Front and Center Marketing

What Front and Center Marketing does

Front & Center Marketing, LLC is a Boulder-based, founder-led marketing agency founded in 2008 by Avi Scheinbaum that specializes in experiential field marketing, in-store retail execution, and guerrilla sampling programs for consumer packaged goods brands, with a historical concentration in natural and conventional food and beverage. The company delivers three core services: In-Store Retail Execution with sales-trained ambassadors and velocity-tracking dashboards, Experiential Field Programs at sports, fitness, community, and cultural events with coupons tied to trackable retail conversion, and Targeted Guerrilla Execution through fitness studios, campuses, offices, and street-level sampling. Underlying these services is an internal dashboard infrastructure that connects staffing to sampling KPIs, distribution goals, and downstream sales, plus a Retail-Mapped Deployment methodology that plans every placement around store velocity, category index, and sell-through data.

The business operates as a professional services agency on a project-fee basis with both flexible and multi-year contract options, pricing custom to program scope, geography, and complexity. GTM is direct-to-brand via a website quote request, with execution delivered through a lean 1-10 person office team augmented by an on-demand nationwide field ambassador workforce recruited in part through the Trusted Herd staffing platform. The company claims performance benchmarks of 4-9x sales ROAS on experiential spend, 40-65% velocity lift in sampled versus non-sampled stores, $7-12 average revenue per sample, and $1-2 fully loaded cost per unit sold, with a documented +61% lift on Bobo's Bites/PBJs. The legal entity is domiciled in California, headquartered at 1639 11th St., Santa Monica, with operating geography limited to the United States, and the business is bootstrapped with no disclosed funding, acquisitions, or institutional ownership.

Name

Front and Center Marketing

Legal name

Front & Center Marketing, LLC

Website

https://front-centermarketing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Front & Center Marketing is a US-based, founder-led field marketing agency founded in 2008 that runs experiential, in-store retail, and guerrilla sampling programs for CPG food and beverage brands, using retail-mapped deployment and execution dashboards to tie field activity to retail sales lift.

Ownership category

akta.pro rank

Product category

Field Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising Material Distribution Services (541870)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product Demonstrators & Sampling Staff (HSACAEAG)

akta.pro secondary industries

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO), Street Team & Flyer Distribution Staff (HSACAEAF)

Keywords

• Field marketing agency
• Experiential marketing services
• Retail sampling programs
• CPG brand activation
• In-store product sampling

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Revenue: Full-service marketing agency providing field marketing, experiential programs, in-store retail execution, and guerrilla sampling. Revenue generated through customized program fees for marketing strategy and execution services to CPG brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Front & Center Marketing is a full-service marketing agency that delivers experiential field marketing, in-store retail execution, and targeted guerrilla sampling campaigns for CPG food and beverage brands. The agency recruits and manages a nationwide network of brand ambassadors who execute retail demos, in-store experiences, fitness-studio sampling, campus activations, and street-level guerrilla programs designed to drive consumer trial and measurably lift retail velocity. Programs range from short single-market blitzes to multi-city activations that take new product innovations from launch to scale, with execution dashboards connecting field presence to sampling KPIs, distribution goals, and downstream sales performance.

Product overview

Front & Center Marketing is a full-service marketing agency (not a software product company) offering experiential marketing and field execution services. The company provides three core service offerings: In-Store Retail Execution (with sales-trained ambassadors and velocity tracking dashboards), Experiential Field Programs (high-volume trial at events with trackable conversion), and Targeted Guerrilla Execution (street-level sampling). Supporting capabilities include Execution Data & Dashboards for KPI tracking and Retail-Mapped Deployment for strategic placement. These services work together to deliver measurable sales growth through consumer sampling and brand activation, with claimed results of 4-9x sales ROAS and 40-65% velocity lift.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Retail Execution Deployment of sales-trained brand ambassadors at retail locations to drive trial and lift category velocity, with execution dashboards tracking impact on category growth and sell-through for CPG brand clients.
• Experiential Field Programs High-volume brand activation programs at sports, fitness, community, and cultural events designed to give consumer products away to target consumers through sampling, coupons, and on-site brand experiences tied to retail conversion.
• Targeted Guerrilla Execution Street-level sampling and brand exposure campaigns at fitness studios, college campuses, and offices to generate household-level trial and build demand ahead of major retail distribution push for CPG brands.

Quantifiable outcome

• 4-9x Sales ROAS on experiential spend
• +4 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crossmark: Crossmark is one of the largest CPG-focused field marketing and retail services firms in North America, providing in-store execution, merchandising, and sampling for many of the same enterprise CPG brands (including Mars Inc./Starburst) that F&C serves. It is the closest large-scale direct competitor in CPG experiential and retail execution.
• Mosaic North America: Mosaic is an experiential marketing agency focused on connecting brands with consumers through events, sampling, and in-store experiences — closely aligned with F&C's experiential and guerrilla execution offerings for CPG clients.
• Marketing Werks: Marketing Werks specializes in experiential marketing, field marketing, and product sampling for CPG brands, with capabilities that overlap almost one-for-one with F&C's experiential and in-store retail execution services.
• Emplicit: Emplicit is a CPG-specialized marketing services agency focused on retail execution, sampling, and experiential activations, directly comparable to F&C in target customer (CPG brands) and service mix.
• The Integer Group: The Integer Group is a shopper marketing agency combining brand, retail, and experiential capabilities to drive purchase behavior at retail. It is comparable to F&C as a competitor for shopper and retail-marketing budgets from CPG brands.
• Sparks: Sparks (part of Havas) is an experiential and live-event agency that designs and executes brand experiences, sampling, and retail activations for global brands. It is a directly comparable peer in the experiential/sampling space, though at larger enterprise scale.

Broad incumbents

• Advantage Solutions: Advantage Solutions is a publicly-traded, scaled provider of sales, marketing, and retail merchandising services to CPG brands, with broad capabilities including in-store sampling, experiential, and category management. It competes with F&C on enterprise CPG contracts but at meaningfully larger scale and broader scope.
• Acosta: Acosta is a long-established CPG sales and marketing services firm offering retail execution, category management, and field marketing. It serves many of the same enterprise CPG clients as F&C and represents the scaled incumbent alternative for brand managers evaluating field marketing partners.

Emerging players

• AMP Agency: AMP Agency focuses on experiential, shopper, and influencer marketing with CPG exposure. It overlaps with F&C's experiential and sampling offerings but is typically positioned at a slightly larger brand portfolio scale.
• Saxton Horne Communications: Saxton Horne is a smaller experiential and field marketing agency serving consumer brands with sampling, events, and retail activations. It is a comparable peer at a similar scale to F&C and serves overlapping CPG clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frontcentermarketing
• Instagraminstagram.com/frontcentermarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Front and Center Marketing