Tundra Restaurant Supply
- Company typePrivate
- Founded1993
- HeadquartersBoulder, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
Tundra Restaurant Supply firmographics
Firmographics- Name
- Tundra Restaurant Supply
- Legal name
- Tundra Restaurant Supply
- Website
- https://etundra.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Tundra Restaurant Supply industry classification
Industry- Product category
- Foodservice Distribution
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), National/Multiregional Broadline Foodservice Distributors (AFAIAAAA), Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)
Keywords
Where Tundra Restaurant Supply is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tundra Restaurant Supply business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Equipment & Smallwares): Revenue generated from selling restaurant equipment, commercial kitchen supplies, smallwares, replacement parts, disposables, and janitorial products to restaurant operators and food service businesses. Transaction-based model with individual orders and recurring purchasing.
- Custom Product Sourcing: Revenue from sourcing specialty and customized products including custom uniforms and specialty items for restaurant chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard commercial pricing with volume-based discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Tundra Restaurant Supply product offering
Product offeringCore offering
Tundra Restaurant Supply (operating as TundraFMP, formerly eTundra) is a B2B e-commerce platform that distributes restaurant equipment, smallwares, replacement parts, disposables, apparel, janitorial supplies, and front-of-house goods to restaurant operators across the continental United States. The platform aggregates products from numerous third-party brands (Vollrath, Cambro, Rubbermaid, American Metalcraft, T&S Brass, Nemco, etc.) and sells them through its own storefront, supported by chain-specific custom ordering websites, EDI capabilities, and accounting-system integrations. As part of the Diversified Foodservice Supply (DFS) network, the company provides multi-unit supply chain solutions including a LaunchPad new restaurant opening program and 1-3 day shipping nationwide.
Product overview
TundraFMP (formerly eTundra) is a restaurant supply distribution platform operating as part of the Diversified Foodservice Supply (DFS) network. The platform offers a unified catalog-based marketplace for restaurant smallwares, equipment, replacement parts, disposables, apparel, janitorial supplies, and safety products. Key product categories include Kitchen Supplies, Equipment, Disposables, Dining/Front of House, Replacement Parts, Apparel, Janitorial, Safety & Health, and Maintenance and Plumbing. The service offering extends beyond simple catalog retail to include Chain-Specific Technology (custom ordering websites and EDI capabilities), Multi-Unit Services (including the LaunchPad NRO program for new restaurant openings), Custom Products sourcing, and National Distribution with 1-3 day shipping. The platform differentiates through its DFS supply network which provides specialty products from partner brands including Vollrath, Cambro, Rubbermaid, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Equipment Full line of commercial restaurant equipment sold online to restaurant operators for kitchen outfitting and replacement.
- Kitchen Supplies (Smallwares) Restaurant-tested smallwares and kitchen supplies for daily back-of-house operations.
- Disposables Single-use disposables for takeout, catering, concession, and front-of-house service.
- Dining / Front of House Dining room and front-of-house supplies for restaurants, hotels, and hospitality venues.
- Replacement Parts Equipment replacement parts and hardware for maintaining and repairing commercial kitchen equipment, including OCM alternatives to OEM parts.
- Apparel Foodservice uniforms, chef apparel, and back-of-house workwear.
- Janitorial Supplies Cleaning, sanitation, and janitorial supplies for commercial kitchens and foodservice facilities.
- Safety & Health Supplies Safety equipment and health supplies for foodservice operations.
- Maintenance and Plumbing Facility maintenance and plumbing supplies for commercial kitchen operations.
- Chain-Specific Technology (Custom Ordering & EDI) Chain-specific technology platform enabling custom ordering websites, EDI integration, and accounting system integration for multi-unit restaurant operators.
- Multi-Unit Services (LaunchPad NRO Program) Multi-unit services including the LaunchPad new restaurant opening program and rapid product roll-outs for chain operators.
- Custom Product Sourcing Custom and specialty product sourcing, including customized uniforms, for restaurant chains.
Quantifiable outcome
- 20-40% cost reduction on OCM replacement parts compared to OEM branded markups
Companies that use Tundra Restaurant Supply
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Tundra Restaurant Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tundra Restaurant Supply partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and major.
- Diversified Foodservice Supply (DFS)coreDFS provides the distribution network that allows TundraFMP customers to operate, repair, and scale without friction. TundraFMP operates as part of the DFS supply network, enabling national distribution capabilities.
- VollrathflagshipFeatured brand partner offering Vollrath mixing bowls, sheet pans, and equipment. Featured as 'THE BACKBONE OF YOUR BOH' (Back of House).
- CambromajorTrusted brand partner offering storage, organization, and transport solutions for commercial kitchens.
- RubbermaidmajorTrusted brand partner offering commercial cleaning, storage, and organization products.
- American MetalcraftmajorTrusted brand partner offering specialized metalcraft products for foodservice.
- T&S BrassmajorTrusted brand partner offering commercial plumbing and equipment solutions.
- NemcomajorTrusted brand partner offering food preparation equipment and kitchen tools.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Tundra Restaurant Supply competitors and assessment
Company assessmentDirect peers
- The Wasserstrom Company: Wasserstrom distributes restaurant supplies, equipment, and furniture with both sales-rep and online channels, serving chain and independent restaurant customers—similar hybrid distribution model to TundraFMP.
- Edward Don & Company: Edward Don is one of the largest U.S. distributors of foodservice equipment, supplies, and furniture, serving chain restaurants, independent operators, and institutional buyers—directly comparable enterprise distribution capabilities.
- TriMark Corporation: TriMark is a foodservice equipment and supplies distributor providing design, procurement, and installation services to restaurant chains and other foodservice operators—comparable enterprise and chain-focused supply capabilities.
- Parts Town: Parts Town is a leading distributor of genuine OEM foodservice equipment parts, serving technicians and restaurant operators with rapid fulfillment—directly comparable to TundraFMP's replacement parts category, which is a core revenue stream.
- The Boelter Companies: Boelter is a commercial foodservice supplier providing equipment, smallwares, tabletop, and supplies to restaurant and hospitality operators—comparable breadth of product categories and customer mix.
- KaTom Restaurant Supply: KaTom is a B2B distributor and online retailer of commercial restaurant equipment, smallwares, and parts, with a similar customer base of independent operators and multi-unit chains, and comparable custom procurement services.
- Restaurant Depot: Restaurant Depot is a members-only cash-and-carry foodservice supplier serving restaurants, caterers, and food service operators across the U.S. with equipment, supplies, and groceries—comparable buyer segment and broad SKU assortment.
- WebstaurantStore: WebstaurantStore is a B2B e-commerce foodservice supply platform selling equipment, smallwares, disposables, and parts to restaurant operators—the closest direct competitor to TundraFMP's online catalog and self-serve ordering model.
Broad incumbents
- US Foods: US Foods is a major broadline foodservice distributor serving independent restaurants and chains nationwide with food and related supplies—an incumbent competitor with overlapping chain accounts and broader procurement scale.
- Sysco Corporation: Sysco is the largest broadline U.S. foodservice distributor, supplying restaurants with food, equipment, and supplies at massive scale—overlaps with TundraFMP's chain customer base but competes across a far broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tundra Restaurant Supply social profiles
Digital presenceTundra Restaurant Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tundra Restaurant Supply leadership team
Management profileNumber of profiles
Profiles2 records
Tundra Restaurant Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tundra Restaurant Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tundra Restaurant Supply
What does Tundra Restaurant Supply do?
Tundra Restaurant Supply (operating as TundraFMP, formerly eTundra) is a B2B e-commerce platform that distributes restaurant equipment, smallwares, replacement parts, disposables, apparel, janitorial supplies, and front-of-house goods to restaurant operators across the continental United States. The platform aggregates products from numerous third-party brands (Vollrath, Cambro, Rubbermaid, American Metalcraft, T&S Brass, Nemco, etc.) and sells them through its own storefront, supported by chain-specific custom ordering websites, EDI capabilities, and accounting-system integrations. As part of the Diversified Foodservice Supply (DFS) network, the company provides multi-unit supply chain solutions including a LaunchPad new restaurant opening program and 1-3 day shipping nationwide.
Is Tundra Restaurant Supply a public or private company?
Tundra Restaurant Supply is a private company. It is classified as corporate owned and is currently operating.
When was Tundra Restaurant Supply founded?
Tundra Restaurant Supply was founded in 1993. It employs 101 to 250 people.
Where is Tundra Restaurant Supply based?
Tundra Restaurant Supply is headquartered in Boulder, United States, in the North America region.
How does Tundra Restaurant Supply make money?
Two revenue lines are on record. Product Sales (Equipment & Smallwares) is the primary driver. The others are custom Product Sourcing.
Who are Tundra Restaurant Supply's main competitors?
Direct peers on record are The Wasserstrom Company, Edward Don & Company, TriMark Corporation, Parts Town, The Boelter Companies, KaTom Restaurant Supply, Restaurant Depot and WebstaurantStore. Broad incumbents are US Foods and Sysco Corporation.
Does Tundra Restaurant Supply have an API?
No public API is recorded for Tundra Restaurant Supply.
What industry is Tundra Restaurant Supply in?
Tundra Restaurant Supply's product category is Foodservice Distribution. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIALAK, Food Preparation Equipment & Smallwares Wholesale. Its NAICS code is 423740 and its SIC code is 5070.