Mosaic North America

What Mosaic North America does

Mosaic North America (legal entity: Mosaic Sales Solutions US Operating Co., LLC) is a North American brand experience agency organized around four service pillars: Experiential (brand-building pop-ups and immersive activations), B2B (corporate events and internal experiences such as Clio Team Day and Google Search Honours Awards), Integrated Commerce (in-store activations, packaging, and shopper marketing for CPG brands), and Field Sales & Marketing (dedicated retail merchandising teams and brand advocacy programs). The agency serves enterprise clients across technology (Google, Samsung, Intel, Microsoft, YouTube), consumer goods and luxury (Moët Hennessy, Tim Hortons, Cadbury, Popeyes), sports (Toronto Blue Jays, Buffalo Bills, CCM Hockey, ESPN), real estate (3 Times Square), and nonprofit/government (Canada Olympic Committee, Princess Margaret Cancer Foundation). Operational scale is substantial: the Moët Hennessy dedicated team has executed over 154,000 retail store visits and placed over 400,000 POS/display units since 2020, and the firm has produced large-format activations including Canada Olympic House at Paris 2024 (20,000 sq ft, three storeys, 50,000 pounds of shipped materials).

The agency's technical capabilities span experiential design and fabrication, 3D design for retail displays, projection mapping (e.g., a 7,000-sq-ft AI-powered gallery for Intel), and AI-powered experience design (Samsung x SSENSE, Intel Encore AI Exhibit, Google Search Honours Awards using Music FX). Revenue is generated through two primary streams: project-based professional services for brand experiences and events, and managed services for dedicated field sales and merchandising teams; pricing is quote-based and not publicly disclosed. Mosaic operates from regional offices in Toronto (Canadian HQ at 1179 King St W), Lewisville TX (1921 State Hwy 121), and Jacksonville FL (6651 Gate Parkway), with GTM executed through direct enterprise sales relationships in both the US and Canada.

Mosaic is a wholly-owned subsidiary of Acosta Group, a major North American sales and marketing holding company, evidenced by shared legal infrastructure (acosta.group privacy/terms policies), unified employee services ([email protected]), and careers hosted at acosta.jobs. The agency is privately held with no public ticker. Founding year is reported as either 1986 or 1988 across sources (the company describes "35+ years" of operation), and headcount is reported in the 5,001–10,000 range.

Name

Mosaic North America

Legal name

Mosaic Sales Solutions US Operating Co., LLC

Website

https://mosaic.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Mosaic North America is a private brand experience agency serving enterprise clients with four service pillars: experiential activations, B2B corporate events, integrated commerce campaigns, and field sales and merchandising. It operates across the US and Canada as a subsidiary of Acosta Group.

Ownership category

akta.pro rank

Product category

Brand Experience Marketing Services

NAICS

Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430), Motion Picture and Video Production (51211)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Experiential marketing services
• Brand activation campaigns
• Integrated commerce solutions
• Field sales marketing
• Corporate event production

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Experiential Marketing Services: Project-based professional services for brand experiences, events, and activations. Revenue generated through client engagements including experiential campaigns, B2B events, integrated commerce solutions, and field marketing programs.
2. Field Sales & Marketing Services: Dedicated field sales and merchandising teams providing retail operations, brand advocacy, and sales support services to enterprise clients

Go-to-market motion2 records

Distribution channels1 record

Core offering

Mosaic North America is a brand experience agency that plans, designs, and executes experiential marketing programs, B2B corporate events and channel programs, integrated commerce campaigns, and field sales and marketing activations for enterprise brands across North America. The firm combines creative ideation, production, logistics, and field execution under four integrated service pillars and supports agency-of-record engagements as well as one-off activations.

Product overview

Mosaic North America is a brand experience agency offering four core service pillars: Experiential (brand-building experiences), B2B (corporate experiences), Integrated Commerce (conversion-driving retail solutions), and Field Sales & Marketing (brand-selling experiences). The company delivers campaigns and projects across these service areas for clients including Google, Samsung, Intel, Microsoft, Tim Hortons, Cadbury, and others. The agency operates from offices in Toronto, Lewisville (Texas), and Jacksonville (Florida). Notable AI-powered projects include the Intel Encore AI Exhibit (AI art gallery), Samsung x SSENSE (AI-powered retail), and Google Search Honours Awards (AI music generation).

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Marketing

Quantifiable outcome

• 154,000+ store visits completed for Moët Hennessy since fall 2020
• +4 more outcomes

Named customers18 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Acosta GroupcoreStrategic or Co-development PartnerMosaic is part of the Acosta Group family of companies. The website footer references Acosta Group policies (Accessibility, Terms of Use, Privacy Policy), and careers are posted through Acosta jobs portal. Acosta Group is a major sales and marketing agency operating in North America.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: Independent brand experience and creative agency with experiential, digital, and content capabilities. Competes for similar mid-to-large enterprise experiential briefs with emphasis on creative storytelling.
• GMR Marketing: Stellar Entertainment-owned agency with deep sports/sponsorship activation and experiential marketing capabilities. Comparable in serving global brands across sports and consumer verticals, with strong field-marketing execution.
• Jack Morton Worldwide: IPG-owned global brand experience agency with overlapping services in experiential marketing, B2B events, and integrated campaigns. Closest direct peer given similar full-service agency model, enterprise client roster, and comparable scale across North America.
• Momentum Worldwide: WPP-owned brand experience agency focused on experiential, shopper marketing, and integrated commerce — a near-perfect functional overlap with Mosaic's four service pillars. Directly competes for the same enterprise brand experience budgets.
• George P. Johnson Experience Marketing: Project Worldwide-owned experiential agency specializing in brand experiences, corporate events, and integrated marketing. Direct competitor for enterprise experiential RFPs and similar tech/consumer client roster.
• Sparks: Dentsu-owned experiential marketing agency delivering brand experiences, pop-ups, and live events. Direct competitor with similar geographic footprint and comparable enterprise client base.
• Wasserman: Independent sports marketing and experiential agency with strengths in sponsorship activation and brand experiences. Comparable on sports/experiential work (NFL, NHL, MLB) and similar client roster.
• Octagon: Omnicom-owned sports and experiential marketing agency. Overlaps with Mosaic's sports/experiential work (e.g., Toronto Blue Jays, Buffalo Bills, CCM Hockey) and competes for sponsorship activation mandates.
• The Marketing Arm: Omnicom-owned agency combining experiential, shopper marketing, sponsorship, and entertainment marketing. Direct competitor on integrated commerce and B2B event mandates with similar enterprise positioning.

Others

• GPJ / Sparks & Honey sibling network: Project Worldwide parent network holding multiple experiential, content, and design agencies. Parent-level comparison illustrating Mosaic's structurally smaller standalone position versus networks that can cross-subsidize pitches across disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mosaicna
• Facebookfacebook.com/Mosaic
• LinkedInlinkedin.com/company/313622
• Instagraminstagram.com/mosaicna

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mosaic North America