WebstaurantStore Food Service Equipment and Supply Company

What WebstaurantStore Food Service Equipment and Supply Company does

WebstaurantStore Food Service Equipment and Supply Company, operating as The WEBstaurant Store, LLC, is a private e-commerce retailer founded in 2004 and headquartered in Lititz, Pennsylvania. The company self-describes as the largest online restaurant supply store, selling commercial food service equipment, refrigeration, smallwares, tabletop, disposables, furniture, janitorial supplies, and industrial items to restaurants, bars, breweries, hotels, healthcare facilities, convenience stores, caterers, and janitorial services. It maintains 11 distribution centers across 9 states (Pennsylvania, Delaware, Maryland, Kentucky, Georgia, Oklahoma, Nevada, Texas, Tennessee), including a 586,000 sq ft facility in Bloomsburg, fulfilling orders through FedEx/UPS for small packages and common carriers for freight, with no physical retail locations. International shipping reaches more than 30 countries.

The technology stack centers on a self-serve e-commerce platform with no minimum order requirement, supported by a native iOS/Android mobile app featuring visual/photo search, barcode scanning, Rapid Reorder, and AR product visualization for 50,000+ SKUs. The company has built an adjacent IoT platform called VersaHub, which monitors WiFi-enabled and non-WiFi commercial equipment for temperature, humidity, open-door status, water detection, and maintenance scheduling, paired with a VersaTile multi-sensor retrofit device. Customer-facing integrations include MarketMan for inventory management and Paytronix for customer experience.

The revenue model is predominantly transactional product sales at wholesale pricing, supplemented by WebstaurantPlus, a $99/month subscription that bundles free shipping over $29, priority processing, member discounts, spend reporting, and VersaHub Premium. Additional monetization includes interchange revenue from the Webstaurant Rewards Visa co-branded credit card issued by First National Bank of Omaha (3% back on purchases) and equipment financing through LEAF and Credit Key partnerships covering orders from $3,000 to $250,000. Go-to-market is product-led growth via website, mobile app, and SEO/content marketing with no direct sales force for SMB customers, while enterprise buyers access quote-based ordering.

Name

WebstaurantStore Food Service Equipment and Supply Company

Legal name

The WEBstaurant Store, LLC

Website

https://webstaurantstore.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

WebstaurantStore is the largest online restaurant supply store, selling commercial food service equipment, smallwares, and supplies via e-commerce to restaurants, bars, hotels, healthcare, and other food service operators from 11 U.S. distribution centers.

Ownership category

akta.pro rank

Product category

Foodservice Equipment & Supplies E-commerce

NAICS

Hardware, and Plumbing and Heating Equipment and Supplies Merchant Wholesalers (4237), Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Food and Beverage Retailers (445)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Groceries & Related Products (5140), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Foodservice / Restaurant Supply Distribution Centers (TLALAEAJ), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

Keywords

• Foodservice equipment
• Restaurant supplies
• Commercial kitchen supplies
• Foodservice distribution
• Restaurant smallwares

Headquarters

HQ city

Lititz

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations

Revenue model

1. Product Sales: One-time transaction revenue from selling restaurant equipment, smallwares, refrigeration, furniture, disposables, janitorial supplies, and food & beverage products. Customers purchase individual items at wholesale pricing with no minimum order requirement.
2. WebstaurantPlus Subscription: Monthly subscription at $99/month (first month free) providing free shipping on orders over $29, priority processing, member discounts, and access to VersaHub Premium. Additional addresses cost $49/month each. The company offers a guaranteed savings promise if customers save less than their annual membership cost.
3. Webstaurant Rewards Visa: Co-branded credit card partnership with First National Bank of Omaha (FNBO). Earns 3% back on WebstaurantStore purchases, 2% on office supplies and gas, and 1% on all other purchases. Generates interchange revenue and deepens customer lock-in through rewards program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

WebstaurantStore operates the largest online restaurant supply store in the United States, selling commercial restaurant equipment, refrigeration, smallwares, tabletop, disposables, furniture, janitorial, and industrial supplies directly to foodservice businesses and consumers. Orders are fulfilled from 11 distribution centers across 9 states, with no minimum order requirement and same/next-day processing.

Product overview

WebstaurantStore operates as a comprehensive e-commerce platform for the foodservice industry, offering the largest online selection of restaurant equipment and commercial supplies. The core WebstaurantStore platform serves as the main marketplace, while the WebstaurantPlus subscription adds value through free shipping, priority processing, and member discounts. VersaHub provides smart equipment management with WiFi-enabled VersaTile sensors and Z Series refrigerators for real-time monitoring. The company also offers a mobile app with visual search and AR capabilities, a co-branded Rewards Visa credit card, customizable supplies branding, an outlet channel for discounted items, and business tools like Recipe Resizer and Spend Reporting. MarketMan and Paytronix integrations extend inventory management and marketing capabilities for Plus members.

Differentiator

Problem solved

Functional benefit

Brands

• WebstaurantPlus: Subscription membership program offering free shipping, priority processing, member discounts, and guaranteed savings for restaurant supply customers.
• Webstaurant Rewards Visa
• VersaHub

Products and services

• WebstaurantStore E-commerce Platform The company's flagship e-commerce platform serving as the largest online restaurant supply store, offering commercial equipment and supplies with fast shipping to foodservice businesses.
• WebstaurantPlus Membership Subscription membership program at $99/month (first month free) offering free shipping on orders over $29, priority order processing, member-exclusive discounts, guaranteed savings, and access to VersaHub Premium.
• Webstaurant Rewards Visa Credit Card Co-branded credit card issued by FNBO offering 3% cash back on WebstaurantStore purchases, 2% on office supplies and gas, and 1% on all other purchases, with $0 annual fee.
• VersaHub Smart Equipment Dashboard Smart equipment management dashboard that monitors WiFi-enabled and non-WiFi commercial equipment, providing real-time temperature and humidity tracking, open door detection, water detection alerts, system failure notifications, maintenance scheduling, and Smart Restock auto-reordering.
• WebstaurantStore Mobile App Mobile application for iOS and Android enabling product search via typing or photo, AR product visualization, Rapid Reorder functionality, real-time order tracking, and push notifications for deals and order updates.
• VersaTile Sensor Device Smart compact multi-sensor hardware device with built-in temperature and humidity sensors and external sensor compatibility for retrofitting existing non-smart commercial kitchen equipment to work with VersaHub.
• Scratch & Dent Outlet Outlet section offering like-new and scratch-and-dent equipment and supplies at discounted prices.
• Customizable Supplies Service Service allowing customers to add custom logos and branding to various restaurant supplies and products.
• Request a Quote Service Service for customers with large product lists to obtain formal personalized quotes for opening orders, seasonal startups, or bulk purchases.

Quantifiable outcome

• Free shipping on orders over $29 for Plus members
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• VersaHubcoreTechnology or IntegrationProprietary smart equipment monitoring platform. Free upgrade to VersaHub Premium for all Plus members. Premium enables multi-location support, unlimited text notifications, and one year of exportable history. IoT platform for monitoring temperature, humidity, open doors, water detection, and maintenance schedules for commercial equipment.
• FedExcoreOthersPrimary small package shipping carrier for domestic ground and expedited orders. Used for standard delivery of smaller items to customers.
• Common CarrierscoreOthersNationwide network of freight carriers used for larger, palletized orders and heavy equipment that cannot be shipped via small package carriers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sysco: Largest US broadline foodservice distributor, supplying restaurants, healthcare, and hospitality with food and supplies. While primarily a food distributor, its supply division competes with WebstaurantStore on equipment, smallwares, and disposables to the same end customer.
• Restaurant Depot: Cash-and-carry foodservice wholesale club owned by Jetro Holdings, serving restaurants and foodservice operators with restaurant equipment, disposables, and food. Competes for the same SMB restaurant buyer through a different (physical membership-based) channel.
• Boelter Companies: Foodservice equipment and supplies distributor serving restaurants, hospitality, healthcare, and sports/entertainment venues. Comparable end-customer verticals and equipment/supply distribution focus.
• Wasserstrom: Long-established restaurant supply distributor serving chain restaurants, healthcare, education, and hospitality with equipment, smallwares, and tabletop. Overlaps with WebstaurantStore on product range and end customers, particularly in healthcare and hospitality segments.
• Amazon Business: B2B purchasing platform from Amazon serving businesses across categories including foodservice, janitorial, and industrial supplies. Increasingly competitive on price, assortment, and delivery speed for the same SMB restaurant operator.

Direct peers

• Chef's Deal: Online retailer of commercial restaurant equipment, smallwares, and supplies serving independent restaurant operators. Competes directly for the same SMB foodservice buyer with a similar equipment-led catalog.
• KaTom Restaurant Supply: Online-direct foodservice equipment and supply retailer serving restaurants, concessionaires, and caterers. Closest like-for-like competitor to WebstaurantStore in e-commerce-led restaurant supply, with a similar product breadth and no-minimum-order approach.
• Central Restaurant Products: Online and catalog foodservice equipment distributor serving restaurants, schools, healthcare, and government with new and refurbished equipment. Comparable assortment, target verticals, and online-led distribution model.
• Tundra Restaurant Supply: Online foodservice equipment and supply marketplace serving restaurants, bars, and hospitality operators. Sells both new and used/closeout equipment — directly comparable assortment and customer base to WebstaurantStore.
• The Restaurant Store: Cash-and-carry foodservice supply store concept serving independent restaurant operators with equipment, smallwares, and supplies. Competes head-to-head for the same SMB restaurant customer, with overlap on categories like refrigeration, cooking, and tabletop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/webstaurant
• Facebookfacebook.com/WebstaurantStore
• LinkedInlinkedin.com/company/webstaurantstore-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebstaurantStore Food Service Equipment and Supply Company