What Burn Boot Camp does

Burn Boot Camp (legal entity: Kline Franchising, Inc., d/b/a Burn Boot Camp) is a privately-held boutique fitness franchise founded in 2012 by Devan and Morgan Kline, headquartered in Cornelius, North Carolina. The company operates exclusively through a franchise model with 400+ independently owned and operated locations across 38 states, serving 145,000+ members, primarily women and families. Its core offering is the signature 45-minute trainer-led group fitness camp that combines strength and conditioning with daily varying protocols, supplemented by Focus Meetings (one-on-one trainer sessions), complimentary childwatch (a key differentiator in boutique fitness), and the PROGRESSION PROMISE methodology that ensures workouts are scalable across fitness levels. Proprietary physical infrastructure includes shock-absorbing floating floor technology deployed at every location to reduce joint impact.

The business model is asset-light and franchise-driven. Kline Franchising, Inc. generates revenue from initial franchise fees ($60,000 per unit), ongoing royalties (6% of franchisee revenue), and a 2% brand fund contribution for national marketing. Franchisees generate revenue through recurring monthly membership fees at their locations, with pricing varying by market. Beyond gym operations, the company has built an extended ecosystem including the Burn On Demand digital streaming platform ($29.99/month or $159/year with a 30-day free trial), Burn Boot Camp Meals subscription service, branded retail apparel sold via Shopify-powered e-commerce, proprietary nutrition products, and in-gym smoothie bars. The company reported systemwide revenue of $250M+ with an average gym revenue of $732,444 and average EBITDA per location of $121,679 (2026 FDD), with high-performing locations achieving up to $544,596 in EBITDA.

Recent strategic activity has been heavily weighted toward brand-building and expansion. In January 2026, comedian Kevin Hart became the company's first equity partner under a three-tier partnership program, also serving as Executive Partner for Brand and Growth and franchisee. DJ/producer Marshmello joined as equity partner and Executive Partner for Creative & Music in May 2026. In February 2026, Jason Losco was appointed Chief Development Officer to lead disciplined US and international expansion. The company closed 2025 with 51 new franchise agreements signed (60%+ from existing franchisees) and 36 new gyms opened, including a market debut in West Virginia, and is targeting 100 new openings in 2026. The company operates with 501-1000 employees across its corporate and franchise system and has been recognized on the Entrepreneur Franchise 500 for eight consecutive years and as a six-time Inc. 5000 franchise.

Name

Burn Boot Camp

Legal name

Kline Franchising, Inc.

Website

https://burnbootcamp.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Burn Boot Camp is a privately-held boutique fitness franchise operating 400+ locations across 38 states, offering 45-minute trainer-led group strength and conditioning camps with complimentary childwatch, serving primarily women and families through a recurring membership model.

Ownership category

akta.pro rank

Product category

Boutique Fitness Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Group fitness training
• Boutique fitness
• Strength and conditioning
• Fitness franchise
• Women's fitness

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Gym Memberships: Recurring monthly membership fees at individually owned franchise locations. Membership includes unlimited camps, focus meetings, complimentary childwatch, and community access. Pricing varies by location.
2. Franchise Fees and Royalties: Initial franchise fee of $60,000 plus ongoing royalty payments (6% of revenue) and brand fund contributions (2%) from franchisees. Franchise investment ranges from $221,324 to $823,123.
3. Burn On Demand Subscriptions: Digital streaming membership with monthly ($29.99) and annual ($159/year) options. Includes live daily camps, on-demand workouts, and exclusive content.
4. Retail Apparel: Sale of branded athletic apparel and merchandise through the online storefront (shop.burnbootcamp.com)
5. Proprietary Nutrition Line: Sale of proprietary nutrition products through franchise locations and online store
6. In-Gym Smoothie Bars: Revenue from smoothie bar operations within franchise locations
7. Burn Boot Camp Meals: Meal subscription service offering 6-pack or 12-pack meal options with weekly or bi-weekly delivery. Meals are prepared fresh weekly with Sunday 9 PM EST order cutoff.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Burn Boot Camp operates a franchise-based boutique fitness concept delivering 45-minute, trainer-led group strength and conditioning camps, complemented by complimentary childwatch and one-on-one Focus Meetings. Membership access is sold primarily through 400+ independently owned franchise locations, with a digital extension via the Burn On Demand streaming platform. Additional revenue includes franchising fees/royalties, prepared meals, branded apparel, in-gym smoothie bars, and proprietary nutrition products.

Product overview

Burn Boot Camp is a boutique fitness franchise offering a unified platform centered on 45-minute, trainer-led group fitness camps. The core offering consists of signature strength and conditioning workouts (Burn Boot Camp 45-Minute Camps) combined with membership access to Focus Meetings (one-on-one training), Complimentary Childwatch, and the Blue Carpet Experience service standard. The PROGRESSION PROMISE guarantees progressive workouts for all fitness levels. The company operates a digital extension through Burn On Demand, a streaming platform featuring live daily workouts (Burn Boot Camp Live) and on-demand content including Quick Camps and specialized training. Additional revenue streams include prepared meals (Burn Boot Camp Meals), retail apparel, and in-gym smoothie bars. The company also offers a franchise model for entrepreneurs to open Burn Boot Camp locations with comprehensive training and support. Strategic partnerships with high-profile figures (Kevin Hart, Marshmello) support brand growth and awareness.

Differentiator

Problem solved

Functional benefit

Brands

• Burn On Demand: Streaming platform offering live and on-demand strength, HIIT, recovery, and family workouts accessible anytime, anywhere

Products and services

• Burn Boot Camp 45-Minute Camps

Quantifiable outcome

• 145,000+ members across 400+ locations
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship.

• MarshmelloflagshipGTM or Marketing Partner · 22 May 2026Marshmello joined as Equity Partner, Franchise Partner, and Executive Partner for Creative & Music. The partnership brings exclusive Marshmello playlists to workouts and motivation from Marshmello himself. 'Marshmello Monday' features exclusive playlists and motivation content. The partnership amplifies workout energy and community connection through music.
• Kevin HartflagshipGTM or Marketing Partner · 27 January 2026Kevin Hart joined Burn Boot Camp as Equity Partner, Franchise Partner, and Executive Partner for Brand and Growth. He will open his own Burn Boot Camp location in California and serve as a long-term strategic steward supporting franchise expansion and national presence. The partnership is built on shared values of structure, accountability, and transformation. This is a defining moment with Hart invested at every level from parent company to individual franchise location.

Scale indicators12 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Orangetheory Fitness: National group-fitness franchise built around signature 45-to-60 minute coach-led workouts. Closest direct competitor to Burn Boot Camp in format, pricing, and franchise-based distribution model.
• F45 Training: Global functional-training franchise offering 45-minute group workouts with rotating daily protocols. Highly comparable in workout length, franchise model, and community-led positioning.
• 9Round Fitness: Specialty kickboxing and functional fitness franchise with 30-minute circuit workouts. Comparable to Burn in franchise-driven expansion, group-fitness format, and trainer-led coaching model.
• Camp Gladiator: Outdoor group fitness 'bootcamp' brand with a national footprint of trainer-led camps. Directly comparable to Burn's 'bootcamp' identity, group strength and conditioning programming, and community-driven growth.
• Title Boxing Club: Boxing and kickboxing group fitness franchise with national footprint. Comparable to Burn in franchise-based distribution, group workout format, and similar middle-market membership pricing.
• iLoveKickboxing: Group kickboxing fitness franchise with a large US footprint. Comparable to Burn as a specialized group-fitness franchise, similar target demographic of fitness enthusiasts, and parallel membership model.

Broad incumbents

• SoulCycle: Iconic boutique fitness brand (now owned by Equinox) offering premium indoor cycling classes. Comparable to Burn as a broad boutique fitness incumbent with strong community-led brand equity and premium positioning.
• Crunch Fitness: Large multi-format fitness chain with group classes, signature training programs, and franchise expansion. Comparable to Burn as a broader incumbent in the group fitness space with overlapping programming and pricing tiers.
• Planet Fitness: Largest US fitness franchise by member count, focused on high-value, low-price memberships. Comparable to Burn as a franchise-driven fitness brand, though targeting a different price point and demographic.
• Gold's Gym: Iconic global fitness franchise with strength training, group classes, and personal training. Comparable to Burn as an established franchise brand with overlapping group training and conditioning offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BurnBootcamp
• YouTubeyoutube.com/c/BurnBootCamp
• Facebookfacebook.com/BurnBootCamp
• LinkedInlinkedin.com/company/burn-boot-camp
• Instagraminstagram.com/burnbootcamp
• Pinterestpinterest.com/burnbootcamphq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burn Boot Camp