What Mort & Co does

Mort & Co is an Australian vertically integrated beef cattle lot feeding, management, and marketing company founded in 1997 by Charlie Mort and headquartered at Dalby, Queensland. The company operates Grassdale Feedlot, Australia's largest privately-owned feedlot with a 70,000 Standard Cattle Unit license, processing 3,800-4,500 cattle head per week and manufacturing approximately 1,000 tonnes of feed ration daily. Its vertically integrated supply chain spans cattle procurement from over 1,400 producers across 475 regional areas, lot feeding, in-house transport via a 50-truck fleet, stockfeed manufacturing, organic fertiliser production from feedlot manure, and export of five premium branded beef labels (T.S Mort Fullblood Wagyu, Master Selection Purebred Wagyu, The Phoenix F1-F3 Marbled Wagyu, Sir Thomas Black Angus, and The Estate Range) into global markets.

The company's technology stack centres on precision agriculture and integrated supply chain management. Proprietary components include the Grazing Products software platform integrating genetics, pasture nutrition, and paddock topography data for rangeland grazing optimisation, the Grassdale Feedlot with gas-fired electricity generation, 17,000-tonne grain storage, 60,000-tonne silage capacity, and an advanced feedmill, plus a manure granulation facility producing organic carbon-based fertiliser. Mort & Co also runs All Purpose stockfeed pellets at a Guyra-based mill used in methane-reduction trials with the University of New England, and a regional depot in Pittsworth for livestock transport, grain logistics, and heavy vehicle maintenance.

The business generates revenue through a mix of cattle lot feeding and trading fees, branded beef export sales, transport and logistics services, stockfeed sales, organic fertiliser sales, and recurring software subscriptions via Grazing Products. Go-to-market is sales-led, with a dedicated livestock team managing direct relationships with graziers and livestock agents, and field sales coverage across Australian regional areas. In April 2026 the board of directors announced the company would be taken to market for sale following the prior divestment of Pinegrove Feedlot and Yarranbrook Feedlot.

Name

Mort & Co

Legal name

Mort & Co

Website

https://mortco.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Mort & Co is an Australian vertically integrated beef cattle lot feeder operating Australia's largest privately-owned feedlot (70,000 SCU), producing premium Wagyu and Angus branded beef for global export, supported by in-house transport, stockfeeds, fertiliser, and grazing management software subsidiaries.

Ownership category

akta.pro rank

Product category

Beef Cattle Lot Feeding and Premium Branded Beef Production

NAICS

Cattle Feedlots (112112), Beef Cattle Ranching and Farming, including Feedlots (11211), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Feedlot Finishing (Cattle Feeding) (AFAEABAC)

akta.pro secondary industries

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA), Stocker/Backgrounding Operations (AFAEABAB), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Cattle lot feeding
• Premium beef brands
• Vertically integrated beef
• Organic fertiliser production
• Grazing management software

Headquarters

HQ city

Toowoomba

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Cattle Lot Feeding Services: Core business providing cattle lot feeding, management and marketing services. Operates Australia's largest feedlot (Grassdale) with 70,000 SCU capacity. Generates revenue through fees for feeding services and cattle trading.
2. Branded Beef Products: Premium beef brands including T.S Mort (Fullblood Wagyu), Master Selection (Purebred Wagyu), The Phoenix (F1-F3 Marbled Wagyu), Sir Thomas (Black Angus), and The Estate Range. Export to global markets.
3. Transport & Logistics Services: Fleet of 50 trucks from regional depot in Pittsworth, Queensland providing livestock transport, grain logistics, machinery cartage, and liquid feed shipment to broader agricultural industry.
4. Organic Fertiliser Sales: Mort & Co Fertilisers produces and sells organic, carbon-based fertiliser manufactured from feedlot manure surplus to farming needs.
5. Grazing Products Software Subscription: Grazing management software subscription service providing profit and risk information, sustainability reporting, and carbon certification for grazing businesses.
6. Stockfeeds: All Purpose stockfeed pellets and custom feed formulations manufactured at Guyra-based stockfeed mill for methane reduction trials and commercial sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mort & Co fundamentally operates Australia's largest privately-owned beef cattle lot feeding business through its Grassdale Feedlot at Dalby (70,000 SCU capacity, 3,800-4,500 head processed weekly), feeding and managing cattle procured from over 1,400 Australian producers. It then markets grain-fed cattle through five award-winning premium beef brands (Fullblood Wagyu, Purebred Wagyu, F1-F3 Marbled Wagyu, Black Angus, Estate Range) exported globally, complemented by integrated transport logistics, stockfeed manufacturing, organic fertiliser production, and a proprietary grazing management software platform.

Product overview

Mort & Co operates as a vertically integrated beef cattle lot feeding, management and marketing company offering multiple branded beef sub-products under the Phoenix Beef Range platform. The core portfolio includes Sir Thomas (Black Angus), The Phoenix (F1-F3 Marbled Wagyu), Master Selection (Purebred Wagyu), T.S Mort (Fullblood Wagyu), and The Estate Range. Complementing the beef business, Mort & Co offers Grazing Products software for livestock optimization, operates Grassdale Feedlot as Australia's largest feedlot facility, and provides integrated services through Mort & Co Stockfeeds, Mort & Co Fertilisers, and Mort & Co Transport & Service Centre.

Differentiator

Problem solved

Functional benefit

Brands

• T.S Mort: Fullblood Wagyu beef brand - the highest tier offering, grain fed for 400+ days, certified Fullblood Wagyu, 100% MSA graded, AUS MEAT marble scored, Halal certified
• Sir Thomas
• The Phoenix
• Master Selection
• The Estate Range

Products and services

• Grassdale Feedlot Lot Feeding Services Australia's largest cattle feedlot located at Dalby, Queensland, with a 70,000 Standard Cattle Units (SCU) licence capacity. Operates as the core feedlotting business of Mort & Co, handling 3,800-4,500 head of cattle weekly and manufacturing around 1,000 tonnes of feed ration daily across cattle induction, feeding and exit for supply to premium beef brands.
• T.S Mort Fullblood Wagyu Beef Fullblood Wagyu beef brand named after Thomas Sutcliffe Mort, handpicked from revered Australian Fullblood Wagyu herds and grain finished for 400+ days with marble scores of 8-9 and 9+, 100% MSA graded, AUS MEAT marble scored, Halal certified. Positioned as the highest-tier premium Wagyu offering for export and high-end food service customers.
• Master Selection Purebred Wagyu Beef Certified F4 Purebred Wagyu beef brand, grain fed for 400 days at Grassdale Feedlot, with marble scores of 4-5 and 6-7, targeting fastidious beef connoisseurs. Has won multiple gold awards from the Australian Wagyu Association.
• The Phoenix F1-F3 Marbled Wagyu Beef Award-winning F1-F3 Marbled Wagyu beef brand, grain fed for 365+ days, with marble scores of 2-3, sourced from Australia's finest Wagyu herds. Multiple Gold, Silver and Bronze awards across Australian Wagyu Association competitions and Royal Queensland Food and Wine Show events.
• Sir Thomas Black Angus Beef Black Angus beef brand sourced from Black Angus cattle and grain fed for a minimum of 200 days, honouring Thomas Sutcliffe Mort's legacy. Recognised through awards at the Royal Queensland Branded Beef Awards including Class 1 (King Street Grainfed) and Class 4 (Grainfed Beef).
• The Estate Range Beef Beef brand paying homage to Thomas Sutcliffe Mort's colonial agricultural endeavours, with links to the T.S Mort Fullblood Wagyu line, offering premium beef for export and domestic food service customers.
• Grazing Products Software Platform Breakthrough grazing management software platform that integrates genetics, pasture nutrition and paddock topography to deliver profit and risk information to rangeland grazing businesses. The platform forecasts scope 1 livestock emissions and measures sustainability credentials, with manure sampling and sustainability verification services, targeting rangeland grazing operators across Australia.
• Mort & Co Stockfeeds All Purpose stockfeed pellets and custom feed formulations manufactured at the Guyra-based stockfeed mill, including cotton seed dehulling and de-oiling. Products are used in National Sheep Methane Project trials investigating enteric methane reducing feed additives such as Asparagopsis, achieving 88% reduction in enteric methane emissions in university research settings. Sold commercially to the broader agricultural industry.
• Mort & Co Fertilisers Organic Fertiliser Organic, carbon-based fertiliser manufactured at a state-of-the-art manure granulation factory at Grassdale Feedlot. Repurposes around 100,000 tonnes of manure cleaned annually from 377 cattle pens into sustainable soil-conditioning solutions for sale to agricultural customers.
• Mort & Co Transport & Service Centre Fleet of 45-50 prime mover trucks operating from the regional depot in Pittsworth, Queensland, providing livestock transport, grain logistics, machinery cartage, and liquid feed shipment services. Includes the Mort & Co Service Centre for heavy vehicle maintenance and fit-outs.
• Phoenix Beef Range (Branded Beef Portfolio) Umbrella platform brand encompassing Sir Thomas (Black Angus), The Phoenix (F1-F3 Marbled Wagyu), and Master Selection (Purebred Wagyu) - representing Mort & Co's premium beef portfolio exported globally under established brand identities.

Quantifiable outcome

• 88% reduction in enteric methane emissions with Asparagopsis in controlled pen environment (University of New England research)
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• University of New England - MERiL ProgramcoreStrategic or Co-development Partner · 12 March 2024Collaboration on National Sheep Methane Project investigating methane emission reducing feed additives using Mort & Co Stockfeeds pellets. Led by Daniel Sitienei (Postdoctoral Researcher) and Professor Julius Van Der Werf.
• Mort & Co FertiliserscoreStrategic or Co-development Partner · 12 March 2024Manure granulation factory producing organic, carbon-based fertiliser from feedlot manure. Part of circular economy strategy.
• Mort & Co StockfeedscoreStrategic or Co-development PartnerCotton seed dehulling and de-oiling plant; All Purpose stockfeed pellets manufacturing; methane reducing feed additive research and commercialisation.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Teys Australia: Teys Australia is one of Australia's largest vertically integrated beef processors and lot feeders, operating multiple feedlots (including the large Condamine and Caroona facilities) and a branded beef portfolio. Directly comparable to Mort & Co in scale, lot-feeding model, and value-added beef processing.
• Australian Agricultural Company (AACo): AACo is Australia's largest cattle company, operating pastoral operations, multiple feedlots (Goonoo, Aronui, Wylarah), and a portfolio of premium Wagyu and Angus brands including Westholme and Darling Downs. Closest direct peer in integrated feedlot-to-branded-Wagyu model.
• NH Foods Australia: NH Foods Australia (parent: NH Foods / Nippon Ham) operates large-scale feedlots (e.g., Whyalla Beef) and supplies premium grain-fed beef, including Wagyu, to domestic and export markets. Comparable vertically integrated lot-feeding and branded beef model.
• Stockyard Group: Stockyard owns and operates the Kerwee Feedlot in Queensland and produces premium grain-fed Wagyu and Angus beef under the Stockyard and Black Opal brands. Direct peer in premium Wagyu grain-feeding and branded beef export.
• Rangers Valley: Rangers Valley is a long-fed grain-fed beef producer with a major feedlot in NSW supplying premium Wagyu and Angus brands (Rangers Valley Black Angus, WX) to global fine-dining and retail channels. Comparable premium long-fed grain-feeding model and brand strategy.
• Kilcoy Pastoral Company: Kilcoy Pastoral Company is a large Australian beef processor and lot feeder producing premium grain-fed beef for export markets. Comparable in vertically integrated procurement-to-processing model and export-led strategy.

Broad incumbents

• JBS Australia: JBS Australia (subsidiary of global meat giant JBS S.A.) operates beef processing and feedlot assets in Queensland and southern Australia. Broad incumbent offering overlapping cattle procurement, lot feeding, and beef processing at greater scale than Mort & Co.
• Thomas Foods International: Thomas Foods International is one of Australia's largest family-owned meat processors operating feedlots, processing plants, and brands (Bindaree Beef). Broad incumbent with overlapping procurement, lot feeding, and beef processing capabilities.
• Cargill Australia: Cargill's Australian protein business operates feedlots (e.g., Beef City) and supplies grain-fed beef to domestic and export customers. Broad incumbent operating at greater scale with overlapping lot-feeding, grain trading, and beef supply chain activity.

Others

• John Dee (processed-by partner): John Dee is a Queensland-based beef processor that processes Mort & Co's premium Wagyu and Angus brands for export. Adjacent peer as a contracted processor partner, providing a useful comparison point for processing capacity and supply chain integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mortandco
• Instagraminstagram.com/mort_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mort & Co