WBNG TV 12

What WBNG TV 12 does

WBNG TV 12 is a local broadcast television station licensed to Johnson City, New York, serving the Binghamton designated market area across approximately 15 counties in the Southern Tier of New York and Northern Pennsylvania. The station operates as the CBS network affiliate for the market and is owned and operated by Gray Television (NYSE: GTN), a publicly traded national broadcast group, through its Gray Local Media division.

The station's core product is over-the-air local television, distributed across five digital subchannels — 12.1 CBS Network, 12.2 Binghamton's CW, 12.3 MeTV, 12.4 Court TV, and 12.5 Grit TV — over ATSC 1.0 and NextGen TV (ATSC 3.0) infrastructure. Content distribution is supplemented by a website (wbng.com), live streaming integrated with CBS News Livestream, dedicated 12 News and Weather mobile applications for iOS and Android, and email/newsletter alerts. Programming centers on hyperlocal news, weather, sports (including the Binghamton Rumble Ponies, Bearcats, and high school athletics), community events, and political coverage.

WBNG generates revenue primarily through the sale of broadcast and digital advertising airtime to local and regional businesses, healthcare providers, government agencies, educational institutions, and nonprofits operating in the Southern Tier. The station has extended this advertising model into digital marketing services through gdmbinghamton.com. The go-to-market motion is sales-led and relationship-driven, with quote-based, non-transparent pricing. The station has 11-50 employees and was founded in 1949, with Gray Television having acquired it in 2021.

Name

WBNG TV 12

Legal name

WBNG-TV

Website

https://wbng.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

WBNG TV 12 is a Gray Television-owned CBS affiliate serving the Binghamton/Southern Tier market of New York and Northern Pennsylvania with five over-the-air subchannels, mobile apps, and digital advertising services for local businesses.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK), Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Television advertising sales
• Local news broadcasting
• Regional broadcast media
• CBS affiliate station

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: WBNG generates primary revenue through the sale of advertising airtime to local businesses, regional companies, and potentially national advertisers seeking local market reach. The station offers digital marketing services through gdmbinghamton.com, expanding revenue opportunities into online advertising.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WBNG TV 12 is a CBS-affiliated local broadcast television station serving the Binghamton and Southern Tier region of New York and Northern Pennsylvania. The station delivers hyperlocal news, weather, sports, and community programming across five over-the-air digital subchannels (12.1 CBS, 12.2 CW, 12.3 MeTV, 12.4 Court TV, 12.5 Grit TV) and complementary digital platforms including mobile apps and live streaming. Revenue is generated primarily through the sale of advertising airtime to local and regional businesses.

Product overview

WBNG TV 12 is a local broadcast television station serving the Binghamton and Southern Tier region of New York as a CBS affiliate. The station operates as a multi-channel broadcast network offering five distinct over-the-air channels (12.1 CBS Network, 12.2 Binghamton's CW, 12.3 MeTV, 12.4 Court TV, 12.5 Grit TV), complemented by mobile applications (12 News App and Weather App) for news and weather content delivery, and a livestreaming service for live newscasts and replays. The station also supports NextGen TV broadcast technology. WBNG is owned by Gray Television/Gray Local Media.

Differentiator

Problem solved

Functional benefit

Products and services

• 12 News App (WBNG News App) Mobile application providing local news, breaking news alerts, and WBNG news content to viewers on iOS and Android devices.
• Weather App Mobile weather application providing radar maps, weather alerts, forecasts, and live weather camera feeds for the Binghamton and Southern Tier region.
• Livestream Live streaming service for WBNG newscasts, replays, and live events including CBS News Livestream and Local News Live national coverage.
• 12.1 CBS Network Primary CBS-affiliated broadcast channel featuring network programming including Entertainment Tonight, Inside Edition, and the Rachel Ray Show, along with local news and community content.
• 12.2 Binghamton's CW Secondary broadcast channel carrying The CW network programming for the Binghamton market.
• 12.3 MeTV Third broadcast channel featuring classic television programming from the Memorable Entertainment Television network.
• 12.4 Court TV Fourth broadcast channel dedicated to live trial coverage and legal news programming.
• 12.5 Grit TV Fifth broadcast channel featuring action and adventure-themed classic television programming.
• NextGen TV

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gray TelevisioncoreOthersWBNG TV 12 is owned and operated by Gray Television (Gray Local Media), a national broadcast television company. Gray Television provides corporate infrastructure, technology, advertising systems, and operational support to the station. The station is part of Gray's network of local media properties across the United States.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WIVT NewsChannel 34 (NBC affiliate, Binghamton): WIVT is the NBC-affiliated local broadcast station serving the same Binghamton/Southern Tier DMA. It competes head-to-head with WBNG for local news viewers, advertisers, and political ad share in an identical geography and tier of market.
• WICZ-TV (FOX affiliate, Binghamton): WICZ is the FOX-affiliated station in the same Binghamton DMA, providing comparable local news, weather, and sports coverage. It directly competes for the same household viewing audience and regional advertiser base.
• WETM (CBS affiliate, Elmira, NY): WETM is the CBS-affiliated station covering the adjacent Elmira/Corning market in New York's Southern Tier. Same network affiliation and similar mid-market scale make it a structurally comparable peer.
• WRGB (CBS affiliate, Albany, NY): WRGB is the CBS-affiliated station serving the Albany, New York DMA. It shares network affiliation, programming lineups, and operating model with WBNG, providing a useful benchmark for upstate New York CBS station performance.

Broad incumbents

• Nexstar Media Group: Nexstar is the largest U.S. owner of local television stations, operating roughly 200+ stations across the country. It is the broadest incumbent in the local broadcast space, with overlap in political ad sales, syndicated content acquisition, and station operating benchmarks.
• Sinclair Broadcast Group: Sinclair is one of the largest U.S. local broadcast groups, operating nearly 200 stations across more than 100 markets. It uses a similar network-affiliate operating model with centralized sales, news content sharing, and regional sports networks that compete for advertiser attention.
• Tegna Inc. Tegna is a large-scale owner of local broadcast stations (pre-spin) across mid-sized U.S. markets, with comparable audience scale, network affiliations, and digital product portfolios. Tegna stations compete with WBNG for national advertising and political budgets at the parent level.

Regional players

• WBRE/WYOU (NBC/FOX affiliates, Wilkes-Barre/Scranton): WBRE/WYOU is the local broadcast duopoly serving the Wilkes-Barre/Scranton DMA in northeastern Pennsylvania. It overlaps WBNG's broadcast footprint in Bradford/Susquehanna counties and competes for Northern Pennsylvania advertiser demand.
• WSTM/WTVH (Syracuse, NY): WSTM/WTVH is the NBC/CBS duopoly in Syracuse, the next-largest NY market north of Binghamton. While not directly competitive in DMA, its operating model and digital/multi-channel strategy mirror WBNG's structure and serve as a useful comparable for mid-market network-affiliate economics.

Emerging players

• NewsNation: NewsNation, owned by Nexstar, is an emerging national cable/streaming news network that targets local-news audiences seeking broader coverage. While not a local station, it overlaps WBNG's news audience and competes for digital news attention and political advertising in the regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/wbng
• YouTubeyoutube.com/gray Television
• Facebookfacebook.com/WBNG-TV-12-News-101017434055
• LinkedInlinkedin.com/company/wbng-tv-12

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBNG TV 12