JAXXON
JAXXON is a privately held, direct-to-consumer men's jewelry brand headquartered in Los Angeles that sells 14k gold-bonded chains, bracelets, watches, and pendants via its own e-commerce site, physical retail stores, and international shipping to active-lifestyle consumers.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What JAXXON does
JAXXON is a privately held, direct-to-consumer men's jewelry brand headquartered in Los Angeles, California. The company designs and sells chains, bracelets, pendants, watches, and iced-out pieces built around a proprietary materials process: 14k gold permanently bonded to hypoallergenic Performance Steel using next-generation Physical Vapor Deposition (PVD) technology, producing waterproof, sweat-proof, and scratch-resistant products at accessible price points ($149-$599). The portfolio spans Cuban, Rope, Franco, and Figaro link chains in multiple widths and lengths, customizable through Build Your Chain Stack and Build Your Chain + Pendant(s) configurators, complemented by a signature engravable beveled box clasp present on every chain.
JAXXON distributes primarily through its owned Shopify-based e-commerce site (jaxxon.com) supplemented by physical retail stores, with international shipping to Canada and US APO addresses. The brand markets heavily through paid social (Instagram), television advertising, an affiliate program, a referral program offering $50 credit and 50% off first orders, and a roster of professional athlete endorsers spanning the NFL, UFC, skateboarding, golf, MLB, and motocross. Customer-facing policies include free US shipping, a 30-day return and exchange window, and a 365-day warranty against defects and fading.
Revenue is generated entirely through one-time product purchases, with bundle pricing on chain stacks (savings up to $200) and watch-plus-chain combinations (savings up to $300). JAXXON's primary audience is men seeking premium-looking jewelry at non-luxury price points, with secondary expansion into women's and youth segments, and an athlete-driven positioning that emphasizes durability for active lifestyles. No revenue, funding, headcount, or ownership figures are publicly disclosed.
JAXXON firmographics
Firmographics- Name
- JAXXON
- Website
- https://jaxxon.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JAXXON is a privately held, direct-to-consumer men's jewelry brand headquartered in Los Angeles that sells 14k gold-bonded chains, bracelets, watches, and pendants via its own e-commerce site, physical retail stores, and international shipping to active-lifestyle consumers.
- Ownership category
- akta.pro rank
JAXXON industry classification
Industry- Product category
- Men's Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Children’s & Men’s Jewelry Manufacturing (CRAKAIAN)
- akta.pro secondary industries
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
Keywords
Where JAXXON is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JAXXON business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales: JAXXON generates revenue through direct sales of jewelry products including chains, bracelets, watches, pendants, and accessories. Products are sold at one-time purchase prices with no subscription component. The company sells directly to consumers through its e-commerce platform and retail stores, cutting out traditional retail markups by working directly with jewelers from Los Angeles to Italy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Chain Products - $149 to $398 |
| One time/ perpetual license | Pay-as-you-go | Chain and Bracelet Sets - $278 to $378 |
| One time/ perpetual license | Pay-as-you-go | Pendants - Starting at $149 |
| One time/ perpetual license | Pay-as-you-go | Watches - $399 to $599 |
| One time/ perpetual license | Pay-as-you-go | Iced Out / Studded Pieces - $344 to $399 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
JAXXON product offering
Product offeringCore offering
JAXXON is a direct-to-consumer men's jewelry brand that designs, sources, and sells chains, bracelets, watches, pendants, earrings, rings, and wedding bands. Products feature real 14k gold permanently bonded to hypoallergenic Performance Steel using next-generation PVD technology, producing waterproof, sweat-proof, scratch-resistant pieces. The company sells directly to consumers through its e-commerce platform and retail stores, working directly with jewelers from Los Angeles to Italy to eliminate traditional retail markups.
Product overview
JAXXON is a direct-to-consumer men's jewelry brand specializing in chains, bracelets, watches, pendants, earrings, rings, and wedding bands. The product portfolio centers on signature gold-finished jewelry featuring Cuban link chains (3mm, 5mm, 8mm, 10mm), rope chains, Franco chains, and Figaro chains available in 14k gold, silver, and black finishes. The company offers customizable products including Build Your Chain Stack (allowing customers to combine two chains) and Build Your Chain + Pendant(s) (adding pendants like Crucifix, St. Michael, and others). The watch collection includes JX1 Automatic, JX1 Chronograph, and JX2 Dive Automatic models. All jewelry uses 14k gold bonded to hypoallergenic Performance Steel via PVD technology or rhodium plating, providing waterproof and sweat-proof durability. Products feature complimentary engraving on signature beveled box clasps. The brand targets men seeking premium-looking jewelry at accessible price points, with free shipping, 30-day returns, and 365-day warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuban Link Chain 5mm Best-selling 5mm gold Cuban link chain with 14k gold bonded to Performance Steel using PVD technology; features the signature engravable box clasp, waterproof and sweat-proof construction. Priced at $199.
- Cuban Link Chain 8mm The #1 best-selling 8mm gold Cuban link chain, substantial enough for everyday statement wear; features complimentary engraving on the signature beveled box clasp. Priced at $179 (on sale from $229).
- Cuban Set 8mm (Chain + Bracelet) Bundle of best-selling 8mm Cuban Link Chain and matching 8mm Cuban Link Bracelet; 14k gold bonded to Performance Steel using next-gen PVD technology. Priced at $278 (discounted from $378).
- Build Your Chain Stack Custom gold chain builder allowing customers to combine two chains in various styles (Cuban 3mm, Cuban 5mm, Cuban 8mm, Rope 3mm, Rope 5mm, Franco 3mm, Franco 5mm, Figaro 5mm) with complimentary engraving; savings up to $200. Starting from $198.
- Rope Chain 3mm Gold rope chain with tightly braided links for polished, standout shine; 14k gold bonded to Performance Steel using PVD technology for waterproof, sweat-proof durability. Priced at $149.
- Franco Chain 3mm Gold Franco chain featuring two sets of links interlocked in a distinct V-shaped pattern for a strong, flexible, dimensional design; signature engravable box clasp. Priced at $149.
- Cuban Link Bracelet 8mm Gold 8mm Cuban link bracelet with carefully crafted box clasp; 14k gold bonded to hypoallergenic Performance Steel using PVD technology. Priced at $149.
- Crucifix Pendant The #1 bestselling men's pendant; yellow gold crucifix crafted with nickel-free copper and zinc alloy bonded with 14k gold. Available with chain options including Cuban 3mm, Cuban 5mm, Rope 3mm, and Round Box 4mm. Priced from $218 (with chain).
- Build Your Chain + Pendant(s) Custom chain and pendant builder combining chains (Cuban, Rope, Franco, Figaro, Round Box) with up to 3 pendants (Crucifix, St. Michael, Mosaic Cross, Compass, Studded St. Michael, Beverly, St. Christopher, Micro Studded Cross, Onyx Beverly, Vintage Cross, Pavé Cross, Iced Out Skyline, Pillar, St. Mary). Starting from $149.
- Iced Out Cuban Link Chain 10mm Bold 10mm iced-out Cuban link chain featuring up to 2,044 hand-set diamond simulants and 61.7 carats of brilliant shine; rhodium finish on nickel-free copper and zinc alloy. Available in silver, gold, and black. Priced from $344.
- JX1 Automatic Watch 40mm automatic watch in gold/green colorway with visible dial; priced at $449 standalone or in bundle with Cuban Set 8mm for $527.
- JX1 Chronograph Watch 42mm chronograph watch with gold/black finish; priced at $399 standalone or $477 bundled with Cuban Set 8mm. Also available in a Hunter Lawrence Limited Edition at $449.
- JX2 Dive Automatic Watch 42mm dive automatic watch, Cole Houshmand Edition, in bronze/black colorway; priced at $599.
Quantifiable outcome
- 100,000+ verified 5-star customer reviews across products
- +3 more outcomes
Companies that use JAXXON
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
JAXXON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
JAXXON partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
JAXXON competitors and assessment
Company assessmentEmerging players
- Aurate: DTC fine jewelry brand with men's and women's collections at accessible price points. Competes on DTC model and everyday-wear positioning versus JAXXON's bolder men's aesthetic.
- Kris Nations: DTC jewelry brand offering men's and women's chains and bracelets at accessible price points. Comparable mid-tier DTC jewelry competitor with overlapping gold chain assortment.
- Mejuri: DTC fine jewelry brand that has expanded into men's chains and bracelets. Competes with JAXXON on direct-to-consumer pricing and modern brand-building but skews more toward women's and fine jewelry.
- MVMT Watches: DTC watch brand (acquired by Movado) targeting young men with $100-$500 timepieces. Comparable to JAXXON's watch line on price, audience, and digital-first go-to-market.
- Daniel Wellington: DTC watch and accessories brand built on influencer/affiliate marketing. Comparable to JAXXON's JX1/JX2 watch line in price point ($200-$600) and direct-to-consumer marketing playbook.
Broad incumbents
- Kay Jewelers: Largest specialty jewelry retailer in the US (Signet), offering men's gold chains and wedding bands. Competes with JAXXON on men's gold chains but at traditional retail price points and mall-based distribution.
- Blue Nile: Large online jewelry retailer (owned by Signet) covering fine jewelry, diamonds, and gold chains. Broad incumbent with overlapping men's chain assortment but at higher price tiers than JAXXON.
Direct peers
- Kelly's Gold: DTC men's gold chain and pendant brand. Direct competitor in men's gold chains with similar price points and a focus on hip-hop/lifestyle positioning.
- Studebaker Metals: DTC men's jewelry brand focused on gold and silver chains, bracelets, and pendants. Closest direct competitor to JAXXON's core men's-chain business model and price band.
- Miansai: DTC men's jewelry brand specializing in bracelets, chains, and rings with a similar mid-luxury price positioning ($100-$400). Direct overlap with JAXXON in men's chain/bracelet category and active-lifestyle aesthetic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JAXXON social profiles
Digital presenceJAXXON financial estimates
Financial estimateRevenue estimate
Valuation estimate
JAXXON leadership team
Management profileNumber of profiles
JAXXON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JAXXON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JAXXON
What does JAXXON do?
JAXXON is a direct-to-consumer men's jewelry brand that designs, sources, and sells chains, bracelets, watches, pendants, earrings, rings, and wedding bands. Products feature real 14k gold permanently bonded to hypoallergenic Performance Steel using next-generation PVD technology, producing waterproof, sweat-proof, scratch-resistant pieces. The company sells directly to consumers through its e-commerce platform and retail stores, working directly with jewelers from Los Angeles to Italy to eliminate traditional retail markups.
Is JAXXON a public or private company?
JAXXON is a private company. It is classified as unknown and is currently operating.
When was JAXXON founded?
JAXXON was founded in 2018. It employs 1 to 10 people.
Where is JAXXON based?
JAXXON is headquartered in Los Angeles, United States, in the North America region.
How does JAXXON make money?
One revenue line is on record: product Sales.
Who are JAXXON's main competitors?
Emerging players on record are Aurate, Kris Nations, Mejuri, MVMT Watches and Daniel Wellington. Broad incumbents are Kay Jewelers and Blue Nile. Direct peers are Kelly's Gold, Studebaker Metals and Miansai.
Does JAXXON have an API?
No public API is recorded for JAXXON.
What industry is JAXXON in?
JAXXON's product category is Men's Jewelry. Its primary akta.pro industry code is CRAKAIAN, Children’s & Men’s Jewelry Manufacturing, with a secondary code of CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 458310 and its SIC code is 3911.