Kinesis

CrossFit Kinesis is a single-location CrossFit affiliate gym in Gretna, Nebraska, offering group CrossFit classes, personal training, youth fitness programs, nutrition coaching, and Return-To-Play rehabilitation to local consumers and traveling athletes in the West Omaha area.

Company typePrivate
Founded-
HeadquartersGretna, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Kinesis does

CrossFit Kinesis is a single-location fitness business operating as an official CrossFit affiliate at 10807 S 204th Avenue Circle, Gretna, Nebraska. The company delivers high-intensity functional fitness training through group CrossFit classes supplemented by one-on-one and small group personal training, age-appropriate youth programs (Kinesis Kids & Teens), nutrition coaching, and a Return-To-Play (RTP) rehabilitation service for athletes recovering from injury. It serves individual fitness consumers in the Gretna and greater West Omaha trade area, including Papillion, Millard, and Elkhorn, as well as visiting CrossFit athletes traveling through the region.

The operating platform is built on CrossFit's functional fitness methodology spanning Olympic weightlifting, gymnastics, and metabolic conditioning, with delivery handled by a coaching staff holding advanced degrees in exercise science, sports medicine, athletic training, chiropractic, and kinesiology alongside extensive CrossFit, USA Weightlifting, and Precision Nutrition certifications. Member-facing technology consists of a progress tracking mobile application for logging workouts and performance, while back-office operations run on Wodify for online class registration, drop-in sales, and membership management. The business also uses reCAPTCHA, Google Maps, Google Reviews, and Facebook integrations for website functionality and reputation management.

Kinesis generates revenue primarily through recurring monthly memberships for CrossFit classes and personal training, augmented by one-time $25 drop-in fees for visiting athletes and freemium trial sessions for prospects. Customer acquisition is direct-to-consumer and local, relying on a free-trial funnel, member referral programs, Google Reviews, and organic social engagement on Facebook and Instagram, with membership pricing quoted via text message rather than publicly disclosed. The company is privately held and co-owned by founder Kyle Kasperbauer (Director of Programming, Head Coach) and Nissa Cohen (General Manager, Director of Education), with no disclosed external funding, parent company, or additional locations.

Kinesis firmographics

Firmographics

Name: Kinesis
Legal name: CrossFit Kinesis
Website: https://kinesisfitness.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: CrossFit Kinesis is a single-location CrossFit affiliate gym in Gretna, Nebraska, offering group CrossFit classes, personal training, youth fitness programs, nutrition coaching, and Return-To-Play rehabilitation to local consumers and traveling athletes in the West Omaha area.
Ownership category
akta.pro rank

Kinesis industry classification

Industry

Product category: Fitness Services
NAICS: Sports and Recreation Instruction (61162), Vocational Rehabilitation Services (624310)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Functional Fitness / Cross-Training Groups (HSADABAH)
akta.pro secondary industries: Small-Group Personal Training (Semi-Private) (HSADAAAN), Adaptive & Special Needs Personal Training (HSADAAAL), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

CrossFit affiliate gym
Personal training services
Group fitness classes
Youth fitness programs
Nutrition coaching

Where Kinesis is headquartered

Location

Headquarters

HQ city: Gretna
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Kinesis business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Gym Memberships: Recurring membership fees for access to CrossFit classes, personal training, small group training, and facility usage. Members receive ongoing coaching, fitness evaluations, and community access.
Drop-in Sessions: One-time $25 fee for visiting athletes or first-time visitors to experience the gym facilities and classes.
Personal Training: One-on-one coaching sessions with highly educated and skilled coaches holding advanced degrees in exercise science, athletic training, sports medicine, and related fields.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Drop-in Visitor Session
Freemium	Pay-as-you-go	Free Trial
Subscription	Monthly	Standard Membership

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Kinesis product offering

Product offering

Core offering

CrossFit Kinesis is a single-location CrossFit affiliate gym in Gretna, Nebraska that sells monthly memberships, personal and small-group training, youth fitness programs (Kinesis Kids & Teens), nutrition coaching, and a Return-To-Play rehabilitation program to local individual consumers. Members access coached CrossFit group classes at the facility, with optional one-on-one and small-group coaching, while visiting athletes can purchase $25 drop-in sessions online through Wodify.

Product overview

CrossFit Kinesis is a single-location CrossFit gym offering a unified fitness service platform centered on CrossFit group classes, supplemented by Personal & Small Group Training, Kinesis Kids & Teens youth programs, Nutrition Coaching, and RTP (Return-To-Play) rehabilitation services. The gym uses Wodify as its booking and membership management platform. Entry points include a Free Trial program and Drop-in/Day Passes ($25) for visiting athletes. A Progress Tracking Mobile App is available for member workout monitoring.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Members report consistent, sustainable fitness success and progress toward personal goals

Companies that use Kinesis

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Kinesis technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Kinesis partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

CrossFit (crossfit.com)coreStrategic or Co-development PartnerCrossFit Kinesis is an official CrossFit affiliate gym. The affiliation provides access to CrossFit programming methodologies, the CrossFit Games ecosystem, CrossFit Kids certification programs, and the broader CrossFit brand and community network.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Kinesis competitors and assessment

Company assessment

Broad incumbents

Equinox:
Life Time Fitness: Large multi-service fitness operator with premium memberships, group classes, personal training, and recovery/spa services. Competes with Kinesis for the same premium-tier members in the Omaha/Gretna metro and offers a broader facility portfolio.

Direct peers

Title Boxing Club: Franchised boutique fitness chain offering coach-led group boxing and strength classes on a membership basis. Comparable single-class-format boutique model and direct-to-consumer subscription revenue stream.
Orangetheory Fitness: Heart-rate-monitored group training franchise with coach-led classes in a boutique studio format. Directly comparable on subscription membership, coach-led group workouts, and premium pricing tiers.
Burn Boot Camp: National franchise of small-group strength and conditioning camps with a community-driven, women-focused model. Comparable to Kinesis on group-training format, community emphasis, and subscription revenue model.
F45 Training: Globally franchised functional group-fitness chain offering 45-minute HIIT-style classes led by coaches in studio settings. Closest direct competitor to CrossFit Kinesis on the boutique group-fitness, coach-led, subscription-based business model.

Others

CrossFit (CrossFit LLC): The parent brand and licensing body that Kinesis is affiliated with as an official affiliate. Not a direct operator competitor but defines Kinesis's programming, certification, and brand ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Kinesis financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kinesis leadership team

Management profile

Number of profiles

Profiles2 records

Kinesis funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kinesis M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinesis

What does Kinesis do?

Is Kinesis a public or private company?

Kinesis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Kinesis founded?

Kinesis was founded in -1. It employs 11 to 50 people.

Where is Kinesis based?

Kinesis is headquartered in Gretna, United States, in the North America region.

How does Kinesis make money?

Three revenue lines are on record. Gym Memberships are the primary driver. The others are drop-in Sessions and personal Training.

Who are Kinesis's main competitors?

Broad incumbents on record are Equinox and Life Time Fitness. Direct peers are Title Boxing Club, Orangetheory Fitness, Burn Boot Camp and F45 Training. CrossFit (CrossFit LLC) is listed as an others.

Does Kinesis have an API?

No public API is recorded for Kinesis.

What industry is Kinesis in?

Kinesis's product category is Fitness Services. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 61162 and its SIC code is 7997.