Floorplanner
- Company typePrivate
- Founded2007
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Floorplanner does
Floorplanner, founded in 2007 and headquartered in Rotterdam, Netherlands (legal entity FLOORPLANNER.COM B.V., Dutch Chamber of Commerce 24421263), operates a cloud-based SaaS platform for interactive 2D floor plan creation and real-time 3D room visualization, accessible via any browser. The platform combines a digital twin editor, real-time 3D rendering up to 8K resolution, and a proprietary library of more than 260,000 3D models (including branded furniture, fixtures, plants, vehicles, and specialty items), supplemented by 2024-2025 generative AI features (AI-Enhanced Exports, Ask Floxi chatbot, Magic Layout) and a recently launched AI Tokens micro-currency for image processing. It also offers an iPhone-based Floorscanner capture tool, a Styleboard marketplace with hundreds of retailer-curated boards, an API for property portals and software integrations, and a 3D modeling service for custom assets.
The company monetizes through a freemium model: a permanently free Basic account (capped at 5 projects) drives top-of-funnel acquisition, while revenue is generated via paid subscription tiers (PLUS, PRO, Teams, Business, Enterprise) and a credit system (one-time or subscription credit bundles) used for premium exports, AI enhancements, and additional services. Distribution is primarily product-led through floorplanner.com, augmented by a 200+ global partner network of drawing/visualization service providers, tech partners, integration/API partners, and content-marketing channels including the Design Tips blog, educational outreach (free for all schools since 2007), and organic SEO. Customer segments include individual consumers (homeowners, personal use), real estate professionals, retail/manufacturer sales teams, interior designers, and educational institutions, with the consumer/prosumer segment constituting the largest user base. The company is bootstrapped, GDPR compliant, operates the related sub-brand Roomstyler, and has grown to 30+ million users and 50+ million projects created without external venture capital.
Floorplanner firmographics
Firmographics- Name
- Floorplanner
- Legal name
- FLOORPLANNER.COM B.V.
- Website
- https://floorplanner.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Floorplanner is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Floorplanner business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Basic Accounts: Free tier providing basic floor plan creation and editing. Users can access and work on projects indefinitely with a free account. Revenue comes from converting free users to paid plans.
- Credits System: One-time purchase or subscription-based credit bundles (S, M, L, XL, XXL) used for project upgrades and additional services like HD/4K/8K renders, AI enhancements, and styleboards. Credits have validity of 2 years for subscription credits and 5 years for Enterprise credit bundles.
- Subscription Plans: Paid subscription tiers (PLUS, PRO, Business, Enterprise) with monthly or yearly billing. Includes additional features, higher export quality, team functionality, and priority support. Subscription fee invoiced upfront.
- 3D Modeling Services: Professional services to create 3D models from customer-provided materials (images and other information)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free basic account with core features |
| Subscription | Monthly | Plus, Pro, Business, Enterprise paid tiers |
| Usage-based | Pay-as-you-go | Credit bundles for one-time purchases or subscription add-ons |
| Usage-based | Pay-as-you-go | AI Tokens micro-currency for AI features |
| One time/ perpetual license | Pay-as-you-go | Styleboard exports |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Floorplanner product offering
Product offeringCore offering
Floorplanner is a cloud-based SaaS space planning platform that enables users to draw 2D floor plans, create real-time 3D room visualizations, and produce professional-quality renders at up to 8K resolution. The platform provides access to a library of 260,000+ 3D models from well-known furniture brands and operates on a freemium model with optional paid subscriptions and credit-based upgrades.
Product overview
Floorplanner is a cloud-based online space planning platform consisting of a core web application with multiple subscription tiers. The core product offers 2D floor plan drawing and 3D room visualization capabilities with an extensive library of 260,000+ 3D models. The platform operates on a freemium model: a free Basic account with limited projects and features, alongside paid tiers (PLUS, PRO, Teams, Business, Enterprise) offering expanded functionality. Additional services include a credit-based system for premium exports and features, 3D Modeling Services for professional model creation, and an API for third-party integrations. Special free access is provided for educational institutions.
Differentiator
Problem solved
Functional benefit
Brands
- Roomstyler: A platform operated by FLOORPLANNER.COM for room styling and design visualization.
Products and services
- Floorplanner Core Platform Cloud-based SaaS platform that enables users to draw 2D floor plans, visualize rooms in real-time 3D, and produce professional-quality renders at up to 8K resolution. Includes a library of 260,000+ 3D models, AI-enhanced exports, styleboards, team collaboration, and API access. Targets homeowners, real estate agents, interior designers, retailers, and enterprises.
- 3D Modeling Services Professional service in which Floorplanner's team creates custom 3D models from customer-supplied images and information for use on the platform. Targeted at customers who need bespoke 3D assets that are not available in the standard library.
- API Integration Services Public REST API that allows property portals and software solutions to integrate floor planning, 3D visualization, and exports into their own products. Built on proven infrastructure that handles large volumes of users, plans, and exports, with API key management and enterprise-grade scalability.
- Education Account Free specialized account tailored for schools and educational institutions worldwide, providing classroom-friendly access to the Floorplanner platform for design lessons, spatial planning exercises, and student projects. Available since the company was founded.
Quantifiable outcome
- Over 30 million users worldwide trust Floorplanner for their space planning needs
- +2 more outcomes
Companies that use Floorplanner
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles6 records
Floorplanner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature10 records
Floorplanner partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Drawing Partners Network (200+ partners)core200+ drawing partners worldwide providing a wide array of services from redrawing existing floorplans and virtual staging to home surveys on location. Partners include Prontacasa, Teken-Visie, Formwise, Floorplannerij, REALIteam, Planimetrie.net, Space Database Inc., iGUIDE, Photoplan, Vancouver Realty Support Group Inc., Mediatask, Het Energiehuis, Vastgoedpromotie, Homedrawingservice, Design included, FloorPlanOnline, MakelaarsPlattegronden, VistaView, Qbik, Open2view Australia, Tekenplan.nl, Breuers & Cobelens, TOFST, Brickmedia, EN Vastgoed vision, Inmeten, The Boykeys, Topr, Houseview, Object & co, Cloudbooking, Zien!, Woningperspectief, Realax, Alex Housing, Zibber, Blinqlab, SOO Media, Geek Design, HouseVertising, and others.
- Tech PartnerscoreCompanies partnering with Floorplanner to benefit from their technology through cooperative integration and technology sharing arrangements. These partners work with Floorplanner to provide space planning services and interactive floor plans to their customers.
- Integration PartnerscoreCustom integrations via API for property portals and software solutions. Floorplanner provides proven infrastructure that can handle large volumes of users, plans, and exports. Companies can integrate Floorplanner as an integral part of their (property) portal or software solution.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Floorplanner competitors and assessment
Company assessmentDirect peers
- Magicplan: Mobile-first floor plan creation app popular with contractors and real estate professionals; competes with Floorplanner on 2D plan creation and 3D visualization but is differentiated by strong mobile-first UX.
- Coohom: Cloud-based 3D home design platform serving consumers, designers and retailers with floor planning, rendering, and product visualization; emerging direct competitor with strong Asia-Pacific reach.
- Cedreo: SaaS home design software targeted at home builders, remodelers, and interior designers with floor plan and 3D rendering capabilities, competing in Floorplanner's interior-design professional segment.
- RoomSketcher: Closely comparable SaaS floor plan and home design platform serving consumers and professionals with 2D/3D visualization, subscription tiers, and an active partner ecosystem — direct like-for-like competitor to Floorplanner.
- Planner 5D: Direct competitor offering a consumer-facing 2D/3D home design platform with freemium monetization, very similar audience and feature set to Floorplanner including 3D visualization and design libraries.
- Sweet Home 3D: Free, open-source interior design application for drawing house plans and viewing them in 3D; serves a similar end user base as Floorplanner's free Basic tier and competes for share of mind in consumer space planning.
- HomeByMe: Online 3D home planning platform owned by Schneider Electric offering free 2D/3D home design, floor plan creation, and product visualization competing head-on with Floorplanner's consumer and retail/furniture segments.
Broad incumbents
- Autodesk: Through AutoCAD, Revit, and Forma, Autodesk is the dominant CAD/BIM incumbent serving architects and designers; broader portfolio overlaps Floorplanner's professional use case and could absorb or replicate consumer-grade features.
- SketchUp: Trimble-owned 3D modeling platform widely used by architects and interior designers for 2D/3D drafting, overlapping with Floorplanner in professional interior design workflows but serving a much broader CAD/modeling use case.
- IKEA Kreativ: IKEA's AI-powered 3D room design tool built for IKEA customers to visualize IKEA furniture in their own rooms; competes directly with Floorplanner's retail/manufacturer segment and benefits from IKEA's catalog and brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Floorplanner social profiles
Digital presenceFloorplanner compliance and trust
Trust signalCompliance1 record
Floorplanner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floorplanner leadership team
Management profileNumber of profiles
Profiles4 records
Floorplanner funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floorplanner M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floorplanner
What does Floorplanner do?
Floorplanner is a cloud-based SaaS space planning platform that enables users to draw 2D floor plans, create real-time 3D room visualizations, and produce professional-quality renders at up to 8K resolution. The platform provides access to a library of 260,000+ 3D models from well-known furniture brands and operates on a freemium model with optional paid subscriptions and credit-based upgrades.
Is Floorplanner a public or private company?
Floorplanner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floorplanner founded?
Floorplanner was founded in 2007. It employs 11 to 50 people.
Where is Floorplanner based?
Floorplanner is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Floorplanner make money?
Four revenue lines are on record. Freemium Basic Accounts are the primary driver. The others are credits System, subscription Plans and 3D Modeling Services.
Who are Floorplanner's main competitors?
Direct peers on record are Magicplan, Coohom, Cedreo, RoomSketcher, Planner 5D, Sweet Home 3D and HomeByMe. Broad incumbents are Autodesk, SketchUp and IKEA Kreativ.
Does Floorplanner have an API?
Yes. Floorplanner provides a public API that can be integrated to make it an integral part of property portals or software solutions. The API supports large volumes of users, plans, and exports. API Keys are provided for integration purposes and can be immediately revoked if shared with unauthorized third parties or if the customer's use violates the agreement. Developer documentation is at floorplanner.readme.io/reference/getting-started.