Miku

What Miku does

Miku (legal entity: Innovative Health Monitoring, LLC) is a consumer health technology company that builds contact-free smart baby monitors. Its core product, the Miku Pro Smart Baby Monitor, uses proprietary SensorFusion technology to combine five sensor modalities — radar, motion, audio, temperature, and ambient light — with an AI algorithm trained on 30 billion+ breaths to track infant breathing and sleep patterns in real time without wearables. The device runs an 8-core Qualcomm Snapdragon 624 processor locally for lag-free inference, includes a tamper-resistant Crypto Chip with AES-256 encryption, and streams 1080p HD video, two-way audio, lullabies, and nursery environment data to native iOS and Android apps. The technology was validated in a 5,000+ hour IRB-approved clinical study and is intended for children ages 0-7+.

Miku's business model combines one-time hardware sales with an optional Care+ subscription ($9.99/month) that delivers advanced analytics, trend notifications, HD video storage tiers, and pediatric content. Distribution is primarily direct-to-consumer via mikucare.com, with marketplace and retail registry placements on Amazon, Target, BabyList, and BuyBuyBaby. The company is also building a B2B motion called Miku for Work that positions the monitor as an employer wellness perk for new parents. Miku sells primarily to new and expecting parents, parents of children with respiratory conditions (RSV, asthma, bronchiolitis), and increasingly to corporate wellness buyers. The company is privately held, was founded in 2015 by Eric White (a former Department of Defense sensor engineer), and is headquartered in West Palm Beach, Florida.

Name

Miku

Legal name

Innovative Health Monitoring, LLC

Website

https://mikucare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Miku builds contact-free smart baby monitors using proprietary SensorFusion technology (radar, motion, audio, temperature, light) and on-device AI to track infant breathing and sleep without wearables. The company sells direct-to-consumer through e-commerce and retail registries, targeting new and expecting parents.

Ownership category

akta.pro rank

Product category

Smart Baby Monitors

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Household Audio & Video Equipment (3651)

akta.pro primary industry

Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC)

akta.pro secondary industries

Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG), Kids Wearables (GPS watches & trackers) (CRACAIAI)

Keywords

• Smart baby monitors
• Contact-free breathing monitors
• Infant sleep trackers
• Sensor fusion devices
• Baby wellness electronics

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware Sales: One-time hardware sales of Miku Pro Smart Baby Monitor ($136-$349 depending on configuration) and accessories (floor stand, travel case, wall mount kit, power supply). Bundles available at various price points. Revenue recognized at point of sale.
2. Mikucare Membership Subscription: Optional monthly subscription at $9.99/month providing advanced analytics, trend notifications, HD video storage (3-day to unlimited options), daily tracker for height/weight/feedings/diaper changes, and expert age-related articles. Per-device subscription with upsell potential for longer video storage tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Miku designs, manufactures, and sells the Miku Pro Smart Baby Monitor, a contact-free device that uses proprietary SensorFusion technology (radar, motion, audio, temperature, and ambient light sensors) to track infant breathing and sleep in real time without wearables. The hardware is sold through its own site, Amazon, Target, and major baby registries, paired with an optional $9.99/month Mikucare Membership that adds trend analytics, daily wellness tracking, expert pediatric content, and extended HD video storage. A nascent Miku for Work program distributes the same monitor to employers as a new-parent wellness perk.

Product overview

Miku offers a smart baby monitoring ecosystem centered on the Miku Pro Smart Baby Monitor as the core hardware product. The product line includes multiple configurations of the monitor (with Wall Mount Kit, with Floor Stand, or as part of bundle packages), a companion subscription service called Care+ (Mikucare Membership) providing advanced analytics and health trend monitoring, and essential accessories (Floor Stand, Travel Case, Wall Mount Kit, Power Supply). The monitor uses proprietary SensorFusion technology to provide contact-free breathing and sleep tracking without wearables, complemented by 1080p HD video, two-way audio, and nursery environment sensors. The Care+ membership adds pediatric wellness features including trend notifications, daily health tracking, and extended video storage. Miku also offers an enterprise program (Miku for Work) for employer wellness perks.

Differentiator

Problem solved

Functional benefit

Brands

• Miku Pro: Premium smart baby monitor with SensorFusion technology, 1080p HD video, real-time breathing and sleep tracking, contact-free monitoring for children 0-7+ years.
• Care+
• Mikucare

Products and services

• Miku Pro Smart Baby Monitor Contact-free smart baby monitor that uses proprietary SensorFusion technology (radar, motion, audio, temperature, ambient light) to track breathing and sleep patterns in real time without wearables. Features 1080p HD video with night vision, two-way audio, lullabies, white noise, and nursery environment sensors. Designed for children 0-7+ years and sold in multiple bundle configurations starting at $149.
• Miku Pro Smart Baby Monitor with Floor Stand Bundled configuration combining the Miku Pro Smart Baby Monitor with the Floor Stand accessory for flexible placement on any flat surface without wall mounting.
• Miku Pro Smart Baby Monitor Bundle Packages Pre-configured bundle packages combining the Miku Pro monitor with multiple accessories (Wall Mount Kit, Floor Stand, Travel Case) at discounted prices, including single-monitor and 2-pack family bundles.
• Mikucare Membership (Care+) Subscription membership ($9.99/month) for Miku Pro owners providing advanced breathing and sleep trend graphs, trend notifications for health changes, daily tracker for height/weight/feedings/diaper changes, HD video storage (3-day to unlimited tiers), and expert pediatric articles.
• Floor Stand for Miku Pro Smart Baby Monitor Accessory floor stand enabling flexible placement of the Miku Pro monitor on any flat surface without wall mounting; sold separately for $99 or included in bundle packages.
• Travel Case for Miku Pro Smart Baby Monitor Protective travel case with reinforced shell, EVA foam interior, and vegan leather exterior (7.5" x 3.5" x 4.0") with internal pockets for the monitor and power supply; priced at $29.
• Power Supply for Miku Pro Smart Baby Monitor Replacement USB-C [email protected] power supply unit for the Miku Pro Smart Baby Monitor; priced at $29.
• Wall Mount Kit for Miku Pro Smart Baby Monitor Wall mounting kit including wall mount, level, anchors, screws, cable guides, and measuring tape for installation of the Miku Pro monitor; included with standard Miku Pro and sold separately for $29.

Quantifiable outcome

• Validated in IRB-approved clinical study against medical-grade equipment
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• West Coast Consortium For Technology & Innovation In Pediatrics (CTIP)minorStrategic or Co-development Partner · 28 March 2023Miku Care selected to join CTIP, an organization focused on pediatric technology innovation. This consortium membership positions Miku within a network of pediatric health technology innovators.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lumi by Pampers (Procter & Gamble): Broad incumbent smart baby monitoring system from a major CPG company, combining a video monitor with activity sensor and sleep tracking. Backed by Procter & Gamble's distribution and brand power, posing a competitive threat at scale.
• Infant Optics: Broad incumbent in baby monitors with strong D2C and Amazon presence for video baby monitors. Comparable parent buyer, but positioned in the more traditional non-smart monitor segment.
• Motorola (baby monitors): Broad incumbent offering a range of video and Wi-Fi baby monitors under the Motorola Nursery brand. Comparable in serving the same parent buyer but at lower price points and without Miku's clinical-grade breathing analytics.
• VTech (baby monitors): Broad incumbent in the baby monitor category with wide retail distribution and lower-priced audio and video monitors. While VTech lacks Miku's SensorFusion differentiation, it competes on price, shelf presence, and brand familiarity.

Direct peers

• Nanit: Direct competitor offering a smart baby monitor camera with computer-vision-based sleep tracking and breathing detection. Nanit competes with Miku for the same premium, data-driven parent segment and uses a similar hardware-plus-subscription model.
• Snuza: Direct competitor specializing in portable baby breathing monitors (abdominal movement detection). Comparable focus on respiratory monitoring for infants, though Snuza uses wearable-clip form factor versus Miku's contact-free approach.
• Hatch: Direct competitor in connected nursery products, with smart sleep devices (Rest, Rest Mini) targeting infant/child sleep routines. Hatch overlaps with Miku on the parent desire for data-driven infant sleep management.
• Angelcare: Direct competitor in baby breathing and movement monitors, with both movement-sensor pad under the mattress and combined audio/video monitor products. Comparable use case of detecting abnormal infant breathing.
• Owlet: Direct competitor in the smart baby monitoring category. Owlet offers the Dream Sock plus Owlet Cam, tracking heart rate, oxygen, and sleep, and has materially larger funding and brand recognition than Miku, targeting the same parent buyer.
• Cubo AI: Direct competitor in AI-powered smart baby monitors with breathing and sleep tracking. Comparable feature set to Miku Pro with AI alerts for covered face, cry detection, and sleep analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MikuCare
• YouTubeyoutube.com/channel/UCJhFbZ9FIOFD7VlgRB7rGdA
• Facebookfacebook.com/mikucare
• LinkedInlinkedin.com/company/18446814
• Instagraminstagram.com/mikucare
• Pinterestpinterest.com/mikucare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miku