CCS

Skateboarding Equipment Retailshop.ccs.com

CCS is a privately held DTC e-commerce retailer founded in 1985, selling skateboarding equipment, footwear, apparel, and accessories through shop.ccs.com to skateboarding enthusiasts globally, supplemented by its own CCS-branded products, a custom skateboard configurator, and a $19.99/year CCS+ membership.

Company typePrivate
Founded1985
HeadquartersRichardson, United States
Headcount101–250
GTM typeB2C
OfferingHardware or Manufacturing

What CCS does

CCS is a privately held, vertically oriented direct-to-consumer e-commerce retailer specializing in skateboarding equipment, footwear, apparel, and accessories. Founded in 1985 and headquartered in Richardson, Texas, the company operates the storefront shop.ccs.com as its primary revenue channel, supported by international shipping to North America, Europe, Asia, Australia, and Latin America and a legacy brick-and-mortar presence in Portland. The platform aggregates 70+ third-party skateboard deck brands (including Nike SB, Vans, Independent, Bones, Santa Cruz, Powell Peralta) alongside CCS's own proprietary product line spanning complete skateboards, decks, apparel, and accessories.

The company's underlying technology is a Shopify-based e-commerce platform with two notable proprietary front-end features: the CCS Custom Skateboard Builder, a web-based configurator that lets customers assemble complete boards by selecting decks, trucks, wheels, bearings, and grip tape (with custom printed graphics), and the CCS Skateboard Buyer's Guide, an educational content layer targeting purchasing decisions. CCS monetizes primarily through unit-priced retail sales across price tiers (bearings from $16.95, decks $42-$100+, completes $80-$180+, apparel $20-$100+) supplemented by a CCS+ annual membership ($19.99/year) that bundles free expedited shipping on orders over $60 with member-exclusive benefits. Customer segmentation is horizontal and persona-based, targeting skateboarders and skate-culture enthusiasts from beginners to professional riders across the US and global skate communities.

The company's go-to-market combines content marketing via the CCS Blog, broad social-media presence (Facebook, Instagram, Twitter, YouTube, TikTok), email newsletters, and promotional mechanics such as BOGO 50% apparel discounts. Distribution is exclusively online through shop.ccs.com, with international shipping fulfilled via FedEx. CCS also offers seasonal snowboarding gear, creating a year-round action-sports retail ecosystem. Cohere Capital is the only known institutional capital event on record (2021-01-20), and the company employs 101-250 people with no publicly disclosed revenue.

CCS firmographics

Firmographics

Name: CCS
Legal name: CCS
Website: https://shop.ccs.com
Company type: Private
Founded year: 1985
Operating status: Operating
Headcount range: 101–250 employees
Short description: CCS is a privately held DTC e-commerce retailer founded in 1985, selling skateboarding equipment, footwear, apparel, and accessories through shop.ccs.com to skateboarding enthusiasts globally, supplemented by its own CCS-branded products, a custom skateboard configurator, and a $19.99/year CCS+ membership.
Ownership category
akta.pro rank

Where CCS is headquartered

Location

Headquarters

HQ city: Richardson
HQ country: United States
HQ region: North America

Markets served

CCS business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

E-commerce Retail Sales: Direct-to-consumer online retail of skateboarding equipment including decks, complete skateboards, trucks, wheels, bearings, apparel, shoes, and accessories. Products sold at fixed prices with occasional promotions and discounts.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard retail pricing with promotional discounts
Subscription	Annual	CCS+ Membership - $19.99/year

Distribution channels2 records

Marketing channels3 records

CCS product offering

Product offering

Core offering

CCS operates an online skate shop selling its own CCS-brand skateboards, decks, apparel, and accessories alongside an extensive catalog of third-party skateboard brands (over 70 deck brands), skate shoes, and seasonal snowboarding gear. The platform includes a CCS Custom Skateboard Builder tool that lets customers configure complete boards by choosing individual components and printing custom artwork onto decks.

Product overview

CCS (shop.ccs.com) is an online skateboard and skate gear retailer offering a comprehensive e-commerce platform with both proprietary CCS-branded products and an extensive third-party brand catalog. The platform operates as a unified e-commerce offering featuring a custom skateboard builder, own-brand skateboard decks and completes, apparel, accessories, and footwear. Key products include CCS skateboards (complete boards, decks, and mini skateboards), the CCS Custom Skateboard Builder for personalized configurations, CCS+ annual membership program, CCS-branded apparel and accessories, plus third-party skateboard products from over 70 brands. The company also offers seasonal snowboarding gear, creating a year-round extreme sports retail ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

CCS Brand: The company's proprietary brand of skateboards, apparel, and accessories sold under the CCS label
CCS Customs
CCS Plus Membership

Products and services

CCS Skateboards (Own Brand) CCS's proprietary line of skateboards including complete skateboards, decks, and custom-built boards, ranging from standard popsicle-shaped decks to mini skateboards and shaped cruiser boards, sold at competitive price points.
CCS Custom Skateboard Builder Web-based customization service allowing customers to configure and personalize their own skateboards by selecting decks, trucks, wheels, bearings, and grip tape, with the option to print custom artwork onto decks.
CCS Mini Skateboards Dedicated collection of smaller-sized skateboards designed for kids and beginners, with boards starting at $41.95, including branded mini decks with various graphic designs.
CCS+ Membership Annual subscription program priced at $19.99 per year offering benefits including free 2-3 day shipping on orders over $60, exclusive deals, early access to new products, and other member-only advantages.
CCS Apparel & Clothing

Companies that use CCS

Customer profile

Segments1 record

Ideal customer profiles1 record

CCS technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

CCS partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights6 records

CCS competitors and assessment

Company assessment

Direct peers

Active Ride Shop: Online action sports retailer carrying skateboards, snowboards, apparel, and footwear from major brands. Competes directly with CCS for the same hobbyist and core action sports consumer.
The House: Long-running online action sports retailer based in the Midwest offering skateboards, snowboards, wakeboards, and related apparel. Directly comparable to CCS in assortment breadth and skater/snowboarder customer mix.
Tactics: Eugene, Oregon-based online skate and snowboard shop with a comparable multi-brand assortment and similar customer base of skaters and action sports enthusiasts. Tactics is one of the closest direct competitors to CCS in the online skate retail category.
Skate Warehouse: Large online skate shop carrying decks, completes, trucks, wheels, shoes, and apparel from major skate brands. Directly competes with CCS for the same skater customer and offers a similar breadth of third-party skate brand SKUs.
Evo: Seattle-based e-commerce retailer specializing in skateboarding, snowboarding, and skiing gear with both online and physical retail presence. Evo's combined skate-and-snowboard model closely mirrors CCS's cross-category action sports strategy.

Broad incumbents

Pacsun: California-based specialty retailer of casual and skate-influenced apparel, footwear, and accessories. Overlaps with CCS in skate brands like Vans, Nike SB, and RVCA but with a broader lifestyle apparel positioning.
Tilly's: Action sports and lifestyle specialty retailer with a strong skateboarding assortment across footwear, apparel, and accessories. Tilly's broader apparel focus makes it an adjacent competitor rather than direct hardgoods peer.
Zumiez: Public specialty retailer of action sports apparel, footwear, and hardgoods including skateboards and snowboards. Zumiez operates hundreds of mall-based stores alongside e-commerce and represents the largest scaled incumbent in CCS's category.

Others

Progressive Suspension: Not a direct retailer peer; excluded due to mismatch with skateboarding retail focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

CCS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CCS leadership team

Management profile

Number of profiles

CCS funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CCS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCS

What does CCS do?

Is CCS a public or private company?

CCS is a private company. It is classified as unknown and is currently operating.

When was CCS founded?

CCS was founded in 1985. It employs 101 to 250 people.

Where is CCS based?

CCS is headquartered in Richardson, United States, in the North America region.

How does CCS make money?

One revenue line is on record: E-commerce Retail Sales.

Who are CCS's main competitors?

Direct peers on record are Active Ride Shop, The House, Tactics, Skate Warehouse and Evo. Broad incumbents are Pacsun, Tilly's and Zumiez. Progressive Suspension is listed as an others.

Does CCS have an API?

No public API is recorded for CCS.