Mindshift

What Mindshift does

Mindshift AS is a privately held Norwegian management consulting firm founded in 2017 and headquartered at Wergelandsveien 21 B in Oslo. The company employs 11-50 specialists across data science, data engineering, IT architecture, and behavioral science, serving enterprise and government leaders who face digital transformation, change management, competency development, and technology adoption challenges. Its core product is /unlock®, a registered-trademark cloud-based management platform that maps individual employee characteristics, motivations, and values by combining behavioral psychology with data science; /unlock® comprises purpose-built modules for hiring, team building, leadership development, employee surveys, digitalization adoption, analytics maturity, and behavioral economics-based financial decision-making (using the GDMS framework scoring five decision styles). Complementing this, Mindshift launched the Åpenhetsplattformen, a web-based transparency platform enabling Norwegian companies to comply with the Transparency Act (Åpenhetsloven) through supply chain due diligence documentation and disclosure.

The company's business model is a hybrid of professional services and SaaS. Consulting revenue is generated through project-based engagements with multi-year contracts covering data platform implementation (Microsoft Azure, Power BI), ESG reporting solutions (pre-built models for shipping, aquaculture, and construction), organizational development, and behavioral science consulting. The /unlock® platform operates on a recurring subscription model with cloud-based delivery. Mindshift employs an enterprise field sales go-to-market motion targeting C-level executives through direct consulting engagements, supported by content marketing (blog, LinkedIn, Mailchimp newsletter) and conference participation at venues such as Arendalsuka. The firm's distribution remains single-country/domestic with limited international footprint reached only through client globalization (notably the Klaveness Academy spanning Norway and Asia).

Name

Mindshift

Legal name

Mindshift AS

Website

https://mindshift.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindshift AS is an Oslo-based Norwegian consulting firm (founded 2017, 11-50 employees) that combines behavioral science with data engineering to help public and private sector leaders drive digital transformation, change management, and data-driven organizational development through its /unlock® SaaS platform and project-based consulting services.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Computer Systems Design and Related Services (54151), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)

Keywords

• Management consulting services
• Organizational development
• Change management consulting
• Behavioral science consulting
• Data platform implementation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Management Consulting Services: Mindshift provides consulting services including organizational transformation, change management, digitalization, competency development, and behavioral change programs. Revenue is generated through project-based engagements with enterprise clients.
2. /unlock SaaS Platform: The /unlock product is offered as a cloud-based tool with modules for hiring, team building, competency mapping, and decision-making assessment. Available in Norwegian and English versions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mindshift provides enterprise and public-sector clients with management consulting services spanning organizational development, change management, behavioral science interventions, and data-platform implementation on Microsoft Azure. Complementing its consulting work, Mindshift sells /unlock®, its proprietary cloud-based leadership and management tool that maps employee characteristics, motivations, and decision-making styles, and Åpenhetsplattformen, a transparency-documentation platform supporting Norwegian Transparency Act compliance.

Product overview

Mindshift's product portfolio centers on /unlock®, a cloud-based leadership and management tool that maps individual employee characteristics, combines profiling data with behavioral data, and helps managers lead teams to success. /unlock® consists of purpose-built modules covering areas such as competency mapping, hiring decisions, high-performing team building, and better financial decision-making. Separately, the Åpenhetsplattformen (Transparency Platform) is a web-based solution for documenting compliance with the Norwegian Transparency Act, enabling supply chain due diligence and product-level data publication. Beyond its proprietary products, Mindshift offers service offerings including Data Platform Services (data warehousing, reporting, dashboards), ESG Reporting Solutions (pre-built data models and report templates for shipping, aquaculture, and construction), Organizational Development Services (change management, culture and competency mapping, technology adoption), and Behavioral Science & Design Services (behavioral design, nudging, and motivation consulting).

Differentiator

Problem solved

Functional benefit

Brands

• https://www.mindshift.no/unlock: Mindshift's proprietary leadership and management tool that maps employee characteristics, motivations and values to help leaders understand their teams and drive performance. It is a cloud-based platform developed for Norwegian workplaces.
• Åpenhetsplattformen

Products and services

• https://www.mindshift.no/unlock® Cloud-based leadership and management SaaS product that maps individual employee characteristics, motivations and values and combines profiling data with behavioral data so managers can lead teams to better outcomes. It is purpose-built for Norwegian workplaces and ships with multiple modules covering competency mapping, hiring, high-performing team building, financial decision-making, employee surveys, digitalization adoption diagnostics, and data-driven analytics maturity.
• Åpenhetsplattformen (Transparency Platform) A web-based transparency documentation solution enabling companies to distribute due-diligence questionnaires through their supply chain, track responses and respondents, and publish data to relevant product databases. Built on an industry standard developed with Norwegian construction-sector associations and public bodies to address the Norwegian Transparency Act (Åpenhetsloven) requirements.
• Data Platform Services Consulting service that designs and implements data platforms for enterprise clients, spanning data capture, quality assurance, flexible data modeling, report and dashboard development in Power BI and other visualization tools, and data-driven culture development and training programs. Used by clients such as Klaveness, Frøygruppen, Skogdata, If Insurance and StatPed, often built on Microsoft Azure.
• ESG Reporting Solutions Pre-built data models and report templates for ESG reporting in shipping, aquaculture and construction. Built around the WEF matrix requirements, the offering provides ready-made calculations and dashboards tailored to industry-specific sustainability reporting obligations.
• Organizational Development Services Consulting service line covering change management, technology selection and implementation, building data-driven organizations, culture mapping, competency mapping and development, technology-adoption support, behavioral design, nudging and motivation programs, and data visualization. Delivered to enterprise and public-sector clients such as Klaveness, DiBK, SpareBank 1 and KLP.
• Behavioral Science & Design Services Behavioral-science consulting combining academic expertise with practical fieldwork experience. Covers behavioral design, nudging, motivation analysis, decision-making profiling, culture and competency mapping, and employee engagement programs. Applied across projects such as Oslo Kommune littering studies, Swedish Match harm-reduction research, and Fremtind customer experience strategy.

Quantifiable outcome

• 208% increase in desired behavior (cigarette butt disposal in bins)
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KDD (Ministry of Local Government and Modernisation)coreStrategic or Co-development PartnerMindshift works with the Ministry for Local Government and Modernisation on digital ecosystem development for the construction sector, facilitating transformation processes and driving innovation initiatives.
• DiBK (Direktoratet for Byggkvalitet)coreImplementation/ SI/ Consulting PartnerMindshift contracted by DiBK to facilitate change and drive multiple projects including digital ecosystem development, city planning digitization, and sector-wide innovation in construction.
• Kartverket (Norwegian Mapping Authority)minorStrategic or Co-development PartnerCollaboration on national infrastructure projects and geo-referenced data opening for the construction and building sector.
• KS (Norwegian Association of Local and Regional Authorities)minorStrategic or Co-development PartnerPartnership on digitalization initiatives for municipalities and the construction sector.
• EFO (Elektroforeningen)minorStrategic or Co-development PartnerCollaboration on standardization and digitalization in the construction industry, particularly related to transparency legislation and product data standards.
• THEMA ConsultingminorStrategic or Co-development PartnerCollaboration on the National Transport Plan 2022-2033, predicting how new technologies will influence public behavior in the transport sector.
• PDT NorgeminorStrategic or Co-development PartnerCollaboration on standardization and digitalization in the construction industry.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Sopra Steria: European IT and digital-transformation services firm with Nordic public-sector footprint. Comparable on Azure data-platform implementation and managed-services engagements.
• BearingPoint: European management and technology consultancy with strong data/ESG capabilities. Comparable competitor for digital transformation and ESG/sustainability programs at Nordic enterprise and government clients.
• PA Consulting: Global innovation and transformation consultancy with analytics, technology, and change capabilities. Competes for the same enterprise digital-transformation mandates Mindshift targets.
• Korn Ferry: Global organizational consulting firm combining talent management, leadership development, and assessment solutions. Comparable on the HR/organizational development slice of Mindshift's portfolio.

Emerging players

• Culture Amp: Employee engagement and survey SaaS platform used by enterprises globally. Competes with /unlock's Employee Survey and Leadership modules and represents the global-platform benchmark /unlock must scale against.
• SHL: Provider of psychometric and behavioral assessments for hiring and leadership. Direct overlap with /unlock's recruitment and decision-making modules.

Direct peers

• Humu: U.S.-based behavioral-science SaaS that nudges employees using organizational psychology and AI to drive change. Direct competitor to Mindshift's /unlock® in the workplace behavioral-platform category.
• Implement Consulting Group: Nordic (Copenhagen-based) management consulting firm specializing in transformation, operations, and data & analytics. Highly comparable on size, geography, and service portfolio to Mindshift's consulting arm.
• Valcon: European management and technology consulting firm (Netherlands/UK/Denmark) operating in data, operations, and change. Comparable Nordic/European consulting footprint with similar service mix.
• BTS: Global consulting firm that designs business simulations and action-based learning to drive behavioral change at scale. Closest peer on the behavioral-change + learning methodology Mindshift applies through /unlock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mindshiftoslo
• LinkedInlinkedin.com/company/mindshift-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindshift