Angelcare
Angelcare is a privately held Canadian consumer products company that designs, markets, and distributes baby care, pet care, and household hygiene hardware (bath supports, baby monitors, night lights, and waste disposal systems) across 30+ countries through major retailers and a network of regional distribution partners.
- Company typePrivate
- Founded1997
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Angelcare does
Angelcare is a privately held Canadian consumer products company headquartered in Montreal, Quebec, that designs, markets, and distributes baby care, pet care, and household hygiene products under multiple sub-brands. Its core Angelcare-branded product portfolio spans four consumer categories: bathing (anchored by the Soft Touch Bath Support), sleeping (the Magical Dreams collection of projectors and night lights), monitoring (movement-sensor baby monitors), and changing. The company employs proprietary product designs including soft-touch ergonomic mesh for bath supports and energy-efficient LED technology for nightlights, with hardware pricing sold as one-time purchases rather than subscriptions.
The company's revenue model is hardware sales through a multi-channel distribution network combining direct-to-consumer e-commerce (angelcarebaby.com) and major mass retailers (Amazon, Target, Walmart, Chewy) in North America, with 30+ regional distribution partners serving Europe, Asia-Pacific, the Middle East, Africa, and South America. Angelcare Group also owns seven acquired sub-brands — Diaper Genie, Litter Genie, Pet Waste Genie, Litter Locker, Pad Locker, Compost Genie, and Hygenie Care — extending the company's footprint into diaper and pet waste disposal ecosystems, with the 2025-2026 Litter Genie Light launch creating an end-to-end cat waste management offering. Wholly-owned operating subsidiaries in the United States (Angelcare USA LLC), Germany (Angelcare Germany GmbH), and the United Kingdom (Angelcare Corporate UK LTD) anchor the international corporate structure. The founder, Maurice Pinsonnault, continues to lead the company as Owner, President, and CEO.
Angelcare firmographics
Firmographics- Name
- Angelcare
- Legal name
- Angelcare Canada Inc.
- Website
- https://angelcarebaby.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Angelcare is a privately held Canadian consumer products company that designs, markets, and distributes baby care, pet care, and household hygiene hardware (bath supports, baby monitors, night lights, and waste disposal systems) across 30+ countries through major retailers and a network of regional distribution partners.
- Ownership category
- akta.pro rank
Angelcare industry classification
Industry- Product category
- Baby Care Products
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- akta.pro primary industry
- Nursery & Baby Gear Organization (HSAFAIAE)
- akta.pro secondary industry
- Baby Bath & Cleansing (CRABAJAA)
Keywords
Where Angelcare is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Angelcare business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Baby Care Products Sales: One-time hardware sales of baby care products including bath supports, baby monitors, nightlights, and sleep aids sold through retail and direct-to-consumer e-commerce channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Retail product sales through major retailers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Angelcare product offering
Product offeringCore offering
Angelcare designs, manufactures, and sells physical baby care products organized across four core collections: Bathing (Soft Touch Bath Support with ergonomic mesh), Sleeping (Magical Dreams LED nightlights and projectors), Monitoring (cordless baby movement and sound monitors), and Changing (Diaper Genie disposal systems). The company also extends into pet care with Litter Genie and Litter Genie Light cat litter disposal products.
Product overview
Angelcare is a baby care product company offering a portfolio of bathing, sleeping, changing, and monitoring products. The core bathing collection includes the Soft Touch Bath Support, while the sleeping collection features the Magical Dreams line including the Bobbi Whale Projector, Celeste Musical Mushroom Projector, and Lumicolor Bear Night Light. Angelcare Group also owns related brands including Diaper Genie (diaper disposal) and Litter Genie (cat waste management), which expand the company's ecosystem of parenting essentials. The company operates across multiple geographic markets with headquarters in Canada and distribution partners worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Magical Dreams: Sleep/bedtime product collection featuring night lights, projectors, and sleep soother lights for babies.
- Soft Touch
Products and services
- Angelcare Soft Touch Bath Support Bath support product featuring a soft-touch, ergonomic mesh design that keeps infants in a secure reclined position during bath time, combining advanced materials with user-informed design to enhance safety and comfort for families.
- Bobbi Whale Projector Projector that gently casts images of waves and moving fish onto the ceiling and walls, including three sound options to create a calming sleep environment for babies.
- Celeste Musical Mushroom Projector
- Lumicolor Bear Night Light
- Diaper Genie
- Litter Genie
- Litter Genie Light Canadian-made natural clay-based cat litter that is 99% dust-free and 20% lighter than leading brands, providing superior clumping and odor control as part of the Litter Genie cat waste management ecosystem.
Quantifiable outcome
- Modern parents rank practical baby care essentials (like Diaper Genie and bath supports) as highly important, prioritizing functionality over advanced technology
Companies that use Angelcare
Customer profileSegments1 record
Ideal customer profiles1 record
Angelcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Angelcare partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered regional and core.
- SAHAI PTY LTDregionalAustralian distribution partner handling Angelcare product sales in Australia. Located at Unit 1, 2-4 Tasha Place, Kings Park NSW, Australia NSW 2148.
- Angelcare Germany GmbHregionalGerman and Eastern European distribution hub. Located at Halskestr. 22-24, D-40880 Ratingen, Germany. Serves Germany, Austria, and Eastern EU markets.
- Mommories Co LtdregionalThai distribution partner serving Bangkok and Thailand market. Located at RSU Tower, 9th floor, 571 Sukhumvit Road, Bangkok.
- RSCU Europe SAS (Pabobo)regionalFrench and Belgian distribution partner. Located at 38, rue René Boulanger, 75010 Paris, France.
- Bebelan LtdregionalBulgarian distribution partner. Located at BG, Sofia, 247 Botevgradsko shausse blv, Log. Centre 'Transkapital'.
- Angelcare CanadacoreCanadian head office handling North American operations. Located at 2000, avenue McGill College, bureau 250, Montreal (Québec) H3A 3H3. Phone: (877) 281-8827.
- BBPRO SPAregionalChilean distribution partner. Located at General San Martin 15000 Bodega H, Colina, Santiago, Chile.
- Kadulja A.M.regionalCroatian distribution partner. Located at Andrije Hebranga 52, Samobor, Croatia.
- MarathonTradingregionalCypriot distribution partner. Located at 35 Kilkis Ave., 2234 Latsia, Nicosia, Cyprus.
- ags 92, s.r.o.regionalCzech and Slovakian distribution partner. Located at Office Park Hloubětín, Poděbradská 88/55, 198 00 Praha 9, Czech Republic.
- Cepelo A/SregionalDanish distribution partner. Located at Nibevej 54, 9200 Aalborg SV, Denmark.
- FliistraderegionalEstonian distribution partner. Located at Liivalao 14, 11216 Tallinn, Estonia.
- Imports Dpt. (Breton/Lapinhouse)regionalGreek distribution partner. Located at Achaias 2 & Troizinias Str., 145 64 Nea Kifisia, Athens, Greece.
- Angelstore Kft.regionalHungarian distribution partner. Located at 9027 Győr, Puskás T. út 4, Hungary.
- VL HeildverslunregionalIcelandic distribution partner. Located at Hverafold 138, 112 Reykjavik, Iceland.
- Trucarekidz India Pvt. Ltd.regionalIndian distribution partner. Located at D-21, First Floor, West Wing, Gate No. 2, Chhatarpur Enclave, New Delhi – 110074, India.
- First StepsregionalIsraeli distribution partner. Located at 45 Hana Senesh St, 4502423 Hod Hasharon, Israel.
- Angelcare Corporate UK LTDregionalUK and Irish distribution partner. Located at Orchard Cottage, Stone ST15 8GG, United Kingdom.
- FoppapedrettiregionalItalian distribution partner. Located at VIA ALESSANDRO VOLTA, 11, 24064 GRUMELLO D/MONTE (BG), Italy.
- Alfred Gera & Sons LtdregionalMaltese distribution partner. Located at Triq il-Masgar, QRM 3217 Qormi PO BOC 34, Malta.
- Mille LunesregionalMoroccan distribution partner. Located at Résidence Dan Hel, 40 rue Ettabari, Casablanca 20360, Morocco.
- Valiant EnterprisesregionalNew Zealand distribution partner. Located at 323, Warrigal Rd, Cheltenham 3192, Victoria, Melbourne, Australia.
- AbakusregionalPolish distribution partner. Located at Rynek 22, 32-400 Myslenice, Poland.
- TallytateregionalPortuguese distribution partner. Located at P.E Inbisa, c/Astintze 6, C1, Nave 19, 48160 - Derio, Vizcaya, Spain.
- Malkut Group Srl.regionalRomanian distribution partner. Located at 410605 Oradea, Meziadului 1/d, Romania.
- Medisport d.o.o.regionalSerbian distribution partner. Located at 11000 Belgrade, Hasanaginice 3, Serbia.
- ASINUS d.o.o.regionalSlovenian distribution partner. Located at Celovska 172, 1000 Ljubljana, Slovenia.
- GroBabyregionalSouth African distribution partner. Located at 5 Arbeid Avenue, Strijdom Park, Johannesburg, South Africa.
- OperainstanbulregionalTurkish distribution partner. Located at A.S. Cemil Topuzlu, 104 Caddebostan, 34728 Kadıköy, İstanbul, Turkey.
- Mapyr FZCOregionalUAE distribution partner. Located at Dubai Silicon Oasis, Light Industrial Units LIU 6, Office D7 & 8, Dubai – PO Box 450201.
- Angelcare USA LLCcoreUS operations office. Located at 383 Main Avenue, Suite 801, Norwalk, CT, 06851. Also maintains Newark, DE office at 2915 Ogletown Rd Ste 2952.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Angelcare competitors and assessment
Company assessmentDirect peers
- Nanit: Smart baby monitor and sleep tracking brand with HD video and AI-driven analytics. Direct competitor in the connected nursery monitor category where Angelcare competes.
- Owlet: Direct competitor in the baby monitor category, specializing in smart sock monitors and connected nursery cameras. Competes head-on with Angelcare's traditional monitor line at the premium end.
- Summer Infant: Multi-category baby products company (monitors, bath, changing, gates) selling through mass retailers like Target and Walmart. Closest comparable in terms of multi-category baby gear at scale via US retail.
- Skip Hop: Well-known baby gear brand offering bath, sleep, and travel products sold at major US retailers. Direct comparable in multi-category baby gear positioning and retail distribution.
Broad incumbents
- Philips Avent: Global baby products brand from Philips, spanning monitors, soothers, bottles, and breast pumps. Direct competitor in baby monitors while also serving adjacent categories Angelcare competes in.
- VTech: Electronics manufacturer with a dedicated baby monitor line sold through major retailers. Direct competitor in the audio/video monitor category where Angelcare's traditional monitors compete.
- Motorola Nursery: Video and audio baby monitor line leveraging the Motorola brand, distributed through major retailers. Directly competes with Angelcare in the traditional monitor segment.
- Munchkin: Large multi-category baby products brand covering bath, feeding, safety, and gear. Adjacent competitor in baby bath and bathing accessories where Angelcare's Soft Touch Bath Support competes.
Emerging players
- Hatch: Smart baby sleep products company (sound machines, night lights, Rest family). Direct competitor to Angelcare's Magical Dreams sleep/nightlight line, with comparable smart-feature positioning.
Others
- Litter Genie (peer unit): Litter Genie is in fact a wholly-owned Angelcare sub-brand; included here as a comparable for context on the cat waste management ecosystem Angelcare is building against standalone pet brands like PetSafe and Arm & Hammer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Angelcare social profiles
Digital presenceAngelcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angelcare leadership team
Management profileNumber of profiles
Profiles1 record
Angelcare subsidiaries and ownership
Company hierarchySubsidiaries10 records
Angelcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angelcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angelcare
What does Angelcare do?
Angelcare designs, manufactures, and sells physical baby care products organized across four core collections: Bathing (Soft Touch Bath Support with ergonomic mesh), Sleeping (Magical Dreams LED nightlights and projectors), Monitoring (cordless baby movement and sound monitors), and Changing (Diaper Genie disposal systems). The company also extends into pet care with Litter Genie and Litter Genie Light cat litter disposal products.
Is Angelcare a public or private company?
Angelcare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Angelcare founded?
Angelcare was founded in 1997. It employs 51 to 100 people.
Where is Angelcare based?
Angelcare is headquartered in Montréal, Canada, in the North America region.
How does Angelcare make money?
One revenue line is on record: baby Care Products Sales.
Who are Angelcare's main competitors?
Direct peers on record are Nanit, Owlet, Summer Infant and Skip Hop. Broad incumbents are Philips Avent, VTech, Motorola Nursery and Munchkin. Hatch is listed as an emerging player. Litter Genie (peer unit) is listed as an others.
Does Angelcare have an API?
No public API is recorded for Angelcare.
What industry is Angelcare in?
Angelcare's product category is Baby Care Products. Its primary akta.pro industry code is HSAFAIAE, Nursery & Baby Gear Organization, with a secondary code of CRABAJAA, Baby Bath & Cleansing. Its NAICS code is 335210.