magicplan
magicplan is a Montreal-based mobile platform that uses AR, LiDAR, and Bluetooth laser integrations to let restoration contractors, remodelers, and insurance adjusters capture floor plans, moisture readings, and photo documentation in the field, then export Scope of Work directly to Xactimate via subscription.
- Company typePrivate
- Founded2010
- HeadquartersMontréal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What magicplan does
magicplan (legal entity Technologies magicplan Inc.) is a Montreal-based mobile software platform founded in 2010 that enables field contractors to capture floor plans, document damage, log moisture readings, attach photos and videos, and generate insurance-ready Scope of Work documentation directly on iOS and Android devices. Its core technology stack combines AR-based room scanning with native LiDAR sensor integration on supported iPhones, Bluetooth connectivity to a broad ecosystem of precision laser measuring devices (Leica, Bosch, DeWalt, Stanley, Stabila, MILESEEY, Hilti, Johnson, REEKON), and a cloud platform (magicplan Cloud) with team collaboration, custom forms, and a public API. Vertically specialized feature modules include Moisture Mapping, Affected Areas, ESX Scope of Work generation, and Xactimate export, positioning the product as a replacement for traditional tape-measure-and-clipboard workflows in restoration and insurance claims.
The company monetizes through a freemium self-serve motion on the Apple App Store and Google Play, with users receiving two free projects before converting to PRO FLEX (month-to-month), PRO 12 (annual), or PRO 24 (biennial) subscriptions, all requiring a minimum of 10 projects per month and subject to a 50% early termination fee on the longer terms. Hardware revenue is emerging through a June 2026 co-branded MILESEEY S50R laser kit, and an enterprise sales motion covers large insurance carriers, global restoration franchises (Belfor, PROKIL, FREEDOM), and facilities operators (Hamburg Airport). Customer segments span restoration contractors (primary), remodelers and general contractors, insurance adjusters, construction teams, and facilities management, with a vertical segmentation approach. The company maintains an EMEA regional presence through enapt GmbH in Munich, complies with ISO 27001 and the EU-U.S. Data Privacy Framework, and is founder/management-owned with no disclosed external funding.
magicplan firmographics
Firmographics- Name
- magicplan
- Legal name
- Technologies magicplan Inc.
- Website
- https://magicplan.app
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- magicplan is a Montreal-based mobile platform that uses AR, LiDAR, and Bluetooth laser integrations to let restoration contractors, remodelers, and insurance adjusters capture floor plans, moisture readings, and photo documentation in the field, then export Scope of Work directly to Xactimate via subscription.
- Ownership category
- akta.pro rank
magicplan industry classification
Industry- Product category
- Construction Documentation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- LiDAR & 3D Sensing Modules (HDAHALAG)
- akta.pro secondary industries
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
Keywords
Where magicplan is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
magicplan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (PRO Plans): Core revenue driver. Three subscription tiers (PRO FLEX month-to-month, PRO 12 annual, PRO 24 biennial) with minimum 10 projects per month. Project credits roll over monthly while subscription is active; unused credits preserved for 12 months after cancellation. Early termination fee of 50% applies to annual and biennial plans.
- Freemium / Free Tier: Free tier offering 2 complete projects with full features. Serves as top-of-funnel acquisition mechanism, enabling contractors to evaluate the platform before committing to subscription. Conversion to paid plans driven by project volume needs.
- Hardware Sales: Revenue from co-branded measurement devices such as the MILESEEY S50R Laser Measuring Kit. Partnership announced June 11, 2026 for strategic co-development of hardware that integrates with magicplan's platform via Bluetooth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PRO FLEX: Month-to-month flexible subscription with 10+ project credits per month |
| Subscription | Annual | PRO 12: Annual subscription with discounted rate and 10+ project credits per month |
| Subscription | Multi-year contract | PRO 24: 24-month subscription with lowest rate and 10+ project credits per month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
magicplan product offering
Product offeringCore offering
magicplan is a mobile and cloud-based floor plan and documentation platform that uses AR and LiDAR scanning to enable restoration contractors, remodelers, and insurance professionals to capture room dimensions, document damage with photos/video, map moisture readings, and generate scope-of-work documentation compatible with Xactimate. The platform combines a consumer-grade mobile app (iOS/Android), a cloud collaboration workspace, and integrations with Bluetooth laser measurement devices, supporting end-to-end field-to-office workflows.
Product overview
magicplan is a unified floor plan and documentation platform designed for restoration contractors and construction professionals. The product portfolio consists of a mobile app (iOS/Android) with LiDAR scanning, a web-based cloud platform for collaboration, and multiple feature modules including Sketch (floor plans), Photos & Videos, 360° Tours, Notes, Forms & Checklists, Estimate, Scope of Work, Moisture Mapping, Affected Areas, Reports, SOPs, and Field→Office collaboration. The platform offers three subscription tiers (PRO FLEX, PRO 12, PRO 24) with varying billing cycles, and integrates natively with Xactimate, Cotality, Zapier, PlanGrid, CoConstruct, and various Bluetooth laser measuring devices. A public API is available for developer integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- magicplan App Mobile application for iOS and Android that enables contractors to capture floor plans, document conditions, take photos and videos, record moisture readings, and generate professional reports on-site.
- magicplan Cloud Web-based platform for managing projects, collaborating with teams, creating forms, and accessing projects across devices. Includes workspace management and team collaboration features.
- magicplan Public API Public API enabling developer integrations, data exchange, project management workflows, and automation with the magicplan platform.
- S50R magicplan Edition Starter Kit Co-branded laser measuring kit with Bluetooth connectivity that transfers measurements directly into the magicplan floor plan platform. Sold as a hardware starter kit paired with the software subscription.
Quantifiable outcome
- 290K+ app ratings demonstrating widespread adoption
Companies that use magicplan
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
magicplan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability4 records
Feature5 records
magicplan partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- MILESEEY ToolsflagshipStrategic partnership announced June 11, 2026 for co-development of the S50R Laser Measuring Kit. Measurements taken with the device transfer via Bluetooth directly into magicplan's platform, combining precision hardware with software documentation workflow.
- XactimatecoreIntegration allowing magicplan users to export captured documentation, floor plans, and Scope of Work directly to Xactimate format for insurance estimating. Critical workflow integration for restoration and insurance vertical.
- CotalitycoreIntegration with Cotality platform for property data and analytics, enabling enhanced property intelligence within magicplan documentation workflows.
- PlanGridcoreIntegration with PlanGrid construction management platform enabling seamless transfer of floor plans and documentation to project management workflows.
- CoConstructcoreIntegration with CoConstruct construction management platform for residential remodelers, connecting field documentation to project management and accounting.
- Leica GeosystemscoreIntegration with Leica laser measuring devices, enabling precision measurements captured on Leica hardware to flow directly into magicplan floor plans and documentation.
- Bosch ProfessionalcoreBluetooth integration with Bosch laser measuring tools, enabling field professionals to use preferred measurement equipment with magicplan's documentation platform.
- DeWaltcoreBluetooth connectivity with DeWalt laser measuring devices, extending hardware ecosystem support for trade professionals using DeWalt-branded tools.
- Tramex MeterscoreIntegration with Tramex moisture meters for restoration-specific workflow, enabling moisture readings to be captured and mapped within magicplan's documentation platform.
- ZapiercoreZapier integration enabling magicplan to connect with 5,000+ web applications through automated workflows, extending connectivity beyond direct integrations to broader automation ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
magicplan competitors and assessment
Company assessmentDirect peers
- Matterport: Matterport provides 3D spatial capture and digital twin creation for real estate, insurance, and construction. It is the most direct competitor to magicplan's LiDAR/photogrammetry-based floor plan and documentation use case for property professionals.
- StructionSite: StructionSite links jobsite photos to floor plans for construction documentation, overlapping with magicplan's photo, video, and sketch modules for project managers and field crews.
- CompanyCam: CompanyCam offers contractor-focused photo and video documentation with project organization. It targets the same SMB contractor audience as magicplan and competes on the visual-documentation portion of the workflow.
- OpenSpace: OpenSpace automates construction progress documentation using 360° cameras and AI, competing directly with magicplan's field documentation and visual capture features for general contractors and remodelers.
- Hover: Hover converts smartphone photos into measured 3D property models for insurance and construction. It targets the same insurance and exterior property verticals as magicplan with a complementary photo-based capture approach.
- DocuSketch: DocuSketch produces insurance-grade sketches and scope of work documents for restoration and property claims, directly competing with magicplan's Scope of Work and Xactimate-export workflow for restoration contractors.
Broad incumbents
- Trimble: Trimble provides a broad portfolio of construction, surveying, and spatial imaging hardware and software, overlapping with magicplan's LiDAR and laser-measurement workflows across multiple verticals.
- Xactimate (Verisk): Xactimate is the dominant insurance estimating platform and is a critical integration partner for magicplan. As the downstream system of record for restoration estimates, it represents both an anchor and a potential competitive threat if it expands upstream into field capture.
- Procore: Procore is a leading construction management suite covering project management, financials, and field operations. It overlaps with magicplan through field documentation but serves a much broader set of construction workflows and customers.
- Autodesk Construction Cloud (PlanGrid): Autodesk's PlanGrid and Construction Cloud suite provides field collaboration, drawing management, and documentation for construction teams—an existing integration partner of magicplan that could evolve into a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
magicplan social profiles
Digital presencemagicplan compliance and trust
Trust signalCompliance3 records
magicplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
magicplan leadership team
Management profileNumber of profiles
Profiles3 records
magicplan subsidiaries and ownership
Company hierarchySubsidiaries1 record
magicplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
magicplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about magicplan
What does magicplan do?
magicplan is a mobile and cloud-based floor plan and documentation platform that uses AR and LiDAR scanning to enable restoration contractors, remodelers, and insurance professionals to capture room dimensions, document damage with photos/video, map moisture readings, and generate scope-of-work documentation compatible with Xactimate. The platform combines a consumer-grade mobile app (iOS/Android), a cloud collaboration workspace, and integrations with Bluetooth laser measurement devices, supporting end-to-end field-to-office workflows.
Is magicplan a public or private company?
magicplan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was magicplan founded?
magicplan was founded in 2010. It employs 51 to 100 people.
Where is magicplan based?
magicplan is headquartered in Montréal, Canada, in the North America region.
How does magicplan make money?
Three revenue lines are on record. Subscription SaaS (PRO Plans) is the primary driver. The others are freemium / Free Tier and hardware Sales.
Who are magicplan's main competitors?
Direct peers on record are Matterport, StructionSite, CompanyCam, OpenSpace, Hover and DocuSketch. Broad incumbents are Trimble, Xactimate (Verisk), Procore and Autodesk Construction Cloud (PlanGrid).
Does magicplan have an API?
Yes. Public API available for developers. Enables integration with magicplan's platform for data exchange, project management, and automation. Documentation available at apidocs.magicplan.app. Developer documentation is at apidocs.magicplan.app.
What industry is magicplan in?
magicplan's product category is Construction Documentation Software. Its primary akta.pro industry code is HDAHALAG, LiDAR & 3D Sensing Modules, with a secondary code of MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains. Its NAICS code is 5132 and its SIC code is 7372.