ScentBox
ScentBox is a direct-to-consumer subscription service delivering 8ml travel atomizers of authentic designer fragrances from 100+ brands monthly, serving individual fragrance enthusiasts in seven countries at $17.95–$32.95 per month.
- Company typePrivate
- Founded2015
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ScentBox does
ScentBox, Inc. is a direct-to-consumer fragrance subscription service founded in 2015 and headquartered in Beverly Hills, California (9350 Wilshire Blvd Ste 203), with a returns processing and distribution site in Newport Beach (3400 Irvine Ave Ste 113). The company rebottles and repackages authentic designer fragrances sourced from authorized vendors and manufacturers into 8ml (0.27 oz) TSA-compliant travel atomizer sprayers, which it ships in a signature keepsake box each month. Members can self-select their monthly fragrance from a catalog of 1,000+ designer fragrances spanning 100+ brands (Giorgio Armani, Ralph Lauren, Prada, Burberry, Versace, Gucci, among others) through an online fragrance calendar that supports pre-selection up to 12 months in advance. The platform also catalogs 200+ ancillary full-size products including bath & body items, candles, skincare, and wellness products.
The revenue model is built on three monthly subscription tiers — Standard ($17.95/mo for 1 standard-catalog fragrance), Premium ($22.95/mo for access to 250+ premium fragrances), and Platinum ($32.95/mo for access to 150+ platinum and 250+ premium fragrances) — with a multi-item upgrade allowing up to 3 fragrances per month. A first-month promotional price of $9.72 is offered to new subscribers, and prepaid annual and gift subscriptions (3, 6, or 12 months) provide one-time and recurring top-of-funnel revenue. Free shipping and up to 5 free exchanges per 12-month period are available to US members only; international shipping is available to Australia, Canada, Ireland, New Zealand, Singapore, and the United Kingdom. ScentBucks, a proprietary rewards currency (10% back on subscription charges, 5% back on other purchases), creates a loyalty loop, while a ShareASale affiliate program (merchant ID 68766) and a referral program drive mid-funnel acquisition.
ScentBox reaches customers exclusively through its own e-commerce site and a content blog (blog.scentbox.com); it operates no physical retail, no mobile app, no public API, and no disclosed partnerships or awards. The company is privately held with no institutional investors identified beyond two early-stage rounds: a $100,000 round led by LAUNCH on 2019-01-29 and a $525,000 round with LAUNCH and The Syndicate.com on 2020-03-20, totaling $625,000 in disclosed capital. Co-founders Craig Dualba (CMO) and Les Dualba are the only named leadership figures in the available data.
ScentBox firmographics
Firmographics- Name
- ScentBox
- Legal name
- ScentBox, Inc.
- Website
- https://scentbox.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ScentBox is a direct-to-consumer subscription service delivering 8ml travel atomizers of authentic designer fragrances from 100+ brands monthly, serving individual fragrance enthusiasts in seven countries at $17.95–$32.95 per month.
- Ownership category
- akta.pro rank
ScentBox industry classification
Industry- Product category
- Fragrance Subscription Services
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Fragrance Gift Sets & Discovery Kits (CRABADAI), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
Keywords
Where ScentBox is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ScentBox business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Monthly Subscription: Recurring monthly subscription revenue from three tiers (Standard, Premium, Platinum) providing 1-2 designer fragrances per month in 8ml atomizers. Subscriptions auto-renew monthly unless cancelled.
- Annual Subscription: Prepaid annual subscriptions offering discounted rates compared to monthly billing, with automatic renewal at term end.
- Gift Subscriptions: One-time prepaid gift subscriptions available in 3, 6, or 12-month terms. Non-refundable and do not auto-renew.
- Full-Size Product Sales: One-time purchases of full-size fragrance bottles, bath & body products, candles, and wellness items. Returns eligible for store credit within 30 days.
- ScentBucks Redemption: Reward currency earned on subscriptions and purchases, redeemable only on non-subscription purchases on the ScentBox website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | First Month Trial |
| Subscription | Monthly | Standard Plan |
| Subscription | Monthly | Premium Plan |
| Subscription | Monthly | Platinum Plan |
| Subscription | Monthly | Multi-Item Upgrade |
| Subscription | Multi-year contract | Gift Subscriptions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ScentBox product offering
Product offeringCore offering
ScentBox is a direct-to-consumer fragrance subscription service that sources authentic designer fragrances from authorized vendors and repackages them into 8ml (0.27 oz) TSA-compliant travel atomizer sprayers for monthly delivery. Members choose from a curated catalog of over 1000 designer fragrances spanning 100+ top brands including Giorgio Armani, Ralph Lauren, Prada, Burberry, Versace, and Gucci, receiving 1-2 fragrances per month in signature keepsake boxes. The service also offers full-size fragrance bottles, bath & body products, candles, wellness items, gift subscriptions, and a ScentBucks loyalty rewards program.
Product overview
ScentBox is a fragrance subscription e-commerce platform offering monthly delivery of designer perfume and cologne samples. The core offering consists of three subscription tiers (Standard at $17.95/mo, Premium at $22.95/mo, and Platinum at $32.95/mo) providing 1-3 designer fragrances per month in 8ml travel atomizers. The platform catalogs over 1000 designer fragrances from brands like Giorgio Armani, Ralph Lauren, Prada, Burberry, Versace, and Gucci. Additional offerings include full-size fragrance bottles, bath & body products, candles, wellness items, gift subscriptions (3/6/12 months), and a loyalty rewards program (ScentBucks). US members receive free exchanges on their last monthly shipment. The company rebottles and repackages authentic fragrances sourced from authorized vendors.
Differentiator
Problem solved
Functional benefit
Products and services
- Monthly Fragrance Subscription Recurring monthly subscription delivering authentic designer fragrance in an 8ml travel atomizer. Three tiered plans (Standard at $17.95/mo, Premium at $22.95/mo with 250+ premium scents, Platinum at $32.95/mo with 150+ platinum and 250+ premium scents) plus a $9.72 first-month promotional trial. Includes free shipping within the US, free monthly exchanges (up to 5 per 12-month period), access to the fragrance calendar system for pre-selecting scents up to 12 months in advance, and a ScentBucks rewards program (10% back).
- Gift Subscriptions One-time prepaid fragrance subscription gifts available in 3, 6, and 12-month terms, charged upfront at purchase and designed to be given as gifts. Non-refundable and does not auto-renew upon term completion, making it distinct from the recurring monthly subscription.
- Full-Size Fragrance Bottles One-time purchases of full-size designer fragrance bottles from ScentBox's catalog, available to both subscribers and non-subscribers. Includes free shipping within the US and a 30-day store credit return policy.
- Bath & Body Products Full-size bath and body products available in the ScentBox catalog, sold as one-time purchases with free US shipping. Part of the company's expanded product line beyond fragrance subscriptions.
- Candles and Wellness Products Full-size candles and wellness products available for purchase through the ScentBox catalog, including aromatherapy items. Extends the company's fragrance-related product line beyond wearable perfumes and colognes.
- Gift Sets Pre-packaged fragrance gift sets sold as one-time purchases through the ScentBox website, with a 30-day store credit return policy. Targets the gifting use case distinct from recurring subscription gifts.
Quantifiable outcome
- Subscribers receive a 30-day supply (8ml/0.27 oz) in each monthly shipment, equivalent to 4 sprays per day for 30 days
- +2 more outcomes
Companies that use ScentBox
Customer profileSegments3 records
Ideal customer profiles1 record
ScentBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ScentBox partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
ScentBox competitors and assessment
Company assessmentEmerging players
- Dossier (Dossier Perfumes): Dossier sells designer-inspired fragrance dupes at accessible price points DTC. Comparable end-consumer (fragrance-seeking, price-sensitive) and e-commerce-only model, though Dossier competes on full-size price rather than discovery/sampling.
- Snif: Snif is a DTC fragrance brand offering try-before-you-buy sample kits and full-size bottles. Comparable on discovery-first DTC model and target customer, though Snif sells its own house formulations rather than aggregating third-party designer brands.
- Phlur: Phlur is a digitally-native fragrance brand with a discovery/sampling-first DTC model. Comparable on discovery-led customer experience and target demographic, though Phlur sells its own brand portfolio rather than third-party designer SKUs.
Direct peers
- The Perfumed Court: Long-standing fragrance decant retailer offering small-format samples of designer perfumes. Comparable on product format (decanted luxury fragrances in travel sizes) and target customer (discovery-seeking fragrance enthusiasts).
- Scent Trunk: Scent Trunk is a Canadian-based fragrance subscription service offering monthly deliveries of niche and designer fragrances in travel sizes, directly comparable to ScentBox on product format, business model, and target consumer.
- Scentbird: Scentbird is the leading direct competitor — a monthly fragrance subscription service delivering travel-size atomizers from a large catalog of designer brands. ScentBox customer testimonials explicitly reference switching from Scentbird, confirming direct head-to-head competition in identical product/customer category.
- MicroPerfumes: MicroPerfumes sells small-format decants and samples of designer fragrances direct-to-consumer. Directly comparable product format (small atomizers of luxury scents) with an à-la-carte twist on ScentBox's subscription model.
- Olfactif: Olfactif is a niche perfume discovery subscription delivering sample sizes from artisan and boutique fragrance houses. Comparable on subscription model and discovery thesis, though narrower in designer-brand breadth.
Broad incumbents
- Ulta Beauty: Ulta Beauty is a mass-to-prestige beauty retailer with a large fragrance assortment and a loyalty program (Ultamate Rewards). Comparable on fragrance category and rewards-driven retention mechanics, but operates across the full beauty spectrum rather than fragrance-only.
- Sephora (LVMH): Sephora is the dominant multi-brand fragrance retailer offering discovery via in-store testers, sample programs, and Beauty Insider rewards. Comparable end-customer and brand portfolio, though Sephora owns physical retail and a much broader beauty assortment beyond fragrance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ScentBox social profiles
Digital presenceScentBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScentBox leadership team
Management profileNumber of profiles
Profiles2 records
ScentBox funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScentBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScentBox
What does ScentBox do?
ScentBox is a direct-to-consumer fragrance subscription service that sources authentic designer fragrances from authorized vendors and repackages them into 8ml (0.27 oz) TSA-compliant travel atomizer sprayers for monthly delivery. Members choose from a curated catalog of over 1000 designer fragrances spanning 100+ top brands including Giorgio Armani, Ralph Lauren, Prada, Burberry, Versace, and Gucci, receiving 1-2 fragrances per month in signature keepsake boxes. The service also offers full-size fragrance bottles, bath & body products, candles, wellness items, gift subscriptions, and a ScentBucks loyalty rewards program.
Is ScentBox a public or private company?
ScentBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ScentBox founded?
ScentBox was founded in 2015. It employs 11 to 50 people.
Where is ScentBox based?
ScentBox is headquartered in Beverly Hills, United States, in the North America region.
How does ScentBox make money?
Five revenue lines are on record. Monthly Subscription is the primary driver. The others are annual Subscription, gift Subscriptions, full-Size Product Sales and scentBucks Redemption.
Who are ScentBox's main competitors?
Emerging players on record are Dossier (Dossier Perfumes), Snif and Phlur. Direct peers are The Perfumed Court, Scent Trunk, Scentbird, MicroPerfumes and Olfactif. Broad incumbents are Ulta Beauty and Sephora (LVMH).
Does ScentBox have an API?
No public API is recorded for ScentBox.
What industry is ScentBox in?
ScentBox's product category is Fragrance Subscription Services. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAI, Fragrance Gift Sets & Discovery Kits. Its NAICS code is 456120 and its SIC code is 2844.