Companies that use The Driskill Hotel
Customer profileSegments4 records
Ideal customer profiles4 records
The Driskill Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Driskill Hotel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- McGuire Moorman Lambert Hospitality (MML)flagshipMML Hospitality operates The Driskill Bar and The Driskill Grill in partnership with the hotel. The Driskill Bar has been reimagined alongside The Driskill Grill, returning with the same enduring spirit of classic hotel hospitality with Texas character. Under creative direction of MML Chef April Bloomfield and Executive Chef Nick Erven, The Driskill Grill has been restored as a classic American steakhouse.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
The Driskill Hotel competitors and assessment
Company assessmentDirect peers
- The Adolphus Hotel: Historic 1912 luxury hotel in downtown Dallas, the closest analog to The Driskill as a heritage Texas luxury hotel with F&B venues and weddings/social events business.
- Four Seasons Hotel Austin: 291-room luxury lakefront hotel steps from the Convention Center, competing for the same high-end leisure, corporate, and wedding business as The Driskill in downtown Austin.
- Hotel Emma: Historic 1890s brewhouse converted to a 146-key luxury hotel on the San Antonio River Walk, mirroring The Driskill's heritage-warehouse luxury positioning, F&B focus, and meetings/weddings mix.
- The LINE Austin: Design-forward lakefront hotel in downtown Austin competing for design-conscious luxury leisure travelers and group business overlapping with The Driskill's downtown footprint.
- Commodore Perry Estate, Auberge Resorts Collection: Historic 1928 mansion estate converted to a 54-key luxury boutique property in Austin, competing with The Driskill on heritage-driven luxury stays, weddings, and curated experiences.
- Hotel ZaZa Austin: Upscale boutique hotel in downtown Austin with distinctive design and group/event offerings, competing for the same leisure, corporate, and social-event customers as The Driskill.
- Fairmont Austin: 1,048-key luxury hotel in downtown Austin adjacent to the Convention Center, directly competing with The Driskill for convention groups, corporate meetings, and leisure travelers in the same submarket.
- The St. Anthony Hotel: Iconic 1909 historic luxury hotel in downtown San Antonio, comparable to The Driskill as a Texas heritage full-service hotel with F&B, weddings, and group business.
- Kimpton Hotel Van Zandt: Music-themed luxury lifestyle hotel on Rainey Street in downtown Austin, targeting affluent leisure and business travelers in the same downtown catchment as The Driskill.
- Archer Hotel Austin: Boutique luxury hotel in the Domain/north Austin area competing for upscale leisure, corporate, and wedding business in the broader Austin market served by The Driskill.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
The Driskill Hotel social profiles
Digital presenceThe Driskill Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Driskill Hotel leadership team
Management profileNumber of profiles
Profiles5 records
The Driskill Hotel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Driskill Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Driskill Hotel
What does The Driskill Hotel do?
The Driskill Hotel operates a 79-room historic luxury hotel in downtown Austin, Texas, selling overnight accommodations across multiple room and suite categories, four on-site food and beverage outlets, and dedicated meeting, wedding, and event spaces supported by an in-house catering program. The property monetizes these through nightly room rates, F&B spend, destination fees, and group/event contracts, while leveraging Hyatt's "Unbound Collection" distribution channel to reach leisure travelers, corporate groups, and wedding clientele.
Is The Driskill Hotel a public or private company?
The Driskill Hotel is a private company. It is classified as corporate owned and is currently operating.
When was The Driskill Hotel founded?
The Driskill Hotel was founded in 1886. It employs 101 to 250 people.
Where is The Driskill Hotel based?
The Driskill Hotel is headquartered in Austin, United States, in the North America region.
How does The Driskill Hotel make money?
Five revenue lines are on record. Guest Room Revenue is the primary driver. The others are food & Beverage, meetings & Events, weddings and ancillary Services.
Who are The Driskill Hotel's main competitors?
Direct peers on record are The Adolphus Hotel, Four Seasons Hotel Austin, Hotel Emma, The LINE Austin, Commodore Perry Estate, Auberge Resorts Collection, Hotel ZaZa Austin, Fairmont Austin, The St. Anthony Hotel, Kimpton Hotel Van Zandt and Archer Hotel Austin.
Does The Driskill Hotel have an API?
No public API is recorded for The Driskill Hotel.
What industry is The Driskill Hotel in?
The Driskill Hotel's product category is Luxury Hotel Hospitality. Its primary akta.pro industry code is THAGACAF, Heritage & Palace Luxury Hotels, with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.