What Hometrack does

Hometrack is a UK property data and risk analytics platform founded in 1999 and headquartered in London. It operates as a subsidiary of ZPG Limited within the Houseful Group and was acquired by BuilderComs, a Vision AI construction platform, in November 2024 while retaining its own branding and operations. The company provides automated property valuations and risk decisioning tools to mortgage lenders, brokers, surveyors, conveyancers, and — increasingly — residential property developers. 18 of the top 25 UK lenders use its services.

The core product is the Property Risk Hub, a cloud-native decisioning platform that combines an Automated Valuation Model (AVM), property risk data, climate risk scoring, portfolio monitoring, case management, and surveyor allocation. A second product line, Data Hub (launched March 2025), delivers Housing Market Intelligence and Comparables Data to developers. The platform is built on 26 years of accumulated UK property data integrated with Zoopla portal listings, and applies machine learning to power AVMs, climate risk predictions, and market intelligence. A Vision AI capability, inherited via the BuilderComs acquisition, enables image-based property assessment.

Hometrack generates revenue primarily through recurring subscriptions to AVM, property risk, climate risk, and housing intelligence products, plus data monetization for valuation reports, comparables, site appraisals, and mover intelligence. The go-to-market is enterprise field sales to UK mortgage lenders supplemented by API-first integrations embedded in lender, broker, and conveyancer systems. Pricing is quote-based and not publicly disclosed.

Name

Hometrack

Legal name

Hometrack Data Systems Limited

Website

https://hometrack.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Hometrack is a UK property data and automated valuation platform serving 18 of the top 25 mortgage lenders with AI-powered AVMs, property risk decisioning, and climate risk analytics, plus developer-facing market intelligence through its Data Hub.

Ownership category

akta.pro rank

Product category

Property Data and Risk Analytics Software

NAICS

Offices of Real Estate Appraisers (531320), Offices of Real Estate Appraisers (53132)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

Keywords

• Automated valuation models
• Property risk analytics
• Mortgage decisioning platform
• Housing market intelligence
• Climate risk assessment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automated Valuation Services: AVM services for mortgage lenders providing instant property valuations for mortgage applications and portfolio management
2. Property Risk Data: Property risk data services including instant property risk assessment for improved decision accuracy
3. Climate Risk Insights: Climate change portfolio assessment and risk scoring services for lenders to manage regulatory compliance and risk exposure
4. Housing Market Intelligence: Data services providing unparalleled property market intelligence for developers, including supply/demand analysis, pricing intelligence, and affordability metrics
5. Data Services: Property valuation reports, comparables data, site appraisal reports, and mover intelligence data for property professionals

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Hometrack provides cloud-native property risk decisioning platforms for UK mortgage lenders and data services for property developers. Its Property Risk Hub delivers automated valuation models (AVMs), property risk data, climate risk assessment, and portfolio monitoring to banks, building societies, and specialist lenders. Its Data Hub offers Housing Market Intelligence, comparables data, site appraisal reports, and mover intelligence to support residential development and investment decisions.

Product overview

Hometrack is a UK property data and risk analysis platform operating as part of the Houseful Group (subsidiary of ZPG Limited). The platform offers two core product lines: Mortgage Solutions (centered on the Property Risk Hub cloud-native decisioning platform) and Data Services (centered on the Data Hub for property developers). The Property Risk Hub integrates automated valuation models (AVM), property risk data, climate risk assessment, portfolio monitoring, case management, and surveyor allocation tools for mortgage lenders. The Data Hub provides Housing Market Intelligence (HMI) combining supply/demand analysis, pricing intelligence, and affordability metrics, alongside Comparables Data for evidence-based valuation benchmarks. Additional products include Site Appraisal Reports, Mover Intelligence, Property Listings Data, and Property Valuation Reports. The platform leverages 26 years of property data accumulated from Zoopla and proprietary sources, with AI/ML-powered automated valuations serving 18 of the top 25 UK lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Risk Hub

Quantifiable outcome

• Decisions that used to take days can now be made in minutes
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability15 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered acquisition - hometrack was acquired by buildercoms to enhance its construction management platform with vision ai capabilities, core customer and innovation partner - leeds building society uses property risk hub and climate risk solutions, strategic partnership for climate risk solutions - collaborated to provide one-stop climate risk solution meeting regulatory requirements, academic research partnership bridging housing data gap, integration partner - integrated hometrack's avm into broker portal and api for no-valuation products, core integration - hometrack leverages zoopla portal listings data and operates as part of houseful group, industry body - hometrack is a founding member, ecosystem partner - rics approved surveyors connected through property data ecosystem and ecosystem partner - approved conveyancers connected through property data ecosystem.

• BuilderComsacquisition - hometrack was acquired by buildercoms to enhance its construction management platform with vision ai capabilitiesStrategic or Co-development Partner · 1 November 2024
• Leeds Building Societycore customer and innovation partner - leeds building society uses property risk hub and climate risk solutionsOthers
• Twinnstrategic partnership for climate risk solutions - collaborated to provide one-stop climate risk solution meeting regulatory requirementsTechnology or Integration
• Urban Big Data Centre (UBDC)academic research partnership bridging housing data gapStrategic or Co-development Partner
• Selina Financeintegration partner - integrated hometrack's avm into broker portal and api for no-valuation productsTechnology or Integration
• Zooplacore integration - hometrack leverages zoopla portal listings data and operates as part of houseful groupTechnology or Integration
• European AVM Allianceindustry body - hometrack is a founding memberOthers
• Surveyors (RICS approved)ecosystem partner - rics approved surveyors connected through property data ecosystemOthers
• Conveyancers (SRA/CLC approved)ecosystem partner - approved conveyancers connected through property data ecosystemOthers

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calcasa: Dutch automated valuation model provider that was operated alongside Hometrack within ZPG's Houseful division, focusing on automated residential property valuations in the Netherlands using comparable ML methodology.
• CoreLogic: Leading US residential property data and AVM provider serving mortgage lenders with analytics, valuations, and risk data — the closest global analogue to Hometrack in product scope and lender-customer base.
• HouseCanary: US-focused residential AVM and property analytics platform combining valuation, market intelligence, and condition data — a focused AVM specialist comparable in business model to Hometrack.
• ATTOM Data Solutions: US property data and analytics platform offering AVMs, comparables, market trends and risk data to lenders, real estate professionals and investors — closely comparable to Hometrack's Data Hub and lender offerings.
• Clear Capital: US residential AVM and property valuation provider combining desktop valuations, appraisals and analytics for mortgage lenders — directly comparable in AVM-led proposition to Hometrack.

Broad incumbents

• ICE Mortgage Technology (formerly Black Knight): Large-scale US mortgage technology platform offering loan origination, servicing, and AVM-related analytics — overlaps with Hometrack at the AVM and decisioning layer but as part of a much broader mortgage technology portfolio.

Emerging players

• Rightmove: UK's largest residential property portal with significant property data assets, used by a comparable UK real estate audience though primarily consumer-facing rather than B2B lender infrastructure.
• Mortgage Brain: UK mortgage software and intermediary solutions provider selling sourcing, electronic documentation, and broker tools to UK lenders and advisers — adjacent technology vendor to UK mortgage ecosystem.

Others

• Zoopla: UK residential property portal and sister brand under the same Houseful/ZPG umbrella — operates as a key data source for Hometrack's intelligence products rather than a direct AVM competitor.
• Equifax: Global credit and property data bureau that supplies property and consumer data to lenders and could overlap with Hometrack's data services in property risk and valuation analytics for mortgage decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hometrackuk
• Xx.com/hometrackglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hometrack