Kinesis
CrossFit Kinesis is a single-location CrossFit affiliate gym in Gretna, Nebraska, offering group CrossFit classes, personal training, youth fitness programs, nutrition coaching, and Return-To-Play rehabilitation to local consumers and traveling athletes in the West Omaha area.
- Company typePrivate
- Founded-
- HeadquartersGretna, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kinesis does
CrossFit Kinesis is a single-location fitness business operating as an official CrossFit affiliate at 10807 S 204th Avenue Circle, Gretna, Nebraska. The company delivers high-intensity functional fitness training through group CrossFit classes supplemented by one-on-one and small group personal training, age-appropriate youth programs (Kinesis Kids & Teens), nutrition coaching, and a Return-To-Play (RTP) rehabilitation service for athletes recovering from injury. It serves individual fitness consumers in the Gretna and greater West Omaha trade area, including Papillion, Millard, and Elkhorn, as well as visiting CrossFit athletes traveling through the region.
The operating platform is built on CrossFit's functional fitness methodology spanning Olympic weightlifting, gymnastics, and metabolic conditioning, with delivery handled by a coaching staff holding advanced degrees in exercise science, sports medicine, athletic training, chiropractic, and kinesiology alongside extensive CrossFit, USA Weightlifting, and Precision Nutrition certifications. Member-facing technology consists of a progress tracking mobile application for logging workouts and performance, while back-office operations run on Wodify for online class registration, drop-in sales, and membership management. The business also uses reCAPTCHA, Google Maps, Google Reviews, and Facebook integrations for website functionality and reputation management.
Kinesis generates revenue primarily through recurring monthly memberships for CrossFit classes and personal training, augmented by one-time $25 drop-in fees for visiting athletes and freemium trial sessions for prospects. Customer acquisition is direct-to-consumer and local, relying on a free-trial funnel, member referral programs, Google Reviews, and organic social engagement on Facebook and Instagram, with membership pricing quoted via text message rather than publicly disclosed. The company is privately held and co-owned by founder Kyle Kasperbauer (Director of Programming, Head Coach) and Nissa Cohen (General Manager, Director of Education), with no disclosed external funding, parent company, or additional locations.
Kinesis firmographics
Firmographics- Name
- Kinesis
- Legal name
- CrossFit Kinesis
- Website
- https://kinesisfitness.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CrossFit Kinesis is a single-location CrossFit affiliate gym in Gretna, Nebraska, offering group CrossFit classes, personal training, youth fitness programs, nutrition coaching, and Return-To-Play rehabilitation to local consumers and traveling athletes in the West Omaha area.
- Ownership category
- akta.pro rank
Kinesis industry classification
Industry- Product category
- Fitness Services
- NAICS
- Sports and Recreation Instruction (61162), Vocational Rehabilitation Services (624310)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- Small-Group Personal Training (Semi-Private) (HSADAAAN), Adaptive & Special Needs Personal Training (HSADAAAL), Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where Kinesis is headquartered
LocationHeadquarters
- HQ city
- Gretna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kinesis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gym Memberships: Recurring membership fees for access to CrossFit classes, personal training, small group training, and facility usage. Members receive ongoing coaching, fitness evaluations, and community access.
- Drop-in Sessions: One-time $25 fee for visiting athletes or first-time visitors to experience the gym facilities and classes.
- Personal Training: One-on-one coaching sessions with highly educated and skilled coaches holding advanced degrees in exercise science, athletic training, sports medicine, and related fields.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Drop-in Visitor Session |
| Freemium | Pay-as-you-go | Free Trial |
| Subscription | Monthly | Standard Membership |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Kinesis product offering
Product offeringCore offering
CrossFit Kinesis is a single-location CrossFit affiliate gym in Gretna, Nebraska that sells monthly memberships, personal and small-group training, youth fitness programs (Kinesis Kids & Teens), nutrition coaching, and a Return-To-Play rehabilitation program to local individual consumers. Members access coached CrossFit group classes at the facility, with optional one-on-one and small-group coaching, while visiting athletes can purchase $25 drop-in sessions online through Wodify.
Product overview
CrossFit Kinesis is a single-location CrossFit gym offering a unified fitness service platform centered on CrossFit group classes, supplemented by Personal & Small Group Training, Kinesis Kids & Teens youth programs, Nutrition Coaching, and RTP (Return-To-Play) rehabilitation services. The gym uses Wodify as its booking and membership management platform. Entry points include a Free Trial program and Drop-in/Day Passes ($25) for visiting athletes. A Progress Tracking Mobile App is available for member workout monitoring.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Members report consistent, sustainable fitness success and progress toward personal goals
Companies that use Kinesis
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Kinesis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Kinesis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CrossFit (crossfit.com)coreCrossFit Kinesis is an official CrossFit affiliate gym. The affiliation provides access to CrossFit programming methodologies, the CrossFit Games ecosystem, CrossFit Kids certification programs, and the broader CrossFit brand and community network.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Kinesis competitors and assessment
Company assessmentBroad incumbents
- Equinox:
- Life Time Fitness: Large multi-service fitness operator with premium memberships, group classes, personal training, and recovery/spa services. Competes with Kinesis for the same premium-tier members in the Omaha/Gretna metro and offers a broader facility portfolio.
Direct peers
- Title Boxing Club: Franchised boutique fitness chain offering coach-led group boxing and strength classes on a membership basis. Comparable single-class-format boutique model and direct-to-consumer subscription revenue stream.
- Orangetheory Fitness: Heart-rate-monitored group training franchise with coach-led classes in a boutique studio format. Directly comparable on subscription membership, coach-led group workouts, and premium pricing tiers.
- Burn Boot Camp: National franchise of small-group strength and conditioning camps with a community-driven, women-focused model. Comparable to Kinesis on group-training format, community emphasis, and subscription revenue model.
- F45 Training: Globally franchised functional group-fitness chain offering 45-minute HIIT-style classes led by coaches in studio settings. Closest direct competitor to CrossFit Kinesis on the boutique group-fitness, coach-led, subscription-based business model.
Others
- CrossFit (CrossFit LLC): The parent brand and licensing body that Kinesis is affiliated with as an official affiliate. Not a direct operator competitor but defines Kinesis's programming, certification, and brand ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kinesis social profiles
Digital presenceKinesis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinesis leadership team
Management profileNumber of profiles
Profiles2 records
Kinesis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinesis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinesis
What does Kinesis do?
CrossFit Kinesis is a single-location CrossFit affiliate gym in Gretna, Nebraska that sells monthly memberships, personal and small-group training, youth fitness programs (Kinesis Kids & Teens), nutrition coaching, and a Return-To-Play rehabilitation program to local individual consumers. Members access coached CrossFit group classes at the facility, with optional one-on-one and small-group coaching, while visiting athletes can purchase $25 drop-in sessions online through Wodify.
Is Kinesis a public or private company?
Kinesis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kinesis founded?
Kinesis was founded in -1. It employs 11 to 50 people.
Where is Kinesis based?
Kinesis is headquartered in Gretna, United States, in the North America region.
How does Kinesis make money?
Three revenue lines are on record. Gym Memberships are the primary driver. The others are drop-in Sessions and personal Training.
Who are Kinesis's main competitors?
Broad incumbents on record are Equinox and Life Time Fitness. Direct peers are Title Boxing Club, Orangetheory Fitness, Burn Boot Camp and F45 Training. CrossFit (CrossFit LLC) is listed as an others.
Does Kinesis have an API?
No public API is recorded for Kinesis.
What industry is Kinesis in?
Kinesis's product category is Fitness Services. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 61162 and its SIC code is 7997.