Northwest Broadcasting Inc.

What Northwest Broadcasting Inc. does

Northwest Broadcasting Inc. operates WICZ-TV, branded as Fox 40, an FCC-licensed local broadcast television station serving the Southern Tier of New York, including Broome, Tioga, Delaware, and Chenango counties. The station's primary broadcast is Fox network programming supplemented by locally produced news, weather, sports, and community content. Operations are conducted through the legal entity Deltavision Media Binghamton LLC, a North Carolina-domiciled LLC, with headquarters and broadcast facilities at 4600 Vestal Parkway in Vestal, NY. Leadership is Brian Brady as President and CEO; the company is privately held with no disclosed institutional or venture capital investment.

The core product is the linear broadcast signal carried over-the-air on WICZ-TV, paired with a digital news property at wicz.com built on the TownNews BLOX CMS, an active social media footprint (Facebook, X, YouTube, Instagram), email alerts, and on-demand video streaming. The company has expanded its product surface beyond traditional broadcasting into community commerce modules: Mark's Half Off Deals, Staycation Card (23 local activities), The Clubhouse Card (31 area golf courses in partnership with Townsquare Media), and the Bid 2 Buy auction platform (powered by iRAuctions).

Revenue mechanics are not publicly disclosed but are inferred to be driven by three streams: (1) local spot advertising across over-the-air broadcasts and digital properties sold primarily to regional SMBs, with anchor recurring sponsorships from Whites Farm Supply, Americu, Simmons Rockwell, and Springbrook; (2) commerce/affiliate revenue from the deal-card and auction products; and (3) sponsorship and coverage fees tied to regional events such as the DICK's Open PGA Champions tournament. Customer concentration on the advertiser side is moderate, with the local viewer base fragmented across the four-county region. The company has 51–100 employees and has been in continuous operation since 1995.

Name

Northwest Broadcasting Inc.

Legal name

Deltavision Media Binghamton LLC

Website

https://wicz.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Northwest Broadcasting Inc. operates WICZ-TV (Fox 40), an FCC-licensed local broadcast television station serving the Southern Tier of New York with Fox network programming, local news, weather, sports, and community content, plus digital and local commerce platforms.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

Keywords

• Local broadcast television
• Television advertising sales
• Regional news broadcasting
• Local sports coverage
• Community media services

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

Northwest Broadcasting Inc. operates WICZ-TV (Fox 40), an FCC-licensed local broadcast television station and accompanying digital news platform (wicz.com) delivering local news, weather, sports, and community programming to viewers in the Southern Tier of New York. The company monetizes its audience primarily through local television and digital advertising sold to regional businesses, and offers supplemental community deal/discount programs such as Mark's Half Off Deals, the Staycation Card, the Clubhouse Card (golf), and Bid 2 Buy auctions.

Product overview

Northwest Broadcasting Inc. operates WICZ Fox 40, a local television news station serving the Southern Tier of New York, along with its digital platform wicz.com. The company offers local news, sports, and weather content through broadcast television and its website. Additional offerings include community-focused deals programs such as Mark's Half Off Deals, Staycation Card, The Clubhouse Card, and Bid 2 Buy, which provide local discounts and promotions to viewers.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• DICK's Open Golf TournamentcoreGTM or Marketing Partner · 1 January 2026Fox 40 provides extensive coverage of the annual DICK's Open PGA TOUR Champions event held at En-Joie Golf Club in Endicott, including player previews, live reporting, and tournament updates. The station has a significant presence during this major regional sporting event.
• TownNews / BLOX DigitalcoreTechnology or IntegrationWICZ.com operates on the TownNews/BLOX Content Management System platform, which provides the technical infrastructure for the news website including content management, digital publishing, and multimedia delivery capabilities.
• Townsquare MediaminorStrategic or Co-development PartnerFOX 40 WICZ has partnered with Townsquare Media to jointly offer the Clubhouse Card, a golf discount program allowing cardholders to play 31 area golf courses at reduced rates.
• iRAuctionsminorChannel Partner/ Reseller/ DistributorWICZ TV has partnered with iRAuctions to power the Bid 2 Buy online auction platform, a local deal/discount service for viewers offering discounted gift certificates and auction items.
• Local Business Sponsors (Whites Farm Supply, Americu, Simmons Rockwell, Springbrook)minorGTM or Marketing PartnerVarious local businesses sponsor specific programming segments including Fox 40 Farm Report (Whites Farm Supply), Gas Price Checker (Americu), Sports Roundup/Athlete of the Week/Plays of the Week (Simmons Rockwell), and Teacher of the Week (Springbrook).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Townsquare Media: Townsquare Media is a local media and digital marketing company that operates radio stations and digital platforms in mid-sized markets and is already a partner with WICZ on the Clubhouse Card. It overlaps in local audience monetization strategy.

Broad incumbents

• Sinclair Broadcast Group: Sinclair is one of the largest U.S. broadcast station group operators, running hundreds of local TV stations including network-affiliated and Fox affiliates. It represents the larger incumbent consolidating the same small/mid-market affiliate model that WICZ operates in.
• Nexstar Media Group: Nexstar is the largest U.S. television broadcaster and the parent of numerous network affiliates including Fox-affiliated stations. It is a natural roll-up acquirer of stations like WICZ.
• Gray Television: Gray Television is a large broadcast group owner with many small- and mid-market network affiliates. It represents a comparable scaled operator of the same local-broadcast business model across multiple DMAs.

Regional players

• WSTM-TV (NBC3 Syracuse): WSTM is the Syracuse-area NBC affiliate and shares small-market network-affiliate broadcast economics with WICZ. Although in a different DMA, it operates the same affiliate-station model covering upstate New York.
• WBRE-TV (PA Homepage / NBC): WBRE-TV is the Wilkes-Barre/Scranton NBC affiliate, a small-market network-affiliated broadcaster in the broader upstate Pennsylvania/northern Tier region. It mirrors WICZ's network-affiliate operating model in a neighboring, partially overlapping market.

Direct peers

• Mission Broadcasting: Mission Broadcasting is a smaller broadcast group focused on network-affiliated local TV stations in mid-sized markets, often partnering with Nexstar. It is directly comparable as a multi-station operator running the same affiliate-station business model at similar scale.
• WBNG-TV: WBNG-TV is the CBS-affiliated local broadcast station in Binghamton, NY, directly competing with WICZ Fox 40 for viewers, advertisers, and sports/news rights in the same Southern Tier market. It is the most direct head-to-head competitor on local news, weather, and sports coverage.
• WIVT (NBC affiliate, Binghamton): WIVT is another network-affiliated local TV station serving the Binghamton/Southern Tier market, offering overlapping news, weather, and sports coverage. As a competitor with the same network-affiliate business model, it competes directly for the same local ad dollars.
• WUTV (Fox 29 Buffalo): WUTV is another Fox-affiliated local broadcast station and a sister Fox affiliate, sharing identical network economics and programming feeds. It is comparable as another Fox O&O/affiliate operator in New York State with the same business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wicztv
• YouTubeyoutube.com/user/fox40wicz
• Facebookfacebook.com/fox40wicz
• Instagraminstagram.com/wicztv
• LinkedInlinkedin.com/company/wicz-fox-40

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Broadcasting Inc.