What Kickbase does

Kickbase GmbH is a Munich-headquartered mobile fantasy football platform founded in 2013, operating a freemium app (Kickbase Fantasy Manager) that serves roughly 1.2 million unique users per season across MLS, Bundesliga, and LaLiga. The product turns passive football viewership into active management through two principal game modes: Arena, a season-long private league where users build squads within a budget and accumulate points from real player performances; and Rush, a weekly matchday challenge with skill-point progression from Beginner to GOAT ranks and a €10,000 season-end grand prize. The app integrates licensed data from Stats Perform (formerly OPTA) to convert 100+ real-time on-pitch statistics per player into fantasy points, and includes features such as Live Matchday scoring, a captain 2x multiplier, and AI-positioned Starting Lineup Probabilities.

Under the hood, the platform is a native mobile app distributed exclusively through Apple App Store and Google Play, with all onboarding, league creation, and gameplay managed in-app. Kickbase holds official fantasy licenses with MLS (where it is the designated MLS Fantasy game), Bundesliga, and LaLiga, giving it access to real player names, photos, and club branding. The company is privately held, bootstrapped (no disclosed funding rounds), and managed by Co-Founder/CEO Anatol Korel alongside Johannes Feldges.

The business model combines two revenue streams: (1) consumer subscriptions sold through app-store in-app purchases across Pro (€2.99/mo or €26.99/yr) and Member (€4.99/mo or €44.99/yr) tiers, with regional variants such as $4.99/$9.99 in the US and €1.99/€14.99 in Spain; and (2) Brand Solutions, a programmatic and bespoke advertising offering that sells targeted placements and integrated campaigns to consumer brands (Skechers, dm-drogerie markt, Tomorrow, Subway, Sky, Telekom, and others) reaching an audience that is 87% male and aged 24-35, with 30 million monthly sessions and 5-minute average session duration.

Name

Kickbase

Legal name

Kickbase GmbH

Website

https://kickbase.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kickbase GmbH is a Munich-based mobile fantasy football platform serving roughly 1.2 million unique users per season across MLS, Bundesliga, and LaLiga, monetizing through freemium Pro/Member subscriptions and a brand advertising product aimed at the 24-35 male sports demographic.

Ownership category

akta.pro rank

Product category

Fantasy Sports Platform

NAICS

Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)

akta.pro secondary industries

Fantasy Sports Communities & Social Platforms (MPAEAHAH), Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

Keywords

• Fantasy soccer app
• Real-time fantasy sports
• Mobile fantasy football
• Fantasy league platform
• Sports data scoring

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription Revenue (Pro & Member Tiers): Freemium model with free Amateur tier and paid Pro/Member subscriptions. Pro provides enhanced stats and player images; Member adds Live Matchday functionality and unlimited league participation.
2. App Store In-App Purchases: Subscriptions sold through iOS App Store and Google Play Store via In-App Purchase, with pricing in USD, EUR depending on region.
3. Brand Solutions / Advertising: Marketing partnership offerings to brands for targeted advertising within the app platform, reaching 1.2M unique users per season with high engagement metrics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Kickbase operates a real-time fantasy soccer mobile app where users build fantasy teams from officially licensed professional players across MLS, Bundesliga, and LaLiga and earn points based on 100+ live match statistics tracked by Stats Perform. The platform offers two core game modes — Rush (weekly community-wide challenges with skill-point ranking and a €10,000 grand prize) and Arena (season-long private leagues against friends) — delivered through a freemium model with paid Pro and Member subscriptions.

Product overview

Kickbase is a real-time fantasy soccer platform offering two distinct game modes through a unified mobile app: Kickbase Rush (weekly challenges with global leaderboards and skill-based ranking) and Kickbase Arena (season-long private leagues against friends). The platform sources live player data from Stats Perform (formerly Opta) to track over 100 real-time statistics per player. Available via free (Amateur Manager) and paid tiers (Pro at €2.99/month, Member at €4.99/month). Supports MLS, LaLiga, and Bundesliga competitions. Key features include Live Matchday for real-time tracking, Starting Lineup Probabilities, Captain Feature with 2x points multiplier, and the Perfect Matchday Challenge with €10,000 prizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Kickbase Fantasy Manager Real-time fantasy soccer mobile app for iOS and Android where users build teams from officially licensed professional players across MLS, LaLiga, and Bundesliga and earn points based on live match statistics including goals, assists, passes, tackles, and other actions tracked via over 100 real-time data points per player.
• Kickbase Rush Weekly fantasy challenge game mode inside the Kickbase app where users compete with friends and the broader community every matchday. Players accumulate skill points (SP) based on weekly challenges and performance, climbing ranks from Beginner to GOAT, with weekly prizes and a grand prize of €10,000 at season end.
• Kickbase Arena Season-long fantasy game mode inside the Kickbase app for competing against friends in private closed leagues. Users line up their dream squad within a budget and collect points from player performances each matchday, with an optional transfer market.
• Perfect Matchday Challenge Weekly challenge within Rush mode where users select one lineup per matchday and attempt to hit the exact Kickbase Top 11 with no limits or risk. A €10,000 prize is awarded when a perfect lineup is achieved.
• Welcome Pass Free promotional offer for new users that unlocks 2 months of free Pro subscription upon sign-up, granting access to live matchday features and real-time scoring during the promotional period.

Quantifiable outcome

• 48 million brand impressions and 113,000 interactions for Skechers partnership
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• MLS (Major League Soccer)coreStrategic or Co-development PartnerOfficial licensing partnership making Kickbase the official MLS Fantasy game. Provides real player data, official photos, and league branding integration. Users can create fantasy teams from real MLS players with live scoring during matches.
• BundesligacoreStrategic or Co-development PartnerLicensing partnership providing access to German Bundesliga players and clubs for fantasy gameplay. Includes 94 licensed clubs across supported leagues.
• LaLigacoreStrategic or Co-development PartnerSpanish league licensing partnership allowing users to create fantasy teams from LaLiga players.
• Stats Perform (formerly OPTA)coreTechnology or IntegrationPrimary data provider delivering real-time match statistics for fantasy scoring. Sources 100+ tracked statistical values per player per match for transparent fantasy points calculation.
• SkechersflagshipGTM or Marketing PartnerFlagship brand partnership for 2024/25 season. Harry Kane wore Skechers on pitch while users engaged with brand in-app. Campaign generated 48 million impressions and 113,000 interactions. Includes case study demonstrating ROI.
• SkycoreGTM or Marketing PartnerBrand partner visible in Kickbase partner section. Major sports broadcaster partnership for brand visibility.
• TelekomcoreGTM or Marketing PartnerTelecommunications brand partner. German market partnership for brand integration within the platform.
• EA (Electronic Arts)minorGTM or Marketing PartnerEA FC POTM (Player of the Month) Challenge partnership for promotional engagement within the platform.
• WinamaxminorGTM or Marketing PartnerFrench poker and sports betting brand partnership for promotional challenges.
• Under ArmourminorGTM or Marketing PartnerAthletic apparel brand visible in partner section.
• dm-drogerie markt (DMDm)minorGTM or Marketing PartnerGerman drugstore chain using Brand Solutions to promote SEINZ and Balea Men products. Case study customer for creative community-based marketing.
• TomorrowminorGTM or Marketing PartnerGerman neobank using sign-up bonus placement and native integrations for customer acquisition. Testimonial from Benjamin Maubach, Marketing at Tomorrow.
• RTLminorGTM or Marketing PartnerGerman media broadcaster partnership for brand visibility.
• ReweminorGTM or Marketing PartnerGerman retail supermarket chain partner.
• Scalable CapitalminorGTM or Marketing PartnerGerman fintech/wealth management platform partnership.
• Magenta SportcoreStrategic or Co-development PartnerGPFBL Matchday Challenge partnership with Magenta Sport for the Google Pixel Frauen-Bundesliga 2025/26 season. Promotional challenge with Magenta Sport subscription as grand prize.
• IndeedminorGTM or Marketing PartnerJob search platform brand partner.
• SubwayminorGTM or Marketing PartnerFast food chain brand partnership for promotional engagement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sorare: Sorare is a global fantasy soccer platform with licensed clubs and collectible player cards. It competes head-to-head with Kickbase for licensed soccer fantasy gameplay and overlapping football-fan demographics.
• Fantrax: Fantrax is a customizable fantasy sports platform supporting soccer leagues globally. It overlaps with Kickbase on private leagues, customizable scoring, and multi-league coverage for hardcore fantasy users.
• Premier League Fantasy (Official): The official English Premier League fantasy game is the dominant free fantasy soccer product in the English-speaking world. It is the benchmark Kickbase would need to displace to expand Premier League rights.
• LaLiga Fantasy MARCA: The official LaLiga fantasy game (operated with MARCA) is a direct competitor in the Spanish market, sharing LaLiga licensing rights with Kickbase and targeting the same Spanish fantasy user base.
• Dream Team (Daily Mail): Dream Team is one of the UK's longest-running fantasy soccer products, run by the Daily Mail group. It overlaps with Kickbase on season-long fantasy leagues, transfer mechanics, and private-league competition with friends.
• Bundesliga Fantasy (Official / DFL): The official Bundesliga fantasy manager is the licensed product from DFL itself and competes directly with Kickbase for German Bundesliga fantasy users.

Broad incumbents

• FanDuel: FanDuel is a major US DFS and sportsbook operator with broad product reach and large marketing budgets. It is an incumbent whose entry into soccer DFS would raise competitive pressure on Kickbase's US push.
• DraftKings: DraftKings is a US-listed DFS and sports betting leader with broad sports coverage. Although not soccer-specialized, it is a well-capitalized incumbent that could enter MLS fantasy more aggressively.
• EA SPORTS FC Mobile / EA FC Fantasy: EA's football franchise includes Ultimate Team and mobile fantasy-style modes with massive global reach. It competes for soccer-fan time and wallet share and is also a Kickbase partner (EA FC POTM Challenge).

Emerging players

• Fantasy Football Scout: Fantasy Football Scout is a leading UK-based fantasy soccer community and tools site. It competes in adjacent territory — projections, lineup advice, and content — that complements or substitutes for some of Kickbase's lineup-probability features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ-9SXRwYzxZYrp6xjfDmZg
• Instagraminstagram.com/kickbase
• TikToktiktok.com/@kickbase_official
• Xx.com/kickbase_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kickbase