Wana
Wana is a community mobile platform that matches people with chronic and invisible health conditions to peers sharing similar symptoms and diagnoses, supported by the WanaLibrary of expert-written content on 414 conditions and 645 treatments for consumer end-users seeking peer support and health education.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Wana does
Wana (joinwana.com) is a community-driven mobile platform that connects individuals living with chronic and invisible health conditions to peers who share similar symptoms and diagnoses. Founded in 2018 and headquartered in New York, the company is led by co-founders Evan Golub (CEO, whose own multi-year Lyme misdiagnosis experience motivated the platform) and Nicole Krinick (Chief Brand Officer), supported by CTO Jorge Perez and a small team of 1-10 employees. The core product is the Wana mobile app, which uses a symptom- and diagnosis-based matching algorithm to surface relevant peer connections, supported by direct messaging and community features. The platform reports 20,100+ community members and 4.89M+ health data points shared across 414 chronic condition categories.
The platform's complementary product, the WanaLibrary, is a curated health information resource written by medical experts covering 414 conditions, 645 treatments, and dietary guidance (e.g., AIP, paleo, low-oxalate), along with recommended books, podcasts, and videos. Technology architecture centers on a mobile application available on iOS and Android, with a peer-referral growth loop that leverages phone-contact sharing. Distribution is self-serve via app stores with no disclosed enterprise sales motion, and top-of-funnel awareness is generated through a content blog, organic social media (Instagram, Twitter, Facebook), and earned media in outlets such as Thrive Global, Bustle, Billboard, and Women's Health Magazine.
Wana's commercial model is described as freemium: the community app is free to join, with the input data noting potential monetization vectors including premium features, healthcare brand partnerships, and data-driven health insights — none of which are confirmed as active revenue lines. No pricing, subscription tiers, or contracted customers are publicly disclosed, and no funding rounds or institutional investors are identified in the source material. Revenue figures and monetization traction are not disclosed, indicating the business remains in early-stage, pre-monetization operating mode.
Wana firmographics
Firmographics- Name
- Wana
- Legal name
- Wana
- Website
- https://joinwana.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wana is a community mobile platform that matches people with chronic and invisible health conditions to peers sharing similar symptoms and diagnoses, supported by the WanaLibrary of expert-written content on 414 conditions and 645 treatments for consumer end-users seeking peer support and health education.
- Ownership category
- akta.pro rank
Wana industry classification
Industry- Product category
- Chronic Illness Community Platform
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where Wana is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Wana business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- App-based Community Platform: Wana operates as a free community platform with potential monetization through premium features, partnerships with healthcare brands, and data-driven health insights
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Wana product offering
Product offeringCore offering
Wana operates a mobile community platform that connects individuals with chronic and invisible health conditions to peers who share similar symptoms and diagnoses. The platform combines a peer-to-peer community network with the WanaLibrary, a curated health information resource written by medical experts covering 414 conditions and 645 treatments, along with relevant books, podcasts, and videos.
Product overview
Wana is a health community platform consisting of a mobile app and web-based WanaLibrary. The core offering includes the Wana App for peer community connection (20,100+ members), the WanaLibrary for expert-written health information on 414 conditions and 645 treatments, and a curated collection of books, podcasts, and videos. Users can connect based on shared symptoms and diagnoses, access medical expert-curated content on diagnoses, treatments, symptoms, and diets, and participate in community discussions.
Differentiator
Problem solved
Functional benefit
Products and services
- Wana App A mobile application enabling individuals with chronic and invisible health conditions to discover and connect with peers who share similar symptoms and diagnoses, access curated health information, and participate in community discussions. Available on iOS and Android.
- WanaLibrary A curated health information library written by medical experts covering symptoms, treatments, diagnoses, and diets, along with related books, podcasts, and videos to support users' health journeys.
Quantifiable outcome
- 20,100+ community members connected through shared health experiences
- +2 more outcomes
Companies that use Wana
Customer profileSegments1 record
Ideal customer profiles1 record
Wana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wana partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Edibles.comminorEdibles.com, an online hemp retailer, features Wana products (hemp-derived THC gummies) at its flagship retail location in Atlanta. This appears to be a product distribution relationship where Wana brands are carried as part of Edibles.com's curated product assortment, rather than a formal strategic partnership.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Wana competitors and assessment
Company assessmentBroad incumbents
- PatientsLikeMe: PatientsLikeMe is a pioneering patient community and health-data platform that tracked symptoms and treatment outcomes across chronic conditions (now part of UnitedHealth Group). It pioneered the symptom-matching and population-health data thesis that Wana is now pursuing at smaller scale.
- Healthline: Healthline is a major consumer health information publisher that has expanded into condition communities (Bezzy) and medically reviewed content. While broader than Wana, it competes in the same content-plus-community funnel and reaches many of the same chronic-illness searchers.
- WebMD: WebMD is a top-of-funnel health information destination with condition centers, community features, and provider directories. It competes with Wana for the chronic-illness audience via authoritative written content and adjacent community tools.
Direct peers
- MyHealthTeams: MyHealthTeams operates a portfolio of condition-specific social networks (e.g., MyLupusTeam, MyFibroTeam) connecting people with shared chronic diagnoses. Like Wana, it combines peer community with curated health resources and monetizes via pharma partnerships—making it a closely comparable business model.
- Bezzy: Bezzy is Healthline's chronic-condition community app offering peer support, expert content, and live discussions for conditions like MS, breast cancer, and IBD. It directly competes with Wana for the same chronically ill user base, with the added backing of Healthline's broader media reach.
- DailyStrength: DailyStrength is a long-standing peer-support platform organized around health conditions, offering community forums, treatment discussions, and personal stories. It targets the same underserved chronic-illness user need as Wana and serves as a useful benchmark on engagement and retention patterns.
- Inspire: Inspire is a patient and caregiver community platform organized around conditions, offering peer support groups, doctor directories, and health content. It is the most direct competitor to Wana, targeting the same chronic and invisible illness populations with curated matchmaking and expert-reviewed content.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wana social profiles
Digital presenceWana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wana leadership team
Management profileNumber of profiles
Profiles5 records
Wana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wana
What does Wana do?
Wana operates a mobile community platform that connects individuals with chronic and invisible health conditions to peers who share similar symptoms and diagnoses. The platform combines a peer-to-peer community network with the WanaLibrary, a curated health information resource written by medical experts covering 414 conditions and 645 treatments, along with relevant books, podcasts, and videos.
Is Wana a public or private company?
Wana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wana founded?
Wana was founded in 2020. It employs 1 to 10 people.
Where is Wana based?
Wana is headquartered in New York, United States, in the North America region.
How does Wana make money?
One revenue line is on record: app-based Community Platform.
Who are Wana's main competitors?
Broad incumbents on record are PatientsLikeMe, Healthline and WebMD. Direct peers are MyHealthTeams, Bezzy, DailyStrength and Inspire.
Does Wana have an API?
No public API is recorded for Wana.
What industry is Wana in?
Wana's product category is Chronic Illness Community Platform. Its primary akta.pro industry code is MPACAJAL, Health, Wellness & Patient Communities. Its NAICS code is 624190 and its SIC code is 8300.